Unit1 Period 4 Extended reading-Assessment (分层作业) 英语译林版选择性必修第二册

**基本信息** 该同步练习通过A、B、C组及拓展分层设计，构建从词汇基础到语篇综合再到高考衔接的知识巩固路径，适配新授课分层教学需求，提升语言能力与思维品质。 **分层设计** |层次|知识覆盖|设计特色| |----|----------|----------| |A组巩固过关|核心词汇、基础语法|短语翻译、单词拼写，直接考查基础知识点| |B组能力进阶|语法应用、句型转换|单句语法填空、完成句子，结合语境巩固语法| |C组思维拔高|语篇理解、逻辑分析|阅读理解、七选五，培养批判性思维与语篇能力| |拓展链接高考|高考题型、综合应用|改编高考真题，提升应试能力与知识迁移|

分层作业 Unit 1 Period 4 Extended reading-Assessment 目 录 A组 巩固过关 B组 能力进阶 C组 思维拔高 拓展 链接高考 一、将下列短语翻译为英文。 1.大众媒体 ____________ 2.吸引某人的情感 ____________ 3.被传达，被理解 ____________ 4.产品植入 ____________ 5.品牌代言人 ____________ 6.促进业务增长 7.促进业务增长 7.说服某人做某事 ____________ 8.对……产生影响 ____________ 9.针对特定需求定制 ____________ 10.电影票房 ____________ 11.高收视率 12.赞助一部电影 ____________ 13.吸收营销信息 ____________ 14.打折 ____________ 15.根据需求定制 ____________ 16.住宅区，住宅群 ____________ 17.简而言之 ____________ 18.换句话说 ____________ 19.除了……之外 ____________ 20.为……做广告 ____________ 二、根据句意及汉语提示写出单词。 1.In just one day, a person can see hundreds of marketing messages. (广告活动) ____________ has become part of modern life. 2.In short, it refers to the activity of promoting a product or service. In other words, it tries to (说服) ____________ people to buy a product or service. 3.From the ancient simple advertisements painted on outdoor signs to the colourful, interactive ones in smartphone apps, advertising and the mass media have developed hand in hand. As media (电视台；频道) ____________ have grown in number and type, so have advertisements. 4.If an advertisement is placed on a popular website or on TV at (高峰时期的) ____________ times, a huge number of people will know about the product or service it is advertising. 5.In addition to making people aware of a product or service, a successful advertisement will also create a desire to buy, thus (使增长，使兴旺) ____________ business. 6.Based on the (心理，心理特征) ____________ behind creating a desire to buy, advertisers have developed ways of persuading people into purchasing their products or services. 7.Slogans use simple but impressive language to make us remember the product or service being advertised. Some of these slogans may also (吸引) ____________ to our emotions. 8.A slogan may connect a fine china (茶壶) ____________ it aims to promote with our pride in having good taste. 9.A slogan which communicates an idea effectively can boost sales and even become part of popular culture. That is the power of (难忘的) ____________ slogans. 10.Another technique advertisers often employ is to link their company or product to a “brand ambassador”—a famous actor, a sports star, or even a (虚构的) ____________ character. 11.Product (放置；安置) ____________ is typically used in films with huge box-office success and TV shows with high (收视率) ____________. 12.Some films are now (赞助) ____________ by leading brands, so that only their products appear in the films. 13.We (理解，掌握) ____________ these marketing messages without thinking about them too much, yet they will probably have an effect on us the next time we go shopping. 14.Now, advertising is becoming more digital and more personalized. Already we may see online advertisements for products or services we have previously searched for on the Internet, and we are very likely to receive special (折扣) ____________ and promotions targeted specifically at us. 15.In the future, advertising will be even more about understanding individual customers and sending them advertisements that are (专门制作，定做) ____________ to specific needs. 16.Students of a Nanjing senior high school brought joy to the elderly and (使更艳丽；增添乐趣) ____________ up their day by volunteering at a local nursing home last weekend. 17.The nursing home, located on a (住宅区) ____________ estate, has more than 150 senior citizens. 18.After lunch the residents and the young volunteers (逗笑；提供消遣) ____________ themselves with art activities which included Chinese painting and calligraphy. 19.The programme organizer said the activities had made a big (差别；影响) ____________ to the lives of the residents as well as the students. 20.The young volunteers were (渴望的) ____________ to share various interesting topics with the residents. 三、单句语法填空。 1.The (advertise) ____________ industry has grown rapidly in recent years. 2.A successful advertisement can be very (persuade) ____________. 3.The (popular) ____________ of the brand ambassador has a great influence on sales. 4.The more we like the brand ambassador, the more (attract) ____________ we will be to buy the product. 5.Not only will this make them feel more (value) ____________, but it will also help companies target their customers more efficiently. 6.We should think (critical) ____________ about the marketing messages we see every day. 7.The advertisements (tailor) ____________ to individual needs are more likely to be effective. 8.The film is (sponsor) ____________ by a famous car brand. 9.Product placement is a (common) ____________ used advertising technique in movies. 10.We live in a society where we are constantly (bombard) ____________ with marketing messages. 11.The young volunteers were (eager) ____________ to share their experiences with the residents. 12.The students (amuse) ____________ themselves with art activities after lunch. 13.The activities have made a big (different) ____________ to the lives of the residents. 14.The organizer was (concern) ____________ that the students and the senior residents wouldn't get along easily. 15.The nursing home has more than 150 senior citizens, some of ____________ are over 90 years old. 16.(fortunate), not all advertisements are honest and trustworthy. 17.The company is famous for its (create) ____________ advertising campaigns. 18.Compared with traditional advertising, digital advertising is more (personal) ____________ and efficient. 四、根据汉语意思完成句子。 1. Advertising ____________ the activity of promoting a product or service. In other words, it ____________ people to buy a product or service. 广告指的是推广产品或服务的活动。换句话说，它试图说服人们购买产品或服务。 2.The history of advertising has always been ____________ the history of the mass media. Advertising and the mass media have developed ____________. 广告的历史总是与大众媒体的历史紧密相连。广告和大众媒体携手发展。 3.A successful advertisement will also create a desire to buy, thus ____________. 一则成功的广告还会激发购买欲望，从而促进商业发展。 4.Some slogans may ____________ our emotions. For example, a slogan may connect a fine china teapot it aims to promote with our pride in having good taste. 一些口号可能会吸引我们的情感。例如，一则口号可能将其推广的精美瓷茶壶与我们拥有好品位的自豪感联系起来。 5.A slogan which communicates an idea effectively can ____________ and even become part of popular culture. 一则有效传达想法的口号可以促进销售，甚至成为大众文化的一部分。 6.Another technique advertisers often employ is to link their company or product to a “brand ambassador”—a famous actor, a sports star, or even a ____________. 广告商经常使用的另一种策略是将他们的公司或产品与“品牌大使”——一位著名演员、体育明星甚至一个 虚构角色——联系起来。 7.Product placement is typically used in films with huge ____________ and TV shows with high ____________. 产品植入通常用于票房大卖的电影和高收视率的电视节目中。 8.We ____________ these marketing messages without thinking about them too much, yet they will probably ____________ us the next time we go shopping. 我们不假思索地接收这些营销信息，但下次购物时它们可能会对我们产生影响。 9.In the future, advertising will be even more about understanding individual customers and sending them advertisements that are ____________. 未来，广告将更加注重了解个体客户，并向他们推送根据特定需求量身定制的广告。 10.The young volunteers ____________ to share various interesting topics with the residents. 年轻的志愿者们渴望与居民们分享各种有趣的话题。 11.They ____________ each other's company so much that Su Ming, 16, said he hoped to return to the nursing home regularly. 他们非常享受彼此的陪伴，以至于16岁的苏明说他希望定期回到养老院。 12.Wang Hong, the programme organizer, said, “I was ____________ that the students and the senior residents wouldn't get along easily, but it turned out to be the exact opposite.” 活动组织者王红说：“我担心学生和老年居民不容易相处，但结果恰恰相反。” 13.I can say that today's activities have ____________ to the lives of the residents as well as the students. 我可以说今天的活动对居民和学生的生活都产生了很大的影响。 14.A common technique to make an impact is to create a ____________. 产生影响力的一种常见技巧是创作一个令人难忘的口号。 15.Not only will this make them feel more valued and enable them to see what they are most interested in, but it will also help companies ____________ more efficiently to have a positive effect on sales. 这不仅会让他们感到更受重视，让他们看到自己最感兴趣的东西，而且还能帮助公司更有效地锁定目标客户，对销售产生积极影响。 五、语法填空 Advertising: More Than Just Selling Advertisements are everywhere in our daily lives. We see them on TV, on social media, and even on the streets. But have you ever stopped to think about how they actually work? Advertising, in short, 1 (refer) to the activity of promoting a product or service. The history of advertising has always been closely linked with 2 of the mass media. As media channels 3 (grow) in number and type over the past decades, so have advertisements. Why do companies spend so much money on advertising? The answer is simple: advertising works. A successful advertisement not only makes people aware of a product, but also creates a desire to buy, thus 4 (boost) business. To persuade people into purchasing their products, advertisers have developed various techniques. One common technique is 5 (create) a memorable slogan. Some slogans may appeal to our emotions. Another technique is to use a brand ambassador—a famous person 6 fans will be attracted to buy the product. Another technique is product placement, which is typically used in films and TV shows. With the development of technology, advertising has become more digital and more personalized. In the future, advertisements will be tailored to individual customers' specific needs. Not only will this make customers feel more valued, but it will also help companies target their customers more 7 (efficient). However, we should also be careful about advertisements. Not all of them are honest. As 8 (consume), we need to think critically about the marketing messages we receive and make 9 (inform) decisions. After all, the power of persuasion should not take the place of our 10 (judge). 六、阅读理解 The Evolution of Advertising Advertising has come a long way from its early beginnings. In ancient times, merchants used simple signs and oral announcements to promote their goods. The invention of the printing press in the 15th century marked a significant milestone, allowing advertisements to reach a wider audience through newspapers and pamphlets. The 20th century brought revolutionary changes. The emergence of radio and television transformed advertising into a powerful industry. Advertisers could now use sound, music, and moving images to create emotional connections with consumers. This period also saw the birth of the advertising agency, with professionals specializing in creating persuasive campaigns. The digital age has once again reshaped the advertising landscape. Online platforms allow advertisers to target specific audiences based on their browsing history, interests, and demographics. Social media has given rise to influencer marketing, where popular content creators promote products to their followers. Meanwhile, data analytics enables companies to measure the effectiveness of their advertisements with unprecedented precision. Looking ahead, artificial intelligence is set to revolutionize advertising further. AI algorithms can predict consumer behavior, create personalized content, and optimize ad delivery in real-time. Virtual and augmented reality technologies are opening up new possibilities for immersive advertising experiences. Despite these technological advances, the fundamental goal of advertising remains unchanged: to persuade people to buy a product or service. What has changed is the sophistication of the methods used to achieve this goal. As consumers become more media-savvy, advertisers must continually innovate to capture their attention and trust. 1. According to the passage, what advantage does the digital age bring to advertisers? A. Lower production costs. B. The ability to target specific audiences. C. Longer advertising time. D. More creative freedom. 2. What does the underlined word “sophistication” in the last paragraph most probably mean? A. Simplicity. B. Complexity and advanced nature. C. Ineffectiveness. D. Cheapness. 3. What is the main purpose of the passage? A. To criticize modern advertising. B. To describe the development of advertising. C. To teach people how to create advertisements. D. To compare traditional and digital advertising. 4. What can be inferred about the future of advertising from the passage? A. It will become less effective. B. It will rely less on technology. C. It will become more immersive and personalized. D. It will no longer need human creativity. 七、七选五 How to Become a Smart Consumer In today's world, we are constantly surrounded by advertisements. From billboards to social media posts, marketing messages are everywhere. 1 While advertising can be helpful in informing us about new products, it can also lead us to make unnecessary purchases. So how can we become smarter consumers? First, understand the psychology behind advertising. 2 They appeal to our emotions, desires, and fears. For example, a luxury watch advertisement might connect the product with success and status, making you feel that owning it will improve your social standing. Recognizing these techniques is the first step to resisting them. Second, ask yourself critical questions before making a purchase. Do I really need this product? 3 Is it worth the price? These questions can help you distinguish between wants and needs. Third, do your research. 4 Read reviews from other consumers, compare prices across different platforms, and check the product specifications carefully. This will help you make informed decisions rather than impulse buys. Fourth, be aware of the power of branding. Companies spend millions to build brand loyalty. 5 A product from a less famous brand might offer similar quality at a lower price. Don't let brand names cloud your judgment. Finally, give yourself a cooling-off period. If you see something you want to buy, wait 24 hours before making the decision. Often, the initial desire will fade, and you'll realize you don't actually need the item. By following these tips, you can enjoy the benefits of advertising while avoiding its traps. Remember, the goal of advertising is to persuade you, but the final decision is always yours. A. Don't be fooled by brand names. B. Advertisers don't just present facts. C. This is especially true for online shopping. D. Is it the best use of your money? E. Don't believe everything you see in advertisements. F. Before buying a product, gather as much information as possible. G. However, not all advertising is beneficial to consumers. 八、（2025·全国卷·七选五改编） The Power of Visual Marketing In today's fast-paced digital world, visual content has become increasingly important in marketing. Research shows that the human brain processes images 60,000 times faster than text. 1 This explains why platforms like Instagram and TikTok have become so popular among marketers. Visual marketing is not a new concept. 2 Ancient merchants used signs and symbols to attract customers. The difference today is the scale and sophistication of visual campaigns. With advanced design tools and analytics, marketers can create highly targeted visual content that resonates with specific audiences. One of the most effective visual marketing techniques is storytelling through images. 3 When consumers see a story unfolding, they are more likely to remember the brand and develop an emotional connection. This is why many successful campaigns feature real people and authentic situations rather than perfect, staged photos. Color psychology also plays a crucial role in visual marketing. 4 For example, red is often used to create urgency and excitement, while blue conveys trust and reliability. Successful marketers carefully choose colors that match their brand personality and the emotions they want to evoke. User-generated content has emerged as another powerful visual marketing tool. 5 When potential customers see real people using and enjoying a product, they are more likely to trust the brand. This is why many companies now encourage their customers to share photos and videos using their products. As technology continues to evolve, visual marketing will become even more immersive. Virtual reality and augmented reality are opening up new possibilities for brands to create memorable experiences that go beyond traditional advertising. A. A picture is worth a thousand words. B. Stories create emotional connections. C. Different colors can trigger different emotional responses. D. It has been around for centuries. E. Visual content is easier to create than text. F. People trust other people more than brands. G. Visuals are more entertaining than text. 九.阅读理解。 Bike Rental & Guided Tours （2023·新课标Ⅰ卷）Welcome to Amsterdam, welcome to MacBike. You see much more from the seat of a bike! Cycling is the most economical, sustainable and fun way to explore the city, with its beautiful canals, parks, squares and countless lights. You can also bike along lovely landscapes outside of Amsterdam. Why MacBike MacBike has been around for almost 30 years and is the biggest bicycle rental company in Amsterdam. With over 2,500 bikes stored in our five rental shops at strategic locations, we make sure there is always a bike available for you. We offer the newest bicycles in a wide variety, including basic bikes with foot brake (刹车), bikes with hand brake and gears (排挡), bikes with child seats, and children’s bikes. Prices Hand Brake, Three Gears Foot Brake, No Gears 1 hour €7.50 €5.00 3 hours €11.00 €7.50 1 day (24 hours) €14.75 €9.75 Each additional day €8.00 €6.00 Guided City Tours The 2.5-hour tour covers the Gooyer Windmill, the Skinny Bridge, the Rijksmuseum, Heineken Brewery and much more. The tour departs from Dam Square every hour on the hour, starting at 1:00 pm every day. You can buy your ticket in a MacBike shop or book online. 1．What is an advantage of MacBike? A．It gives children a discount. B．It offers many types of bikes. C．It organizes free cycle tours. D．It has over 2,500 rental shops. 2．How much do you pay for renting a bike with hand brake and three gears for two days? A．€15.75. B．€19.50. C．€22.75. D．€29.50. 3．Where does the guided city tour start? A．The Gooyer, Windmill. B．The Skinny Bridge. C．Heineken Brewery. D．Dam Square. 十、语法填空 （2021年新高考全国Ⅱ卷）I‘ve always loved the ocean. In the seventh grade, I started volunteering at the Monterey Bay Aquarium in California. I was upset to learn that many sea animals eat plastic garbage, 1.______ (think) it is food. I decided to do something 2.______ (educate) people about this problem. I held presentations at schools to teach kids about plastic waste. I wanted to reach businesses too. I decided that if I learned of a company 3.______ used a lot of plastic, I’d send 4.______ an email urging it to cut back. One day, I saw a commercial for a health-care company. People in the ad 5.______ (use) plastic straws（吸管）. I found the contact information of the company and emailed 6.______ (it) president. I told him how 7.______ (harm) plastic could be to the environment and asked him to consider 8.______ (use) more eco-friendly options. I was so excited when he wrote back to me. He said he would make sure that the company 9.______ (cut) its use of plastic straws in half. I kept going. Whenever I heard of businesses using plastic, I‘d send an email. One of the biggest companies I wrote to 10.______ (be) Alaska Airlines. A company representative wrote back and told me the airline was switching over from plastic to paper cups on all of its 1,200 daily flights. 3 / 6 学科网（北京）股份有限公司 $ 分层作业 Unit 1 Period 4 Extended reading-Assessment 目 录 A组 巩固过关 B组 能力进阶 C组 思维拔高 拓展 链接高考 一、将下列短语翻译为英文。 1.大众媒体 ____________ 2.吸引某人的情感 ____________ 3.被传达，被理解 ____________ 4.产品植入 ____________ 5.品牌代言人 ____________ 6.促进业务增长 7.促进业务增长 7.说服某人做某事 ____________ 8.对……产生影响 ____________ 9.针对特定需求定制 ____________ 10.电影票房 ____________ 11.高收视率 12.赞助一部电影 ____________ 13.吸收营销信息 ____________ 14.打折 ____________ 15.根据需求定制 ____________ 16.住宅区，住宅群 ____________ 17.简而言之 ____________ 18.换句话说 ____________ 19.除了……之外 ____________ 20.为……做广告 ____________ 【答案】 1.mass media 2.appeal to one's emotions 3.get across 4.product placement 5.brand ambassador 6.boost business 7.persuade sb. to do sth. 8.have an effect on... 9.be tailored to specific needs 10.box office 11.high ratings 12.sponsor a film 13.absorb marketing messages 14.at a discount 15.tailor to needs 16.housing estate 17.in short 18.in other words 19.in addition to 20.advertise for... / advertise sth. 二、根据句意及汉语提示写出单词。 1.In just one day, a person can see hundreds of marketing messages. (广告活动) ____________ has become part of modern life. 2.In short, it refers to the activity of promoting a product or service. In other words, it tries to (说服) ____________ people to buy a product or service. 3.From the ancient simple advertisements painted on outdoor signs to the colourful, interactive ones in smartphone apps, advertising and the mass media have developed hand in hand. As media (电视台；频道) ____________ have grown in number and type, so have advertisements. 4.If an advertisement is placed on a popular website or on TV at (高峰时期的) ____________ times, a huge number of people will know about the product or service it is advertising. 5.In addition to making people aware of a product or service, a successful advertisement will also create a desire to buy, thus (使增长，使兴旺) ____________ business. 6.Based on the (心理，心理特征) ____________ behind creating a desire to buy, advertisers have developed ways of persuading people into purchasing their products or services. 7.Slogans use simple but impressive language to make us remember the product or service being advertised. Some of these slogans may also (吸引) ____________ to our emotions. 8.A slogan may connect a fine china (茶壶) ____________ it aims to promote with our pride in having good taste. 9.A slogan which communicates an idea effectively can boost sales and even become part of popular culture. That is the power of (难忘的) ____________ slogans. 10.Another technique advertisers often employ is to link their company or product to a “brand ambassador”—a famous actor, a sports star, or even a (虚构的) ____________ character. 11.Product (放置；安置) ____________ is typically used in films with huge box-office success and TV shows with high (收视率) ____________. 12.Some films are now (赞助) ____________ by leading brands, so that only their products appear in the films. 13.We (理解，掌握) ____________ these marketing messages without thinking about them too much, yet they will probably have an effect on us the next time we go shopping. 14.Now, advertising is becoming more digital and more personalized. Already we may see online advertisements for products or services we have previously searched for on the Internet, and we are very likely to receive special (折扣) ____________ and promotions targeted specifically at us. 15.In the future, advertising will be even more about understanding individual customers and sending them advertisements that are (专门制作，定做) ____________ to specific needs. 16.Students of a Nanjing senior high school brought joy to the elderly and (使更艳丽；增添乐趣) ____________ up their day by volunteering at a local nursing home last weekend. 17.The nursing home, located on a (住宅区) ____________ estate, has more than 150 senior citizens. 18.After lunch the residents and the young volunteers (逗笑；提供消遣) ____________ themselves with art activities which included Chinese painting and calligraphy. 19.The programme organizer said the activities had made a big (差别；影响) ____________ to the lives of the residents as well as the students. 20.The young volunteers were (渴望的) ____________ to share various interesting topics with the residents. 【答案】 1.Advertising 2.persuade 3.channels 4.peak 5.boosting 6.psychology 7.appeal 8.teapot 9.memorable 10.fictional 11.placement; ratings 12.sponsored 13.absorb 14.discounts 15.tailored 16.brightened 17.housing 18.amused 19.difference 20.eager 三、单句语法填空。 1.The (advertise) ____________ industry has grown rapidly in recent years. 2.A successful advertisement can be very (persuade) ____________. 3.The (popular) ____________ of the brand ambassador has a great influence on sales. 4.The more we like the brand ambassador, the more (attract) ____________ we will be to buy the product. 5.Not only will this make them feel more (value) ____________, but it will also help companies target their customers more efficiently. 6.We should think (critical) ____________ about the marketing messages we see every day. 7.The advertisements (tailor) ____________ to individual needs are more likely to be effective. 8.The film is (sponsor) ____________ by a famous car brand. 9.Product placement is a (common) ____________ used advertising technique in movies. 10.We live in a society where we are constantly (bombard) ____________ with marketing messages. 11.The young volunteers were (eager) ____________ to share their experiences with the residents. 12.The students (amuse) ____________ themselves with art activities after lunch. 13.The activities have made a big (different) ____________ to the lives of the residents. 14.The organizer was (concern) ____________ that the students and the senior residents wouldn't get along easily. 15.The nursing home has more than 150 senior citizens, some of ____________ are over 90 years old. 16.(fortunate), not all advertisements are honest and trustworthy. 17.The company is famous for its (create) ____________ advertising campaigns. 18.Compared with traditional advertising, digital advertising is more (personal) ____________ and efficient. 【答案】 1.advertising 2.persuasive 3.popularity 4.attracted 5.valued 6.critically 7.tailored 8.sponsored 9.commonly 10.bombarded 11.eager 12.amused 13.difference 14.concerned 15.whom 16.Unfortunately 17.creative 18.personalized 四、根据汉语意思完成句子。 1. Advertising ____________ the activity of promoting a product or service. In other words, it ____________ people to buy a product or service. 广告指的是推广产品或服务的活动。换句话说，它试图说服人们购买产品或服务。 2.The history of advertising has always been ____________ the history of the mass media. Advertising and the mass media have developed ____________. 广告的历史总是与大众媒体的历史紧密相连。广告和大众媒体携手发展。 3.A successful advertisement will also create a desire to buy, thus ____________. 一则成功的广告还会激发购买欲望，从而促进商业发展。 4.Some slogans may ____________ our emotions. For example, a slogan may connect a fine china teapot it aims to promote with our pride in having good taste. 一些口号可能会吸引我们的情感。例如，一则口号可能将其推广的精美瓷茶壶与我们拥有好品位的自豪感联系起来。 5.A slogan which communicates an idea effectively can ____________ and even become part of popular culture. 一则有效传达想法的口号可以促进销售，甚至成为大众文化的一部分。 6.Another technique advertisers often employ is to link their company or product to a “brand ambassador”—a famous actor, a sports star, or even a ____________. 广告商经常使用的另一种策略是将他们的公司或产品与“品牌大使”——一位著名演员、体育明星甚至一个 虚构角色——联系起来。 7.Product placement is typically used in films with huge ____________ and TV shows with high ____________. 产品植入通常用于票房大卖的电影和高收视率的电视节目中。 8.We ____________ these marketing messages without thinking about them too much, yet they will probably ____________ us the next time we go shopping. 我们不假思索地接收这些营销信息，但下次购物时它们可能会对我们产生影响。 9.In the future, advertising will be even more about understanding individual customers and sending them advertisements that are ____________. 未来，广告将更加注重了解个体客户，并向他们推送根据特定需求量身定制的广告。 10.The young volunteers ____________ to share various interesting topics with the residents. 年轻的志愿者们渴望与居民们分享各种有趣的话题。 11.They ____________ each other's company so much that Su Ming, 16, said he hoped to return to the nursing home regularly. 他们非常享受彼此的陪伴，以至于16岁的苏明说他希望定期回到养老院。 12.Wang Hong, the programme organizer, said, “I was ____________ that the students and the senior residents wouldn't get along easily, but it turned out to be the exact opposite.” 活动组织者王红说：“我担心学生和老年居民不容易相处，但结果恰恰相反。” 13.I can say that today's activities have ____________ to the lives of the residents as well as the students. 我可以说今天的活动对居民和学生的生活都产生了很大的影响。 14.A common technique to make an impact is to create a ____________. 产生影响力的一种常见技巧是创作一个令人难忘的口号。 15.Not only will this make them feel more valued and enable them to see what they are most interested in, but it will also help companies ____________ more efficiently to have a positive effect on sales. 这不仅会让他们感到更受重视，让他们看到自己最感兴趣的东西，而且还能帮助公司更有效地锁定目标客户，对销售产生积极影响。 【答案】 1.refers to; tries to persuade 2.closely linked with; hand in hand 3.boosting business 4.appeal to 5.boost sales 6.fictional character 7.box-office success; ratings 8.absorb; have an effect on 9.tailored to specific needs 10.were eager 11.enjoyed 12.concerned 13.made a big difference 14.memorable slogan 15.target their customers 五、语法填空 Advertising: More Than Just Selling Advertisements are everywhere in our daily lives. We see them on TV, on social media, and even on the streets. But have you ever stopped to think about how they actually work? Advertising, in short, 1 (refer) to the activity of promoting a product or service. The history of advertising has always been closely linked with 2 of the mass media. As media channels 3 (grow) in number and type over the past decades, so have advertisements. Why do companies spend so much money on advertising? The answer is simple: advertising works. A successful advertisement not only makes people aware of a product, but also creates a desire to buy, thus 4 (boost) business. To persuade people into purchasing their products, advertisers have developed various techniques. One common technique is 5 (create) a memorable slogan. Some slogans may appeal to our emotions. Another technique is to use a brand ambassador—a famous person 6 fans will be attracted to buy the product. Another technique is product placement, which is typically used in films and TV shows. With the development of technology, advertising has become more digital and more personalized. In the future, advertisements will be tailored to individual customers' specific needs. Not only will this make customers feel more valued, but it will also help companies target their customers more 7 (efficient). However, we should also be careful about advertisements. Not all of them are honest. As 8 (consume), we need to think critically about the marketing messages we receive and make 9 (inform) decisions. After all, the power of persuasion should not take the place of our 10 (judge). 【答案】 1.refers 2.that 3.have grown 4.boosting 5.to create 6.whose 7.efficiently 8.consumers 9.informed 10.judgment / judgement 【导语】本文介绍广告的作用、常用宣传手段以及数字化个性化的发展趋势，同时提醒消费者要理性看待广告，做出明智判断。 【详解】 1.考点：一般现在时、主谓一致。 主语 Advertising 是动名词作主语，视为单数概念；短语 refer to 表示 “指的是”，描述客观定义，用一般现在时，谓语动词使用第三人称单数形式。 2.考点：代词 that 替代名词避免重复。 本句比较广告的历史与大众传媒的历史，为避免重复前面出现的 the history，用代词 that 指代单数可数名词或不可数名词 history。 3.考点：现在完成时。 时间标志词over the past decades（在过去几十年间），是现在完成时典型时间状语，表示动作从过去持续到现在；主语 media channels 为复数，助动词用 have。后半句 “so have advertisements” 也提示此处时态为现在完成时。 4.考点：现在分词作结果状语。 逗号前是完整主句，本空不作谓语。thus + doing 是固定结构，现在分词用来表示前面整件事带来的自然而然的结果。 5.考点：不定式作表语。 主语是 technique（方法、手段），系动词 is 后面用不定式 to do 作表语，用来解释说明该方法的具体内容。 6.考点：定语从句关系代词 whose。 先行词为 a famous person；空格后是名词 fans，从句表达 “名人的粉丝”，关系代词 whose 在从句中作定语，表示所属关系，意为 “…… 的”。 7.考点：副词修饰动词。 空格修饰动词 target（定位；瞄准），修饰动词必须使用副词；括号给出形容词，需要变为副词形式。 8.考点：名词词性转换、名词复数。 as 此处为介词，后面接名词作宾语；后文代词 we，说明是 “我们作为消费者”，需要变为表示人的名词，且用复数。 9.考点：形容词作定语。 修饰后面名词 decisions，要用形容词；informed decisions为固定搭配，意为 “有依据的、明智的决定”。 10.考点：词性转换（动词变名词）。 形容词性物主代词 our 后面需要接名词；括号内是动词，转换为名词表示 “判断力”。两种拼写形式均可。 六、阅读理解 The Evolution of Advertising Advertising has come a long way from its early beginnings. In ancient times, merchants used simple signs and oral announcements to promote their goods. The invention of the printing press in the 15th century marked a significant milestone, allowing advertisements to reach a wider audience through newspapers and pamphlets. The 20th century brought revolutionary changes. The emergence of radio and television transformed advertising into a powerful industry. Advertisers could now use sound, music, and moving images to create emotional connections with consumers. This period also saw the birth of the advertising agency, with professionals specializing in creating persuasive campaigns. The digital age has once again reshaped the advertising landscape. Online platforms allow advertisers to target specific audiences based on their browsing history, interests, and demographics. Social media has given rise to influencer marketing, where popular content creators promote products to their followers. Meanwhile, data analytics enables companies to measure the effectiveness of their advertisements with unprecedented precision. Looking ahead, artificial intelligence is set to revolutionize advertising further. AI algorithms can predict consumer behavior, create personalized content, and optimize ad delivery in real-time. Virtual and augmented reality technologies are opening up new possibilities for immersive advertising experiences. Despite these technological advances, the fundamental goal of advertising remains unchanged: to persuade people to buy a product or service. What has changed is the sophistication of the methods used to achieve this goal. As consumers become more media-savvy, advertisers must continually innovate to capture their attention and trust. 1. According to the passage, what advantage does the digital age bring to advertisers? A. Lower production costs. B. The ability to target specific audiences. C. Longer advertising time. D. More creative freedom. 2. What does the underlined word “sophistication” in the last paragraph most probably mean? A. Simplicity. B. Complexity and advanced nature. C. Ineffectiveness. D. Cheapness. 3. What is the main purpose of the passage? A. To criticize modern advertising. B. To describe the development of advertising. C. To teach people how to create advertisements. D. To compare traditional and digital advertising. 4. What can be inferred about the future of advertising from the passage? A. It will become less effective. B. It will rely less on technology. C. It will become more immersive and personalized. D. It will no longer need human creativity. 【答案】1.B 2.B 3.D 4.C 【导语】本文讲述广告从古至今随技术不断演变发展，虽宣传方式持续革新，但说服消费者消费的根本目标始终不变，未来还将依托新技术继续创新。 【详解】 1.B。细节理解题。 根据第三段第二句“Online platforms allow advertisers to target specific audiences based on their browsing history, interests, and demographics”可知，数字时代让广告商能够针对特定受众，故选B。 2.B。词义猜测题。 根据最后一段上下文，前文描述了广告技术从古代简单标志到如今AI、VR等高科技手段的发展，此处“sophistication”指方法的“复杂性和先进性”，与B项含义一致。A项“简单”、C项“无效”、D项“廉价”均不符合语境。 3.B。主旨大意题。 文章按时间顺序（古代→15世纪→20世纪→数字时代→未来）描述了广告的发展历程，主要目的是介绍广告的发展演变，故选B。A项“批评”错误，C项“教人做广告”和D项“比较传统广告和数字广告”均非文章主旨。 4.C。推理判断题。 根据第四段描述的AI、VR/AR技术将带来immersive experiences（沉浸式体验），以及第三段和第五段提到的personalized内容，可推断未来广告将更加沉浸式和个性化，故选C。A项“效果减弱”、B项“减少对技术的依赖”与文意相反，D项“不再需要人类创造力”过于绝对。 七、七选五 How to Become a Smart Consumer In today's world, we are constantly surrounded by advertisements. From billboards to social media posts, marketing messages are everywhere. 1 While advertising can be helpful in informing us about new products, it can also lead us to make unnecessary purchases. So how can we become smarter consumers? First, understand the psychology behind advertising. 2 They appeal to our emotions, desires, and fears. For example, a luxury watch advertisement might connect the product with success and status, making you feel that owning it will improve your social standing. Recognizing these techniques is the first step to resisting them. Second, ask yourself critical questions before making a purchase. Do I really need this product? 3 Is it worth the price? These questions can help you distinguish between wants and needs. Third, do your research. 4 Read reviews from other consumers, compare prices across different platforms, and check the product specifications carefully. This will help you make informed decisions rather than impulse buys. Fourth, be aware of the power of branding. Companies spend millions to build brand loyalty. 5 A product from a less famous brand might offer similar quality at a lower price. Don't let brand names cloud your judgment. Finally, give yourself a cooling-off period. If you see something you want to buy, wait 24 hours before making the decision. Often, the initial desire will fade, and you'll realize you don't actually need the item. By following these tips, you can enjoy the benefits of advertising while avoiding its traps. Remember, the goal of advertising is to persuade you, but the final decision is always yours. A. Don't be fooled by brand names. B. Advertisers don't just present facts. C. This is especially true for online shopping. D. Is it the best use of your money? E. Don't believe everything you see in advertisements. F. Before buying a product, gather as much information as possible. G. However, not all advertising is beneficial to consumers. 【答案】1.G 2.B 3.D 4.F 5.A 【导语】本文给出五条实用建议，告诉我们如何看懂广告背后的心理，成为理智聪明的消费者，避开广告诱导消费的陷阱。 【详解】 1.G。过渡句与承上启下。 前文提到广告无处不在，后文说广告既有帮助也可能导致不必要消费，G项“然而，并非所有广告对消费者都是有益的”起到了承上启下的过渡作用。 2.B。段落主题句。 本段主旨是理解广告背后的心理学原理，B项“广告商不仅仅呈现事实”点明了广告策略的本质——不仅告知信息，更会利用情感等手段，与后文内容一致。 3.D。细节句与并列结构。 本段列举了购买前应问自己的问题。前有“Do I really need this product?”，后有“Is it worth the price?”，D项“这是你金钱的最佳用途吗？”与前后句式一致且内容相关。 4.F。段落主题句。 本段主旨是购买前要做研究，F项“在购买产品之前，尽可能收集信息”准确概括了段落内容。 5.A。细节句与解释说明。 前文提到品牌忠诚度，后文说小品牌可能有相似质量但价格更低，A项“不要被品牌名称所迷惑”与前后文形成逻辑连贯的劝诫。 八、（2025·全国卷·七选五改编） The Power of Visual Marketing In today's fast-paced digital world, visual content has become increasingly important in marketing. Research shows that the human brain processes images 60,000 times faster than text. 1 This explains why platforms like Instagram and TikTok have become so popular among marketers. Visual marketing is not a new concept. 2 Ancient merchants used signs and symbols to attract customers. The difference today is the scale and sophistication of visual campaigns. With advanced design tools and analytics, marketers can create highly targeted visual content that resonates with specific audiences. One of the most effective visual marketing techniques is storytelling through images. 3 When consumers see a story unfolding, they are more likely to remember the brand and develop an emotional connection. This is why many successful campaigns feature real people and authentic situations rather than perfect, staged photos. Color psychology also plays a crucial role in visual marketing. 4 For example, red is often used to create urgency and excitement, while blue conveys trust and reliability. Successful marketers carefully choose colors that match their brand personality and the emotions they want to evoke. User-generated content has emerged as another powerful visual marketing tool. 5 When potential customers see real people using and enjoying a product, they are more likely to trust the brand. This is why many companies now encourage their customers to share photos and videos using their products. As technology continues to evolve, visual marketing will become even more immersive. Virtual reality and augmented reality are opening up new possibilities for brands to create memorable experiences that go beyond traditional advertising. A. A picture is worth a thousand words. B. Stories create emotional connections. C. Different colors can trigger different emotional responses. D. It has been around for centuries. E. Visual content is easier to create than text. F. People trust other people more than brands. G. Visuals are more entertaining than text. 【答案】1.A 2.D 3.B 4.C 5.F 【导语】本文介绍了视觉营销的由来、主要营销手段，并指出随着科技发展，虚拟现实等技术会进一步拓展视觉营销的发展空间。 【详解】 1.A。细节句与因果关系。 前文提到大脑处理图像比文本快6万倍，A项“一图胜千言”是对这一科学事实的通俗概括，自然引出后文对视觉平台流行的解释。 2.D。转折与时间对比。 前文说视觉营销不是新概念，后文提到古代商贩，D项“它已经存在了几个世纪”与前后文形成时间上的衔接。 3.B。段落主题句与因果关系。 本段主旨是通过图像讲故事，B项“故事创造情感连接”概括了该策略的核心效果，与后文“更可能记住品牌并产生情感联系”形成解释关系。 4.C。段落主题句与总分结构。 本段主旨是色彩心理学，C项“不同的颜色可以引发不同的情绪反应”准确概括段落内容，后文用红色和蓝色举例说明。 5.F。细节句与因果关系。 本段主旨是用户生成内容，后文解释“当潜在客户看到真实的人使用产品时，他们更可能信任该品牌”，F项“人们更信任他人而非品牌”是这一现象的根本原因。 九.阅读理解。 Bike Rental & Guided Tours （2023·新课标Ⅰ卷）Welcome to Amsterdam, welcome to MacBike. You see much more from the seat of a bike! Cycling is the most economical, sustainable and fun way to explore the city, with its beautiful canals, parks, squares and countless lights. You can also bike along lovely landscapes outside of Amsterdam. Why MacBike MacBike has been around for almost 30 years and is the biggest bicycle rental company in Amsterdam. With over 2,500 bikes stored in our five rental shops at strategic locations, we make sure there is always a bike available for you. We offer the newest bicycles in a wide variety, including basic bikes with foot brake (刹车), bikes with hand brake and gears (排挡), bikes with child seats, and children’s bikes. Prices Hand Brake, Three Gears Foot Brake, No Gears 1 hour €7.50 €5.00 3 hours €11.00 €7.50 1 day (24 hours) €14.75 €9.75 Each additional day €8.00 €6.00 Guided City Tours The 2.5-hour tour covers the Gooyer Windmill, the Skinny Bridge, the Rijksmuseum, Heineken Brewery and much more. The tour departs from Dam Square every hour on the hour, starting at 1:00 pm every day. You can buy your ticket in a MacBike shop or book online. 1．What is an advantage of MacBike? A．It gives children a discount. B．It offers many types of bikes. C．It organizes free cycle tours. D．It has over 2,500 rental shops. 2．How much do you pay for renting a bike with hand brake and three gears for two days? A．€15.75. B．€19.50. C．€22.75. D．€29.50. 3．Where does the guided city tour start? A．The Gooyer, Windmill. B．The Skinny Bridge. C．Heineken Brewery. D．Dam Square. 【答案】1．B 2．C 3．D 【导语】本文是一篇应用文。文章主要介绍了在阿姆斯特丹进行自行车租赁和雇佣导游的操作方式，价格等细节。 【详解】 1．推理判断题。根据文章第二段“We offer the newest bicycles in a wide variety, including basic bikes with foot brake (刹车), bikes with hand brake and gears (排挡), bikes with child seats, and children’s bikes. (我们提供种类繁多的最新自行车，包括有脚刹的基本自行车、有手刹和带排挡的自行车、带儿童座椅的自行车和儿童自行车)”可推知，MacBike的优势是它提供许多类型的自行车。故选B。 2．细节理解题。根据定价表可知，租一辆带手刹和三档的自行车一天需要14.75欧元，额外增加天数每天8欧元。所以租一辆带手刹和三档的自行车两天需要14.75+8=22.75欧元。故选C。 3．细节理解题。根据文章最后一段“The tour departs from Dam Square every hour on the hour, starting at 1:00 pm every day. (旅游团每小时从大坝广场出发，每天下午1点开始)”可知，导游城市之旅从大坝广场开始。故选D。 十、语法填空 （2021年新高考全国Ⅱ卷）I‘ve always loved the ocean. In the seventh grade, I started volunteering at the Monterey Bay Aquarium in California. I was upset to learn that many sea animals eat plastic garbage, 1.______ (think) it is food. I decided to do something 2.______ (educate) people about this problem. I held presentations at schools to teach kids about plastic waste. I wanted to reach businesses too. I decided that if I learned of a company 3.______ used a lot of plastic, I’d send 4.______ an email urging it to cut back. One day, I saw a commercial for a health-care company. People in the ad 5.______ (use) plastic straws（吸管）. I found the contact information of the company and emailed 6.______ (it) president. I told him how 7.______ (harm) plastic could be to the environment and asked him to consider 8.______ (use) more eco-friendly options. I was so excited when he wrote back to me. He said he would make sure that the company 9.______ (cut) its use of plastic straws in half. I kept going. Whenever I heard of businesses using plastic, I‘d send an email. One of the biggest companies I wrote to 10.______ (be) Alaska Airlines. A company representative wrote back and told me the airline was switching over from plastic to paper cups on all of its 1,200 daily flights. 【答案】 1.thinking 2.to educate 3.which/that 4.it 5.were using 6.its 7.harmful 8.using 9.would cut 10.was 【导语】本文讲述作者了解到海洋动物误食塑料垃圾后，通过演讲、给企业写信发邮件呼吁减少塑料使用，成功推动多家企业改用环保用品的个人经历。 【详解】 1.考点：现在分词作伴随状语 句子已有谓语 eat。sea animals 和 think 是主动关系，海洋动物吃塑料，（它们）误以为那是食物，用现在分词表伴随。 2.考点：不定式作目的状语 do something 的目的是教育人们认识这个问题，不定式 to do 表目的。 3.考点：定语从句关系代词 先行词是 a company（物），空格在从句中作主语，用关系代词 which 或 that。 4.考点：代词 指代前面的 a company，作 send 的宾语；send sb. an email “给某人发邮件”。 5.考点：过去进行时 句意：广告里的人们正在使用塑料吸管。描述广告画面当时正在发生的动作；主语 People 为复数，故用过去进行时。 6.考点：形容词性物主代词 修饰后面名词 president，表达 “这家公司的总裁”，用形容词性物主代词。 7.考点：词性转换：动词→形容词 how 后面接形容词作表语；be harmful to 固定搭配：对…… 有害。 8.考点：非谓语动词固定搭配 consider doing sth. 固定用法，意为 “考虑做某事”，后面接动名词。 9.考点：宾语从句时态（过去将来时） 主句 He said 为一般过去时；从句表达 “公司将会把塑料吸管使用量减半”，站在过去看将来，用过去将来时。make sure 后从句可接将来含义。 10.考点：主谓一致 + 一般过去时 主语为One of the biggest companies，one of + 复数名词作主语，谓语用单数；全文讲述过去经历，用一般过去时。 3 / 6 学科网（北京）股份有限公司 $ 分层作业 Unit 1 Period 4 Extended reading-Assessment 目 录 A组 巩固过关 B组 能力进阶 C组 思维拔高 拓展 链接高考 一、将下列短语翻译为英文。 【答案】 1.mass media 2.appeal to one's emotions 3.get across 4.product placement 5.brand ambassador 6.boost business 7.persuade sb. to do sth. 8.have an effect on... 9.be tailored to specific needs 10.box office 11.high ratings 12.sponsor a film 13.absorb marketing messages 14.at a discount 15.tailor to needs 16.housing estate 17.in short 18.in other words 19.in addition to 20.advertise for... / advertise sth. 二、根据句意及汉语提示写出单词。 【答案】 1.Advertising 2.persuade 3.channels 4.peak 5.boosting 6.psychology 7.appeal 8.teapot 9.memorable 10.fictional 11.placement; ratings 12.sponsored 13.absorb 14.discounts 15.tailored 16.brightened 17.housing 18.amused 19.difference 20.eager 三、单句语法填空。 【答案】 1.advertising 2.persuasive 3.popularity 4.attracted 5.valued 6.critically 7.tailored 8.sponsored 9.commonly 10.bombarded 11.eager 12.amused 13.difference 14.concerned 15.whom 16.Unfortunately 17.creative 18.personalized 四、根据汉语意思完成句子。 【答案】 1.refers to; tries to persuade 2.closely linked with; hand in hand 3.boosting business 4.appeal to 5.boost sales 6.fictional character 7.box-office success; ratings 8.absorb; have an effect on 9.tailored to specific needs 10.were eager 11.enjoyed 12.concerned 13.made a big difference 14.memorable slogan 15.target their customers 五、语法填空 【答案】 1.refers 2.that 3.have grown 4.boosting 5.to create 6.whose 7.efficiently 8.consumers 9.informed 10.judgment / judgement 【导语】本文介绍广告的作用、常用宣传手段以及数字化个性化的发展趋势，同时提醒消费者要理性看待广告，做出明智判断。 【详解】 1.考点：一般现在时、主谓一致。 主语 Advertising 是动名词作主语，视为单数概念；短语 refer to 表示 “指的是”，描述客观定义，用一般现在时，谓语动词使用第三人称单数形式。 2.考点：代词 that 替代名词避免重复。 本句比较广告的历史与大众传媒的历史，为避免重复前面出现的 the history，用代词 that 指代单数可数名词或不可数名词 history。 3.考点：现在完成时。 时间标志词over the past decades（在过去几十年间），是现在完成时典型时间状语，表示动作从过去持续到现在；主语 media channels 为复数，助动词用 have。后半句 “so have advertisements” 也提示此处时态为现在完成时。 4.考点：现在分词作结果状语。 逗号前是完整主句，本空不作谓语。thus + doing 是固定结构，现在分词用来表示前面整件事带来的自然而然的结果。 5.考点：不定式作表语。 主语是 technique（方法、手段），系动词 is 后面用不定式 to do 作表语，用来解释说明该方法的具体内容。 6.考点：定语从句关系代词 whose。 先行词为 a famous person；空格后是名词 fans，从句表达 “名人的粉丝”，关系代词 whose 在从句中作定语，表示所属关系，意为 “…… 的”。 7.考点：副词修饰动词。 空格修饰动词 target（定位；瞄准），修饰动词必须使用副词；括号给出形容词，需要变为副词形式。 8.考点：名词词性转换、名词复数。 as 此处为介词，后面接名词作宾语；后文代词 we，说明是 “我们作为消费者”，需要变为表示人的名词，且用复数。 9.考点：形容词作定语。 修饰后面名词 decisions，要用形容词；informed decisions为固定搭配，意为 “有依据的、明智的决定”。 10.考点：词性转换（动词变名词）。 形容词性物主代词 our 后面需要接名词；括号内是动词，转换为名词表示 “判断力”。两种拼写形式均可。 六、阅读理解 【答案】1.B 2.B 3.D 4.C 【导语】本文讲述广告从古至今随技术不断演变发展，虽宣传方式持续革新，但说服消费者消费的根本目标始终不变，未来还将依托新技术继续创新。 【详解】 1.B。细节理解题。 根据第三段第二句“Online platforms allow advertisers to target specific audiences based on their browsing history, interests, and demographics”可知，数字时代让广告商能够针对特定受众，故选B。 2.B。词义猜测题。 根据最后一段上下文，前文描述了广告技术从古代简单标志到如今AI、VR等高科技手段的发展，此处“sophistication”指方法的“复杂性和先进性”，与B项含义一致。A项“简单”、C项“无效”、D项“廉价”均不符合语境。 3.B。主旨大意题。 文章按时间顺序（古代→15世纪→20世纪→数字时代→未来）描述了广告的发展历程，主要目的是介绍广告的发展演变，故选B。A项“批评”错误，C项“教人做广告”和D项“比较传统广告和数字广告”均非文章主旨。 4.C。推理判断题。 根据第四段描述的AI、VR/AR技术将带来immersive experiences（沉浸式体验），以及第三段和第五段提到的personalized内容，可推断未来广告将更加沉浸式和个性化，故选C。A项“效果减弱”、B项“减少对技术的依赖”与文意相反，D项“不再需要人类创造力”过于绝对。 七、七选五 【答案】1.G 2.B 3.D 4.F 5.A 【导语】本文给出五条实用建议，告诉我们如何看懂广告背后的心理，成为理智聪明的消费者，避开广告诱导消费的陷阱。 【详解】 1.G。过渡句与承上启下。 前文提到广告无处不在，后文说广告既有帮助也可能导致不必要消费，G项“然而，并非所有广告对消费者都是有益的”起到了承上启下的过渡作用。 2.B。段落主题句。 本段主旨是理解广告背后的心理学原理，B项“广告商不仅仅呈现事实”点明了广告策略的本质——不仅告知信息，更会利用情感等手段，与后文内容一致。 3.D。细节句与并列结构。 本段列举了购买前应问自己的问题。前有“Do I really need this product?”，后有“Is it worth the price?”，D项“这是你金钱的最佳用途吗？”与前后句式一致且内容相关。 4.F。段落主题句。 本段主旨是购买前要做研究，F项“在购买产品之前，尽可能收集信息”准确概括了段落内容。 5.A。细节句与解释说明。 前文提到品牌忠诚度，后文说小品牌可能有相似质量但价格更低，A项“不要被品牌名称所迷惑”与前后文形成逻辑连贯的劝诫。 八、（2025·全国卷·七选五改编） 【答案】1.A 2.D 3.B 4.C 5.F 【导语】本文介绍了视觉营销的由来、主要营销手段，并指出随着科技发展，虚拟现实等技术会进一步拓展视觉营销的发展空间。 【详解】 1.A。细节句与因果关系。 前文提到大脑处理图像比文本快6万倍，A项“一图胜千言”是对这一科学事实的通俗概括，自然引出后文对视觉平台流行的解释。 2.D。转折与时间对比。 前文说视觉营销不是新概念，后文提到古代商贩，D项“它已经存在了几个世纪”与前后文形成时间上的衔接。 3.B。段落主题句与因果关系。 本段主旨是通过图像讲故事，B项“故事创造情感连接”概括了该策略的核心效果，与后文“更可能记住品牌并产生情感联系”形成解释关系。 4.C。段落主题句与总分结构。 本段主旨是色彩心理学，C项“不同的颜色可以引发不同的情绪反应”准确概括段落内容，后文用红色和蓝色举例说明。 5.F。细节句与因果关系。 本段主旨是用户生成内容，后文解释“当潜在客户看到真实的人使用产品时，他们更可能信任该品牌”，F项“人们更信任他人而非品牌”是这一现象的根本原因。 九.阅读理解。 【答案】1．B 2．C 3．D 【导语】本文是一篇应用文。文章主要介绍了在阿姆斯特丹进行自行车租赁和雇佣导游的操作方式，价格等细节。 【详解】 1．推理判断题。根据文章第二段“We offer the newest bicycles in a wide variety, including basic bikes with foot brake (刹车), bikes with hand brake and gears (排挡), bikes with child seats, and children’s bikes. (我们提供种类繁多的最新自行车，包括有脚刹的基本自行车、有手刹和带排挡的自行车、带儿童座椅的自行车和儿童自行车)”可推知，MacBike的优势是它提供许多类型的自行车。故选B。 2．细节理解题。根据定价表可知，租一辆带手刹和三档的自行车一天需要14.75欧元，额外增加天数每天8欧元。所以租一辆带手刹和三档的自行车两天需要14.75+8=22.75欧元。故选C。 3．细节理解题。根据文章最后一段“The tour departs from Dam Square every hour on the hour, starting at 1:00 pm every day. (旅游团每小时从大坝广场出发，每天下午1点开始)”可知，导游城市之旅从大坝广场开始。故选D。 十、语法填空 【答案】 1.thinking 2.to educate 3.which/that 4.it 5.were using 6.its 7.harmful 8.using 9.would cut 10.was 【导语】本文讲述作者了解到海洋动物误食塑料垃圾后，通过演讲、给企业写信发邮件呼吁减少塑料使用，成功推动多家企业改用环保用品的个人经历。 【详解】 1.考点：现在分词作伴随状语 句子已有谓语 eat。sea animals 和 think 是主动关系，海洋动物吃塑料，（它们）误以为那是食物，用现在分词表伴随。 2.考点：不定式作目的状语 do something 的目的是教育人们认识这个问题，不定式 to do 表目的。 3.考点：定语从句关系代词 先行词是 a company（物），空格在从句中作主语，用关系代词 which 或 that。 4.考点：代词 指代前面的 a company，作 send 的宾语；send sb. an email “给某人发邮件”。 5.考点：过去进行时 句意：广告里的人们正在使用塑料吸管。描述广告画面当时正在发生的动作；主语 People 为复数，故用过去进行时。 6.考点：形容词性物主代词 修饰后面名词 president，表达 “这家公司的总裁”，用形容词性物主代词。 7.考点：词性转换：动词→形容词 how 后面接形容词作表语；be harmful to 固定搭配：对…… 有害。 8.考点：非谓语动词固定搭配 consider doing sth. 固定用法，意为 “考虑做某事”，后面接动名词。 9.考点：宾语从句时态（过去将来时） 主句 He said 为一般过去时；从句表达 “公司将会把塑料吸管使用量减半”，站在过去看将来，用过去将来时。make sure 后从句可接将来含义。 10.考点：主谓一致 + 一般过去时 主语为One of the biggest companies，one of + 复数名词作主语，谓语用单数；全文讲述过去经历，用一般过去时。 3 / 6 学科网（北京）股份有限公司 $