Unit 3 Period 1 Reading and interaction（课件）英语沪教版2020选择性必修第一册

该高中英语课件围绕“隐形营销”主题，通过导入（日常购物情境）、Pre-reading（排序购买影响因素、解释定义）搭建认知支架，While-reading梳理实例与运作方式，Deep reading分析写作手法，Post-reading结合生活讨论，Summary巩固，形成“导入-探究-应用”的学习链。 其亮点在于聚焦思维品质与语言能力，通过分析实例（咖啡馆对话、公司X案例）和引语（Tanya与心理学家观点）培养分析评价能力，Post-reading讨论生活实例、Homework设计推广帖提升表达与创新思维。结构化活动助教师高效教学，学生在实践中深化理解，提升批判性思维与跨文化沟通意识。

高中英语沪教版2020选择性必修一 Unit 3 Paying the price Reading and interaction Contents 1. Lead in 2. Pre-reading 3. While-reading 4. Post-reading 5.Summary 6. Assessment 7. Homework 01. Lead in Lead-in Lead in Under what circumstances would you buy something? And why? a genuine personal need Big sales long-term usage 02. Pre-reading Lead-in Pre-reading 1.Which of these might influence you to buy a product? Put them in order from 1–6. a TV advertisement a celebrity a special offer a friend’s recommendation a favourable online review genuine needs Lead-in Pre-reading 2 .Have you ever heard of stealth marketing?Study the dictionary entry and try to give an example. stealth marketing a method of advertising your products without letting people realize you are trying to make them buy something 隐形营销 A beauty influencer may use a certain brand of makeup in their daily vlogs without explicitly stating that it is a sponsored promotion. 03. While-reading Lead-in Comprehension work Read the passage and answer the questions. A young man is explaining to a girl the amazing features of a new computer game in a café. Fifteen minutes later, they move to another café and have an identical conversation. A “tourist” in the street asks people to take a photo with his camera and afterwards tells people about how he bought the camera and that it’s on special offer. 1. What examples of stealth marketing are given in the first paragraph? Lead-in Comprehension work Read the passage and answer the questions. Normal advertising can be recognized on billboards or in fashion magazines, while stealth marketing can hardly be spotted. Normal advertising is expensive but less effective, while stealth marketing is cheap and effective. 2. How is stealth marketing different from normal advertising? 3.What kind of people are usually hired as stealth marketers?Why? The most popular people or“trendsetters” are usually hired as stealth marketers because they have a lot of followers on social media and can easily influence other people’s choices and opinions. . Lead-in Comprehension work Read the passage and answer the questions. Companies research social media, target the most popular people or“trendsetters”and sign contracts with them to talk about their products favourably.The companies ive marketers free samples of cool, new products and pay them to talk about their products. Marketers promote brands in blogs and on social media.They upload videos of themselves, which describe recent shopping trips and display their latest purchases. They show people how a product works or what it looks like up close. 4. How does stealth marketing work?List what companies and marketers do respectively. Lead-in Comprehension work Read the passage and answer the questions. She thinks it is great to get free samples of coolnew products that her friends havent heard about and to have insider knowledge.And she doesn’t think stealth marketing is dishonest because whether she is paid or not,she will talk about what she likes. 5. What is Tanya Fulham’s attitude to stealth marketing?Why does she think so? 6. What does the psychologist think of stealth marketing? The psychologist thinks that stealth marketing is a kind of cheating and that people may not know who to trust or who to listen to anymore. Lead-in Deep reading In the passage, the writer illustrates stealth marketing with a lot of examples and quotes. Study them and the guiding questions in pairs and discuss why the writer uses them. Imagine this: you are in a café when you hear a young man talking about a new computer game ... On your way home, a “tourist” in the street asks you ... Guiding question: Why does the writer start the article with these two examples? My understanding I think the use of the two examples is intended to stimulate the readers’ interest in the topic and to show the meaning of this abstract concept. Besides, the two examples tell us that stealth marketing is all around us. Lead-in Deep reading Well, let’s look at company X. Company X wants to launch a new product for 20–25-year-olds. They need their product to look “cool” and ... Guiding question: Why does the writer give the example of company X? My understanding The writer gives the example of company X to explain how stealth marketing works in a business context .It shows the specific steps a company takes to target a specific audience (20-25-year-olds) by using young marketers. This example makes the abstract concept of stealth marketing’s implementation more concrete and understandable, helping readers grasp the operational logic behind such campaigns. Lead-in Deep reading Tanya Fulham is beautiful, sporty and clever ... She has more than 15,000 followers on social media ... She’s been hired by an undercover marketing agency to promote brands in blogs and on social media ... Guiding question: From the example of Tanya, what qualities should an ideal stealth marketer have? My understanding From Tanya’s example, an ideal stealth marketer should have qualities like being attractive, socially influential, interested in trendy areas (fashion, pop music, shopping), and capable of promoting products naturally in blogs and social media. These qualities help them blend into social circles and make their promotions seem like genuine recommendations. Lead-in Deep reading “It’s great to get free samples ...” adds Tanya ... “But I don’t think it’s dishonest ... It doesn’t make any difference whether I’m paid or not.” Guiding question: Why does the writer quote Tanya’s words? My understanding The writer quotes Tanya’s words to present the perspective of a stealth marketer herself . Her words reveal the mindset of such marketers—they see free samples and “insider knowledge” as benefits, and don’t consider their paid promotion dishonest. This quote adds authenticity and a personal angle to the discussion, letting readers understand the marketers’ own justification for their actions. Lead-in Deep reading “You think a person is being helpful,” says a psychologist, “but that’s very different from someone telling us something because they are getting paid for it. You don’t know who to trust or who to listen to anymore.” Guiding questions: What is the purpose of quoting the psychologist? What is the writer’s My understanding The purpose of quoting the psychologist is to present a contrasting viewpoint to Tanya’s . This quote helps the writer show that while stealth marketing may seem harmless to some, it raises ethical and trust issues, providing a more balanced and critical perspective on the topic. 04. Post-reading Lead-in Post-reading Work in pairs and discuss the questions. (1) What do you think about stealth marketing? Is it dishonest? (2) Do you want to be a stealth marketer like Tanya? Why or why not? Lead-in Post-reading Think about the people and things around you, give an example of stealth marketing and describe the way it works. Discuss the questions in groups. Can you find examples of stealth marketing in these places? How does it influence you? in the supermarket in the cinema in the street in a TV show on social media other places: ________________ Share an example of stealth marketing within your group. Select one person to report on behalf of your group. Lead-in Post-reading Think about the people and things around you, give an example of stealth marketing and describe the way it works. We can often find fake reviews on social media and shopping websites.In some cases, a person may give five-star reviews and make some positive comments on their latest purchases. In exchange, they will get a discount, or even free products. I think it is a kind of stealth marketing because there is an element of deception in it. Our findings 05. Summary Lead-in Post-Reading Read the summary below and fill in each blank with a suitable word based on the language of he passage.You may change the form if necessary. The passage discuss the issues of stealth marketing,including its definition,the way it _________,as well as different attitudes towards it.Unlike normal advertising,which can be recognized on billboards or in fashion magazines,stealth marketing can be hard to______ . That is,we are usually unaware that we are being targeted—it_______ us. Compared with ____________ marketing campaigns, stealth marketing is cheaper and more effective. Before ____________their new products, companies target the most popular people on social media and ___________ them as stealth marketers. works spot tricks conventional launching hire/select Lead-in Post-reading Read the summary below and fill in each blank with a suitable word based on the language of he passage.You may change the form if necessary. Because these marketers have a lot of flowers, they can easily_________ other people’s choices and opinions. People are divided in their opinions on stealth marketing. Marketers like Tanya are happy to get free _______ of new products and insider knowledge. She doesn’t think stealth marketing is _________ . However, other people are worried because it is hard to draw a borderline between free advice and marketing,and the are in the dark as to who to ______or listen to. influence samples dishonest trust 06. Assessment Lead-in Assessment Learning Objectives Score(1-5) 1.After learning, I can explain what stealth marketing is, how it works and its advantages and potential problems. 2.After learning, I can explain the writer’s intention of using examples and quotes in the passage. 3.After learning, I can state my attitude towards stealth marketing and give reasons. 5-完全能；4-基本能；3-不确定；2不太能；1-完全不能 07. Homework Lead-in Homework 1.Finish the page 48. 2.Design a fictional social media persona to subtly promote a product in daily posts, explaining how each post works as stealth marketing. Thank you for your listening $