Unit 1 The Mass Media Extended reading 语言点 课件-2025-2026学年高中英语译林版选择性必修第二册

该高中英语课件围绕“广告”主题，系统梳理广告的定义、与大众媒体的关系、功能、技巧及未来趋势等核心知识，通过Revision环节的5个问题引导学生回顾旧知，搭建学习支架，衔接后续语言点（如advertise, persuade等词汇）和语法点（非谓语动词、倒装结构等）的学习。 其亮点在于融合语言能力、思维品质与学习能力培养：语言能力方面，通过词汇辨析（如advertise的词性转换）、语法练习（非谓语作定语/状语）及语境应用（翻译、完成句子）提升语言理解与表达；思维品质上，句子分析环节引导学生剖析复杂句式（如“being done作后置定语”“so/neither/nor倒装”），培养分析推断能力；学习能力方面，多样化练习（Practice、语境应用）及微写作作业促进主动学习。教师可借助此资料高效开展讲练结合教学，学生则能在语言实践中提升综合素养。

XB1U1 Extended Reading Language Points Revision 1. What is advertising? 2. What is the relationship between advertising and the mass media? 3. What are the functions of advertising? 4. What tehniques are used by advertisers? 5.What is the future of advertising? Advertising is the activity of promoting a product or service. It has always been closely linked with the mass media which is a perfect vehicle for advertisers,and they develop hand in hand. Advertising makes people aware of a product or service. A successful advertisement will also create a desire to buy, thus boosting business. It adopts techniques like creating memorable slogans and using “brand ambassadors” . Besides, there are also less obvious ads like those placed in films with huge box - office success and TV shows with high ratings or popular video games. In the future, advertisements will be more individual and tailored to customers’ specific needs . Words and expressions in Pa.1 1. advertise 2. in short 3. refer to 4. promote 5. in other words 6. persuade sb to do = persuade sb into doing 1.做广告/登广告/征聘/宣传 2.简而言之 3.指的是/涉及 /参考 4.促销/促进/推广/升职 5.换句话说 that is to say 6. 说服某人做... 1. Advertising has become part of modern life.(lines 1-2) n. advertisement /ˌædvərˈtaɪzmənt/ /ədˈvɜːtɪsmənt/ = ad 广告 cn n. advertiser /ˈædvətaɪzə(r)/ n. advertising 广告活动 /广告业 ucn 1.It’s illegal to advertise tobacco products to minors in most countries. 2.They spent lots of money to advertise the new movie before its release. 3.The store advertised for part-time staff during the summer vacation. advertise /ˈædvətaɪz/ v advertise for 登广告征聘... 广告已成为现代生活的一部分。 Practice 1. A good _______________campaign will increase our sales. 2. If I had seen the _____________in time, I would have applied for the job. 3. They might be wise to stop ____________on TV. advertising advertisement advertising 4. If an ___________ (advertise) is placed on a popular website or on TV at peak times, a huge number of people will know about the product or service it ______________ (advertise). is advertising advertisement 5. Slogans use simple but impressive language to make us remember the product or service _______________ (advertise). being advertised 6. Because the mass media reaches so many people, it is a perfect vehicle for _____________(advertise). advertisers In other words, it tries to persuade people to buy a product or service. (lines 3-4) persuade v. 说服, 劝服 persuade sb. to do sth. = persuade sb. into doing sth. persuade sb. not to do sth. = persuade sb. out of doing sth. persuade sb. of sth.= convince sb of sth. persuasion n. 说服；劝说；信念 persuasive adj.有说服力的 换言之,它(广告)试图说服人们去购买一种产品或服务。 Practice 1. He was sweetened by her__________ (persuade). 2. How can I persuade you _______ my sincerity? 3. _______(base) on the psychology behind creating a desire to buy, advertisers have developed ways of persuading people ________________________(purchase) their products or service. persuasion of Based into purchasing /to purchase 1. be closely linked with 2. sign 3. hand in hand 4. channel Words and expressions in Pa.2 1.与..有密切联系 2.n.迹象/标志/指示牌/手势 v.签名/示意 3.手拉手/联合 4.途径/渠道/频道/电视台 3. The history of advertising has always been closely linked with that of the mass media. (lines 5-6) that 指代前文的_________ 代替与前面同类别但不同事物 表特指 that = the + cn 单数 / ucn those = the + cn (pl.) 后面常有一些定语，多数是of短语 history 你能区分it 、one 、that吗？ 广告的历史一直与大众传媒的历史紧密相连。 广告的历史一直与大众传媒的历史紧密相连。 Have a try 1. I have bought a new watch because my old ______ doesn’t work. 2. The weather in summer here is like ________ in Beijing. 3. The books you bought are cheaper than _______ I bought. 4. The information on the Internet gets around much more rapidly than ______ in the newspaper. 5. The recorder is better than __________ I bought last year. 6. I bought a pen yesterday. But I can’t find _____ now. one that those that the one/ that it Sentence analysis From the ancient simple advertisements ________ (paint) on outdoor signs to the colorful, interactive ones in smartphone apps, advertising and the mass media have developed hand in hand. As media channels have grown ______number and type, _______ have advertisements. painted in so done 作后置定语 so / neither / nor + 助/ be / 情+主语，倒装结构， 表“某人/某物也这样/也不这样”。 从古代画在户外招牌上的简单广告到智能手机应用程序上多彩的交互式广告，广告和大众传媒携手发展。正如媒体渠道的数量和类型不断增加，广告也在不断发展。 1. Her answer is not acceptable, and ________________(我的也是如此). 2. —Maggie had a wonderful time at the party.  —_________, and so did I.   A. So she had   B. So had she    C. So she did  D. So did she 3. — Father, you promised! — Well, ____. But it was you who didn’t keep your word first. A. so was I   B. so did I   C. so I was     D. so I did Practice neither/nor is mine C D so + 主语 + 助/ be / 情，意在强调，表示该句主语确实做了前面提到的动作或处于前面提到的状态。 Words and expressions in Pa.3 1. be placed on 2 at peak times 3. in addition to +n/doing 4. make people aware of 5. a desire to do 6. boost 7. launch a campaign = wage a campaign 1.被放置在 2.在高峰时期 3.除...之外 4.使人们意识到/知道... 5 ...的欲望 6.使增长/兴旺 n.增长/提高/帮助/激励 7.发起一项运动 Translation 1.Winning the prize boosted his confidence. 获得这个奖增强了他的信心。 2.The new resort area has boosted tourism. 新的度假区促进了旅游业的发展。 3.该公司推出了新的广告活动以推动其最新产品的销量。 The company launched a new advertisingcampaign to boost sales of its latest product. Sentence analysis In addition to making people aware of a product or service, a successful advertisement will also create a desire to buy, thus ________ (boost) business. boosting doing作结果状语,表必然结果 一则成功的广告除了让人们了解一种产品或服务外，还会激发人们的购买欲，从而促进业务增长。 That is why when a company wants to promote a product or service it often launches a mass media advertising campaign. 引导表从 引导表从中的时间状从 那就是为什么一家公司在想要推广一种产品或服务时，常会在大众传媒上发起一系列广告宣传攻势。 1. be based on 2 psychology 3. purchase 4. memorable 5. slogan 6. appeal to 7. connect...with ... 8. a fine china teapot 9. aim to do 10. get ...across 11.communicate an idea effectively 1.根据 /以...为基础 2.心理(学)/心里特征 3.v.= buy n. 购买(的东西) 4.难忘的/值得纪念的 5 标语/口号 6.呼吁/上诉/要求/吸引 7.连接/与……联系 8.精美的瓷器茶壶 9.想要/指望做... 10.传达/被理解/把...讲清/楚通过 11.有效传达一种理念 psychologist 心理学家 n. memory 记忆/性 回忆 v. memorize 熟记 记住 Words and expressions in Pa.4 Practise: 1. It's so much safer to get across the road at the traffic lights. 2. Did your speech get across to the audience? 3. 他不善于把他的想法表达清楚。 在交通灯处横过马路要安全得多。 你的演说听众都懂了吗? He is not good at getting his ideas across. And what message does it try to get across? (lines 24-25) 它想要传达什么信息？ 【拓展】 get on/along get over get rid of get through 相处融洽/进展 克服/痊愈 除掉/摆脱 通过/熬过/完成/接通电话 Sentence analysis 1. A common technique to make an impact is _____(create) a memorable slogan. to create to do 作后置定语 to do 作表语 制造影响力的一个常见技巧是创造一条让人难忘的广告语。 2. Slogans use simple but impressive language _____(make) us remember the product or service __________(advertise). to make being advertised being done作后置定语 表“正在被......” to do作目的状语 广告语用简单但令人印象深刻的语言来让我们记住正在宣传的产品或服务。 1. link...to 2 a brand ambassador 3. a fictional character 4. be popular among/ with sb 5. potential customers Words and expressions in Pa.5 1.把...与...联系起 2.品牌大使 3.一个虚构人物 4.受某人欢迎 5 潜在的顾客 n. popularity 1. product placement 2 films with huge box-office success 3. TV shows with high ratings 4. sponsor 5. leading brands 6. video games 7. in-game equipment 8. absorb 9. maketing messages Words and expressions in Pa.6 1.产品植入 2.超高票房的电影 3.高收视率的电视节目 4.赞助/资助/主办 n.赞助商 5.知名品牌 6.电子游戏 7.游戏装备 8.吸收/理解 9.促销信息 【语境应用】Translation 1) 比赛的组织者在设法吸引赞助商。 The race organizers are trying to attract sponsors. 2) 她找到一家愿意资助她读完大学的公司。 She found a company to sponsor her through college. 3) 这些体育赛事是由同一家公司赞助的。 These sports events are sponsored by the same company. We absorb these marketing messages without thinking about them too much, yet they probably have an effect on us the next time we go shopping. absorb v. 吸收 absorbed adj. 被……吸引，全神贯注 be absorbed in 我们没有多加考虑就记住了这些促销信息, 而它们有可能会在我们下次购物时对我们产生影响。 【语境应用】Translation. 1) 青蛙通过皮肤吸收水分。 Frogs absorb water through their skins. 2) 老师讲的东西你全都懂了吗？ Have you absorbed everything the teacher said? 3) 那个作家的演讲完全吸引了听众的注意力。 The writer's lecture completely absorbed the attention of the audience. 4) 他是如此全神贯注地看书以至于没注意到老师正站在他身后。 He is so absorbed in reading that he didn’t notice the teacher standing behind him. Sentence analysis: Some films are now sponsored by leading brands, so that only their products appear in the films , like the watches _____(wear) by the title character in the James Bond films. worn 现在有些电影是由知名品牌赞助的，所以只有他们的产品出现在电影中,就像詹姆斯•邦德电影中主角戴的手表。 done作后置定语 so that引导结果状语从句 1. as...as possible 2 digital 3. personalized 4. search for 5. discount 6. target at 7. specifically 8. be tailored to 9. efficiently Words and expressions in Pa.7 1.尽可能... 2.数字的/数码的 3.adj.个性化的 个人化的 4.搜寻 5 n.折扣 v.打折出售 6.针对.... 7.专门地/具体地 8.为...定制的 适应/迎合... 9.有效地 v. personalize tailor n. 裁缝 vt.专门制作/定制 at a discount Sentence analysis Already we may see online advertisements for products or services we have previously searched for on the Internet，and we are very likely ___________(receive) special discounts and promotions _________(target) specifically at us. to receive targeted 定语从句，省略引导词 我们可能已经在网上看到了以前在网上搜索过的产品或服务的广告,然后很可能会收到专门针对我们的特别折扣和促销。 过去分词短语作后置定语 be likely to do 可能...... 【语境应用】完成句子。 1) Peter很有可能申请一份兼职工作。 _________________________________a part-time job. 2) 一定要提醒我，因为我可能会忘记。 Do remind me because ____________________. 3)对学生的要求必须与他们的能力兴趣相适应。 Demands on students _____________________________. It is very likely that Peter will apply for I’m likely to forget Peter is likely to apply for it’s likely that I’ll forget must be tailored to their abilities and interests. Not only will this make them feel more valued and enable them to see what they are most interested in，but it will also help companies target their customers more efficiently to have a positive effect on sales 这不仅会让他们感到更被重视,让他们看到自己最感兴趣的东西，而且还能帮助公司更有效地瞄准客户,对销售产生积极影响。 not only连接的句子位于句首时，该句要用部分倒装（助/be/情置于主语前，but also不倒装。 1.This new app not only helps users learn language but also provide them with real- time translation services. ＝Not only does this new app help users learn language but also provides them with real- time translation services. 2.Not only the students but also the teacher ______(be) looking forward to the holiday. is 当连接两个名词作主语时，谓语动词要根据but also 后的名词决定单、复数，即就近原则 Challenge yourself In other words, it tries to ____________(劝服) people to buy a product or service. The history of advertising has always been closely linked with ______ of the mass media. As media channels have grown in number and type, ______________________. (广告也是如此) Some of these slogans may also ____________ (吸引) our emotions. You will hear a ________ (various) of slogans any time you watch TV. And what message does it want to ___________?(表达) persuade that so have advertisements appeal to variety get across 7. A slogan which communicates an idea effectively can ________(增长，兴旺) sales and even become part of popular culture. 8. Some films are now _________(sponsor) by leading brands, so that only their products appear in the film. 9. We ________(吸收) these marketing messages without thinking about them too much, yet they will probably have an effect on us ____________(下次) we go shopping. 10. Now advertising is becoming more digital and __________ (person). 11. We are very likely to receive special discounts and promotions _________(target) specifically at us. boost sponsored personalized absorb the next time targeted Homework Micro-writing: Introduce to us one of your favourite ads and the reasons why you like it. Thank you ! $$