内容正文:
核对答案
1.trust 2.honest 3.husband 4.value 5.gate
1.Mottos 2.to receive 3.honesty 4.valuable 5.trusting
1-5 DCCBB
1.I received a letter from Jenny last week.
2.Do you know any mottos about honesty?
3.She took some money from her bag.
4.We deeply appreciate your help.
5.I met an old friend on my way home.
1-5 ABADC
1.sold 2.if/whether 3.took 4.impossible 5.me
6.from 7.pounds 8.yourself 9.without 10.truth
1
1. What is important for pushing a product?
The price, the quality(质量),
the appearance(外观), the size…
Lesson 29 How to push a product.
Lesson type: reading
sample
offer
shine
quality
surely
succeed
n. 样品,样本
v. 提供,供给
v. 发光,反射
n. 质量,品质
adv. 当然,确信无疑
v. 成功,做成
Words and expressions
n. 战斗,战役
v. 创作,创造
n. 广告
n. 顾客,主顾,客户
adv. 已经
adj. 相像的,相仿的,类似的
Words and expressions
battle
create
ad
customer
already
similar
1. Read the lesson and write true (T) or false (F).
1. Making your product is just half the battle.
2. There are only three ways to push a product.
3. Customers learn the advantages of a product
by using it.
4. Only excellent advertising can help you succeed.
Write down the topic sentences of paragraph 3, 4 & 5.
Create an ad.
Go to trade shows and present your product.
Push your product using samples and good deals.
Topic sentence
Paragraph 3
Paragraph 4
Paragraph 5
Paras 1- 2
Making the product is half the battle.
Part 1
Reading for Details
With a good quality product and excellent advertising, you will surely succeed.
Part 3
Para 6
Part 2
Suggestions
to push a product
Paras 3- 5
stand out
Creating an ad
Three
Read paragraph 4 and fill in the blanks.
present
experience
enjoy
What can we learn from this paragraph?
A. Only offering samples will get you more customers.
B. Customers will know the advantages of the product immediately.
C. You can push your product using samples and good deals.
D. It is important to study your product.
Push your product using samples and good deals. People get to know the advantages of your product after they experience using it. Offering samples and deals will get you more customers.
Read Para.5 and answer the question.
structure
These suggestions can make your product really shine. However, good quality is the most important thing. With a good quality product and excellent advertising, you will surely succeed.
Read Para 6 and answer the question.
?
What will make us surely succeed?
good quality
?
excellent advertising
3) Complete the passage with the correct
forms of the words or phrases in the box.
It’s not easy to make your product succeed. Because there are always ________ products on the market, you have to put in more effort. You should choose specific ____________,then create a perfect ad to ______________ . When they buy your product, ________ them good service. Remember,________advertising will always make your product ________.
customer,similar offer excellent stand out catch one’s eye
similar
customers
catch their eye
offer
excellent
stand out
After a lot of hard work,you finally have your product .But that's only half the battle.Now you have to
get people to buy it.
Is your product easy to use? How can your product improve people's lives?Why should poeple buy YOUR product?Remember,you need to make your product stand out.So tell people what is special about it.How can you do that?
Here are a few suggestions.
但那只是成功地一半
让人们来买它
改善生活
脱颖而出
倒装句,这里是一些建议。advice,建议,不可数
Create an ad.First,study your customers'ages,interests and other information.Second,choose a type of ad--TV,bus,magazine,newspaper or Internet.Third,decide what your ad will tell people about your product.Find ways to catch thier eye.
找出吸引他们注意的目光
Go to trade shows and present your product.People coming to trade shows already have an interest in similar products.They can experience your product ,enjoy it and even come to love it.
Push your product using samples and good deals. People get to know the advantages of your product after they experience using it.Offering samples and deals will get you more customers.
去商品交易会展示你的商品
对。。。感兴趣
渐渐喜欢它
用样品和便宜的价格
渐渐做某事
体验用它
These suggestions can make your product really shine.However ,good quality is the most important thing.With a good quality product and excellent advertising , you will surely succeed.
优秀的广告
succeed v.→ success n. successful adj.
successfully adv.
→succeed in= be successful in
=have success in
用成功的适当形式填空
Confidence is the key to __________. As a confident businessman, Tom set up a company __________. Though he used to have some _________ experiences, he didn’t give up. Failure is the mother of _______ . After a few years’ working , he became a _________ manager. He _________ in making a lot of money . We all celebrated his ___________.
success
successfully
unsuccessful
success
successful
succeeded
success
experience
your product
get more customers
Present
your product
Find who has an interest in your product
Summary
Study the customers’ information
Choose
a type of ad
Decide
what to tell people about your ad
HOW
Go to trade shows
Create an ad
Use samples and good deals
Make a conclusion
key words
key sentences
push a product, catch one's eye,
have an interest in, stand out
key phrases
create, customer, already, similar,
offer, shine, succeed,
1. Remember, you need to make your product stand out.
2. Find ways to catch their eye.
Thank you !
Other
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