内容正文:
Lesson 29 How to push a product.
1. To use the following words correctly:
create, customer, already, similar, offer, shine, succeed, push a product, catch one's eye, have an interest in, stand out
2. Learn how to push a product
3. Learn some key sentences:
'Remember, you need to make your product stand out.
'Find ways to catch their eye.
Learning objectives
sample
offer
shine
quality
surely
succeed
n. 样品,样本
v. 提供,供给
v. 发光,反射
n. 质量,品质
adv. 当然,确信无疑
v. 成功,做成
Words and expressions
n. 战斗,战役
v. 创作,创造
n. 广告
n. 顾客,主顾,客户
adv. 已经
adj. 相像的,相仿的,类似的
Words and expressions
battle
create
ad
customer
already
similar
Last sentence!
1. Read the lesson and write true (T) or false (F).
1. Making your product is just half the battle.
2. There are only three ways to push a product.
3. Customers learn the advantages of a product
by using it.
4. Only excellent advertising can help you succeed.
stand out
After a lot of hard work, you finally have your product. But that's only half the battle. Now you have to get people to buy it.
Is your product easy to use? How can your product improve people's lives?Why should people buy YOUR product?Remember, you need to make your product stand out.So tell people what is special about it. How can you do that?Here are a few suggestions.
Read Para1& 2 and answer the question.
stand out
Creating an ad
Three
Listen to paragraph 4 and fill in the blanks.
present
experience
enjoy
Push your product using samples and good deals. People get to know the advantages of your product after they experience using it. Offering samples and deals will get you more customers.
Read Para.5 and answer the question.
What can we learn from this paragraph?
A. Only offering samples will get you more customers.
B. Customers will know the advantages of the product immediately.
C. You can push your product using samples and good deals.
D. It is important to study your product.
Write down the topic sentences of paragraph 3, 4 & 5.
Create an ad.
Go to trade shows and present your product.
Push your product using samples and good deals.
Topic sentence
Paragraph 3
Paragraph 4
Paragraph 5
structure
1.Offering samples and deals will get you more customers
提供样品和交易会给你带来更多的客户。
offer作动词,意为“提供;供给"
He offers an opinion. 他提出一个观点。
He offered to lend me some books. 他主动提出要借给我-些书。
考点探究
2. With a good quality product and excellent advertising, you will surely succeed. 优质的产品加上优秀的广告,你一定会成功的。
succeed为不及物动词,意思是“成功”,常用结构:
succeed (in) doing sth. 成功做成某事
词形变化:succeed (v.)-success(n.)-successful(adj.)
*Failure is the mother of success. 失败是成功之母
Make a conclusion
key words
key sentences
push a product, catch one's eye,
have an interest in, stand out
key phrases
create, customer, already, similar,
offer, shine, succeed,
1. Remember, you need to make your product stand out.
2. Find ways to catch their eye.
Many people like Coca-cola very much.
Why does it stand out among similar products?
Maybe the company will create an ad to catch
customers' eye every year.
It succeeded with good quality and advertising.
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