内容正文:
Unit 5 Buying and Selling
Lesson 29 How to Push a Product
1
We can push a push-pin into the wall.
push a push-pin 按图钉
We can also push a product.
push a product 推销产品
sample
offer
shine
quality
surely
succeed
Words and expressions
n. 样品,样本
v. 提供,供给
v. 发光,反射
n. 质量,品质
adv. 当然,确信无疑
v. 成功,做成
offers
similar
shining
creating
customers
stand out 出色,杰出,更为重要
Why does it stand out among similar products.
Many people like Coca cola very much.
similar adj.想象的,相仿的,类似的
Read the lesson and write true (T) or false (F).
1. Making your product is just half the battle.
2. There are only three ways to push a product.
3. Customers learn the advantages of a product by using it.
4. Only excellent advertising can help you succeed.
Language Points
words
battle/ ˈbætl/ n. 战斗,战役
create / kriˈeɪt/ v. 创作,创造
ad / æd/ n. 广告
customer / ˈkʌstəmə/ n. 顾客,主顾,客户
already / ɔːlˈredi/ adv. 已经
similar / ˈsɪmɪlə/ adj.相像的,相仿的,类似的
sample / ˈsæmpl/ n. 样品,样本
offer / ˈɒfə/ v. 提供,供给
shine / ʃaɪn/ v. 发光,反射
quality / ˈkwɒlɪtɪ/ n. 质量,品质
surely / ˈʃʊəlɪ/ adv.当然,确信无疑
succeed / səkˈsiːd/ v.成功,做成
advertisement
shine-shone-shone
success n.成功
Maybe the company creates an ad to catch customer’s eye every year.
create v.创作,创造
It succeeded with good quality and advertising.
ad n.广告
catch one’s eye 吸引某人的目光
succeed v.成功,做成
quality n.质量,品质
1. Remember, you need to make your product stand out.
stand out意思是“出色,杰出,更为重要”。
例如:
Red flags stand out brightly, set against the blue sky.
【拓展】
get sb/sth to do sth意思是“让某人/某物去做某事”。
I sometimes get my sister to help me do chores.
experience作动词,意思是“感受,经历”,接名词或者代词。
With your help,I experienced success happily.
【拓展】
experience也可以作不可数名词,意思是“经验,阅历”,
有时可以作可数名词,意思是“一次经历”。
He has some travelling experience.
She had a great experience in Beijing.
读课文;判断正误
1. Making your product is just half the battle. ( )
2. There are only three ways to push a product. ( )
3.Customers learn the advantages of a product by using it. ( )
4.Only excellent advertising can help you succeed. ( )
T
F
T
Offering samples and deals will get you more customers.
offer此处是动词,意思是“提供”。例如:
He offered me a glass of wine.
offer还可以表示“愿意;试图(做某事)”。例如:
They offered to help me.
He offered to lend me some books.
offer “提供,供给”;表示主动提供服务、工作等,侧重愿意给予 offer sb. sth.
offer sth. to sb. At the party, he offered
me a glass of wine.
provide “提供,供给”;仅仅出于责任提供,没有主动慷慨之意 provide sb. with sth. provide sth. for sb. The hotel always provides good service for tourists.
辨析offer与provide
After a lot of hard work, you finally have your product. But that’s only half the battle. Now you have to get people to buy it.
Is your product easy to use? How can your product improve people’s lives? Why should people buy YOUR product? Remember, you need to make your product stand out. So tell people what is special about it. How can you do that? Here are a few suggestions.
用英语推销产品
THINK ABOUT IT
What is important for pushing a product?
If you had your own product to sell, how would you push it ?
Good quality is the most important thing for a product.
Bad quality can cause a product to disappear.
Create an ad. First, study your customers’ ages, interests and other information. Second, choose a type of ad—TV, bus, magazine, newspaper or Internet. Third, decide what your ad will tell people about your product. Find ways to catch their eye.
Go to trade shows and present your product. People coming to trade shows already have an interest in similar products. They can experience your product, enjoy it and even come to love it.
读课文;判断正误
1. Making your product is just half the battle. ( )
2. There are only three ways to push a product. ( )
3.Customers learn the advantages of a product by using it. ( )
4.Only excellent advertising can help you succeed. ( )
T
F
T
F
Exercises
1. My mum often gets me _______ my clothes.
A. washed B. washes C. to wash D. washing
2. She was so common that nothing about her made her _______ in the crowed.
A. stand up B. stand around C. stand out D. stand on
3. --Do you know Zhang Guimei, who was known as one of the “People Who Moved China”?
--Yes, she _______ the first free high school for girls in mountain areas and has helped over 1,800 students to go to college.
A. educated B. created C. dreamed D. caught
Exercises
4. The new mobile phone is so special and nice. It ______ Tom’s eye.
A. catches B. throws C. travels D. kills
5. Mr. Brown has _______ washed the clothes, but she hasn’t cooked the supper _______ .
A. still; yet B. yet; already C. already; still D. already; yet
6. Linda takes after her father. They are both outgoing. The underlined phrase means _______ .
A. is interested in B. is worried about
C. is similar to D. has an interest in
Homework
1. Recite the key words and key points.
2. Finish Exercise Book on L29.
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