热点话题10 消费方式与在线购物（话题阅读精练）英语高一通用版

热点话题10 消费方式与在线购物 教材相关主题 教材 单元 主题 人教版必修第二册 Unit 3 The Internet 译林版必修第三册 Unit 3 The world online 话题阅读精练 语篇 题型 内容简介 Passage 1 阅读理解 阐述了直播行业在中国爆火，发展迅速。越来越多的人选择在直播间购物。 Passage 2 阅读理解 讨论了在线购物中用户评论的重要性。 Passage 3 阅读理解 讲述了作者网购成瘾及对此的反思。 Passage 4 阅读理解 介绍了人工智能代理在网上购物及其他方面的应用和影响。 Passage 5 阅读理解 介绍了实体店购物比纯线上购物更环保的原因和研究结果。 Passage 6 阅读理解 研究显示人们网购时下意识更倾向点击圆角矩形按钮，而非直角矩形按钮。 主题简析素材积累 本阅读理解专题的主题语境为“消费方式与在线购物”，该主题在英语课程标准中是关于“人与社会”这一主题语境下“社会生活”的子话题。它聚焦于当今数字化时代中人们购物模式的转变，涵盖了在线购物的兴起、发展、优势、劣势以及与传统购物方式的对比等多方面内容。通过对这一主题的学习，学生不仅能够提升英语语言能力，包括词汇、语法、阅读和写作技能，还能深入了解现代社会经济生活的重要方面，培养批判性思维和跨文化交流意识，增强对社会现象的观察力和分析能力，更好地适应全球化背景下的社会发展。 句子积累 1.描述在线购物优势的句式： Online shopping offers great convenience as people can shop from the comfort of their homes. （在线购物提供了极大的便利，因为人们可以在舒适的家中购物。） With online shopping, one can easily compare prices and find the best deals. （通过在线购物，人们可以很容易地比较价格并找到最优惠的交易。） Online shopping platforms provide a wide variety of products, which allows consumers to have more choices. （在线购物平台提供各种各样的产品，这让消费者有更多的选择。） One of the advantages of online shopping is that it saves a lot of time and energy. （在线购物的优点之一是它节省了大量的时间和精力。） 2.提及在线购物劣势的句式： Although online shopping is convenient, it also has some drawbacks, such as quality issues and the risk of fake products. （虽然在线购物很方便，但它也有一些缺点，如质量问题和买到假货的风险。） Returning goods purchased online can sometimes be a hassle and cause inconvenience. （退回在网上购买的商品有时可能很麻烦，会带来不便。） There are concerns about the security of online transactions, as personal and financial information may be at risk. （人们对在线交易的安全性存在担忧，因为个人和财务信息可能会有风险。） It's very easy for consumers to buy goods different from the pictures they see on the Internet when shopping online. （消费者在网上购物时很容易买到与他们在互联网上看到的图片不同的商品。） 3.对比在线购物与传统购物的句式： While in store shopping allows people to see and touch the products directly, online shopping offers more convenience and a wider range of choices. （虽然实体店购物让人们可以直接看到和触摸产品，但在线购物提供了更多的便利和更广泛的选择。） In store shopping provides a shopping experience that online shopping cannot replace, but online shopping is more time saving and efficient. （实体店购物提供了一种在线购物无法替代的购物体验，但在线购物更节省时间且高效。） Compared with online shopping, in store shopping may be more expensive, but it gives consumers the opportunity to interact with salespeople. （与在线购物相比，实体店购物可能更贵，但它给消费者提供了与销售人员互动的机会。） 4.表达个人对在线购物看法的句式： In my opinion, online shopping has changed our lives in a positive way, but we still need to be cautious. （在我看来，在线购物以积极的方式改变了我们的生活，但我们仍然需要谨慎。） I find online shopping very useful and convenient, but I also worry about the quality of products. （我觉得在线购物非常有用和方便，但我也担心产品质量。） Some people prefer online shopping, while others like in store shopping better. It depends on personal preferences. （一些人更喜欢在线购物，而另一些人更喜欢实体店购物。这取决于个人喜好。） All in all, online shopping has both advantages and disadvantages, and we should make use of it rationally. （总之，在线购物既有优点也有缺点，我们应该合理利用它。） 必备词块 1.购物方式类： online shopping 在线购物 in store shopping 实体店购物 group buying 团购 community group buying 社区团购 2.购物平台与商家类： e commerce website 电商网站 online store 网店 seller 卖家 buyer / shopper / customer 买家 / 购物者 / 顾客 3.商品相关类： product 产品 goods 商品 fake product 假冒商品 high quality goods 高质量商品 low quality goods 低质量商品 4.购物流程类： place an order 下订单 click on 点击 shopping cart 购物车 cyber ordering 网上订购 deliver goods 发货 receive the package 收到包裹 5.支付方式类： pay in cash 用现金支付 pay by credit card 用信用卡支付 mobile payment 移动支付 digital wallet 数字钱包 installment payment 分期付款 6.价格与折扣类： price 价格 cost 成本 discount 折扣 on sale 促销 special offer 特别优惠 coupon 优惠券 bargain 便宜货；议价 buy one, get one free (BOGO) 买一送一 cashback 返现 7.评价与售后类： customer review 顾客评价 return policy 退货政策 refund 退款 exchange 换货 warranty 保修 实战演练 Passage 1 Live streaming (直播) has taken off as one of the most popular online social activities since late 2015 or early 2016. In recent years, the number of people using live streaming services in China is growing rapidly, with tens of thousands of everyday users. As of 2023, there were over 660 million active viewers of live streams, mostly between 27 and 39 years old! The industry is worth 4.9 trillion yuan in comparison to only 0.12 trillion on 2018, showing 53% year-on-year growth. Unlike the US, video gaming streams only make up 20% of China’s live streaming e-commerce (电子商务) market. The remaining 80% comes from “in real life” streamers. Young people prefer to watch famous people sell daily necessities rather than watch people play games. According to surveys, 70% of these streamers are female and about two-thirds are under 26 years old. These young hosts stream everything from fashion to just chatting about life. Live streaming has become one of the most cost-effective tools for e-commerce in China. Live streaming services are the “go-to” option for Chinese netizens (网民) when looking for new products and deciding on what to buy on the home shopping network. It is an important part of the discovery journey, unlike for customers in the US and Europe. Although there are various platforms (平台) and service providers in the live streaming industry, Alibaba’s marketplaces, like Taobao Live, have the largest market share. Taobao Live Marketplace takes over 68% of the entire market. On Taobao, customers are able to shop for over 600,000 products through live stream every day. As live streams take place within Chinese e-commerce social media platforms, hundreds of millions of fans are able to shop for the items they see immediately within the same app. 1．How does the author develop Paragraph 2? A．By raising questions. B．By listing numbers. C．By telling stories. D．By giving examples. 2．Which might attract Chinese young people the most in live streaming rooms? A．Clothes. B．Paintings. C．Video games. D．Textbooks. 3．What is the Chinese netizens’ attitude towards live streaming? A．Doubtful. B．Unconcerned. C．Curious. D．Favourable. 4．What is the text mainly about? A．The young streamers in China. B．The e-commerce market in China. C．The live streaming industry in China. D．The most popular electronic products in China. Passage 2 In the world of online shopping, many online purchases are based on careful consideration of star ratings and product reviews left by complete strangers. But should you trust customer reviews when deciding what to purchase? And do these mysterious reviewers have your best interests in mind? Here’s what you need to know. Consumers today are skeptical, says Zach Pardes at review platform Trustpilot. “We live in a time when trust is completely under attack,” Pardes says. “So people are reading reviews and consuming them more than ever before, but I think there is a healthy skepticism at times of what they’re reading. Fake reviews do exist. Fake reviews include, but aren’t limited to, robot-generated reviews and reviews that are influenced by the seller.” Of course, not all user reviews you read online are fake. High-quality reviews are a valuable tool when making a variety of purchases. Pardes says Trustpilot features a team in place to detect and remove fake reviews. Perhaps one of the best-known review websites is Yelp. Yelp takes measures to ensure “high-quality content,” says Kathleen Liu, a company spokesperson. That includes allowing Yelp’s community of business owners and users to flag content that may go against the site’s terms of service. Since user reviews do provide helpful information, review as a whole shouldn’t be repudiated. But how can you tell the difference between what’s real and what’s not? It’s close to impossible for the everyday consumer. But if you conduct your investigation carefully, you can make an informed purchase. Check more than one review source. Pardes advises consumers to read reviews on multiple platforms. “If you’re about to book a $10,000 vacation, you’d never rely only on the photos and the reviews posted by that hotel’s marketing team,” he says. “You are going to want to use a third-party independent resource.” Read more than a handful of reviews. Pardes says there is “safety in numbers”. Question perfection. Pardes says consumers shouldn’t trust reviews that show only five stars. “Nobody’s perfect so you can’t possibly have a perfect five-star review in every single category of your business,” he says. 1．What does Pardes imply about consumers in Paragraph 2? A．They are often influenced by sellers. B．They must have long lost trust in sellers. C．They often fail to recognize fake reviews. D．They should be cautious of product reviews. 2．What do Yelp and Trustpilot have in common? A．Both aim to offer real user reviews. B．Both produce robot-generated reviews. C．Both hire professionals to give reviews. D．Both fine business owners for dishonesty. 3．What does the underlined word “repudiated” in Paragraph 4 mean? A．Advocated. B．Hidden. C．Dismissed. D．Blamed. 4．What is the last paragraph mainly about? A．How to get the most out of online reviews. B．Why consumers should check out reviews. C．Where to find completely reliable reviews. D．When we can make an informed purchase. Passage 3 I’m Thomas from the United Kingdom, working in Beijing, and I’m a shopping addict (迷). The main source of my addiction is Taobao, China’s massive online shopping platform — a place for everything from clothes to books, and everything in between. It makes Amazon look like a corner shop. My favorite is mostly books and different kinds of water bottles. My cupboard has a shelf full of them, many of which my size will no longer allow me to crowd into. What’s worse is that the app’s very clever algorithms (算法) track what I look through, so every time I open it on my phone, I am greeted by an advertisement inviting me to dip deeper into my digital wallet. I don’t even have to open the app. They are available to purchase with just a tap of my finger. Once you make an order, you need to wait. The shipping gives your heart a little hit. Then there’s another little rush of endorphins (内啡肽) when the delivery person picks it up. You watch your package edging its way up the map to Beijing. When the app tells you it’s on the delivery bike, the same excitement as a kid on Christmas morning takes hold as you wait for the knock at the door. Much like a little dog waiting for its master to return home from work. The packaging is eagerly removed, exciting another hit of happiness. An hour later, the   buyer’s regret comes. To make yourself feel better, you start using the app once more and the cycle starts all over again. I could blame (责备) my addiction on Jack Ma, founder of Alibaba, Taobao’s parent company, or point a finger at Liu Qiangdong, founder of JD, a similarly addictive domestic shopping app. I could even blame Amazon founder Jeff Bezos, who started all this e-commerce. “Surely, Thomas,” I hear you ask, “instead of blaming poor billionaires, you should take responsibility for your own sudden desire and lack of willpower.” 1．Why is Thomas crazy about Taobao? A．It helps bring in money. B．He prefers online platforms. C．It offers multiple item options. D．Amazon is too distant to access. 2．How can Thomas’s phone know what he prefers? A．His digital wallet pays for it automatically. B．He searches online when he opens the phone. C．He communicates with the Taobao business owner. D．The app’s algorithms follow his digital footprints. 3．What is paragraph 4 mainly about? A．The author’s expectation of the purchased item. B．The challenges of online shopping. C．The long journey of a purchased item. D．The accuracy of the shopping app. 4．What does the author want to convey in this passage? A．We should say no to e-commerce. B．We should blame Taobao. C．We should be responsible for our purchasing. D．We should admire billionaires. Passage 4 Online shopping often involves endless options and constantly changing discounts. A single search for running shoes can produce hundreds of results across multiple platforms, each promising the “best deal”. The holiday season brings excitement, but also plenty of decision-making exhaustion and troublesome nightmares. What if there is a tool that can hunt for the best prices, navigate (导航) endless sales and make sure your purchases arrive on time? The answer is AI agents, which are capable of autonomous reasoning and multistep problem-solving. Picture this: You instruct AI to find a sweater under $200 that’s highly rated and will arrive by Sunday. In seconds, it scans websites, compares prices, checks reviews, confirms availability and places the order, all while you go about your day. Unlike traditional recommendation engines, the agents are built with machine learning and natural language processing. They learn from their interactions with the people using them and become smarter and more efficient over time from their collective interactions. Looking ahead, AI agents are likely to not only master personal shopping needs but also negotiate directly with corporate AI systems. They will not only learn your preferences but will likely be able to book tailored experiences, handle payments across platforms and so on. AI agents are moving beyond recommendations to autonomously carrying out complex tasks such as making refunds and approving pricing decisions. This development has already begun to reshape how businesses operate. Retailers (零售商) using AI agents are seeing measurable benefits. Since October 2024, data from the Salesforce shopping index (指数) reveals that digital retailers using generative AI achieved a 7% increase in average order profits and owed 17% of global orders to AI-driven personalized recommendations, targeted promotions and improved customer service. The nature of search and advertising is also undergoing a major shift. Amazon is obtaining billions of dollars in ad profit as shoppers bypass Google to search directly on its platform. Meanwhile, AI-powered search tools such as Perplexity and Open AI’s web-enabled chat deliver instant, context-aware responses, challenging traditional search engines and forcing advertisers to rethink their strategies. 1．What can be learned about online shopping from paragraph 1? A．It always works best in holiday seasons. B．It goes far beyond business principles sometimes. C．It frequently brings unpleasant shopping experiences. D．It usually provides the greatest platform for buying shoes. 2．What is paragraph 3 of the text mainly about? A．The present applications of AI agents. B．The potential advantages of AI agents. C．The increasing popularity of AI agents. D．The historical background of AI agents. 3．Which is an impact of AI agents? A．Helping retailers earn more money. B．Updating traditional search engines. C．Tracking customers’ private information. D．Replacing the existing advertising strategies. 4．Which can be the best title of the text? A．Living a Quality Life with High Tech. B．Reshaping Business via Search Engines. C．Exploring the New World Wide and Far. D．Transforming Online Shopping and Beyond. Passage 5 If you think shopping online is more eco-friendly than driving to a store, think again. It may sound strange, but the more eco-friendly way to shop is going to a physical store rather than by making purchases online from companies that don’t have physical stores, according to a new report in Environmental Science& Technology, a peer-reviewed scientific journal published by the American Chemical Society. In the study, researchers estimated that shopping at physical stores for frequently bought items such as toilet paper, shampoo and toothpaste, often results in less greenhouse gas emissions (排放) than ordering the products from a company that only sells through the Internet. The main reason is because of how people shop online: Many buy items online frequently — but they only buy a few items per purchase. “When they shop in a store, they aggregate these items in a single large purchase,” noted Sadegh Shahmohammadi, one of six researchers who worked on the year-and-a-half long study. “Frequent online purchases produce more packaging waste, and online items tend to come from different distribution (配送) centers. Both factors result in higher greenhouse gas emissions per item,” said Shahmohammadi. The team modeled their research on the movement of goods from the factory all the way through to the end consumer. They then specifically focused on the part of the retail supply chain (零售供应链) called “the last mile” delivery: the distance between a store to a customer, or in the case of online shopping, the distance between the distribution center for the goods to the customer. The analysis showed that total greenhouse gas footprints per item purchased were higher from physical stores than those from bricks& clicks (when people order online and a physical store delivers the items to them) purchases in 63% of the shopping events but lower than those of pure players (strictly online sellers) in 81% of shopping events. 1．What’s the author’s purpose in mentioning the new report? A．To recommend a strange shopping habit. B．To introduce a respected scientific journal. C．To analyze online shopping. D．To prove the advantage of offline shopping. 2．What does the underlined word “aggregate” in paragraph 4 mean? A．Combine. B．Produce. C．Divide. D．Check. 3．What can we learn about “the last mile” delivery? A．It is designed by the research team. B．It is managed by the factories. C．It causes high greenhouse gas emissions. D．It influences the total greenhouse gas footprints. 4．According to the analysis, which is probably the most eco-friendly way to shop? A．Buying at physical stores. B．Buying from bricks & clicks. C．Buying from pure players. D．Buying a few items per time. Passage 6 As you shop online, you may be drawn to digital ads with curvy(圆角)designs without even realizing it. According to a new study from the University of South Florida, consumers click on curvy call-to-action buttons, such as “Shop Now” or “Add to Cart”, at a significantly higher rate than those with sharp angles. “It’s actually rooted in natural instincts(本能),” says Dipayan Biswas, professor of marketing. “According to research from different disciplines, our natural instincts send us signals that sharp angles usually indicate danger and that we’re more likely to get hurt. In contrast, curvy designs are perceived as friendlier and more approachable.” This feeling leads people to subconsciously prefer things, including digital ad designs, which are soft-edged and curvy. As published in the Journal of Consumer Research, Biswas tested this concept through click rates and eye movement studies in the Muma College of Business Customer Experience Lab. The novel findings reveal how the shapes of virtual elements can subconsciously influence click-through rates. “We studied a hotel search button and we consistently found the click rate was higher when the elements were curved,” Biswas says. “It translated to an increase of nearly 15percent in total revenue(收入).” According to Biswas, this means companies can potentially manipulate consumers as they will unconsciously click and spend more through the use of curved call-to-action buttons. For companies that put little thought or reasoning behind their design element choices, this study could be eye-opening for them. For shoppers, this means when they’re surfing the web around a holiday shopping season, they are subject to the marketing practice, such as design elements, which can lead to more unplanned purchases. Biswas encourages online shoppers to set a budget to balance such digital influence. “Having a budget will give you a benchmark to keep things more conscious-oriented and you’re less likely to be influenced by variables like these.” 1．Why do people tend to click curvy buttons when shopping online? A．They make shopping convenient. B．They give us a sense of security. C．They often mean trade discounts. D．They offer various easy options. 2．Which is closest in meaning to “manipulate” in paragraph 4? A．Respect. B．Block. C．Track. D．Affect. 3．What do we know about curvy designs? A．They have been used by all businesses. B．They stop us making decisions quickly. C．They are a powerful tool for companies. D．They enable websites to function well. 4．What does Biswas probably suggest readers do? A．Be reasonable consumers. B．Frequent physical stores. C．Become aware of their right. D．Avoid surfing the Internet. 2 原创精品资源学科网独家享有版权，侵权必究！ 6 / 8 学科网（北京）股份有限公司 学科网（北京）股份有限公司 $$ 热点话题10 消费方式与在线购物 教材相关主题 教材 单元 主题 人教版必修第二册 Unit 3 The Internet 译林版必修第三册 Unit 3 The world online 话题阅读精练 语篇 题型 内容简介 Passage 1 阅读理解 阐述了直播行业在中国爆火，发展迅速。越来越多的人选择在直播间购物。 Passage 2 阅读理解 讨论了在线购物中用户评论的重要性。 Passage 3 阅读理解 讲述了作者网购成瘾及对此的反思。 Passage 4 阅读理解 介绍了人工智能代理在网上购物及其他方面的应用和影响。 Passage 5 阅读理解 介绍了实体店购物比纯线上购物更环保的原因和研究结果。 Passage 6 阅读理解 研究显示人们网购时下意识更倾向点击圆角矩形按钮，而非直角矩形按钮。 主题简析素材积累 本阅读理解专题的主题语境为“消费方式与在线购物”，该主题在英语课程标准中是关于“人与社会”这一主题语境下“社会生活”的子话题。它聚焦于当今数字化时代中人们购物模式的转变，涵盖了在线购物的兴起、发展、优势、劣势以及与传统购物方式的对比等多方面内容。通过对这一主题的学习，学生不仅能够提升英语语言能力，包括词汇、语法、阅读和写作技能，还能深入了解现代社会经济生活的重要方面，培养批判性思维和跨文化交流意识，增强对社会现象的观察力和分析能力，更好地适应全球化背景下的社会发展。 句子积累 1.描述在线购物优势的句式： Online shopping offers great convenience as people can shop from the comfort of their homes. （在线购物提供了极大的便利，因为人们可以在舒适的家中购物。） With online shopping, one can easily compare prices and find the best deals. （通过在线购物，人们可以很容易地比较价格并找到最优惠的交易。） Online shopping platforms provide a wide variety of products, which allows consumers to have more choices. （在线购物平台提供各种各样的产品，这让消费者有更多的选择。） One of the advantages of online shopping is that it saves a lot of time and energy. （在线购物的优点之一是它节省了大量的时间和精力。） 2.提及在线购物劣势的句式： Although online shopping is convenient, it also has some drawbacks, such as quality issues and the risk of fake products. （虽然在线购物很方便，但它也有一些缺点，如质量问题和买到假货的风险。） Returning goods purchased online can sometimes be a hassle and cause inconvenience. （退回在网上购买的商品有时可能很麻烦，会带来不便。） There are concerns about the security of online transactions, as personal and financial information may be at risk. （人们对在线交易的安全性存在担忧，因为个人和财务信息可能会有风险。） It's very easy for consumers to buy goods different from the pictures they see on the Internet when shopping online. （消费者在网上购物时很容易买到与他们在互联网上看到的图片不同的商品。） 3.对比在线购物与传统购物的句式： While in store shopping allows people to see and touch the products directly, online shopping offers more convenience and a wider range of choices. （虽然实体店购物让人们可以直接看到和触摸产品，但在线购物提供了更多的便利和更广泛的选择。） In store shopping provides a shopping experience that online shopping cannot replace, but online shopping is more time saving and efficient. （实体店购物提供了一种在线购物无法替代的购物体验，但在线购物更节省时间且高效。） Compared with online shopping, in store shopping may be more expensive, but it gives consumers the opportunity to interact with salespeople. （与在线购物相比，实体店购物可能更贵，但它给消费者提供了与销售人员互动的机会。） 4.表达个人对在线购物看法的句式： In my opinion, online shopping has changed our lives in a positive way, but we still need to be cautious. （在我看来，在线购物以积极的方式改变了我们的生活，但我们仍然需要谨慎。） I find online shopping very useful and convenient, but I also worry about the quality of products. （我觉得在线购物非常有用和方便，但我也担心产品质量。） Some people prefer online shopping, while others like in store shopping better. It depends on personal preferences. （一些人更喜欢在线购物，而另一些人更喜欢实体店购物。这取决于个人喜好。） All in all, online shopping has both advantages and disadvantages, and we should make use of it rationally. （总之，在线购物既有优点也有缺点，我们应该合理利用它。） 必备词块 1.购物方式类： online shopping 在线购物 in store shopping 实体店购物 group buying 团购 community group buying 社区团购 2.购物平台与商家类： e commerce website 电商网站 online store 网店 seller 卖家 buyer / shopper / customer 买家 / 购物者 / 顾客 3.商品相关类： product 产品 goods 商品 fake product 假冒商品 high quality goods 高质量商品 low quality goods 低质量商品 4.购物流程类： place an order 下订单 click on 点击 shopping cart 购物车 cyber ordering 网上订购 deliver goods 发货 receive the package 收到包裹 5.支付方式类： pay in cash 用现金支付 pay by credit card 用信用卡支付 mobile payment 移动支付 digital wallet 数字钱包 installment payment 分期付款 6.价格与折扣类： price 价格 cost 成本 discount 折扣 on sale 促销 special offer 特别优惠 coupon 优惠券 bargain 便宜货；议价 buy one, get one free (BOGO) 买一送一 cashback 返现 7.评价与售后类： customer review 顾客评价 return policy 退货政策 refund 退款 exchange 换货 warranty 保修 实战演练 Passage 1 Live streaming (直播) has taken off as one of the most popular online social activities since late 2015 or early 2016. In recent years, the number of people using live streaming services in China is growing rapidly, with tens of thousands of everyday users. As of 2023, there were over 660 million active viewers of live streams, mostly between 27 and 39 years old! The industry is worth 4.9 trillion yuan in comparison to only 0.12 trillion on 2018, showing 53% year-on-year growth. Unlike the US, video gaming streams only make up 20% of China’s live streaming e-commerce (电子商务) market. The remaining 80% comes from “in real life” streamers. Young people prefer to watch famous people sell daily necessities rather than watch people play games. According to surveys, 70% of these streamers are female and about two-thirds are under 26 years old. These young hosts stream everything from fashion to just chatting about life. Live streaming has become one of the most cost-effective tools for e-commerce in China. Live streaming services are the “go-to” option for Chinese netizens (网民) when looking for new products and deciding on what to buy on the home shopping network. It is an important part of the discovery journey, unlike for customers in the US and Europe. Although there are various platforms (平台) and service providers in the live streaming industry, Alibaba’s marketplaces, like Taobao Live, have the largest market share. Taobao Live Marketplace takes over 68% of the entire market. On Taobao, customers are able to shop for over 600,000 products through live stream every day. As live streams take place within Chinese e-commerce social media platforms, hundreds of millions of fans are able to shop for the items they see immediately within the same app. 1．How does the author develop Paragraph 2? A．By raising questions. B．By listing numbers. C．By telling stories. D．By giving examples. 2．Which might attract Chinese young people the most in live streaming rooms? A．Clothes. B．Paintings. C．Video games. D．Textbooks. 3．What is the Chinese netizens’ attitude towards live streaming? A．Doubtful. B．Unconcerned. C．Curious. D．Favourable. 4．What is the text mainly about? A．The young streamers in China. B．The e-commerce market in China. C．The live streaming industry in China. D．The most popular electronic products in China. 【答案】1．B 2．A 3．D 4．C 【解析】这是一篇说明文，文章主要阐述了直播行业在中国爆火，发展迅速。越来越多的人选择在直播间购物。 1．推理判断题。根据第二段“As of 2023, there were over 660 million active viewers of live streams, mostly between 27 and 39 years old! The industry is worth 4.9 trillion yuan in comparison to only 0.12 trillion on 2018, showing 53% year-on-year growth. (截至2023年，有超过6.6亿活跃的直播观众，大部分年龄在27岁到39岁之间！该行业价值4.9万亿元，而2018年仅为0.12万亿元，同比增长53%。)”可知，本段主要通过各种数据来体现直播在中国的发展，故选B。 2．推理判断题。根据第三段中“Young people prefer to watch famous people sell daily necessities rather than watch people play games. (年轻人更喜欢看名人卖日用品，而不是看人们玩游戏。)”可知，中国年轻人在直播间对日用品更感兴趣。衣服属于日用品，故选A。 3．推理判断题。根据第四段中“Live streaming has become one of the most cost-effective tools for e-commerce in China. Live streaming services are the “go-to” option for Chinese netizens (网民) when looking for new products and deciding on what to buy on the home shopping network. (直播已经成为中国电子商务最具成本效益的工具之一。直播服务是中国网民在家庭购物网络上寻找新产品和决定购买什么的“首选”选择。)”以及最后一段“As live streams take place within Chinese e-commerce social media platforms, hundreds of millions of fans are able to shop for the items they see immediately within the same app. (随着直播在中国电商社交媒体平台上进行，数亿粉丝能够在同一个应用程序中立即购买他们看到的商品。)”可知，中国网民对于直播卖货是很喜爱、支持的，故选D。 4．主旨大意题。根据全文内容，结合第一段“Live streaming (直播) has taken off as one of the most popular online social activities since late 2015 or early 2016. In recent years, the number of people using live streaming services in China is growing rapidly, with tens of thousands of everyday users. (自2015年底或2016年初以来，直播已经成为最受欢迎的在线社交活动之一。近年来，中国使用直播服务的人数迅速增长，每天都有成千上万的用户。)”可知，本文主要讲述了直播行业在中国的迅速发展，故选C。 Passage 2 In the world of online shopping, many online purchases are based on careful consideration of star ratings and product reviews left by complete strangers. But should you trust customer reviews when deciding what to purchase? And do these mysterious reviewers have your best interests in mind? Here’s what you need to know. Consumers today are skeptical, says Zach Pardes at review platform Trustpilot. “We live in a time when trust is completely under attack,” Pardes says. “So people are reading reviews and consuming them more than ever before, but I think there is a healthy skepticism at times of what they’re reading. Fake reviews do exist. Fake reviews include, but aren’t limited to, robot-generated reviews and reviews that are influenced by the seller.” Of course, not all user reviews you read online are fake. High-quality reviews are a valuable tool when making a variety of purchases. Pardes says Trustpilot features a team in place to detect and remove fake reviews. Perhaps one of the best-known review websites is Yelp. Yelp takes measures to ensure “high-quality content,” says Kathleen Liu, a company spokesperson. That includes allowing Yelp’s community of business owners and users to flag content that may go against the site’s terms of service. Since user reviews do provide helpful information, review as a whole shouldn’t be repudiated. But how can you tell the difference between what’s real and what’s not? It’s close to impossible for the everyday consumer. But if you conduct your investigation carefully, you can make an informed purchase. Check more than one review source. Pardes advises consumers to read reviews on multiple platforms. “If you’re about to book a $10,000 vacation, you’d never rely only on the photos and the reviews posted by that hotel’s marketing team,” he says. “You are going to want to use a third-party independent resource.” Read more than a handful of reviews. Pardes says there is “safety in numbers”. Question perfection. Pardes says consumers shouldn’t trust reviews that show only five stars. “Nobody’s perfect so you can’t possibly have a perfect five-star review in every single category of your business,” he says. 1．What does Pardes imply about consumers in Paragraph 2? A．They are often influenced by sellers. B．They must have long lost trust in sellers. C．They often fail to recognize fake reviews. D．They should be cautious of product reviews. 2．What do Yelp and Trustpilot have in common? A．Both aim to offer real user reviews. B．Both produce robot-generated reviews. C．Both hire professionals to give reviews. D．Both fine business owners for dishonesty. 3．What does the underlined word “repudiated” in Paragraph 4 mean? A．Advocated. B．Hidden. C．Dismissed. D．Blamed. 4．What is the last paragraph mainly about? A．How to get the most out of online reviews. B．Why consumers should check out reviews. C．Where to find completely reliable reviews. D．When we can make an informed purchase. 【答案】1．D 2．A 3．C 4．A 【解析】本文是一篇说明文。文章讨论了在线购物中用户评论的重要性，指出虚假评论的存在，并建议消费者通过多种方式验证评论的真实性，以做出明智的购买决策。 1．推理判断题。根据第二段中Pardes所说的话“So people are reading reviews and consuming them more than ever before, but I think there is a healthy skepticism at times of what they’re reading. Fake reviews do exist. Fake reviews include, but aren’t limited to, robot-generated reviews and reviews that are influenced by the seller. (因此，人们比以往任何时候都更多地阅读和参考评论，但我认为他们有时会对所读的内容保持一种健康的怀疑态度。虚假评论确实存在。虚假评论包括但不限于由机器人生成的评论以及受卖家影响的评论)”可知，有些产品评论是虚假的，例如由机器人生成的评论和受卖家影响的评论。因此，Pardes在暗示消费者现在应该对产品评论保持谨慎的态度。故选D项。 2．细节理解题。根据第三段中“Pardes says Trustpilot features a team in place to detect and remove fake reviews. (Pardes 表示，Trustpilot配备了一个专门团队，负责检测并删除虚假评论)”和“Yelp takes measures to ensure “high-quality content,” says Kathleen Liu, a company spokesperson. That includes allowing Yelp’s community of business owners and users to flag content that may go against the site’s terms of service. (公司发言人Kathleen Liu表示，Yelp采取了一系列措施来确保“高质量内容”，其中包括允许Yelp的商家和用户社区标记可能违反网站服务条款的内容)”可知，Yelp和Trustpilot的共同之处是都致力于提供真实的用户评论。故选A项。 3．词句猜测题。根据画线词的上文“Since user reviews do provide helpful information (由于用户评论确实提供了有用的信息)”可知，因为用户评论提供了有用的信息，因此不应完全否定评论的价值，画线词意思应该是“拒绝，否定”，与C项Dismissed“驳回，不理会”意思相近。故选C项。 4．主旨大意题。根据最后一段中“Check more than one review source. Pardes advises consumers to read reviews on multiple platforms. (查看多个评论来源。Pardes建议消费者在多个平台上阅读评论)”和“Read more than a handful of reviews. Pardes says there is “safety in numbers”. Question perfection. Pardes says consumers shouldn’t trust reviews that show only five stars. (阅读不止几条评论。Pardes表示，“数量越多越安全”。对完美保持质疑。Pardes说，消费者不应完全信任那些全是五星的评论)”可知，本段主要讲的是如何最大限度地利用在线评论。故选A项。 Passage 3 I’m Thomas from the United Kingdom, working in Beijing, and I’m a shopping addict (迷). The main source of my addiction is Taobao, China’s massive online shopping platform — a place for everything from clothes to books, and everything in between. It makes Amazon look like a corner shop. My favorite is mostly books and different kinds of water bottles. My cupboard has a shelf full of them, many of which my size will no longer allow me to crowd into. What’s worse is that the app’s very clever algorithms (算法) track what I look through, so every time I open it on my phone, I am greeted by an advertisement inviting me to dip deeper into my digital wallet. I don’t even have to open the app. They are available to purchase with just a tap of my finger. Once you make an order, you need to wait. The shipping gives your heart a little hit. Then there’s another little rush of endorphins (内啡肽) when the delivery person picks it up. You watch your package edging its way up the map to Beijing. When the app tells you it’s on the delivery bike, the same excitement as a kid on Christmas morning takes hold as you wait for the knock at the door. Much like a little dog waiting for its master to return home from work. The packaging is eagerly removed, exciting another hit of happiness. An hour later, the   buyer’s regret comes. To make yourself feel better, you start using the app once more and the cycle starts all over again. I could blame (责备) my addiction on Jack Ma, founder of Alibaba, Taobao’s parent company, or point a finger at Liu Qiangdong, founder of JD, a similarly addictive domestic shopping app. I could even blame Amazon founder Jeff Bezos, who started all this e-commerce. “Surely, Thomas,” I hear you ask, “instead of blaming poor billionaires, you should take responsibility for your own sudden desire and lack of willpower.” 1．Why is Thomas crazy about Taobao? A．It helps bring in money. B．He prefers online platforms. C．It offers multiple item options. D．Amazon is too distant to access. 2．How can Thomas’s phone know what he prefers? A．His digital wallet pays for it automatically. B．He searches online when he opens the phone. C．He communicates with the Taobao business owner. D．The app’s algorithms follow his digital footprints. 3．What is paragraph 4 mainly about? A．The author’s expectation of the purchased item. B．The challenges of online shopping. C．The long journey of a purchased item. D．The accuracy of the shopping app. 4．What does the author want to convey in this passage? A．We should say no to e-commerce. B．We should blame Taobao. C．We should be responsible for our purchasing. D．We should admire billionaires. 【答案】1．C 2．D 3．A 4．C 【解析】本文是一篇夹叙夹议文。文章主要讲述了作者网购成瘾及对此的反思 。 1．细节理解题。由文章第一段中“The main source of my addiction is Taobao, China’s massive online shopping platform — a place for everything from clothes to books, and everything in between. (我购物成瘾的主要原因是淘宝，中国的大型网上购物平台——一个从衣服到书籍，以及介于两者之间的一切东西都能买到的地方。)”可知，Thomas对淘宝着迷是因为它提供了多种商品选择。故选C。 2．细节理解题。由文章第三段中“What’s worse is that the app’s very clever algorithms (算法) track what I look through, so every time I open it on my phone, I am greeted by an advertisement inviting me to dip deeper into my digital wallet. (更糟糕的是，这个应用程序非常聪明的算法会跟踪我浏览的内容，所以每次我在手机上打开它，我都会看到一个广告，邀请我更深入地使用我的数字钱包。)”可知，Thomas手机上的应用程序算法会跟踪他的数字足迹，从而知道他的偏好。故选D。 3．主旨大意题。由文章第四段“Once you make an order, you need to wait. The shipping gives your heart a little hit. Then there’s another little rush of endorphins (内啡肽) when the delivery person picks it up. You watch your package edging its way up the map to Beijing. When the app tells you it’s on the delivery bike, the same excitement as a kid on Christmas morning takes hold as you wait for the knock at the door. Much like a little dog waiting for its master to return home from work. (一旦你下了订单，你就需要等待。运输会让你的心受到一点打击。当快递员拿起它时，又会有一阵内啡肽的激增。你看着你的包裹在地图上向北京移动。当应用程序告诉你它在送货自行车上时，就像圣诞节早上等待敲门的孩子一样兴奋。就像一只小狗等着主人下班回家一样。)”可知，本段主要描述了作者对所购商品的期望。故选A。 4．推理判断题。由文章最后一段““Surely, Thomas,” I hear you ask, “instead of blaming poor billionaires, you should take responsibility for your own sudden desire and lack of willpower.” (“当然，托马斯，”我听到你问，“与其责怪可怜的亿万富翁，你应该为自己的突然欲望和缺乏意志力负责。”)”可推知，作者想在这篇文章中传达的是：我们应该为自己的购买行为负责。故选C。 Passage 4 Online shopping often involves endless options and constantly changing discounts. A single search for running shoes can produce hundreds of results across multiple platforms, each promising the “best deal”. The holiday season brings excitement, but also plenty of decision-making exhaustion and troublesome nightmares. What if there is a tool that can hunt for the best prices, navigate (导航) endless sales and make sure your purchases arrive on time? The answer is AI agents, which are capable of autonomous reasoning and multistep problem-solving. Picture this: You instruct AI to find a sweater under $200 that’s highly rated and will arrive by Sunday. In seconds, it scans websites, compares prices, checks reviews, confirms availability and places the order, all while you go about your day. Unlike traditional recommendation engines, the agents are built with machine learning and natural language processing. They learn from their interactions with the people using them and become smarter and more efficient over time from their collective interactions. Looking ahead, AI agents are likely to not only master personal shopping needs but also negotiate directly with corporate AI systems. They will not only learn your preferences but will likely be able to book tailored experiences, handle payments across platforms and so on. AI agents are moving beyond recommendations to autonomously carrying out complex tasks such as making refunds and approving pricing decisions. This development has already begun to reshape how businesses operate. Retailers (零售商) using AI agents are seeing measurable benefits. Since October 2024, data from the Salesforce shopping index (指数) reveals that digital retailers using generative AI achieved a 7% increase in average order profits and owed 17% of global orders to AI-driven personalized recommendations, targeted promotions and improved customer service. The nature of search and advertising is also undergoing a major shift. Amazon is obtaining billions of dollars in ad profit as shoppers bypass Google to search directly on its platform. Meanwhile, AI-powered search tools such as Perplexity and Open AI’s web-enabled chat deliver instant, context-aware responses, challenging traditional search engines and forcing advertisers to rethink their strategies. 1．What can be learned about online shopping from paragraph 1? A．It always works best in holiday seasons. B．It goes far beyond business principles sometimes. C．It frequently brings unpleasant shopping experiences. D．It usually provides the greatest platform for buying shoes. 2．What is paragraph 3 of the text mainly about? A．The present applications of AI agents. B．The potential advantages of AI agents. C．The increasing popularity of AI agents. D．The historical background of AI agents. 3．Which is an impact of AI agents? A．Helping retailers earn more money. B．Updating traditional search engines. C．Tracking customers’ private information. D．Replacing the existing advertising strategies. 4．Which can be the best title of the text? A．Living a Quality Life with High Tech. B．Reshaping Business via Search Engines. C．Exploring the New World Wide and Far. D．Transforming Online Shopping and Beyond. 【答案】1．C 2．B 3．A 4．D 【解析】这是一篇说明文。主要介绍了人工智能代理在网上购物及其他方面的应用和影响。文章指出网上购物选择繁多且折扣多变，常给消费者带来困扰，而人工智能代理能够自主推理和解决多步骤问题，不仅能满足个人购物需求，还能与企业人工智能系统直接协商，改变企业运营方式，同时也使搜索和广告的性质发生了重大转变。 1．细节理解题。根据第一段中“Online shopping often involves endless options and constantly changing discounts. A single search for running shoes can produce hundreds of results across multiple platforms, each promising the “best deal”. The holiday season brings excitement, but also plenty of decision-making exhaustion and troublesome nightmares. (网上购物通常涉及无穷无尽的选择和不断变化的折扣。一次对跑鞋的搜索可以在多个平台上产生数百个结果，每个结果都承诺是“最划算的”。假期带来了兴奋，但也带来了大量的决策疲劳和麻烦的噩梦。)”可知，网上购物选择无穷无尽，折扣不断变化，节假日购物虽令人兴奋，但也会带来决策疲劳和令人烦恼的噩梦，这表明网上购物经常会带来不愉快的购物体验。故选C项。 2．主旨大意题。根据第三段中“They learn from their interactions with the people using them and become smarter and more efficient over time from their collective interactions. Looking ahead, AI agents are likely to not only master personal shopping needs but also negotiate directly with corporate AI systems. They will not only learn your preferences but will likely be able to book tailored experiences, handle payments across platforms and so on. (它们从与使用它们的人的互动中学习，并随着时间的推移在集体互动中变得更聪明、更高效。展望未来，人工智能代理不仅可能掌握个人购物需求，还可能直接与企业人工智能系统进行谈判。他们不仅可以了解你的喜好，还可以预订量身定制的体验，处理跨平台支付等等。)”可知，第三段主要讲的是人工智能代理未来可能具备的优势。故选B项。 3．推理判断题。根据第四段中“Retailers (零售商) using AI agents are seeing measurable benefits. Since October 2024, data from the Salesforce shopping index (指数) reveals that digital retailers using generative AI achieved a 7% increase in average order profits and owed 17% of global orders to AI-driven personalized recommendations, targeted promotions and improved customer service. (使用人工智能代理的零售商看到了可衡量的好处。自2024年10月以来，Salesforce购物指数的数据显示，使用生成式人工智能的数字零售商的平均订单利润增长了7%，人工智能驱动的个性化推荐、有针对性的促销和改进的客户服务占全球订单的17%。)”可知，使用人工智能代理的零售商看到了显著的好处，数字零售商使用生成式人工智能使平均订单利润增加了7%，这说明人工智能代理帮助零售商赚了更多的钱。故选A项。 4．主旨大意题。通读全文可知，文章开篇指出网上购物存在的问题，引出人工智能代理，接着介绍了人工智能代理在网上购物方面的优势和应用，以及对企业运营、搜索和广告等方面的影响，说明人工智能代理正在改变网上购物以及其他更多方面。D 选项“改变网上购物及其他方面。”符合文章主旨，适合作为文章的标题。故选D项。 Passage 5 If you think shopping online is more eco-friendly than driving to a store, think again. It may sound strange, but the more eco-friendly way to shop is going to a physical store rather than by making purchases online from companies that don’t have physical stores, according to a new report in Environmental Science& Technology, a peer-reviewed scientific journal published by the American Chemical Society. In the study, researchers estimated that shopping at physical stores for frequently bought items such as toilet paper, shampoo and toothpaste, often results in less greenhouse gas emissions (排放) than ordering the products from a company that only sells through the Internet. The main reason is because of how people shop online: Many buy items online frequently — but they only buy a few items per purchase. “When they shop in a store, they aggregate these items in a single large purchase,” noted Sadegh Shahmohammadi, one of six researchers who worked on the year-and-a-half long study. “Frequent online purchases produce more packaging waste, and online items tend to come from different distribution (配送) centers. Both factors result in higher greenhouse gas emissions per item,” said Shahmohammadi. The team modeled their research on the movement of goods from the factory all the way through to the end consumer. They then specifically focused on the part of the retail supply chain (零售供应链) called “the last mile” delivery: the distance between a store to a customer, or in the case of online shopping, the distance between the distribution center for the goods to the customer. The analysis showed that total greenhouse gas footprints per item purchased were higher from physical stores than those from bricks& clicks (when people order online and a physical store delivers the items to them) purchases in 63% of the shopping events but lower than those of pure players (strictly online sellers) in 81% of shopping events. 1．What’s the author’s purpose in mentioning the new report? A．To recommend a strange shopping habit. B．To introduce a respected scientific journal. C．To analyze online shopping. D．To prove the advantage of offline shopping. 2．What does the underlined word “aggregate” in paragraph 4 mean? A．Combine. B．Produce. C．Divide. D．Check. 3．What can we learn about “the last mile” delivery? A．It is designed by the research team. B．It is managed by the factories. C．It causes high greenhouse gas emissions. D．It influences the total greenhouse gas footprints. 4．According to the analysis, which is probably the most eco-friendly way to shop? A．Buying at physical stores. B．Buying from bricks & clicks. C．Buying from pure players. D．Buying a few items per time. 【答案】1．D 2．A 3．D 4．B 【解析】这是一篇说明文，文章主要介绍了实体店购物比纯线上购物更环保的原因和研究结果。 1．推理判断题。根据第一段的“If you think shopping online is more eco-friendly than driving to a store, think again.(如果你认为网上购物比开车去商店更环保，请三思而后行)”以及第二段“It may sound strange, but the more eco-friendly way to shop is going to a physical store rather than by making purchases online from companies that don’t have physical stores, according to a new report in Environmental Science& Technology, a peer-reviewed scientific journal published by the American Chemical Society.(这听起来可能很奇怪，但根据美国化学学会出版的同行评审科学期刊《环境科学与技术》的一份新报告，更环保的购物方式是去实体店，而不是从没有实体店的公司在线购物)”可推知，作者提到该报告是为了证明线下购物的好处。故选 D。 2．词句猜测题。根据第四段的“The main reason is because of how people shop online: Many buy items online frequently — but they only buy a few items per purchase.(主要原因是人们在网上购物的方式：许多人经常在网上购物，但每次只买几件)”以及划线单词后面的“in a single large purchase(一次性大额购买)”可知， “aggregate these items in a single large purchase”的意思应该是与前文相反，表示当他们在商店购物时，他们会将这些商品合并为一笔大额购买，所以划线单词的意思应该是“集合，加在一起”。故选 A。 3．推理判断题。根据第五段““Frequent online purchases produce more packaging waste, and online items tend to come from different distribution (配送) centers. Both factors result in higher greenhouse gas emissions per item,” said Shahmohammadi.(“频繁的在线购买会产生更多的包装浪费，在线商品往往来自不同的配送中心。这两个因素都会导致每件商品的温室气体排放量增加，”Shahmohammadi说)”以及第六段的“They then specifically focused on the part of the retail supply chain (零售供应链) called “the last mile” delivery: the distance between a store to a customer, or in the case of online shopping, the distance between the distribution center for the goods to the customer.(然后，他们特别关注零售供应链中被称为“最后一英里”交付的部分：商店到客户之间的距离，或者在网上购物的情况下，货物配送中心到客户之间)”可推知，“the last mile” delivery(最后一英里配送)指从商店到顾客或从配送中心到顾客的距离，这一部分影响了总的温室气体足迹。故选 D。 4．推理判断题。根据最后一段“The analysis showed that total greenhouse gas footprints per item purchased were higher from physical stores than those from bricks& clicks (when people order online and a physical store delivers the items to them) purchases in 63% of the shopping events but lower than those of pure players (strictly online sellers) in 81% of shopping events.(分析显示，在63%的购物活动中，实体店购买的每件商品的温室气体排放总量高于bricks & clicks（当人们在网上订购，实体店将商品交付给他们时）的购买量，但在81%的购物事件中低于纯粹的参与者（严格意义上的在线卖家）)”可知，根据分析显示，在线上加线下（bricks & clicks）购物方式中，温室气体排放量在大多数购物事件中低于纯在线购物方式（pure players）。由此可推知，bricks & clicks这种方式可能是最环保的购物方式。故选 B。 Passage 6 As you shop online, you may be drawn to digital ads with curvy(圆角)designs without even realizing it. According to a new study from the University of South Florida, consumers click on curvy call-to-action buttons, such as “Shop Now” or “Add to Cart”, at a significantly higher rate than those with sharp angles. “It’s actually rooted in natural instincts(本能),” says Dipayan Biswas, professor of marketing. “According to research from different disciplines, our natural instincts send us signals that sharp angles usually indicate danger and that we’re more likely to get hurt. In contrast, curvy designs are perceived as friendlier and more approachable.” This feeling leads people to subconsciously prefer things, including digital ad designs, which are soft-edged and curvy. As published in the Journal of Consumer Research, Biswas tested this concept through click rates and eye movement studies in the Muma College of Business Customer Experience Lab. The novel findings reveal how the shapes of virtual elements can subconsciously influence click-through rates. “We studied a hotel search button and we consistently found the click rate was higher when the elements were curved,” Biswas says. “It translated to an increase of nearly 15percent in total revenue(收入).” According to Biswas, this means companies can potentially manipulate consumers as they will unconsciously click and spend more through the use of curved call-to-action buttons. For companies that put little thought or reasoning behind their design element choices, this study could be eye-opening for them. For shoppers, this means when they’re surfing the web around a holiday shopping season, they are subject to the marketing practice, such as design elements, which can lead to more unplanned purchases. Biswas encourages online shoppers to set a budget to balance such digital influence. “Having a budget will give you a benchmark to keep things more conscious-oriented and you’re less likely to be influenced by variables like these.” 1．Why do people tend to click curvy buttons when shopping online? A．They make shopping convenient. B．They give us a sense of security. C．They often mean trade discounts. D．They offer various easy options. 2．Which is closest in meaning to “manipulate” in paragraph 4? A．Respect. B．Block. C．Track. D．Affect. 3．What do we know about curvy designs? A．They have been used by all businesses. B．They stop us making decisions quickly. C．They are a powerful tool for companies. D．They enable websites to function well. 4．What does Biswas probably suggest readers do? A．Be reasonable consumers. B．Frequent physical stores. C．Become aware of their right. D．Avoid surfing the Internet. 【答案】1．B 2．D 3．C 4．A 【解析】本文是一篇说明文。实践和研究显示，人们网购时下意识更倾向点击圆角矩形按钮(如“立即购买”、“加入购物车”等)，而非直角矩形按钮。这带来不少商机，也提醒我们理性消费。 1．细节理解题。根据文章第二段“our natural instincts send us signals that sharp angles usually indicate danger and that we’re more likely to get hurt. In contrast, curvy designs are perceived as friendlier and more approachable.”（我们的本能告诉我们，尖锐的角度通常意味着危险，我们更可能受到伤害。相反，圆角设计被认为更友好、更可接近。）可知，人们更倾向于点击圆角矩形按钮是因为它们给我们一种安全感。故选B。 2．词句猜测题。根据文章第四段“as they will unconsciously click and spend more through the use of curved call-to-action buttons.”（因为他们会无意识地点击，并通过使用圆角的行动呼吁按钮花更多的钱。）可知，这意味着公司有可能影响消费者。故划线词的意思是“影响”。故选D。 3．推理判断题。根据文章第四段“this means companies can potentially manipulate consumers as they will unconsciously click and spend more through the use of curved call-to-action buttons.”（这意味着公司可以通过使用圆角的行动呼吁按钮，潜在地影响消费者，使他们无意识地点击并花费更多。）以及“For companies that put little thought or reasoning behind their design element choices, this study could be eye-opening for them.”（对于那些在设计元素选择上缺乏思考或推理的公司来说，这项研究可能会让他们大开眼界。）可知，圆角矩形按钮设计对于公司来说是一种强大的工具。故选C。 4．推理判断题。根据文章最后一段“Biswas encourages online shoppers to set a budget to balance such digital influence.“Having a budget will give you a benchmark to keep things more conscious-oriented and you’re less likely to be influenced by variables like these.””（Biswas鼓励在线购物者设定预算以平衡这种数字影响。“有预算会给你一个基准，让你更有意识地购物，你就不太可能受到这些变量的影响。”）可知，Biswas建议读者成为理性的消费者。故选A。 2 原创精品资源学科网独家享有版权，侵权必究！ 6 / 8 学科网（北京）股份有限公司 学科网（北京）股份有限公司 $$