Unit 5 Buying and Selling--Lesson 29教学设计2025-2026学年冀教版英语八年级下册

Unit 5 Buying and Selling Lesson 29: How to Push a Product I. Teaching Objectives By the end of the lesson, students will be able to: Extract product - promotion strategies (ads, trade shows, samples/deals) from the text to complete tasks (T/F, topic sentences, paragraph filling), aligning with High school entrance examination reading comprehension skills. Master marketing - themed vocabulary (e.g., customer, similar, offer, excellent, stand out, catch one’s eye) and use them to discuss product - promotion methods, preparing for High school entrance examination vocabulary tasks. Understand the importance of quality and advertising in product success and analyze how each strategy (ads, trade shows) works, supporting High school entrance examination - style business - concept analysis. Collaborate in groups to create ads for new products, enhancing High school entrance examination creative - communication and teamwork skills. II. Key Points & Difficulties Key Points Product - Promotion Strategies: Create ads (study customers, choose ad types). Use trade shows (present products to interested people). Offer samples and deals (attract customers, build loyalty). Vocabulary & Phrases: customer, similar, offer, excellent, stand out, catch one’s eye; Themes: marketing, product success, quality + advertising. Difficulties Explaining marketing strategies (e.g., “trade shows target interested customers”) in simple English. Using marketing - themed vocabulary (e.g., stand out, catch one’s eye) accurately in ad creation. Balancing quality and advertising in discussions (e.g., “good quality is key, but ads boost visibility”). III. Teaching Methods Task - Based Learning (TBL): Through text - analysis tasks (T/F, topic sentences, paragraph filling), vocabulary practice, and group - ad creation. Strategy Simulation: Role - playing ad creation and trade - show pitches to experience promotion methods. Collaborative Learning: Group work for product ads, emphasizing peer feedback on strategy use and vocabulary. IV. Teaching Aids CAI (product - promotion animations, vocabulary - usage slides, ad - creation templates). Textbook, worksheets, and “Promotion Strategy Cards” (with ad/trade - show/deal ideas for discussion). V. Teaching Procedures Step 1: Warm - up – Product - Promotion Ideas (5 mins) Discuss the THINK ABOUT IT questions: What is important for pushing a product? (E.g., “Good ads, quality, knowing customers.”) If you had your own product to sell, how would you push it? (E.g., “Make funny ads, offer samples, go to trade shows.”) Share: Invite 3–4 students to share. Write down keywords: product, promotion, ads, customers. Step 2: Pre - reading – Vocabulary & Prediction (8 mins) Vocabulary Introduction: Teach words with marketing examples: customer: “Study customers’ ages to create ads they like.” similar: “Market is full of similar products—yours must stand out.” offer: “Offer samples to let people try your product.” excellent: “Excellent advertising boosts sales.” stand out: “Your product must stand out from competitors.” catch one’s eye: “Ads need to catch customers’ eye.” Phrase Highlight: “half the battle” (creating product ≠ selling it). Prediction: Ask: What promotion strategies will the text mention? Ads? Trade shows? Samples? Step 3: Reading – Strategy Extraction (12 mins) Complete Let’s Do It! 1 (T/F): Answers: T (creating product is half the battle). F (more than three ways: ads, trade shows, samples/deals). T (customers learn by using products). F (quality + ads = success, not just ads). Complete Let’s Do It! 2 (Topic Sentences): Answers: Paragraph 3: Create an ad. Paragraph 4: Go to trade shows and present your product. Paragraph 5: Push your product using samples and good deals. Text - Structure Analysis: Sections: Intro (product ≠ sales) → Strategies (ads, trade shows, samples) → Quality + ads = success. Step 4: Vocabulary & Phrase Practice (10 mins) Complete Let’s Do It! 3 (Paragraph Filling): Answers: similar (similar products); customers (specific customers); offer (offer good service); excellent (excellent advertising); stand out (stand out). Sentence Expansion with Marketing Vocabulary: Practice: “To make your product stand out, study similar products, target customers, offer samples, and use excellent ads to catch their eye.” Error - correction Practice: Fix: “Catch someone eyes” → “Catch someone’s eye” (possessive form). Step 5: Group Project – Create Ads for New Products (15 mins) Task Introduction: Ad - Creation Template (Answering Project Questions): Product Name: ____________________ Function: What does it do? ____________________ Target Customers: Ages/interests? ____________________ Ad Type: TV, bus, magazine, etc.? ____________________ Slogan: Catchy phrase (e.g., “Stand out with our product!”) Guiding Questions: What makes your product unique? How to highlight it? Which ad type best reaches your target customers? Group Work: Students brainstorm products (funny/helpful), fill in the template, and practice pitches. The teacher guides strategy use (ads, samples, trade shows). Class Sharing: Groups present ads. Feedback focuses on: Clear strategy application (ads, uniqueness). Accurate vocabulary use (e.g., stand out, catch one’s eye). Step 6: Summary & Homework (5 mins) Summary: Recap promotion strategies, vocabulary, and ad - creation key points. Homework: （1）Write a 6 - sentence reflection on the lesson’s promotion strategies (use 3 key terms: stand out, customer, excellent). （2）Polish the group ad and add one promotion method (e.g., “offer free samples at trade shows”). VI. Blackboard Design Promotion Strategies: Strategy How It Works Create an ad Target customers, catch their eye Trade shows Reach interested people, let them try Samples/deals Attract customers, build loyalty Key Vocabulary: customer, similar, offer, excellent, stand out, catch one’s eye Core Message: “Good quality + smart promotion = product success—use English to sell your ideas!” 学科网（北京）股份有限公司 学科网（北京）股份有限公司 $$