Unit 5 Lesson 29 课件 2024-2025学年冀教版（2012）八年级英语下册

How to Push a Product? Unit 5 Lesson 29 Warming-up Do you know how to push a product? ads Why do people make ads? make their products stand out catch people's eye 1. What is important for pushing a product? 2. If you had your own product to sell, how would you push it? Words create /kriːˈeɪt/ v. 创作;创造 customer /ˈkʌstəmə/ n.顾客;主顾;客户 already /ɔːlˈrɛdɪ/ adv. 已经 similar /ˈsɪmɪlə/ adj. 相像/相仿的;类似的 offer /ˈɒfə v/. 提供;供给 shine /ʃaɪn/ v. 发光;反射 succeed /səkˈsiːd/ v. 成功;做成 adj. creative 有创造力的；n. creativity 创造力 shine-shone-shone adj. successful 成功的；n. success 成功（的人/事） 5 Words and Phrases battle /ˈbætl/ n. 战斗；战役 ad /æd/ n. 广告 sample /ˈsæmpl/ n. 样品；样本 quality /ˈkwɒlɪtɪ / n.质量 ；品质 surely /ˈʃʊəlɪ/ adv. 当然；确信无疑 [C] [U] an advertisement/ad push a product stand out catch one’s eye have an interest in 推销产品 出色；杰出；更为重要 吸引某人的目光 在……方面有兴趣 在横线处填入恰当的单词。 1. People coming to trade shows already have an interest in _________ products. 2. Offering samples and deals will get you more __________. 3. It is important for products to have good ______. 4. These suggestions can make your product really _________. customers similar quality shine Complete the passage with the correct forms of the words or phrases in the box. customer 　similar　offer　excellent stand out　catch one’s eye It’s not easy to make your product succeed. Because there are always ________ products on the market, you have to put in more effort. You should choose specific ____________, then create a perfect ad to ______________. When they buy your product, _____ them good service. Remember, ________advertising will always make your product __________. customers similar catch their eye offer excellent stand out After a lot of hard work，you finally have your product. But that’s only half the battle. Now you have to get people to buy it. Is your product easy to use？How can your product improve people’s lives？Why should people buy YOUR product？Remember，you need to make your product stand out. So tell people what is special about it. How can you do that？Here are a few suggestions. 新课讲解 Create an ad. First，study your customers’ ages，interests and other information. Second，choose a type of ad—TV，bus，magazine，newspaper or Internet. Third，decide what your ad will tell people about your product. Find ways to catch their eye. Go to trade shows and present your product. People coming to trade shows already have an interest in similar products. They can experience your product，enjoy it and even come to love it. Push your product using samples and good deals. People get to know the advantages of your product after they experience using it. Offering samples and deals will get you more customers. May I help you？ What would you like to buy? These suggestions can make your product really shine. However，good quality is the most important thing. With a good quality product and excellent advertising，you will surely succeed . A.The importance of An ad. B.The useful ways to push a product. C. Good quality is very important. The passage mainly talks about ______ 1. Read the lesson and write true (T) or false (F) . 1. Making your product is just half the battle. (　　) 2. There are only three ways to push a product. (　　) 3. Customers learn the advantages of a product by using it. (　　) 4. Only excellent advertising can help you succeed. (　　) T T F F √⑥ 1.Which is the structure (结构) of the passage ? A. ①/②③④⑤/⑥ B. ①②/③④⑤/⑥ C. ①②/③④/⑤⑥ D. ①/②/③④⑤⑥ √ 2.What’s the main idea of the passage ? A. How can you create an ad? B. How can you make good-quality products? C. How can you make your product stand out? D. How can you make samples? √ ① ② ③ ④ ⑤ ⑥ With a good quality product and excellent advertising, you will surely succeed. Paras 1- 2 Making the product is half the battle. Part 1 Part 3 Part 2 Suggestions to push a product Fast Reading Read and divide. Para 6 Paras 3- 5 Read Paras 1-2, then answer: After a lot of hard work, you finally have your product. But that’s only half the battle. Now you have to get people to buy it. Is your product easy to use? How can your product improve people’s lives? Why should people buy YOUR product? Remember, you need to How can you do that? Here are a few suggestions. make your product stand out. So tell people what is special about it. Make your product and tell people what is special about it. How to get people to buy the product? stand out First FIRST THIRD FIRST SECOND Study your customers’ ages, interests and other information. 3 Decide what your ad will tell people about your product. Catch their eye 2 How to create an ad? 1 Choose a type of ad. stand out Creating an ad Three Read paragraph 4 and fill in the blanks. present experience enjoy Read Para. 3、4、 5 and write down the topic sentences. Create an ad. Go to trade shows and present your product Push your product using samples and good deals Read Paras 4-5, and answer the questions. Go to trade shows and present your product. People coming to trade shows already similar products. They can experience your product, enjoy it and even come to love it. Push your product using samples and good deals. People get to know the advantages of your product after they experience using it. Offering samples and deals will get you more customers. have an interest in Where How Why to push the product ? These suggestions can make your product really shine. However, good quality is the most important thing. With a good quality product and excellent advertising, you will surely succeed. Read Para 6 and answer the question. ？ What will make us surely succeed? good quality ？ excellent advertising Reading and Answering Read the text and finish the task-reading. 1. What’s the most important thing to make your product really shine? ______________________________________________________ 2. What will get you more customers? ______________________________________________________ 3. What will make you surely succeed? ______________________________________________________ Good quality. Offering samples and good deals. A good quality product and excellent advertising. Task-based Reading 1. Don’t forget that you need to make your product _________ . 2. You need to find ways to ______________ to create an ad. 3. What do people coming to trade shows already have according to the passage? ___________________________________________ 4. How can you make your product really shine? _________________________________________________ _________________________________________________ 5. Push your product using samples and good deals.(翻译) _________________________________________________ stand out catch their eye They already have an interest in similar products. Create an ad. Go to trade shows and present your product. Push your product using samples and good deals. 提供样品和优惠的条件来推广你的产品。 Reading and Answering Read the text and finish the task-reading. 1. What’s the most important thing to make your product really shine? ______________________________________________________ 2. What will get you more customers? ______________________________________________________ 3. What will make you surely succeed? ______________________________________________________ Good quality. Offering samples and good deals. A good quality product and excellent advertising. experience your product get more customers Present your product Find who has an interest in your product Summary Study the customers’ information Choose a type of ad Decide what to tell people about your ad HOW Go to trade shows Create an ad Use samples and good deals PROJECT ADS FOR NEW PRODUCTS！ A product is something that you sell. In small groups， think of a new product. It can be a funny product or a product that helps people. Think hard and have fun！Create an advertisement for your product. You can get useful information from TV，newspapers or the Internet. Here are some ideas： •What does your product do？ •Who would want to buy it？ •What kind of ad would sell your product best？A TV ad？A radio ad？A newspaper ad？ •How much money would people pay for your product？As a group， present your ad to the class. This kind of computer is of good quality. The Red Star Computer is a new kind of computer produced by Beijing Computer Factory. The Red Star Computer contains much top and new technology and it is famous for its excellent quality and reasonable price，￥3 500.It is controlled mostly by itself，so it is very easy to use. It is easy to carry，because it is small and light. Once you have one of this kind，you'll enjoy it very much. Now the Red Star Computer sells well in our shop and we have plenty of them. 一、词语运用 1. My hobby______________hers. 2. At last, we all succeed in ____________ the exams. 3. He______________in the team for his height. 4. Xi La, a singer from Malaysia, ______________ when she was first on the stage. I like her. 5. Why do you__________________learning English? pass, stand out, be similar to, have an interest in, catch one's eye is similar to passing stands out caught my eye　 have an interest in Exercises 一、用方框内所给单词或短语的适当形式填空 pass, stand out, be similar to, have an interest in, catch one's eye 1. My hobby______________hers. 2. At last, we all succeed in ____________ the exams. 3. He______________in the team for his height. 4. Xi La, a singer from Malaysia, ______________ when she was first on the stage. I like her. 5. Why do you__________________learning English? is similar to passing stands out caught my eye　 have an interest in 二、单项选择 1. —How is George now? —I hear the manager________ him a good job, but he refused it. A. showed B. offered C. passed D. paid 2. —How difficult the road to ________is! —So it is! You need lots of hard work to ________. A. success; succeed B. success; success C. succeed; succeed D. succeed; success B A 3. —It's important for us to know ________ all the subjects. —Yeah, group work is my favorite. A. how to study B. when to study C. which to study D. what to study 4. —Can you tell the differences between these two pictures? —Differences? Oh, no. They look quite________. A. different B. similar C. strange D. interesting A B Other 97856.43 $$