U1 Period Ⅴ Extended reading-【优化探究】2025-2026学年新教材高中英语选择性必修第二册同步导学案配套PPT课件（译林版）

选择性必修第二册 Unit 1　The mass media Period Ⅴ　Extended reading & Other parts 内容索引 NEIRONGSUOYIN 课堂检测 素养达标 课时作业 巩固提升 关键能力 互动探究 精读课文 理解语篇 精读课文 理解语篇 Part 1　教材原文助读   Advertising: the power of persuasion① In just one day，a person can see hundreds of marketing messages.Advertising has become part of modern life.But what is advertising exactly? In short②，it refers to the activity of promoting a product or service.In other words，it tries to persuade people to buy③ a product or service. ①persuasion/pə'sweIʒn/n.[U]说服，劝说；[C，U]信仰 ②in short 简言之 　[同义表达] in a word/in brief ③persuade sb.to do sth.说服某人做某事 　persuade/pə'sweId/vt.说服；使信服 广告：说服的力量 仅仅在一天之内，一个人就可以看到数百条营销信息。广告已经成为现代生活的一部分。但广告到底是什么？简而言之，广告指推销一种产品或服务的活动。换言之，它(广告)试图说服人们去购买一种产品或服务。 The history of advertising has always been closely linked with④ that of the mass media.From the ancient simple advertisements⑤ painted on outdoor signs⑥ to the colourful，interactive⑦ ones in smartphone apps，advertising and the mass media have developed hand in hand⑧.As media channels⑨ have grown in number and type，so have advertisements. 代词that指代句首的the history。 as引导时间状语从句。 此处为倒装结构。 ④be (closely) linked with/to 与……(紧密)相关 ⑤advertisement/əd'vɜːtIsmənt/n.[C]广告，启事；[U]广告活动，广告宣传 ⑥outdoor sign户外招牌 ⑦interactive adj.互动的；交互式的 ⑧hand in hand 密切关联 ⑨media channel 媒体渠道 　channel/'tʃænl/n.[C]途径，渠道；电视台；频道；方法；水渠 广告的历史一直与大众传媒的历史紧密相连。从绘制在户外招牌上的古老、简单的广告到智能手机应用程序上多彩的互动广告，广告和大众传媒携手发展。随着媒体渠道数量的增加和类型的丰富，广告也在不断发展。 Because the mass media reaches⑩ so many people，it is a perfect vehicle⑪ for advertisers.If an advertisement is placed⑫ on a popular website or on TV at peak times⑬，a huge number of people will know about the product or service it is advertising⑭.In addition to⑮ making people aware of a product or service，a successful advertisement will also create a desire to buy，thus boosting⑯ business.That is why when a company wants to promote a product or service，it often launches a mass media advertising campaign⑰. if引导条件状语从句。 定语从句，先行词是the product or service。 现在分词短语作结果状语。 why引导表语从句；when引导时间状语从句。 ⑩reach [熟词生义] vt.被……看到(或听到) ⑪vehicle [熟词生义] n. [C](赖以表达思想、感情或达到目的的)手段，工具。常与介词for 连用。 ⑫place [熟词生义] vt. 安排 　place an advertisement 登广告 ⑬peak time(广播、电视的)黄金时间 　peak/piːk/adj.高峰时期的，最高度的 n．[usually sing.]顶峰，高峰；山峰；尖端 vi.达到高峰，达到最高值 ⑭advertise/'ædvətaIz/vi.& vt.做广告，登广告；公布，征聘；展现，宣传 ⑮in addition to...除……之外 ⑯boost/buːst/vt.使增长，使兴旺 n．[usually sing.]增长，提高；帮助，激励 　boost sales 提升销量 　boost profits 提高利润 　boost sb.'s confidence 增强某人的信心 ⑰launch a campaign 发起一场活动 大众传媒受众很广，因此成为广告商的完美载体。如果一则广告被投放在一个热门网站或黄金时段的电视上，许多人都会知晓它所宣传的产品或服务。除了让人们知晓产品或服务，一则成功的广告也会激发购买欲，从而促进业务增长。那就是当一家公司想要推广一种产品或服务时，就经常会发起一场大众传媒广告活动的原因。 Based on the psychology⑱ behind⑲ creating a desire to buy，advertisers have developed ways of persuading people into purchasing⑳ their products or services.A common technique to make an impact is to create a memorable㉑ slogan㉒.Slogans use simple but impressive language to make us remember the product or service being advertised.Some of these slogans may also appeal to our emotions.For example，a slogan may connect a fine china teapot㉓ it aims to promote 10 with our pride in having good taste㉔.You will hear a variety of slogans any time you watch TV 11.Think about your favourite one.What makes it special？And what message does it try to get across㉕？ A slogan which communicates an idea effectively 12 can boost sales and even become part of popular culture.That is the power of memorable slogans. 过去分词短语作原因状语。 现在分词的被动式作后置定语。 10 定语从句，先行词是a fine china teapot。 11 any time 引导时间状语从句。 12 which引导定语从句，先行词是a slogan。 ⑱psychology/saI'kɒlədʒi/n. 　[sing.]心理，心理特征；[U]心理学 ⑲behind [熟词生义] prep. 　是……产生(或发展)的原因 ►We need to learn more about the conditions behind the strike.我们需要了解有关此次罢工的更多原因。 ⑳purchase/'pɜːtʃəs/vt.买，购买 n．购买，采购；购买的东西，购买项目 ㉑memorable/'memərəbl/adj.难忘的，值得纪念的 ㉒slogan/'sləʊɡən/n.[C]标语，口号 　an advertising slogan 广告口号 ㉓teapot/'tiːpɒt/n.[C]茶壶 ㉔have good taste 品味高雅 ㉕get across 被传达，被理解，把……讲清楚 基于激发购买欲背后的心理特征，广告商开发了多种说服人们购买其产品或服务的方式。一种常见的产生影响的技巧是创造一条令人难忘的广告语。广告语使用简单但令人印象深刻的语言让我们记住它所宣传的产品或服务。其中一些广告语可能也会引起我们的情感共鸣。例如，一条广告语可能会把想要推销的一个精美的陶瓷茶壶和我们引以为傲的良好品味联系起来。任何时间看电视，你都会听到各种各样的广告词。想想你最喜欢的那一条。是什么让它变得特别？它想要传达什么信息？一条能有效地传达思想的广告语可以增加销售量，甚至成为流行文化的一部分。那就是令人难忘的广告语的力量。 Another technique advertisers often employ㉖ is to link their company or product to a “brand ambassador㉗”—a famous actor，a sports star，or even a fictional character.Think of a popular fast-food restaurant.Does it have a brand ambassador? Is the brand ambassador popular among㉘ potential customers？The more we like the brand ambassador，the more we will be attracted to buy the product. 13 13 此处为the more...，the more...结构。 ㉖employ vt.使用，运用；雇用 　employ a technique/method 运用技巧/方法 ㉗brand ambassador 品牌大使 　brand/brænd/n.[C]品牌；类型；烙印 　leading brand 一流品牌 　ambassador/æm'bæsədə(r)/n.[C]大使，代表 ㉘be popular among...受……欢迎(＝enjoy popularity among...) 广告商经常使用的另一种技巧是将他们的公司或产品与一个“品牌大使”联系起来——一位著名的演员、体育明星，甚至是一个虚构的人物。想想一家受欢迎的快餐店。它有品牌大使吗？品牌大使在潜在客户中享有知名度吗？我们越喜欢这位品牌大使，就越会被吸引去购买这个产品。 Of course，some advertisements are not so obvious：product placement㉙ is typically used in films with huge box-office success and TV shows with high ratings㉚.Some films are now sponsored㉛ by leading brands，so that only their products appear in the films 14，like the watches worn by the title character in the James Bond films 15.Other types of mass media use product placement too，including video games.It is not uncommon for sports video game series to feature㉜ different in-game㉝ equipment with real brand names. 16 We absorb㉞ these marketing messages without thinking about them too much，yet they will probably have an effect on us the next time we go shopping 17. 14 so that引导结果状语从句。 15 过去分词短语作后置定语。 16 it作形式主语，不定式短语作真正的主语。 17 the next time (名词短语)引导时间状语从句。 ㉙placement/'pleIsmənt/n. 　放置；安置 ㉚with high ratings 收视率高 　rating/'reItIŋ/n.[pl.]收视率；[C]等级，级别 ㉛sponsor/'spɒnsə(r)/vt.赞助；主办；为慈善活动捐款；资助n. [C] 赞助商；为慈善活动捐款的人 ㉜feature [熟词生义] vt.以……为主要内容，重点介绍 ㉝in-game (电脑)游戏中的，游戏内的 　in-game advertising 游戏中的广告 ㉞absorb/əb'zɔːb/vt.理解，掌握；吸收；吸引全部注意力 当然，有些广告并不是那么明显：产品植入通常用于票房大卖的电影和收视率高的电视节目。现在有些电影由知名品牌赞助，所以只有他们的产品出现在电影中，比如詹姆斯·邦德电影中主角戴的手表。其他类型的大众传媒也使用产品植入，包括电子游戏。在体育类电子游戏系列中，给不同游戏装备贴上真实品牌标签是很常见的。我们没有多加考虑就记住了这些促销信息，而它们有可能会在我们下次购物时对我们产生影响。 In the past，advertising was all about reaching as many people as possible with the same message.Now，advertising is becoming more digital and more personalized㉟.Already we may see online advertisements for products or services we have previously searched for on the Internet 18，and we are very likely to receive special discounts㊱ and promotions targeted specifically at us㊲19.In the future，advertising will be even more about understanding individual customers and sending them advertisements that are tailored㊳ to specific needs 20.Not only will this make them feel more valued and enable them to see what they are most interested in，but it will also help companies target their customers more efficiently to have a positive effect on sales. 21 18 定语从句，先行词是products or services。 19 过去分词短语作后置定语。 20 that引导定语从句，先行词是advertisements。 21 此处为not only...but also...句式，not only位于句首时，其所在的分句用部分倒装。 ㉟personalized adj.为某人特制(或特设)的，个性化的 ㊱discount/'dIskaʊnt/n.[C，U]折扣 vt.打折出售 ㊲be targeted at sb.针对某人 　target vt.面向，把……对准(某群体) ㊳tailor/'teIlə(r)/vt.专门制作，定做n.[C]裁缝 　be tailored to sb.'s need 专门制作……以满足某人的需要 过去，广告就是把同样的信息传达给尽可能多的人。现在，广告正变得越来越数字化和个性化。我们可能已经看到我们以前在网上搜索过的产品或服务的在线广告，我们很可能会收到专门针对我们的特殊折扣和促销活动。未来，广告甚至会更多地了解个人客户，并根据其特定需求推送广告。这不仅会让他们感觉自己更受重视，使他们能够看到自己最感兴趣的东西，而且也会帮助公司更有效地锁定客户，从而对销售量产生积极的影响。 Part 2　语篇研析 Ⅰ.理清文章层次结构 Advertising: the power of persuasion What is advertising？(paragraph 1) The activity of 1.____________ a product or service. The relationship between the mass media and advertising (paragraphs 2-3) Advertising has been 2.________________________ the mass media. promoting closely linked with Advertising: the power of persuasion The techniques of advertising (paragraphs 4-6) ·A memorable 3.____________ ·A “brand ambassador” ·Product 4.____________ The future of advertising (paragraph 7) ·Advertising will be more about understanding 5.____________ ______________． ·Advertisements will be tailored to 6.________________． slogan placement individual specific needs customers Ⅱ.根据课文内容选择正确答案 1．What is the author's attitude towards advertising? A．Positive.　　　　　　　 B．Negative. C．Objective. D．Subjective. 答案：C 2．How does the author develop Para.4-6? A．By listing numbers. B．By giving examples. C．By asking questions. D．B & C. 答案：D 3．What kind of language should slogans use? A．Easy-to-understand. B．Complicated. C．Simple but impressive. D．Controversial. 答案：C 4．Which of the following statements can we learn from paragraph 6? A．All films should be sponsored by leading brands. B．Product placement in films and TV shows may affect our decisions to buy a product. C．We can clearly notice all the advertisements on social media. D．Product placement can only be used in films and TV shows. 答案：B 5．What is the future of advertising? A．Desperate. B．Promising. C．Disappointing. D．Changeless. 答案：B Ⅲ.课文语法填空 Advertisements, which often use words and pictures to persuade people 1. (buy) a product or service, can be found 2. we go.A 3. (success) advertisement will not only make people aware of a product or service, but also create a desire to buy.Based 4. the psychology, advertisers have developed ways of persuading people into purchasing their products or services.One of the most common techniques is to create memorable 5. (slogan), some of which appeal to our emotions.Another technique 6. (employ) by advertisers is to link their company or product to 7. “brand ambassador”．In addition, some advertisements are not so obvious, in which product 8. (place) is typically used.We take in these marketing messages 9. (appear) in films with huge box-office success and TV shows with high ratings without thinking about them too much. 1．考查非谓语动词。persuade sb.to do sth.“说服某人做某事”。故填to buy。 答案：to buy 2．考查连词。此处指无论我们去哪里，都能发现广告。wherever意为“无论哪里”。 答案：wherever 3．考查词性转换。名词advertisement应用形容词修饰。故填successful。 答案：successful 4．考查介词。(be) based on“基于……”。故填on。 答案：on 5．考查名词单复数。根据本句中的some of which可知，此处应用名词复数。故填slogans。 答案：slogans 6．考查非谓语动词。设空处在句中作后置定语，修饰technique，根据空后的by可知，employ与technique之间是被动关系，应用过去分词。 答案：employed 7．考查冠词。这里指把公司或产品与“品牌大使”联系起来。表示泛指，故填a。 答案：a 8．考查名词。设空处与product构成名词短语，在定语从句中作主语，应用名词placement。product placement意为“产品植入”。 答案：placement 9．考查非谓语动词。设空处在句中作后置定语，动词appear与被修饰词these marketing messages之间是主动关系，所以用现在分词。故填appearing。 答案：appearing Now，with the more digital and more personalized advertising, we are very likely to receive special discounts and promotions targeted 10. (specifical) at us. 10．考查词性转换。此处修饰过去分词短语targeted at，应用副词。故填specifically。 答案：specifically Ⅳ.句式分析和翻译 1．As media channels have grown in number and type，so have advertisements. [句式分析]　此句是____________句。其中as表示“随着”，引导____________从句，so have advertisements为so引起的____________结构，意为“……也一样”，表示前者的肯定情况也适用于后者。 [自主翻译]　_____________________________________________ ______________________ 主从复合 时间状语　 部分倒装　 随着媒体渠道数量的增加和类型的丰富，广告也在 不断发展。 2．That is why when a company wants to promote a product or service，it often launches a mass media advertising campaign. [句式分析]　本句是___________句。其中why引导_________从句，when引导____________从句。 [自主翻译]　____________________________________________ _____________________________________________ 主从复合 表语 时间状语 那就是当一家公司想要推广一种产品或服务时， 就经常会发起一场大众传媒广告活动的原因。 3．A common technique to make an impact is to create a memorable slogan. [句式分析]　本句为_______句。其中to make an impact为to do不定式作____________，修饰名词technique；to create a memorable slogan为不定式短语作________。 [自主翻译]　_____________________________________________ ___________________ 简单 后置定语 表语 一种常见的产生影响的技巧是创造一条令人难忘 的广告语。 4．Slogans use simple but impressive language to make us remember the product or service being advertised. [句式分析]　本句为_____句。其中to make us remember the product or service being advertised为不定式作____________；being advertised为分词短语作____________，修饰名词the product or service。 [自主翻译]　____________________________________________ _______________________________ 简单 目的状语 后置定语 广告语使用简单但令人印象深刻的语言让我们 记住它所宣传的产品或服务。 5．Not only will this make them feel more valued and enable them to see what they are most interested in，but it will also help companies target their customers more efficiently to have a positive effect on sales. [句式分析]　本句为_________句。其中Not only will this make them feel more valued and enable them to see what they are most interested in为not only置于句首引起的__________结构，what they are most interested in为______从句，作see的____________。 主从复合 部分倒装 宾语 宾语 [自主翻译]　_____________________________________________ _______________________________________________________________________________________________ 这不仅会让他们感觉自己更受重视，使他们能够看到自己最感兴趣的东西，而且也会帮助公司更有效地锁定客户，从而对销售量产生积极影响。 关键能力 互动探究 词汇识记 1．witness vt.& vi.是发生……的时间(或地点)，见证；目击；作证；是……的迹象n.目击者，见证人；证人 (1)The gesture for “OK” has different meanings in different cultures.In Japan, someone who witnesses another person employing the gesture might think it means money.“OK”的手势在不同的文化中有不同的含义。在日本，看到别人做这个手势的人可能会认为这是钱的意思。 (2)The pouring rain that night made it hard for witnesses to identify the murderer.那天晚上的倾盆大雨使目击者很难辨认出凶手。 (3)Recent years have witnessed the rapid development of China's high-speed railway.近年来，中国高速铁路发展迅速。 (4)The witness was being questioned by police when I got there yesterday.昨天我到达那里时，证人正在接受警察的询问。 2．edition n．版本；一份，一期；版次     Before printing the early edition of the newspaper, these editors have edited the articles in it.在印刷报纸的早期版本之前，这些编辑已经编辑了上面的文章。 edit v．编辑 editor n．编辑 3．platform n．计算机平台；站台，月台；讲台，舞台 This club aims to create a platform that many think can provide the chance to share their thoughts and ideas.这个俱乐部旨在创建一个许多人认为可以提供分享他们想法和构思的机会的平台。 4．spring up 迅速出现，突然兴起 Numerous factories have sprung up in this once desolate area recently.最近，许多工厂在这个曾经荒凉的地区拔地而起。 5．interaction n．互动；互相作用   (1)The parents were asked to interact with their children as they normally would, and about half of the children in the study played with puzzles at one time.父母们被要求像平常一样和他们的孩子互动，研究中大约有一半的孩子曾经玩过拼图。 (2)The interaction with the fans made the film star more and more popular.与影迷的互动使这位电影明星越来越受欢迎。 interact v．互动 6．membership n．(统称)会员，会员人数；会员资格 Paying a fee doesn't automatically qualify you for membership.交一笔费用并不意味着你就能成为会员。 7．chart n．图表；海图；(the charts)排行榜vt.记录；制订计划；绘制区域地图 (1)Mary is looking for a sports watch to help her keep track of her fitness and chart her training progress. 玛丽正在寻找一块运动手表，以帮助她跟踪自己的健康状况，并记录自己的训练进度。 (2)As is apparently shown in the chart above, there are about 10% students supporting the idea. 如上图所示，大约有10%的学生支持这一观点。 (3)The captain charted this area out and it was quite safe to sail in it.船长用海图标出了这一地区，在这一地区航行是相当安全的。 8．broadcast n．广播节目，电视节目vi.& vt.(broadcast, broadcast)播送，广播；散布，传播 (1)The King delivered his greetings through broadcast during the festival.国王在节日期间通过广播发表了他的问候。 (2)He is expected to give us a lively description of the football match that was broadcast live last night.他要给我们生动地描述一下昨晚实况转播的足球赛。 9．persuade vt.说服；使信服       My grandfather persuaded my mother to go to a dental school, and she was reached (打动) by his persuasion at last, because his words were so persuasive.我祖父说服我母亲去上牙科学校，她终于被他说服了，因为他的话很有说服力。 persuasion n．说服，劝说；信仰 persuasive adj.有说服力的 10．channel n．途径，渠道；电视台；频道；方法；水渠 The campaign provided a channel for protest against the war.这场运动是反对战争的一种方式。 11．peak adj.高峰时期的，最高度的n.顶峰，高峰；山峰；尖端vi.达到高峰，达到最高值 (1)To the east of the Pacific coast rise the grand Rocky Mountains, which are home to high peaks and deep valleys.太平洋海岸以东是雄伟的落基山脉，这里有高峰和深谷。 (2)From the towering mountain peaks to the depths of the forests to the urban centers, Canada's geographical wonders, ethnic groups and their cultures make it a unique place to live and visit.从高耸的山峰到森林深处，再到城市中心，加拿大的地理奇观、民族和文化使它成为一个独特的居住和旅游之地。 (3)Since accommodation is limited during the tour peak season, a reservation in advance is essential.由于旅游旺季住宿有限，所以必须提前预订。 12．advertise vt.& vi.做广告，登广告；公布，征聘；展现，宣传       An advertiser who wants to put an advertisement on the Internet said his advertising has an advantage over others. 一位想在网上登广告的广告商说他的广告比别人的广告有优势。 advertiser n．广告商 advertising n．广告活动，广告业 advertisement n．广告，启事；广告活动，广告宣传 13．boost vt.使增长，使兴旺n.增长，提高；帮助，激励 (1)It did give me a boost to win such a big event.赢得这么大的比赛确实给了我很大的鼓舞。 (2)It wants the government to take action to boost the economy.它希望政府采取行动振兴经济。 (3)A boost in car sales can also show our economy is developing steadily.汽车销量的增长也表明我们的经济正在稳步发展。 14．psychology n．心理，心理特征；心理学 He graduated from York with a degree in Psychology.他毕业于约克大学，获心理学学士学位。 15．purchase vt.买，购买n.购买，采购；购买的东西，购买项目 (1)The Chinese people tend to make a lot of purchases before the Spring Festival.中国人倾向于在春节前买很多东西。 (2)The company entered into negotiations for the purchase of a site just outside the town.这家公司开始就购买城外的一块地进行谈判。 (3)I want to make a complaint about a camera which I purchased at your place a week ago.我想就我一周前在你们那里购买的一台照相机提出投诉。 16．memorable adj.难忘的，值得纪念的     Though the trip to the memorial was over, it left a permanent memory on me.I will memorize the deeds done by heroes.虽然纪念碑之旅结束了，但它给我留下了永久的记忆。我将记住英雄们的事迹。 memorial n．纪念碑adj.纪念的 memorize vt.记住 17．slogan n．标语，口号 18．teapot n．茶壶 19．get across 被传达，被理解，把……讲清楚 It took him two hours to get his ideas across.他花了两个小时才把自己的想法表达清楚。 20．brand n．品牌；类型；烙印 Some films are sponsored by leading brands, so that only their products appear in the films.有些电影是由知名品牌赞助的，所以只有他们的产品出现在电影中。 21．ambassador n．大使，代表 22．placement n．放置；安置 Every aspect of the garden is carefully considered, from the placement of rocks and trees to the design of the buildings and pavilions.花园的各个方面都经过了(人们的)仔细考虑，从岩石和树木的放置到建筑和亭台楼阁的设计。 23．rating n．收视率；等级，级别 24．sponsor vt.赞助；主办；为慈善活动捐款；资助；提交(法案等)n.赞助商；为慈善活动捐款的人 (1)The library may sponsor a language group you could join. 图书馆可能会赞助一个你可以加入的语言小组。 (2)Have you found the sponsor of our football match? 你找到我们足球赛的赞助商了吗？ (3)The company had offered to sponsor him at university.公司提出要资助他上大学。 (4)The sponsor of the programme invested heavily to receive public recognition.该项目的赞助者投入巨资以获得公众的认可。 (5)The bill was sponsored by a famous lawyer.该法案是由一位著名律师提出的。 25．absorb vt.理解，掌握；吸收；吸引全部注意力 (1)Things in colour can often absorb children's attention easily.有颜色的东西往往容易吸引孩子们的注意力。 (2)Plants absorb carbon dioxide from the air. 植物从空气中吸收二氧化碳。 (3)I've been busy studying and trying to absorb all the new things around me.我一直在忙着学习，试图吸收周围的新事物。 (4)Most small shops have been absorbed into big businesses due to the influence of the global financial crisis.受全球金融危机的影响，大多数小店都被并入了大企业。 26．discount n．折扣vt.打折出售 They have decided to discount all the prices of the books at 25%.他们决定把所有书的价格都打25%的折扣。 27．tailor vt.专门制作，定做n.裁缝 (1)These special courses are tailored to the needs of disabled children.这些特别课程是为残疾儿童的需要专门制作的。 (2)In closing, the tailor made a sincere apology to the annoyed customer.最后，裁缝向生气的顾客诚恳地道歉。 28．brighten up (使)增添乐趣；使更艳丽 Fresh flowers will brighten up any room in the house.鲜花会使屋里的任何房间都亮丽生色。 29．housing n．住房，住宅 30．estate n．住宅区；(通常指农村的)大片私有土地；个人财产，(尤指)遗产 31．housing estate住宅区，住宅群 32．amuse vt.(提供)消遣；逗笑       (1)Yesterday we went to an amusing park where we were amused by performances that we found amusing to watch.昨天我们去了一个有趣的公园，在那里我们被我们觉得有趣的表演逗乐了。 amusing adj.好笑的；有乐趣的 amused adj.逗乐的；觉得好笑的 amusement n．愉悦；娱乐 (2)Much to our amusement, Tom gave an amusing performance at the party, which amused us all.使我们感到非常好笑的是，汤姆在晚会上表演了一个有趣的节目，把我们都逗乐了。 默写练习 【限时：15分钟】 Ⅰ.默写重点单词 1．____________ vt.& vi.是发生……的时间(或地点)，见证；目击；作证；是……的迹象 n．目击者，见证人；证人 2．____________ n．版本；一份，一期；版次 3．____________ n．计算机平台；站台，月台；讲台，舞台 witness edition platform 4．____________ n．广播节目，电视节目vi.& vt.(broadcast，broadcast)播送，广播；散布，传播 5．____________ n．途径，渠道；电视台；频道；方法；水渠 6．_________ vt.使增长，使兴旺 n．增长，提高；帮助，激励 7．__________ vt.买，购买 n．购买，采购；购买的东西，购买项目 8．________n．图表；海图；(the charts)排行榜vt.记录；制订计划；绘制区域地图 broadcast channel boost purchase chart 9．____________ vt.赞助；主办；为慈善活动捐款；资助 n．赞助商；为慈善活动捐款的人 10．_______ vt.理解，掌握；吸收；吸引全部注意力 11．___________ n．折扣 vt.打折出售 12．______ adj.高峰时期的，最高度的n.顶峰，高峰；山峰；尖端vi.达到高峰，达到最高值 sponsor absorb discount peak 13．__________ vt.& vi.做广告，登广告；公布，征聘；展现，宣传→____________ n．广告活动，广告业→____________ n．广告，启事→____________ n．广告商 14．____________ n．说服，劝说；信仰→____________ vt.说服；使信服→____________ adj.有说服力的，令人信服的 15．____________ n．心理，心理特征；心理学→____________ adj.心理的；精神上的；心理学的 advertise advertising advertisement advertiser　 persuasion　 persuade persuasive psychology　 psychological 16．____________ adj.难忘的，值得纪念的→____________ n．记忆(力)；内存→____________ vt.记忆；记住 17．________ vt.(提供)消遣；逗笑→__________ adj.好笑的；有乐趣的→__________ adj.逗乐的；觉得好笑的→____________ n．愉悦；娱乐 18．__________ vt.放，放置；安置n.位置；地方→____________ n．放置；安置 memorable　 memory　 memorize amuse amusing amused amusement place placement Ⅱ.词形变化填空 1．The most ____________ (memory) part of our trip was a visit to historic Quebec City. 2．Believe it or not，we will achieve much more by ____________(persuade) than by force. 3．I listened to his factual adventure with a mixture of ____________ (amuse) and disbelief. memorable persuasion amusement 4．____________ (advertise) will spare no effort to persuade you into buying their products. 5．After consulting my uncle，a ____________(psychology) professor，I know how to keep mentally healthy. Advertisers psychological Ⅲ.默写核心短语 1．________________迅速出现，突然兴起 2．________________被传达，被理解，把……讲清楚 3．________________(使)增添乐趣；使更艳丽 4．________________专注于；全神贯注于 5．________________换句话说 spring up get across brighten up be absorbed in in other words 6．____________________________说服某人做某事 7．________________对……有影响 8．________________可能做某事 9．________________有影响，起作用 10．________________此外 persuade sb. into doing sth. have an effect on be likely to do sth. make a difference in addition to Ⅳ.选词填空 从核心短语中选择合适的完成下列句子 1．According to the weather broadcast，it should _____________ later. 2．His commitment to helping the homeless girl didn't ___________ to dozens of people. 3．Only if we try our best can we ________________ in whatever we hope to accomplish. brighten up get across make a difference 4．With more and more channels ________________，there may be some programs with poor quality. 5．We're all ready to put it into operation；________________，we're going to take action as soon as possible. springing up in other words 词汇精研 1．witness vt.& vi.是发生……的时间(或地点)，见证；目击；作证；是……的迹象 n．目击者，见证人；证人 [教材原文]The past decades have witnessed the rapid development of online news media.过去数十年见证了网络新闻媒体的快速发展。 (1)be (a) witness to sth.某事的目击者 (2)witness sth.目击/见证某事；为……作证 witness for/against 对……作有利/不利的证明 witness to表明 [即学即练]——单句语法填空/完成句子 ①Many people are willing to witness ______ the kind boy who helped the old man. ②As a witness _______ the accident，the young man was questioned by the police. for to ③近年来我的家乡发生了巨大的变化。 Recent years ________________ the great changes of my hometown. ④从展览会参观人数之多可以看出，人们对现代艺术有浓厚兴趣。 The huge attendance figures for the exhibition ___________ a healthy interest in modern art. have witnessed witness to [名师点津]　 witness用法点拨 (1)witness作及物动词，其主语可以是时间或地点，表示“是发生某事的时间或地点”。 (2)“witness to...”中to为介词，其后可跟名词、代词和动名词形式。 2.spring up 迅速出现，突然兴起 [教材原文]At almost the same time, news websites with no print editions sprang up.几乎与此同时，没有印刷版的新闻网站迅速出现。 spring v．跳；弹；快速站起；突然出现；营救；涌出n.春天，春季；弹簧；弹力；跳；泉水 spring from 由……造成；起源于…… spring back 回弹 spring out of 从……猛跳了起来 spring to...在……出现 spring to one's feet 跳起来 spring to sb.'s assistance连忙站出来帮助某人 [即学即练]——单句语法填空/完成句子 ①A strong wind sprang ______ soon after we left the harbour. ②He sprang out ____ bed when the alarm went off. ③Tears sprang ____ her eyes when she returned to her hometown. ④The idea for the novel sprang _________ a trip to India. ⑤当春天到来时，绿色蔬菜在我的菜园里如雨后春笋般涌现。 When spring comes, ____________________________ in my garden. up of to from green vegetables spring up 3．persuade vt.说服；使信服 [教材原文]In other words, it tries to persuade people to buy a product or service.换言之，它(广告)试图说服人们去购买一种产品或服务。 (1)persuade sb.to do/into doing sth.说服某人做某事 persuade sb.not to do sth.说服某人不做某事 persuade sb.out of doing sth.劝某人放弃做某事 persuade sb./oneself of 使某人相信 try to persuade 试图说服，劝说 (2)persuasion n．说服，劝说；信仰 persuasive adj.有说服力的；令人信服的 [易混辨析]　persuade，advise persuade 表示“说服，劝说”，强调说服的结果 advise 表示“劝告，建议”，对方不一定接受，强调过程。强调“劝说但不一定有效果” [即学即练]——单句语法填空/一句多译 ①I shall persuade him _______ (take) the medicine three times a day. ②How can I persuade you ________ my honesty? ③His father was moved by their ____________ (persuade) at last. ④He raised a ____________ (persuade) idea and everyone supported him. to take of persuasion persuasive ⑤他没能说服我接受他的邀请。 →He couldn't _____________________________ his invitation. →He couldn't ______________________ his invitation. persuade me into accepting persuade me to accept ⑥我们说服了他，他未把钱借给那个不能信赖的人。 →We ____________________________ his money to that untrustworthy man. →We __________________________ his money to that untrustworthy man. persuaded him out of lending persuaded him not to lend 4.get across被传达，被理解，把……讲清楚 [教材原文]And what message does it try to get across？它想要传达什么信息？ (1)get sth.across (to sb.) 使(某人)理解/明白某事 get it across (to sb.) that 使(某人)理解/明白…… (2)get about/around 往来各处；(消息等)传开 get away (from) 逃掉，离开，摆脱 get along with sth./sb.某事进展/与某人相处 get back 回来；恢复 get down to 认真着手处理 get on/off 上车/下车 get out of 下车；逐渐抛弃(习惯)等；离开 get in 到达；收集；收割 get into 进入；到达；穿上；陷入(困境等)；习惯于…… get over 克服(困难)，从病中恢复过来 get through 完成，通过；用完；接通电话 get together 聚会，联欢；聚集 [即学即练]——单句语法填空/完成句子 ①It is time for us to get down _______ our work，or we won't be able to finish it on time. ②I hope you can get along well ______ your new classmates. ③Once you get _______ a bad habit, it is hard to get _______ of it. ④我要重复多少次才能使你了解我的想法呢？ How many times do I have to repeat myself to _______________________？ to with into out get my idea across to you 5.absorb vt.理解，掌握；吸收；吸引全部注意力 [教材原文]We absorb these marketing messages without thinking about them too much, yet they will probably have an effect on us the next time we go shopping.我们没有多加考虑就记住了这些促销信息，而它们有可能会在我们下次购物时对我们产生影响。 (1)absorb one's attention 吸引某人的注意力 absorb new knowledge/information 掌握新知识/新信息 absorb...into...把……吸收进/并入…… be absorbed in 专心致志于；全神贯注于 (2)absorption n．吸收；全神贯注，专心致志；合并；同化 absorbing adj.非常吸引人的，引人入胜的 [即学即练]——单句语法填空/一句多译 ①When something did interest me, I could become ____________ (absorb) in it. ②The novel was so ____________ (absorb) that she read on without a break even forgetting food and sleep. ③The cream is quickly absorbed ________ the skin. absorbed absorbing into ④汤姆全神贯注于观看比赛，没有注意到他的同学正朝他走来。 →Tom ________________________ the basketball match and he didn't notice his classmate coming up to him. →________________________ the basketball match, Tom didn't notice his classmate coming up to him.(分词短语作状语) was absorbed in watching　 Absorbed in watching [名师点津]　be absorbed in sth.结构在句中作状语、定语时，常用其过去分词形式absorbed in...。表示“专心致志于……”的结构还有be lost in，be buried in，be devoted to等。 6.brighten up (使)增添乐趣；使更艳丽 [教材原文]Students of a Nanjing senior high school brought joy to the elderly and brightened up their day by volunteering at a local nursing home last weekend.上周末，南京一所高中的学生在一家当地的疗养院做义工，给老人带来了欢乐，照亮了他们的一天。 (1)brighten vt.& vi. (使)发亮；(使)生色；(使)生辉；(使)快乐 brighten (up) one's day 照亮某人的一天，使某人开心一天 (2)bright adj.明亮的；聪明的；(颜色)鲜亮的；有希望的；欢快的 [即学即练]——单句语法填空/完成句子 ①White paint is my favorite，as it will _________ (bright) the room. ②He brightened _____ when he heard the good news. ③假期的到来似乎照亮了她忙碌的生活。 The coming of the holiday seemed to ________________________． brighten up brighten up her busy life 7．amuse vt.(提供)消遣；逗笑 [教材原文]After lunch the residents and the young volunteers amused themselves with art activities which included Chinese painting and calligraphy.午饭后，居民和青年志愿者们以中国画和书法等艺术活动自娱自乐。 (1)amuse sb./oneself with sth.以……逗乐某人/自娱 amuse sb./oneself by doing 通过做……使某人得到乐趣 (2)amused adj. 愉快的；被逗乐的；觉得好笑的 be amused at/by sth.对某事感到快乐/被某物逗乐 be amused to do 对做某事感到快乐/好笑 (3)amusing adj. 有趣的；引人发笑的 (4)amusement n．乐趣；娱乐；消遣 to one's amusement 令某人感到好笑的是 an amusement park 游乐园 [即学即练]——单句语法填空/完成句子 ①He could amuse us for hours __________ his stories of the theatre. ②We were all ____________ (amuse) at his stories. ③The man often tells ____________ (amuse) stories to make others relaxed. ④To my ____________ (amuse), he couldn't get the door open. ⑤在等候的时候，他通过数过往的车子来使自己得到乐趣。 While waiting, he ________________________ cars that passed. with amused amusing amusement amused himself by counting 句式剖析 1．find＋it＋adj.＋不定式 [教材原文]Smartphone owners are finding it easier to read news on their mobile devices.智能手机用户发现在他们的移动设备上阅读新闻更加容易。 本句是一个简单句，句中含有“find＋it＋adj.＋不定式”句式，表示“发现做某事……”，其中it为形式宾语，真正的宾语为后面的不定式。 (1)当不定式、动名词、从句等复杂成分用作宾语且其后跟有宾语补足语时，通常会在宾语补足语前使用形式宾语it，而将真正的宾语移至句末，其基本结构为“动词＋it＋宾语补足语＋不定式(动名词或从句)”； (2)it作形式宾语，常见于以下动词之后： think，make，find，consider，feel，suppose等。 [即学即练]——单句语法填空/ 句型转换 ①I find it easy __________ (work) out this math problem. ②I think it no need ____________ (talk) about such a problem with a child. ③We find that it is impossible to move the heavy stone. →We ________________________ the heavy stone. to work find it impossible to move talking [名师点津]　“动词＋it＋宾语补足语＋不定式(动名词或从句)”结构中，当宾语补足语为no use/no need/no good/no pleasure/a waste of.../useless等时，常用动名词作真正的宾语。 2.That is why...“那就是……的原因。” [教材原文]That is why when a company wants to promote a product or service，it often launches a mass media advertising campaign.那就是当一家公司想要推广一种产品或服务时，就经常会发起一场大众传媒广告活动的原因。 本句为复合句，其中why when a company wants to promote a product or service，it often launches a mass media advertising campaign为表语从句，why为连接副词，在从句中作原因状语。 (1)This/That is why...为why引导的表语从句，意为“这/那就是……的原因”，用来表示结果； (2)表语从句的连接词或词组有that，what，who，which，whether，when，where，why，how，whoever，whichever，whatever，because，as if，as though等。 [即学即练]——单句语法填空/句型转换 ①My question is _______ we can do to help the poor children in the area. ②The key to the problem is _______ he can find the right direction as soon as possible. ③I don't have enough money.That is _____ I give up buying a big house. ④Tom came late for the meeting.That was because he was ill. →Tom was ill.____________________________________． what how why That was why he came late for the meeting [名师点津]　“That is because...”与“That is why...”句型结构相似，但两者意义不同。前者意为“这是因为……”，指原因或理由，而“That is why...”意为“那就是……的原因”，指由于某种原因所造成的后果。 3.the＋比较级．..，the＋比较级．..“越……，就越……” [教材原文]The more we like the brand ambassador, the more we will be attracted to buy the product.我们越喜欢这位品牌大使，就越会被吸引去购买这个产品。 “the＋比较级．..，the＋比较级．..”句式表示“越……，就越……”。前面的“the ＋比较级．..”相当于一个条件状语从句，后面的“the ＋比较级．..”相当于相应的主句，表示相应的结果。在“the＋比较级”后面的两个分句都要用陈述语序。 [即学即练]——单句语法填空/完成句子 ①The ________ (much) you talk to the children，the ______ (little) they will listen. ②The ______________ (learned) a man is，the ________________ (modest) he usually is. ③你工作越努力，进步就越大。 ________________ you work，________________ progress you will make. more less more learned more modest The harder　 the greater 4．not only...but also...“不仅……而且……” [教材原文]Not only will this make them feel more valued and enable them to see what they are most interested in, but it will also help companies target their customers more efficiently to have a positive effect on sales.这不仅会让他们感觉自己更受重视，使他们能够看到自己最感兴趣的东西，而且也会帮助公司更有效地锁定客户，从而对销售量产生积极的影响。 本句为复合句，not only...but also...表示“不仅……而且……”，连接两个并列句，其中will this make them feel more valued and enable them to see what they are most interested in为部分倒装语序。 (1)not only...but also...用于连接两个表示并列关系的成分，着重强调后者，其意为“不仅……而且……”，其中的also有时可以省略； (2)若连接两个句子，且not only位于句首时，not only后面的句子要用部分倒装； (3)若连接的两个成分作主语，其谓语动词的单复数通常与靠近的主语保持一致。 [即学即练]——单句语法填空/一句多译 ①Not only the students but also their teacher ________ (like) reading science fiction now. ②Light and bright colors make people not only happier but ________________ (active). likes more active ③通过这样做，我不仅能与他人分享好的想法，而且我将学习清楚地表达自我。 →By doing so, I can ___________________________________ ______________________myself clearly. →By doing so, _________________________________________ ______________________myself clearly.(倒装) not only share good ideas with others but I will also learn to express not only can I share good ideas with others but I will also learn to express 课堂检测 素养达标 Ⅰ.单词拼写 1．The chairman's speech will be ____________ (播送) nationwide on New Year's Eve. 2．I don't think his ____________ (劝说) will make his brother agree to the plan. 3．The project is ____________ (赞助) by the largest company of agricultural products. broadcast persuasion sponsored 4．The achievement you have made will ____________ (使增长) your sense of success. 5．He ____________ (目击) a passer-by helping a cleaner sweep the snow on the road. 6．I was lucky enough to buy the book at a ____________ (折扣). 7．The ____________ (住房) is unfit for human habitation now. boost witnessed discount housing 8．I left the supermarket after putting my ____________ (购买的东西) into my bag. 9．Travelling with your family will give you lots of ____________ (难忘的) moments. 10．When the climbers got to the _______ (顶峰) of the mountain，they found something unusual. purchases memorable peak Ⅱ.选词填空 brighten up, spring up, get across, at a discount, be absorbed in, be amused at, in witness of, refer to, have an effect on, make a difference 1．All the children ________________ the funny story he told. 2．I kept a diary on the journey ________________ the development of my mind. 3．I treated the children to a big dinner in order to ______________ their day. were amused at in witness of brighten up 4．The new invention will surely ________________ our daily life. 5．I decide to sell some goods ________________ to attract more customers. 6．Sometimes we don't think what we say ________________ to others. 7．Tim ________________ his school in the letter to me. have an effect on at a discount makes a difference referred to 8．Only if we ________________ our project can we finish it successfully. 9．Storms ___________ easily in this region at this time every year. 10．Mr.Brown is a good coach because he can completely _____________ his idea to the players. are absorbed in spring up get across Ⅲ.完成句子 1．学生们不仅可以以这种方式提高写作技能，而且还可以增强他们的自信心。 Not only __________________________________ in this way ____________ they can strengthen their self-confidence. 2．他们发现与我们一起工作很愉快。 They ________________________ with us. can students improve their writing ability but also found it pleasant to work 3．看见她试图讲笑话让她的女儿高兴，我被逗笑了。 I ________________________ her trying to please her daughter by telling jokes. 4．他是如此专心地注视着过往的车辆，以至于他的朋友来了他都没有看到。 He ________________________ the cars passing by that he didn't notice his friends coming. was amused to see was so absorbed in watching 5．孩子们读的书越多，他们理解这种语言的困难就越少。 ____________ books children read，____________________ they will have understanding the language. 6．我昨晚熬夜太晚。那就是为什么我现在感觉又困又累。 I stayed up too late last night.____________________________ now. 7．观众对演讲者表达观点的方式感到惊讶。 The audience felt surprised at the way ________________________ _____________________． The more　 the less difficulty That is why I feel sleepy and tired (that/in which) the speaker expressed his opinion 课时作业 巩固提升 Ⅰ.单句语法填空 1．There was an ____________ (amuse) look on the president's face. 2．He decided to leave only after much ____________ (persuade). 3．I want to find a job in ____________ (advertise) which I think promising. 4．The public found it hard ____________ (follow) what he said. amused persuasion　 advertising to follow 5．Not only the children but also their teacher ______ (be) curious about the toy yesterday. 6．The result of the election will ____________ (broadcast) on the radio this afternoon. 7．Is that _______ you finally gave up teaching in your hometown last year? 8．The more books you buy at a time，the _________ (cheap) they may be. was be broadcast why cheaper Ⅱ.完成句子/一句多译/句式升级 1．当她听说汤姆已经在那次事故中丧生时，她呆若木鸡地站在那里，然后突然大哭起来。 When she heard that Tom ____________________________， she stood rooted to the spot, and then burst out crying. 2．她不应该对你大喊大叫，我也不应该(对你大喊大叫)。 She shouldn't have yelled at you; ________________________． had died in the accident neither/nor should I 3．他得照顾生病的母亲，所以没来。 →He had to take care of his sick mother and ______________he didn't come. →He didn't come and ________________ he had to take care of his sick mother. 4．I have passed the English examination.My brother has passed the English examination, too. →I have passed the English examination.________________． that was why that was because So has my brother Ⅲ.阅读理解 A Portia Kapraun has always seen unwelcome ads on the Internet, usually from major brands pitching (竭力推销) expensive jewelry or vehicles that she, as a librarian in Indiana, could not afford.Ms.Kapraun was not interested.But she soon saw the ads again.And again.And again.“These feel like low-end ads，” she said.In a shaky advertising market in an uncertain economy, ads that few people want to see suddenly seem to be everywhere. Advancements in digital advertising technology were meant to improve users' experience.People interested in shoes are intended to get ads for sneakers and boots, not repeated pitches promoting good investments.And the technology is supposed to remove misleading or dangerous pitches.But lately, on several platforms, the opposite seems to be happening for a variety of reasons, including a slowdown in the overall digital ad market.As numerous deep-pocketed markets have pulled back, and the softer market has led several digital platforms to lower their ad pricing, opportunities have opened up for less demanding advertisers． Advertising experts agree that poor-quality ads appear to be increasing greatly.They point to a variety of potential causes: internal troubles at technology companies, weak content moderation (审核), and high-level advertisers seeking other choices.Then, there's the economy: A recent survey of 43 multinational companies representing more than $44 billion in advertising spending found that nearly 30 percent planned to cut back on their marketing spending last year. Other factors are also contributing to lower advertising quality.Social media advertising, once only practiced by specialists, is now easily available to anyone.Many of them are avoiding targeted ads—placements intended to reach specific audiences, usually at a higher cost—in favor of a cheaper spray-and-pray (广撒网式的) approach online, hoping to catch the attention of gullible (容易受骗的) or bored shoppers.Major social media platforms are now like “a mall that used to be good”， Corey Richardson, vice president at a multicultural ad company, says.“But now there's no longer a mall there—it's just a place selling anything.” [语篇解读]　本文是一篇说明文。文章讲述的是随着数字广告市场的低迷和经济不确定性，用户开始在社交媒体平台上遇到越来越多低质量的广告，这些低质量的广告导致主要的社交媒体平台逐渐变得没有吸引力，只剩下了一些低价的广告商。 2 3 1 4 1．What message does the author want to deliver in Portia Kapraun's story? A．Repeated ads have a strong power of persuasion. B．Social media users often encounter unwanted ads. C．Major brands usually prefer social media advertising. D．An uncertain economy leads to lower levels of consumption. 答案：B 推理判断题。 根据第一段中“Portia Kapraun has...And again.And again.”可知，作者想在Portia Kapraun的故事中传达的信息是社交媒体用户经常会遇到不需要的广告。故选B。 2 3 1 4 2．What can be inferred about the “less demanding advertisers” underlined in paragraph 2? A．They are forced to exit the digital ad market. B．They have benefited from advertising experts. C．They work hard to improve their users' experience. D．They can now advertise at a more affordable price. 答案：D 2 3 1 4 推理判断题。 根据第二段中“As numerous deep-pocketed markets...lower their ad pricing”可知，由于广告市场放缓，财力雄厚的广告资本退出市场，很多数字平台降低了广告的定价，由此导致很多要求很低的广告商获得了机会，即能够以较低的价格承接广告，因此我们可以从less demanding advertisers推断出，他们现在可以以更实惠的价格做广告，故选D。 2 3 1 4 3．What is Corey Richardson's attitude to major social media platforms? A．Negative.　　　　　　 B．Unclear. C．Favorable. D．Hopeful. 答案：A 2 3 1 4 推理判断题。 根据最后一段可知，如今的社交媒体平台倾向于以更便宜的在线“广撒网式的”方式投放广告吸引购物者的注意而非更高成本的定向投入广告，因此降低了广告的质量，所以Corey Richardson对主要的社交媒体平台的态度是消极的。故选A。 2 3 1 4 4．Which of the following is a suitable title for the text? A．Where Is Social Media Advertising Heading? B．What Is Shaking Up the Online Advertising Market? C．Why Are You Seeing So Many Bad Digital Ads Now? D．How Are Targeted Ads Impacting Your Purchase Decisions? 答案：C 2 3 1 4 标题归纳题。通读全文，尤其是第二段中的“But lately...less demanding advertisers.”，第三段中的“Advertising experts agree...seeking other choices.”和第四段中的“Other factors are also contributing to lower advertising quality.”可知，本文主要讲的是随着数字广告市场的低迷和经济不确定性，用户开始在社交媒体平台上遇到越来越多低质量的广告，这些低质量的广告导致主要的社交媒体平台逐渐变得没有吸引力，只剩下了一些低价的广告商。C项适合作为文章标题。故选C。 2 3 1 4 B Mass communication is a very broad field which includes advertising, mass promotion, political campaigns, public relations, mass education and even the way you interact with other people.It covers just about everything you do in your daily life.Some characteristics of mass communication are: communication, information overload, group effort and feedback.There are some more that are less often mentioned but are just as important as the ones that have been listed above. The most basic feature of communication is interaction.Interaction takes the form of communication where you can interpret what someone is trying to say.For example, when a person says “How are you？” and you respond in a loud voice or in a concerned manner, it's considered interaction. Another characteristic of mass communication that you'll come across is a large number of receivers.When communicating with a group of people, it is important to keep in mind that each receiver will bring different characteristics to the table when communicating.Different receivers will take up different topics and bring a different set of characteristics to the table.In some cases, you will need to communicate with many different types of receivers in order for your communication ideas to be fully expressed and taken into full effect.You should therefore consider the characteristics of your receivers when planning your communication strategies. New media is also impacting communication.Each type of new medium has diverse different ways in which it can deliver messages.You can make use of several types of communication in many cases and reach a wide range of target audiences.For example, you can use the Internet in order to communicate with your audience.As a result, the amount of information also in turn becomes too much for the human mind to process in a timely and effective manner.This overload is not only unsound, but it also tends to make people impatient, which finally takes the form of arguments and other types of exchanges that are based on facts, assumptions or personal experiences.However, although you may have to deal with some constraints, the Internet is still a very powerful tool that should not be ignored. [语篇解读]　本文是一篇说明文。文章介绍了大众传媒的特点。 5 6 7 8 5．What role does the example given by the author in the second paragraph play? A．Explaining the importance of politeness. B．Explaining the concept of interaction. C．Explaining the characteristics of communication. D．Explaining what body language is. 答案：B 推理判断题。由第二段第二句和第三句“互动采取交流的形式，你可以理解别人想说的话。例如，当一个人说‘你好吗？’而你以大声或关切的方式回应时，这被视为互动”可知，所举的例子是为了进一步解释互动的含义。故选B项。 5 6 7 8 6．Why should we consider different receivers when planning communication? A．Because communicators have many different characteristics on the dinner table. B.In this way, your ideas can be accurately expressed and play a role. C．In order to better improve your communication strategy. D．Because the receivers have different views on different topics. 答案：B 5 6 7 8 细节理解题。根据第三段第四句“在某些情况下，你需要与许多不同类型的接收者进行沟通，以便充分表达你的沟通想法并使其充分发挥作用”可知，我们计划交流策略时要考虑不同的接收者，这是为了使自己的想法更好地得到表达和起作用。故选B项。 5 6 7 8 7．Why does communication often take the form of arguments? A．Because there are too many types of communication. B．Because people have different experiences. C．Because the new media is not perfect. D．Because overloaded information is boring. 答案：D 5 6 7 8 细节理解题。根据第四段第六句“这种超负荷不仅不健全，而且往往会让人不耐烦，最终以基于事实、假设或个人经历的争论和其他类型的交流为形式”可知，沟通经常采用争论的形式，是因为过载的信息很无聊。故选D项。 5 6 7 8 8．What is the author's attitude towards mass communication? A．Uncaring. B．Indifferent. C．Objective. D．Subjective. 答案：C 5 6 7 8 观点态度题。综合全文可知，作者分别介绍了大众传媒的概念以及基本特征，是站在客观的角度去阐释这一问题的，故选C项。 5 6 7 8 Ⅳ.阅读七选五 [语篇解读]　本文是一篇说明文。文章主要讲述了如何组织数字文件。 How to Organize Your Digital Files Searching for a file on your computer is a whole lot easier than digging through a pile of papers, yet it's far from being a perfect system.Lately, it's been hit-or-miss for me. 1 I hope some of these tips will help you. 1 2 3 4 5 A．With tags, you can connect multiple files across folders. B．For photos, use a date structure and keywords for your folders. C．This way, you can always know which is the final project file to grab. D．The standards will keep files organized and make them easier on the eye. E．“In progress” is for the current working version or versions of the project. F．To find files more efficiently, I've been rearranging my digital filing system. G．Move your photos to a more specific folder or back them up on an external storage device. 答案：F 1 2 3 4 5 根据上文“Searching for a file on your computer is a whole lot easier than digging through a pile of papers, yet it's far from being a perfect system.Lately, it's been hit-or-miss for me.”以及空后“ I hope some of these tips will help you.”可知，空处承上启下，表明作者对如何能够有效地找到电脑上的文件做了一些操作。 1 2 3 4 5 Use “resources”“in progress” “final” and “scrap” folders for projects. There are plenty of ways to title your subfolders for projects, but one of the most intuitive (使用简便的) is to have folders for stages of your project. 2 1 2 3 4 5 1 2 3 4 5 A．With tags, you can connect multiple files across folders. B．For photos, use a date structure and keywords for your folders. C．This way, you can always know which is the final project file to grab. D．The standards will keep files organized and make them easier on the eye. E．“In progress” is for the current working version or versions of the project. F．To find files more efficiently, I've been rearranging my digital filing system. G．Move your photos to a more specific folder or back them up on an external storage device. 答案：C 根据上文“There are plenty of ways to title your subfolders for projects, but one of the most intuitive is to have folders for stages of your project.”可知，空处总结前面给出的方法所带来的好处，为项目的各个阶段设置文件夹最终能够让你随时知道要获取的文件是哪个。C项“这样，你就可以随时知道要获取的最终项目文件是哪个”符合语境。C项中的this way指代上文中的one of the most intuitive这种最简便的方法之一。 1 2 3 4 5 The “resources” folder is for things like images, documents, and other items that are needed to complete your project. 3 “Final”， as you might imagine, is for the project files once the project has been approved and is done.“Scrap” is for anything you want to save from the project that doesn't belong in the “final” folder. 1 2 3 4 5 1 2 3 4 5 A．With tags, you can connect multiple files across folders. B．For photos, use a date structure and keywords for your folders. C．This way, you can always know which is the final project file to grab. D．The standards will keep files organized and make them easier on the eye. E．“In progress” is for the current working version or versions of the project. F．To find files more efficiently, I've been rearranging my digital filing system. G．Move your photos to a more specific folder or back them up on an external storage device. 答案：E 根据小标题“Use ‘resources’‘in progress’‘final’ and ‘scrap’ folders for projects.”以及第三段的内容可知，本段详细介绍了这几种文件夹。按顺序，The “resources” folder和final之间是in progress。所以本空是对in progress这种文件夹的介绍。 1 2 3 4 5 4 It's near impossible to find a photo quickly when you have thousands of photos all named something like “20231108 0978234.jpg”. So for photos, I like to have a date structure and folders for key events or categories, such as：2023＞01 (for the month)＞2023- 01 Mom and Dad 50 Anniversary LA.This way, you can either browse your photos by year and month or search for folders that include “Mom” “Dad” “Anniversary”， or “LA”． 1 2 3 4 5 1 2 3 4 5 A．With tags, you can connect multiple files across folders. B．For photos, use a date structure and keywords for your folders. C．This way, you can always know which is the final project file to grab. D．The standards will keep files organized and make them easier on the eye. E．“In progress” is for the current working version or versions of the project. F．To find files more efficiently, I've been rearranging my digital filing system. G．Move your photos to a more specific folder or back them up on an external storage device. 答案：B 根据下文“It's near impossible to find a photo quickly when you have thousands of photos all named something like ‘20231108 0978234.jpg’. So for photos, I like to have a date structure and folders for key events or categories, such as：2023＞01 (for the month)＞2023- 01 Mom and Dad 50 Anniversary LA.”可知，本段讲述如何设置储存照片的文件夹。B项“对于照片，请为文件夹使用日期结构和关键字”适合作本段的小标题。选项中的photos在下文中得到了复现。 1 2 3 4 5 Use tags. In addition to creating a folder structure that works for you, consider tagging files. 5 Say, for example, you want to see all of your photos for all of your holiday celebrations.You can set up a tag for holidays. And then to narrow down the results, you can search using the tag. 1 2 3 4 5 1 2 3 4 5 A．With tags, you can connect multiple files across folders. B．For photos, use a date structure and keywords for your folders. C．This way, you can always know which is the final project file to grab. D．The standards will keep files organized and make them easier on the eye. E．“In progress” is for the current working version or versions of the project. F．To find files more efficiently, I've been rearranging my digital filing system. G．Move your photos to a more specific folder or back them up on an external storage device. 答案：A 根据小标题“Use tags.”以及上文“In addition to creating a folder structure that works for you, consider tagging files.”可知，本段所给建议为标记文件。空处表明使用标记的好处。A项“使用标记，可以跨文件夹连接多个文件”符合语境。A项中的with tags和上文中的consider tagging files相呼应。 1 2 3 4 5 $$