Unit 1 Section Ⅴ “Extended reading”的课文习读环节-【新课程学案】2025-2026学年高中英语选择性必修第二册教师用书word（译林版）

本讲义聚焦“广告及其技巧”核心知识点，通过泛读（理清文脉结构、把握主旨大意）、精读（阅读理解、阅读表达）及阅读技能提升（根据关键词抓主旨）的学习支架，系统构建从整体感知到深度理解再到技能应用的学习脉络。 该资料以分层阅读任务提升语言能力，如通过“in short”“in other words”等短语及“tailor”名词动用赏析强化语言运用。结合“the+比较级”句型训练和主旨推断题，培养思维品质。课中辅助教师引导学生深度理解文本，课后提能训练帮助学生巩固语言知识，查漏补缺，提升自主学习能力。

Section Ⅴ　“Extended reading”的课文习读环节 泛读课文，完成以下学习任务 (一)理清文脉结构 (二)把握主旨大意 1．What's the main idea of the text? A．Introduction to advantages of advertising techniques. B．Introduction to advertising and its techniques. C．Introduction to functions of advertising. D．Introduction to the future of advertising. 答案：B 2．What's the purpose of the author in writing paragraph 1? A．To persuade us to buy more products. B．To remind us to pay more attention to advertising. C．To tell us the importance of promoting a product or service. D．To introduce the topic. 答案：D 精读课文，完成以下学习任务 (一)阅读理解 1．What can we infer from paragraph 2? A．The mass media and advertising have a close relationship with each other. B．Advertising has always been closely linked with newspapers. C．Advertising mainly depends on interactive ads in smartphone apps. D．The mass media has a great impact on our life. 2．Why is the mass media a perfect vehicle for advertisers? A．It is very cheap. B．It has a long history. C．It can reach people quickly. D．It can reach a large number of people. 3．What are advertisers based on when making ads? A．The psychology behind creating a desire to buy. B．The way selling a product or service online. C．Connecting a fine china teapot. D．Turning on the TV frequently. 4．What are the characteristics of the advertisement today? A．More digital and more advanced. B．More convenient and more complicated. C．More digital and more personalized. D．More popular and more personalized. 答案：1～4　ADAC (二)阅读表达 1．What are the techniques employed by advertisers? Advertisers persuade people to buy their products or services with techniques like creating memorable slogans and using “brand ambassadors”．There are also less obvious advertisements, like those placed in films, TV shows or video games. 2．What will advertising do in the future? In_the_future,_advertising_will_be_even_more_about_understanding_individual_customers_and_sending_them_advertisements_that_are_tailored_to_specific_needs. 3．What's your opinion about TV advertising? I think the main purpose of TV advertising is to publicize and promote products for businesses, which to a certain extent promotes the development of commerce, the rapid circulation of goods, and plays a role in promoting the development of economy.However, TV advertising also has many disadvantages.Therefore, it is important to strengthen the standardization and legalization of TV advertising. |阅|读|技|能|提|升| 　根据关键词抓文章主旨 本文是一篇杂志说明文，文章主旨明确，结构清晰。语篇紧扣标题中的关键词persuasion，说明了广告最核心的目的。文章首先通过广告与大众传媒的紧密关系，说明了广告如何通过大众传媒发挥影响力；其次介绍了广告设计依据顾客的购买欲心理所采用的几种技巧；最后展望广告未来的发展方向。 (一)赏用词之妙　 1．In short, it refers to the activity of promoting a product or service. 赏析：本句中使用了短语in short，表示“简而言之”，对上文所讲的内容进行归纳总结，该表达多用于书面语言。 2．In other words, it tries to persuade people to buy a product or service. 赏析：本句中的in other words“换句话说；也就是说”，用于引出对上文内容的转述，以使语言表达生动、形式多样。 3．In the future, advertising will be even more about understanding individual customers and sending them advertisements that are tailored to specific needs. 赏析：本句中的tailor为名词动用，生动地描述出未来的广告将更注重对客户的了解，更有针对性。 [提能训练]　(完成句子) ①In_short,_the film is well worth seeing a second time.　简而言之，这部电影非常值得再看一遍。 ②In_other_words,_only if you put your heart into it can you achieve your dream. 换句话说，只有全心投入，你才能实现梦想。 ③Since most travel agents now would tailor_travel_arrangements to meet individual requirements, you can turn to them for help. 由于大多数旅行社现在都会根据个人的需求定制旅行安排，你可以向他们寻求帮助。　　　　 (二)赏句式之高　 1．As media channels have grown in number and type, so have advertisements. 赏析：本句中的so have advertisements使用了部分倒装结构。倒装句的使用既可以突出表达的重点，又能使上下文衔接更加顺畅。 2．That is why when a company wants to promote a product or service, it often launches a mass media advertising campaign. 赏析：本句中使用了That is why ...句型，why引导表语从句，意为“那就是为什么……”。此句式的使用既能体现作者对复杂句式的掌控能力，又可以使要点的表述更加准确、全面，并能突出重点。 3．The more we like the brand ambassador, the more we will be attracted to buy the product. 赏析：本句中使用了“the＋比较级 ...，the＋比较级 ...”句型，生动形象地描述出品牌形象大使在商品促销中起到的作用。 [提能训练]　(选用上述句式完成句子) ①Every coin has two sides. So_does_the_job of being a doctor.　任何事情都有两面性，从事医生这个职业也是如此。 ②I want to improve my spoken English and help them have a better understanding of Chinese culture.That_is_why I want to apply for the position. 我想提高我的英语口语水平，并且帮助他们更好地了解中国文化。那就是为什么我想申请这个职位。 ③The more you know about our traditional culture, the_more_you_will_be_interested_in_it. 你对我们的传统文化了解越多，你将对它越感兴趣。　　　　 (三)赏描摹之韵(写作手法)　 What makes it special? And what message does it try to get across? 赏析：此处连用两个问句，一方面可以引起读者的阅读兴趣，另一方面也有助于引出下文，得出结论。 (四)赏衔接之顺　 最后一段中使用了表示时间顺序的衔接词：in the past、 now和in the future，脉络清晰地描写了广告的发展进程，使文章内容更加层次分明。 学科网（北京）股份有限公司 $