内容正文:
How to Push a Product?
Unit 5 Lesson 29
newspaper
Warming up
Internet
TV
With a good quality product and excellent advertising, you will surely succeed.
Paras 1- 2
Making the product is half the battle.
Part 1
Part 3
Part 2
Suggestions
to push a product
Read and divide.
Para 6
Paras 3- 5
Fast Reading
Read Paras 1-2, then answer:
make your
product stand out.
So tell people what is special
about it.
Make your product and tell people what is special about it.
How to get people to buy the product?
stand out
After a lot of hard work, you finally have your product. But that’s only half the battle. Now you have to get people to buy it.
Is your product easy to use? How can your product improve people’s lives? Why should people buy YOUR product? Remember, you need to
How can you do that? Here are a few suggestions.
His basketball skills make him stand out.
出色;杰出
stand out
Part 1
Paras 1- 2
Making the product is half the battle.
Reading for Details
With a good quality product and excellent advertising, you will surely succeed.
Part 3
Para 6
Part 2
Suggestions
to push a product
Paras 3- 5
Find the topic sentences of paragraphs 3-5.
Create an ad.
Go to trade shows and present your product.
Push your product using samples and good deals.
The topic sentence is usually the first or last sentence.
Topic Sentence
Paragraph 3
Paragraph 4
Paragraph 5
First
FIRST
THIRD
FIRST
SECOND
3
2
How to create an ad?
1
Study your customers’ ages, interests and other information.
Decide what your ad will tell people about your product.
Catch their eye
Choose a type of ad.
吸引某人的目光
The lollipop catches their eye.
catch one’s eye
have an interest in
The girl playing the piano.
is interested in
= be interested in
has an interest in
Read Paras 4-5, and answer the questions.
have an interest in
Where
How
Why
to push the product ?
Go to trade shows and present your product. People coming to trade shows already similar products. They can experience your product, enjoy it and even come to love it.
Push your product using samples and good deals. People get to know the advantages of your product after they experience using it. Offering samples and deals will get you more customers.
Read Paras 4-5, and answer the questions.
have an interest in
Offer
sample
offer samples and deals to the customers.
offer the customers samples and deals.
We can
Go to trade shows and present your product. People coming to trade shows already similar products. They can experience your product, enjoy it and even come to love it.
Push your product using samples and good deals. People get to know the advantages of your product after they experience using it.
ing s and deals will get you more customers.
Read Paras 4-5, and answer the questions.
have an interest in
Where
How
Why
to push the product ?
Go to trade shows and present your product. People coming to trade shows already similar products. They can experience your product, enjoy it and even come to love it.
Push your product using samples and good deals. People get to know the advantages of your product after they experience using it. Offering samples and deals will get you more customers.
Reading for Details
Part 1
Paras 1- 2
Making the product is half the battle.
With a good quality product and excellent advertising, you will surely succeed.
Part 3
Para 6
Part 2
Suggestions
to push a product
Paras 3- 5
Read Para 6 and answer the question.
?
What will make us surely succeed?
good quality
?
excellent advertising
These suggestions can make your product really shine. However, good quality is the most important thing. With a good quality product and excellent advertising, you will surely succeed.
Read and write true(T) or false(F).
1. Making your product is just half the battle.
2. There are three ways to push a product.
3. Customers learn the advantages of a product
by using it.
4. excellent advertising can help you succeed.
T
F
T
F
only
Only
Let’s Do it!
( )
( )
( )
( )
Do you know other ways to push a product?
Complete the passage with the correct forms of the words or phrases in the box.
customer similar offer excellent stand out catch one’s eye
It’s not easy to make your product succeed. Because there are always ________ products on the market, you have to put in more effort. You should choose specific ____________, then create a perfect ad to ______________ . When they buy your product, _____ them good service. Remember, ________advertising will always make your product __________.
customers
similar
catch their eye
offer
excellent
stand out
Summary
HOW
Go to trade shows
Create an ad
Use samples and good deals
experience
your product
get more customers
Present
your product
Find who has an interest in your product
Study the customers’ information
Choose
a type of ad
Decide
what to tell people about your ad
Homework Time
Push a product and present it to your classmates.
Surf the Internet and collect some slogans(标语) in the ads.
Make a poster about your product.
Hope you enjoy the class.
You all did a good job.
See you.
$$