Unit5 Lesson 29：How to push a product教学设计 2024-2025学年冀教版英语八年级下册

《Lesson 29 How to Push a Product》教学设计 一、教学目标 通过本课时学习，学生能够： 1. 读懂文章，梳理语篇结构。 2. 在读、说、写的过程中，掌握制作广告和推销产品的方法。 3. 推销一件产品，并向全班同学展示。 4. 有一定的社会责任感。当出现困难时，可以积极承担责任，理性想办法应对。 二、教材分析 本单元内容围绕Buying and Selling这一主题展开，涉及六个语篇，包括两组对话，两篇说明性短文，一篇配图故事和一篇书信类短文。各课围绕单元主题展开，各课之间相互独立，又相互关联。25课，26课创造语境，讲述Danny,Jenny,Brian三人为篮球队筹集资金，进行售卖活动，27课介绍商务术语，28课讲述刘老师提议在校园内开办无人售卖商店为校园活动募集资金的想法，29课围绕如何推销产品进行说明，30课Li Ming和Brian以书信形式讲述了校园内关于Buying and Selling 的故事，在对本单元做出总结时，也达到了与25课，26课，28课前后呼应。 29 课从解决问题的角度出发，说明了推销产品的方式。学生可以通过阅读获取有效信息，达到学习理解，进而应用实践，并在遇到困难时开动脑筋，理性分析，不仅发展了学生的语言运用能力，并形成了初步的销售观念以及设法帮助他人的正向价值判断。 三、学情分析 本文授课对象为八年级同学，大部分同学已具备一些语言基础和一定的逻辑思维能力，可以通过阅读获取关键信息，开拓思维。语篇内容与生活息息相关，易于理解。但由于学生对此话题接触较少，加上词汇量的缺乏，部分学生需要在老师的帮助下才可以表达自己。 4、 教学重难点 1. 利用所学重点单词和短语表达自己。 2. 谈论制作广告以及推销产品的方式。 五、教学过程（不能是课堂实录） 教师活动 学生活动 设计意图 Step 1 Warming up Show pictures and a video to the students, and ask some questions: (1)Where can we see the ads? (2)Why do people make ads? (3)If you have something to push, what can you do? 1. Watch the video and pictures, then think about the questions. 2. Talk about how to push a product. To lead to the topic by pictures and video. To give the Ss freedom to show their ideas. Step 2 Fast Reading Show the reading skills to the students and assign the task: According to the main ideas, divide the text into 3 parts. Part 1: Making the product is half the battle. Part 2: Suggestions to push a product Part 3: With a good quality product and excellent advertising, you will surely succeed. Read the main ideas of each part and get the main structure of the passage. To lead the students to get the structure of the passage, and prepare for the second reading. Step 3 Reading for Details 1. Show the question to the students: How to get people to buy the product? 2. Show the blanks to the students. Show the tips for finding topic sentences:The topic sentence is usually the first or last sentence. 3. Show the questions: (1)How to create an ad? (2)Where/How/Why to push the product? (3)What will make us surely succeed? 4.Explain the key words and phrases to the students: stand out, catch one’s eye, have an interest in, offer. 1. Read for details and answer the questions. 2. Find the topic sentence of each paragraph and get the tips for finding it. Read Part 2 and Part 3, then answer the questions. 3. Make sentences with the key words and phrases. 1.To help students get the specific information in reading. 2.To give the students chance to practice the target languages. Step 4 Practice 1. Read the lesson and write true (T) or false (F). (1) Making your product is just half the battle. (2) There are only three ways to push a product. (3) Customers learn the advantages of a product by using it. (4) Only excellent advertising can help you succeed. 2.Fill in the blanks. 1.Read the sentences and write True or False. 2.Fill in the blanks. To make sure students can understand the whole passage and use the target languages freely. Step 5 Group Work Let the students talk about : Do you know other ways to push a product? Discuss in groups: Do you know other ways to push a product? Show the answers. To lead the students have a further thinking. Step 6 Summary Show the mind map to the students, help them retell the ways to push a product. Talk about the ways of pushing a product. To help the students express the information from the passage. Step 6 Homework Assign the homework to the students. Do the homework after class. To lead the students think further and use the information in their daily life. Board Design 六、作业设计 该课的作业设计分为三部分。作业一，让学生上网搜索广告标语，感受其突出产品特点的方式，从而对于制作广告有着更广泛的认知和更深的思考。作业二，借助网上搜寻到的信息设计产品的海报，尝试以海报形式展示产品。作业三，根据作业一和二的收获，结合当课所学，将知识应用实践。本课设置的三层作业难度适中，难度递增，另所有学生都可以积极参与到作业实践中来。 七、教学反思 1.应更加关注学生的参与度。在阅读中设计不同层次的问题，让教学活动层层递进，引导学生获得有效信息并参与到课堂中来。 2.把握好创设问题的难度。难易适中，学生才可以通过任务的达成增强他们在英语学习中的获得感和成就感，有助于培养对英语学习的兴趣。 3.课上多鼓励学生回答问题，积极参与到课堂中来。 学科网（北京）股份有限公司 $$