内容正文:
32 中国民族品牌
从老字号到世界级品牌,我们的民族品牌,真的崛起了
民族品牌 国货典范 2024年11月19日 08:50 北京
时间见证发展,品牌改变中国。无数民族品牌,改变了一代又一代中国人的生活。从模仿到创新,从衣食住行到大国重器。民族品牌的发展和进步,不仅极大地丰富了百姓的衣食住行,提升了国人的生活品质,更助力中国经济的发展和社会的演进。民族品牌的崛起,也给世界品牌之林中留下浓墨重彩的印记。
谈到民族品牌,就要从“中华老字号”说起。解放初期,百废待兴。一大批闻名遐迩的老字号不仅具有上百年的历史,更给当时的大众百姓创造生产了优质的产品。
中华老字号,一方面拥有世代传承的产品、技艺或服务,另一方面又具有鲜明的中华民族传统文化背景和深厚的文化底蕴,不断取得社会广泛认同,形成了良好信誉和口碑。但是历史的动荡变迁,品牌意识的缺失,对工商业的改造,使得老字号品牌几经沉浮、历经沧桑。品牌形象也代表着国家形象,我们应该有属于我们中国自己的名牌。经济的发展激发了企业品牌的发展。改革开放后的第一代企业家在民族品牌的建设发展中,学习、探索并不断进步。1984年,海尔在青岛创立。第二年,海尔引进德国利勃海尔公司先进的技术与设备,生产出亚洲第一代“四星级”电冰箱。同时“海尔兄弟”的卡通形象深入人心。
2001年中国加入世界贸易组织,中国企业开始从以质量管理为重点向全方位打造品牌转变。国际化、自主知识产权成为这一时期品牌建设的重要内容。从此,中国民族品牌进入高速发展期。民族品牌不断赢得市场、赢得未来。
一、阅读理解
A
Riding a shared bike on the street, you might hear some people speaking Chinese aloud. Turning to the right, you see a Sichuan-style restaurant. After walking into a store, you see that Huawei smartphones are on sale. But you’re not in China—you’re in Manchester in Britain. In fact, you might see similar things in many other cities. Chinese products have been going all over the world.
Chinese food has been enjoyed in Western countries for a long time. To meet local people’s tastes, Chinese restaurants have made some changes to the dishes. “One example is the meat,” said Yin Hang, a Chinese student who is studying in Australia. “We like to eat meat with the bone (骨头) in, but people here don’t. So the local Chinese restaurants provide big pieces of meat without bones, even for fish.”
Some Chinese brands are also becoming more popular. It is reported that in many cities in Europe, many stores sell TCL televisions, Haier fridges and Lenovo computers. More than half of US—owned drones (无人机) are Chinese models. According to China Daily, they’re not only made in China, but also designed and developed in the country.
More and more people trust Chinese brands. “Made in China” becomes cool. “They are beautiful and offer something special that American phones don’t have,” an article on CNN once said about Chinese smartphones.
As it is said, Chinese government has been trying its best to improve its national brands of all kinds to meet the needs of modern life.
1.Which part is the passage probably from?
A.A story book. B.A newspaper.
C.A school notice. D.A science research.
2.What does the underlined word “they” in Paragraph 4 refer to (指代)?
A.Chinese smartphones. B.Chinese products.
C.American phones. D.Chinese brands.
3.To meet local people’s tastes, what do Chinese restaurants do in Western countries?
A.Provide fish with bones.
B.Cut the prices of the dishes.
C.Provide big pieces of meat with bones.
D.Have made some changes to the dishes.
4.What does the writer mainly want to tell us in the passage?
A.Australians like eating meat with bones in.
B.People in Western countries like Chinese food.
C.Chinese products are popular in Western countries.
D.There are many Sichuan-style restaurants in China.
【答案】1.B 2.A 3.D 4.C
【知识点】说明文、中华文化
【导语】本文是一篇说明文,主要讲述了中国产品遍布全世界,在世界上越来越受欢迎的现状,介绍中餐馆如何改动菜系来迎合当地人口味,介绍中国品牌如何越做越好来让更多的人信赖中国品牌等内容。
1.推理判断题。根据全文可知讲述了中国产品遍布全世界,在世界上越来越受欢迎的现状,介绍中餐馆如何改动菜系来迎合当地人口味,介绍中国品牌如何越做越好来让更多的人信赖中国品牌等内容,所以本文可能出自报纸。故选B。
2.细节理解题。根据“an article on CNN once said about Chinese smartphones.”可知下划线they指的是Chinese smartphones。故选A。
3.细节理解题。根据“To meet local people’s tastes, Chinese restaurants have made some changes to the dishes.”可知为了迎合当地人的口味,中餐馆对菜肴做了一些改动。故选D。
4.主旨大意题。根据“Some Chinese brands are also becoming more popular.”以及全文大意可知,中国很多品牌越来越受欢迎。故选C。
B
What Chinese Products Do Foreigners Like?
Nowadays, more and more foreigners like our Chinese products. What do they like? Zhang Lei, a Chinese reporter, made a research and asked several foreigners in Nanhua Street in Kunming. Let’s have a look!
Products
Descriptions & Comments
Chinese
Chili Sauce
I am a student from the USA.Chinese Sauce (酱), especially chili (辣椒) sauce, is one of the best sauces. Actually, when my friends see me eating three pieces of bread with a bottle of it, they will not be surprised because they know I get used to the taste of chili sauce and fall in love with it.
—By Hamlus Goodwin, 24, the USA
Chinese
Phone Ⅲ
I am a teacher working in a university. I would surely have to say that I love my Chinese Phone Ⅲ. This phone is cheap. In fact, it’s a little less than $300 but it has the newest system of this brand, and it can last at least 24 hours for playing videos. I often watch short videos on the phone.
—By Aiden Sampson, 36, Canada
Chinese
Herbal Tea
I am a computer programmer. I really love this drink. It is a Chinese herbal (中草药) tea, one of the most popular tea drinks in China today. I remember the first time I drank it was in London. It was a little sweet. Every day, I put this drink into my bag. Honestly, I will feel energetic after drinking it.
—By Ashiq Iqbal, 40, the UK
5.What is Hamlus Goodwin?
A.A student from the UK. B.A Chinese reporter.
C.A university teacher from Canada. D.A student from the United States.
6.How long does a Chinese Phone Ⅲ possibly last for playing videos?
A.300 hours. B.24 hours. C.36 hours. D.40 hours.
7.Where did Ashiq Iqbal drink Chinese herbal tea for the first time?
A.In Yunnan. B.In London. C.In New York. D.In Beijing.
8.What kind of writing is the text?
A.A product ad. B.A thanks note. C.A survey report. D.A story.
9.Why does the writer write this passage?
A.To show the results of the research. B.To let more foreigners buy Chinese products.
C.To tell people that foreigners only like Chinese products. D.To teach the Chinese culture.
【答案】5.D 6.B 7.B 8.C 9.A
【知识点】应用文、中华文化
【导语】本文主要介绍了三位外国人对中国产品的评价。
5.细节理解题。根据图表第二栏“I am a student from the USA.”可知,Hamlus Goodwin是一个来自美国的学生。故选D。
6.细节理解题。根据图表第三栏“In fact, it’s a little less than $300 but it has the newest system of this brand, and it can last at least 24 hours for playing videos.”可知,中国手机Ⅲ可能播放视频24小时。故选B。
7.细节理解题。根据图表第四栏“It is a Chinese herbal (中草药) tea, one of the most popular tea drinks in China today. I remember the first time I drank it was in London.”可知,Ashiq Iqbal第一次喝中国草药茶是在伦敦。故选B。
8.推理判断题。根据第一段“Zhang Lei, a Chinese reporter, made a research and asked several foreigners in Nanhua Street in Kunming.”可推断出,本文是三个外国人对中国产品的评价,因此本文是一个调查报告。故选C。
9.主旨大意题。根据第一段“Zhang Lei, a Chinese reporter, made a research and asked several foreigners in Nanhua Street in Kunming.”以及图表第一栏“Descriptions&Comments”可推断出,本文是三个外国人对中国产品的评价,因此作者写这篇文章是为了显示研究结果。故选A。
C
Top 10 Most Valuable Chinese Brands (品牌)
Brand Finance, known for its professional opinions in brand valuation, recently published its yearly report on the 500 most valuable Chinese brands in 2023. In this table below, we will take a closer look at the top 10 brands on the list.
Number
Brand Name
Brand Value (价值)
10
Huawei
$44.3 billion
9
Ping An Insurance
$44.7 billion
8
Bank of China
$47.3 billion
7
Kweichow Moutai Group
$49.7 billion
6
WeChat
$50.2 billion
5
Agricultural Bank of China
$57.7 billion
4
State Grid
$58.8 billion
3
China Construction Bank
$62.7 billion
2
Douyin
$65.7 billion
1
Industrial and Commcrcial Bank of China
$69.5 billion
10.What is the brand with $58. 8 billion?
A. B. C. D.
11.How many banks are in the table above?
A.Two. B.Three. C.Four. D.Five
12.Which of the following brands is the most valuable?
A.Huawei. B.Douyin. C.WeChat. D.China Construction Bank
13.Which of the following is TRUE from the passage?
A.Douyin is the most valuable Chinese brand of the ten.
B.Wechat is a brand with $52. 5 billion.
C.Huawei is not as valuable as Bank of China.
D.Agricultural Bank of China is more valuable than Douyin.
14.The passage is probably from ________.
A.a novel B.a newspaper C.a science book D.a diary
【答案】10.C 11.C 12.B 13.C 14.B
【知识点】时文/广告/布告、应用文
【导语】本文介绍了中国十大最具价值品牌。
10.细节理解题。观察表格第八行可知品牌价值为“$58.8 billion”的是国家电网。故选C。
11.细节理解题。观察表格可知排名第八、第五、第三和第一的都是银行,共四家。故选C。
12.细节理解题。观察表格可知;“Douyin”品牌价值为$65.7 billion;“WeChat”品牌价值为$50.2 billion;“China Construction Bank”品牌价值为$62.7 billion。由此可知在这四个品牌中最有价值的是“Douyin”。故选B。
13.推理判断题。观察表格可知“Huawei”品牌价值为$44.3 billion,而“Bank of China”的品牌价值为$47.3 billion,由此可推知华为没有中国银行有品牌价值。故选C。
14.推理判断题。本文主要介绍了中国十大最具价值的品牌,因此可推知可能来源于报纸。故选B。
D
Recently, male god Lei Jun has become even more popular on the Internet because of SU7, which is a new kind of electric car. Lei is a man who is full of legends, not only because of his ability, but also because of his attitude in doing things and being a person.
Lei was born in an ordinary (普通的) family in December,1969 in Xiantao, Hubei. His father was a teacher. When Lei was very young, he showed talent in learning. In 1987, when taking the college entrance examination, he got 700 points out of 710 points in the test paper, being the No.1 in the city, and he made up his mind to study in Wuhan University. During the college days, he also completed the four-year courses in two years, and won the first prize of the scientific and technological achievements of college students in Hubei Province.
In 2010, Xiaomi Company was founded, Lei Jun is the founder (创始人) of it. He has rich experience in the field of technology and has led Xiaomi to become a well-known global brand (品牌). Many mi fans think Xiaomi can provide both good user experience and high product quality for them. They can get better enjoyment at a lower price as well.
On November 29th, 2023, Lei donated 1.3 billion yuan to his former school—Wuhan University. This is the largest single donation received by Wuhan University since its establishment. Lei Jun said that without his former school, there wouldn’t be his achievement today. Thirty years ago, when he was a student, he once received a scholarship (奖学金) of 2,000 yuan, and he thought that he would return it for ten times or more in the future, and now he has made it. Lei is such a man, low-key, hard-working and generous.
15.What’s SU7?
A.An ordinary car.B.A model car. C.A mobile phone. D.A new e-car.
16.In paragraph 3, what does “it” refer to?
A.Xiaomi Phones.B.Xiaomi Company. C.Xiaomi cars. D.Xiaomi goods.
17.What won’t Xiaomi provide for mi fans?
A.High product quality.B.Good user experience.C.Higher price. D.Better enjoyment.
18.Which of the following is TRUE according to the passage?
A.Lei Jun was thankful to Wuhan University from which he once received a scholarship.
B.Lei Jun didn’t study well in the university because he completed the four-year courses in two years.
C.Lei Jun won the first prize of the scientific and technological achievements of college students in Hebei Province.
D.1.3 million yuan is the largest single donation received by Wuhan University.
【答案】15.D 16.B 17.C 18.A
【知识点】记叙文、商业名人
【导语】本文主要介绍了小米公司创始人雷军的经历。
15.细节理解题。根据第一段“Recently, male god Lei Jun has become even more popular on the Internet because of SU7, which is a new kind of electric car.”可知,SU7是一种新型的电动汽车。故选D。
16.词义猜测题。根据第三段“In 2010, Xiaomi Company was founded, Lei Jun is the founder (创始人) of it.”可知,2010年,小米公司成立,雷军是它的创始人。由此可知,it指代的是上文的Xiaomi Company。故选B。
17.细节理解题。根据第三段“Many mi fans think Xiaomi can provide both good user experience and high product quality for them. They can get better enjoyment at a lower price as well.”可知,许多小米粉丝认为小米可以为他们提供良好的用户体验和高质量的产品,他们也能以更低的价格获得更好的享受。只有选项C“更高的价格”没有提及。故选C。
18.推理判断题。根据最后一段“On November 29th, 2023, Lei donated 1.3 billion yuan to his former school—Wuhan University...Lei Jun said that without his former school, there wouldn’t be his achievement today. Thirty years ago, when he was a student, he once received a scholarship (奖学金) of 2,000 yuan, and he thought that he would return it for ten times or more in the future, and now he has made it.”可推知,雷军对曾经给予他奖学金的武汉大学充满感激。故选A。
E
Riding a shared bike on the street, you might hear some people speaking Chinese aloud. Turning to the right, you see a Sichuan-style restaurant. After walking into a store, you see that Huawei smartphones are on sale. But you’re not in China—you’re in Manchester in Britain. In fact, you might see similar things in many other cities. Chinese products have been going all over the world.
Chinese food has been enjoyed in Western countries for a long time. To meet local people’s tastes, Chinese restaurants have made some changes to the dishes. “One example is the meat,” said Yin Hang, a Chinese student who is studying in Australia. “We like to eat meat with the bone in, but people here don’t. So the local Chinese restaurants provide big pieces of meat without bones (骨头), even for fish.”
Some Chinese brands are also becoming more popular. It is reported that in many cities in Europe, many stores sell TCL televisions, Haier fridges and Lenovo computers. More than half of US-owned drones (无人机) are Chinese models. According to China Daily, they’re not only made in China, but also designed and developed in the country.
In the past, most Western people thought Chinese products were cheap and unreliable. But now, things have changed greatly. More people trust Chinese brands. “Made in China” becomes cool. “They are beautiful and offer something special that American phones don’t have,” an article on CNN once said about Chinese smartphones.
As it is said, Chinese government has been trying its best to improve its national brands of all kinds to meet the needs of modern life.
19.How many Chinese brands of electronic products are mentioned in the article?
A.3. B.4. C.5.
20.What does the underlined word “unreliable” in Paragraph 4 probably mean?
A.不能信赖的 B.不合理的 C.不舒服的
21.What does the underlined word “they” in Paragraph 4 refer to (指代)?
A.Chinese products. B.Chinese smartphones. C.American phones.
22.To meet local people’s tastes, what do Chinese restaurants do?
A.Cut the prices so the dishes.
B.Provide big pieces of meat with bones.
C.Have made some changes to the dishes.
23.What does the writer mainly want to tell us in the article?
A.Australians like eating meat with bones in.
B.People in Western countries like Chinese food.
C.Chinese products are popular in many Western countries.
【答案】19.B 20.A 21.B 22.C 23.C
【知识点】说明文、科学技术
【导语】本文主要讲述了越来越多的中国产品走向世界,受到外国人的青睐。
19.细节理解题。根据“After walking into a store, you see that Huawei smartphones are on sale.”以及“It is reported that in many cities in Europe, many stores sell TCL televisions, Haier fridges and Lenovo computers.”可知,你可以看到华为手机正在销售、许多商店卖TCL电视机、海尔冰箱和联想电脑。故文中共提到4种电子产品。故选B。
20.词义猜测题。根据“In the past, most Western people thought Chinese products were cheap and unreliable. ”以及“But now, things have changed greatly. More people trust Chinese brands.”可知,过去大部分西方人认为中国产品便宜且不……但现在情况有很大变化。越来越多的人开始信任中国品牌。故推测出unreliable表示“不可信赖的”。故选A。
21.词义猜测题。根据“ ‘They are beautiful and offer something special that American phones don’t have,’ an article on CNN once said about Chinese smartphones.” 可知,它们很精美并提供了一些美国手机没有的内容。可知they指代“中国智能手机”。故选B。
22.细节理解题。根据“To meet local people’s tastes Chinese restaurants have made some changes to the dishes”可知,为了迎合当地人的口味,中国的餐馆对菜肴做了一些改动,故选C。
23.主旨大意题。通读全文可知,本文主要讲述了越来越多的中国产品走向世界,受到外国人的青睐。故作者主要想要告诉我们:中国产品在很多西方国家很受欢迎。故选C。
F
“Chinese brands (品牌) are much better now and they can make the best things in the world, but few people know about them,” said Xu Yajun, the maker of the popular short videos (抖音) —Made in China.
Xu, 30 years old, was born in Henan. At a young age, he moved to Guangdong with his parents. In 2016, Xu left his well-paid job. Then he started making videos about clothes. It was not a new thing for him. He worked in a clothes factory for four years after middle school.
At the beginning, he mainly talked about the quality (质量) of different Chinese clothes brands in his videos. Soon he found many people didn’t know about the stories behind these clothes brands. In late 2017, he traveled to Hangzhou to make a video of some clothes brands’ factories and workers. The video first appeared on the Internet in January 2018. It also became the first video of Made in China.
In the past three years, Xu has visited over 20 factories across China to make videos. With only three people in his team, they did their best to make good Chinese brands known. For example, after watching his video about snow shoes from a village in Henan, many foreigners came to the village to buy shoes.
“I hope our videos can help both Chinese brands and buyers.” said Xu. If buyers know brands and quality better, they can know more clearly what is good and what is bad. “I believe people will know more about Chinese brands.”
24.Which is TRUE about the first video of Made in China in Paragraph 3?
A.Xu started to make the video in early 2017.
B.It took him over one year to finish the video.
C.It was about the stories behind these clothes factories.
D.It was his first video about clothes brands’ factories and workers.
25.What’s the best title for the passage?
A.Short videos of Made in China B.The stories behind Chinese brands
C.Snow shoes in Henan D.The stories about some clothes brands
26.Where can we most probably read the text?
A.In a travel guide.B.In a newspaper. C.In a science book. D.In a diary.
【答案】24.D 25.A 26.B
【知识点】微信/微博/短视频、新闻报道
【导语】本文主要讲述了许亚军拍摄制作“中国制造”的短视频。
24.细节理解题。根据第三段“In late 2017, he traveled to Hangzhou to make a video of some clothes brands’ factories and workers.”可知,在“中国制造”的首个视频中,拍摄了一些服装品牌的工厂和工人的视频。故选D。
25.最佳标题题。读全文并根据第一段“‘Chinese brands (品牌) are much better now and they can make the best things in the world, but few people know about them,’ said Xu Yajun, the maker of the popular short videos (抖音) —Made in China.”可知,本文主要讲述了“中国制造”的短视频,故选A。
26.推理判断题。读全文并根据最后一段“‘I hope our videos can help both Chinese brands and buyers.’ said Xu. If buyers know brands and quality better, they can know more clearly what is good and what is bad. ‘I believe people will know more about Chinese brands.’”可知,文章应该是来自报纸,故选B。
G
Riding a Mobike on the street, maybe you can hear some people speaking Chinese aloud. Turning to the right, you see a Sichuan-style restaurant. After walking into a store, you see that Huawei smartphones are on sale.
But you're not in China, you are in London. In fact, you can see similar (类似的) things in many other cities. Chinese products (产品) are becoming popular all over the world.
Chinese foods are popular in western (西方的) countries for a long time. To meet local people's tastes, Chinese restaurants have made some changes to the dishes.
Some Chinese brands (品牌) are also becoming more popular. In many countries, shops sell TCL televisions, Haier fridges and Lenovo computers, according to Reuters.
More than half of the drones (无人机) in the US are from China, too. In the past, most western people thought Chinese products were cheap and unreliable (不可靠的). But now, things have changed greatly. More people trust Chinese brands. "Made in China" become cool.
27.The purpose (目的) of Paragraph 1 is to show ____________.
A.science has changed people's lives B.how Chinese people live in the world
C.Chinese products are becoming popular D.how people speak Chinese in other countries
28.To meet local people's tastes, Chinese restaurants ____________.
A.cut the prices of the dishes B.make some changes to the dishes
C.provide big pieces of meat with bones D.only buy meat and vegetables from China
29.How many Chinese brands are mentioned (提到) in Paragraph 4?
A.Two. B.Three. C.Four. D.Five.
30.What does the underlined word "trust" mean in Chinese?
A.信任 B.委托 C.存放 D.依靠
31.Which of the following is TRUE according to the text?
A.In other countries, few people speak Chinese. B.You can't buy smartphones in other countries.
C."Made in China" is reliable and cool now. D.Chinese products are very cheap in the US now.
【答案】27.C 28.B 29.B 30.A 31.C
【知识点】政治/政策、社会发展、新闻报道、细节理解、词句猜测
【分析】这是一篇新闻报道类阅读,主要介绍中国的产品已经遍布世界各地。中国菜在西方国家也很受欢迎。过去,大多数西方人认为中国的产品是廉价的和不可靠的。但是现在,情况发生了很大的变化。越来越多的人相信中国品牌。中国政府一直在努力提高自己的民族品牌,以适应现代生活的需要。
27.细节理解题。根据“After walking into a store, you see that Huawei smartphones are on sale.”走进一家商店,你就会看到华为的智能手机在打折。以及下文But you're not in China, you are in London. 但你不在中国,你在伦敦。和句子Chinese products (产品) are becoming popular all over the world. 中国产品正在全世界流行起来。可知,第一段的目的是表明中国产品越来越受欢迎。故选C。
28.细节理解题。根据“To meet local people's tastes, Chinese restaurants have made some changes to the dishes.”可知,为了满足当地人的口味,中国餐馆对菜肴做出了一些改变。故选B。
29.细节理解题。根据“Some Chinese brands (品牌) are also becoming more popular. In many countries, shops sell TCL televisions, Haier fridges and Lenovo computers, according to Reuters.”一些中国品牌也越来越受欢迎。据路透社报道,在许多国家,商店出售TCL电视、海尔冰箱和联想电脑。可知,第四段提到了3个中国品牌。故选B。
30.词意猜测题。根据“In the past, most western people thought Chinese products were cheap and unreliable (不可靠的). But now, things have changed greatly.”在过去,大多数西方人认为中国产品便宜且不可靠。但现在,情况发生了很大变化。以及下文 ““Made in China” become cool.” “中国制造”变得很酷。可以推知更多的人信任中国品牌。因此trust是“信任”的意思。故选A。
31.细节理解题。根据“Riding a Mobike on the street, maybe you can hear some people speaking Chinese aloud.”在街上摩托车,也许你能听到一些人大声说中文。可知A错误;根据“After walking into a store, you see that Huawei smartphones are on sale.”走进一家商店,你就会看到华为的智能手机在打折。“But you're not in China, you are in London.”但你不是在中国,你是在伦敦。可知,你能在其他国家买智能手机。因此B错误;根据“More people trust Chinese brands. “Made in China” become cool.”更多的人相信中国品牌。“中国制造”变酷了。可知,“中国制造”现在可靠又酷。因此C正确;根据“In the past, most western people thought Chinese products were cheap and unreliable (不可靠的).”在过去,大多数西方人认为中国产品便宜且不可靠。可知,在过去,大多数西方人认为中国产品便宜且不可靠。但是中国产品现在在美国很便宜。短文没有提及。因此D错误。故选C。
【点睛】本题的第4小题是词义猜测题。词义猜测题是阅读理解中常见的一种题型,所猜测词汇可以是生词,也可以是熟词新义,还可以是人称代词的指代内容。词义猜测题主要考查考生根据上下文推测词义和语义的能力,突出考查对语境的分析和把握能力。本题可以利用上下文语境来猜测词意。猜测任何词义都离不开上下文,所以要借助上下文对需要猜测的词或短语进行合乎逻辑的推测。
二、任务型阅读
阅读下面短文,完成短文后的问题。
‘Made in China’ means quality (质量)
For a long time, “made in China” made people think of cheap, low-quality goods. China was just the world’s factory. But now Chinese brands are going global and being well-known.
Time magazine recently made a list of the 100 most influential companies in the world. Several Chinese companies were included, such as tech giants Alibaba, Huawei, Tencent, DJI(大疆), TikTok and DiDi Chuxing.
These companies are shaping the world with advanced (先进的) technology. Time reported that DJI holds 70 percent of the global drone market (无人机市场). This year, it launched a new drone with a set of glasses that give users a first-person view of their drone’s flight. TikTok has become one of the most popular apps in the US with its never-ending stream of videos. Some 50 million US users spend an average of 46 minutes on it every day.
Chinese fashion has also attracted global consumers. In 2011, Chinese sneaker brands Feiyue, Huili and Li-Ning gained international attention. More recently, Shein has become one of the most popular Chinese fast fashion brands overseas. In 2020, its operating income reached over 10 billion dollars, an increase of 100 percent over the previous year, Global Times reported. Many European buyers say Shein is affordable, fashionable and of high quality.
In the future, Chinese brands will continue to develop. Thanks to a bigger market, improved supply chains and efficient manufacturing (高效的产能), “this is the best era for the development of local brands,” Yan Qiang, a partner with Beijing-based Hejun Consulting, told Global Times.
32.What will come to people’s minds when we mention “made in China” in the past?
33.How did many Chinese companies shape the world and enter the Time’s list?
34.What’s DJI’s new drone like?
35.What do many European buyer think of Shein?
36.Why will Chinese brands develop quickly in the future?
【答案】32.Cheap, low-quality goods. 33.With/By advanced technology. 34.It’s a new one with/It has a set of glasses that give users a first-person view of their drone’s flight. 35.It is affordable, fashionable and of high quality. 36.Thanks to/Because of a bigger market, improved supply chains and efficient manufacturing.
【知识点】说明文、社会发展、科普知识、中国制造
【导语】本文介绍“中国制造”正在以崭新的面孔赢得世界的关注,并且在未来还面临着发展的最佳时代。
32.根据“For a long time, “made in China” made people think of cheap, low-quality goods.”可知,长期以来,“中国制造”让人联想到廉价、劣质的商品。故填Cheap, low-quality goods.
33.根据“These companies are shaping the world with advanced (先进的) technology.”可知,这些公司正在用先进的技术塑造世界,故填With/By advanced technology.
34.根据“Time reported that DJI holds 70 percent of the global drone market (无人机市场). This year, it launched a new drone with a set of glasses that give users a first-person view of their drone’s flight.”可知,全新的无人机,它有一套眼镜,可以让用户以第一人称的视角观看无人机的飞行。故填It’s a new one with/It has a set of glasses that give users a first-person view of their drone’s flight.
35.根据“Shein has become one of the most popular Chinese fast fashion brands overseas...Many European buyers say Shein is affordable, fashionable and of high quality.”可知,许多欧洲买家表示,Shein价格实惠,款式新颖,质量高。故填It is affordable, fashionable and of high quality.
36.根据“In the future, Chinese brands will continue to develop. Thanks to a bigger market, improved supply chains and efficient manufacturing (高效的产能)”可知,未来,中国品牌将继续发展,这要归功于更大的市场、更完善的供应链和高效的制造业,故填Thanks to/Because of a bigger market, improved supply chains and efficient manufacturing.
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32 中国民族品牌
从老字号到世界级品牌,我们的民族品牌,真的崛起了
民族品牌 国货典范 2024年11月19日 08:50 北京
时间见证发展,品牌改变中国。无数民族品牌,改变了一代又一代中国人的生活。从模仿到创新,从衣食住行到大国重器。民族品牌的发展和进步,不仅极大地丰富了百姓的衣食住行,提升了国人的生活品质,更助力中国经济的发展和社会的演进。民族品牌的崛起,也给世界品牌之林中留下浓墨重彩的印记。
谈到民族品牌,就要从“中华老字号”说起。解放初期,百废待兴。一大批闻名遐迩的老字号不仅具有上百年的历史,更给当时的大众百姓创造生产了优质的产品。
中华老字号,一方面拥有世代传承的产品、技艺或服务,另一方面又具有鲜明的中华民族传统文化背景和深厚的文化底蕴,不断取得社会广泛认同,形成了良好信誉和口碑。但是历史的动荡变迁,品牌意识的缺失,对工商业的改造,使得老字号品牌几经沉浮、历经沧桑。品牌形象也代表着国家形象,我们应该有属于我们中国自己的名牌。经济的发展激发了企业品牌的发展。改革开放后的第一代企业家在民族品牌的建设发展中,学习、探索并不断进步。1984年,海尔在青岛创立。第二年,海尔引进德国利勃海尔公司先进的技术与设备,生产出亚洲第一代“四星级”电冰箱。同时“海尔兄弟”的卡通形象深入人心。
2001年中国加入世界贸易组织,中国企业开始从以质量管理为重点向全方位打造品牌转变。国际化、自主知识产权成为这一时期品牌建设的重要内容。从此,中国民族品牌进入高速发展期。民族品牌不断赢得市场、赢得未来。
一、阅读理解
A
Riding a shared bike on the street, you might hear some people speaking Chinese aloud. Turning to the right, you see a Sichuan-style restaurant. After walking into a store, you see that Huawei smartphones are on sale. But you’re not in China—you’re in Manchester in Britain. In fact, you might see similar things in many other cities. Chinese products have been going all over the world.
Chinese food has been enjoyed in Western countries for a long time. To meet local people’s tastes, Chinese restaurants have made some changes to the dishes. “One example is the meat,” said Yin Hang, a Chinese student who is studying in Australia. “We like to eat meat with the bone (骨头) in, but people here don’t. So the local Chinese restaurants provide big pieces of meat without bones, even for fish.”
Some Chinese brands are also becoming more popular. It is reported that in many cities in Europe, many stores sell TCL televisions, Haier fridges and Lenovo computers. More than half of US—owned drones (无人机) are Chinese models. According to China Daily, they’re not only made in China, but also designed and developed in the country.
More and more people trust Chinese brands. “Made in China” becomes cool. “They are beautiful and offer something special that American phones don’t have,” an article on CNN once said about Chinese smartphones.
As it is said, Chinese government has been trying its best to improve its national brands of all kinds to meet the needs of modern life.
1.Which part is the passage probably from?
A.A story book. B.A newspaper.
C.A school notice. D.A science research.
2.What does the underlined word “they” in Paragraph 4 refer to (指代)?
A.Chinese smartphones. B.Chinese products.
C.American phones. D.Chinese brands.
3.To meet local people’s tastes, what do Chinese restaurants do in Western countries?
A.Provide fish with bones.
B.Cut the prices of the dishes.
C.Provide big pieces of meat with bones.
D.Have made some changes to the dishes.
4.What does the writer mainly want to tell us in the passage?
A.Australians like eating meat with bones in.
B.People in Western countries like Chinese food.
C.Chinese products are popular in Western countries.
D.There are many Sichuan-style restaurants in China.
B
What Chinese Products Do Foreigners Like?
Nowadays, more and more foreigners like our Chinese products. What do they like? Zhang Lei, a Chinese reporter, made a research and asked several foreigners in Nanhua Street in Kunming. Let’s have a look!
Products
Descriptions & Comments
Chinese
Chili Sauce
I am a student from the USA.Chinese Sauce (酱), especially chili (辣椒) sauce, is one of the best sauces. Actually, when my friends see me eating three pieces of bread with a bottle of it, they will not be surprised because they know I get used to the taste of chili sauce and fall in love with it.
—By Hamlus Goodwin, 24, the USA
Chinese
Phone Ⅲ
I am a teacher working in a university. I would surely have to say that I love my Chinese Phone Ⅲ. This phone is cheap. In fact, it’s a little less than $300 but it has the newest system of this brand, and it can last at least 24 hours for playing videos. I often watch short videos on the phone.
—By Aiden Sampson, 36, Canada
Chinese
Herbal Tea
I am a computer programmer. I really love this drink. It is a Chinese herbal (中草药) tea, one of the most popular tea drinks in China today. I remember the first time I drank it was in London. It was a little sweet. Every day, I put this drink into my bag. Honestly, I will feel energetic after drinking it.
—By Ashiq Iqbal, 40, the UK
5.What is Hamlus Goodwin?
A.A student from the UK. B.A Chinese reporter.
C.A university teacher from Canada. D.A student from the United States.
6.How long does a Chinese Phone Ⅲ possibly last for playing videos?
A.300 hours. B.24 hours. C.36 hours. D.40 hours.
7.Where did Ashiq Iqbal drink Chinese herbal tea for the first time?
A.In Yunnan. B.In London. C.In New York. D.In Beijing.
8.What kind of writing is the text?
A.A product ad. B.A thanks note. C.A survey report. D.A story.
9.Why does the writer write this passage?
A.To show the results of the research. B.To let more foreigners buy Chinese products.
C.To tell people that foreigners only like Chinese products. D.To teach the Chinese culture.
C
Top 10 Most Valuable Chinese Brands (品牌)
Brand Finance, known for its professional opinions in brand valuation, recently published its yearly report on the 500 most valuable Chinese brands in 2023. In this table below, we will take a closer look at the top 10 brands on the list.
Number
Brand Name
Brand Value (价值)
10
Huawei
$44.3 billion
9
Ping An Insurance
$44.7 billion
8
Bank of China
$47.3 billion
7
Kweichow Moutai Group
$49.7 billion
6
WeChat
$50.2 billion
5
Agricultural Bank of China
$57.7 billion
4
State Grid
$58.8 billion
3
China Construction Bank
$62.7 billion
2
Douyin
$65.7 billion
1
Industrial and Commcrcial Bank of China
$69.5 billion
10.What is the brand with $58. 8 billion?
A. B. C. D.
11.How many banks are in the table above?
A.Two. B.Three. C.Four. D.Five
12.Which of the following brands is the most valuable?
A.Huawei. B.Douyin. C.WeChat. D.China Construction Bank
13.Which of the following is TRUE from the passage?
A.Douyin is the most valuable Chinese brand of the ten.
B.Wechat is a brand with $52. 5 billion.
C.Huawei is not as valuable as Bank of China.
D.Agricultural Bank of China is more valuable than Douyin.
14.The passage is probably from ________.
A.a novel B.a newspaper C.a science book D.a diary
D
Recently, male god Lei Jun has become even more popular on the Internet because of SU7, which is a new kind of electric car. Lei is a man who is full of legends, not only because of his ability, but also because of his attitude in doing things and being a person.
Lei was born in an ordinary (普通的) family in December,1969 in Xiantao, Hubei. His father was a teacher. When Lei was very young, he showed talent in learning. In 1987, when taking the college entrance examination, he got 700 points out of 710 points in the test paper, being the No.1 in the city, and he made up his mind to study in Wuhan University. During the college days, he also completed the four-year courses in two years, and won the first prize of the scientific and technological achievements of college students in Hubei Province.
In 2010, Xiaomi Company was founded, Lei Jun is the founder (创始人) of it. He has rich experience in the field of technology and has led Xiaomi to become a well-known global brand (品牌). Many mi fans think Xiaomi can provide both good user experience and high product quality for them. They can get better enjoyment at a lower price as well.
On November 29th, 2023, Lei donated 1.3 billion yuan to his former school—Wuhan University. This is the largest single donation received by Wuhan University since its establishment. Lei Jun said that without his former school, there wouldn’t be his achievement today. Thirty years ago, when he was a student, he once received a scholarship (奖学金) of 2,000 yuan, and he thought that he would return it for ten times or more in the future, and now he has made it. Lei is such a man, low-key, hard-working and generous.
15.What’s SU7?
A.An ordinary car.B.A model car. C.A mobile phone. D.A new e-car.
16.In paragraph 3, what does “it” refer to?
A.Xiaomi Phones.B.Xiaomi Company. C.Xiaomi cars. D.Xiaomi goods.
17.What won’t Xiaomi provide for mi fans?
A.High product quality.B.Good user experience.C.Higher price. D.Better enjoyment.
18.Which of the following is TRUE according to the passage?
A.Lei Jun was thankful to Wuhan University from which he once received a scholarship.
B.Lei Jun didn’t study well in the university because he completed the four-year courses in two years.
C.Lei Jun won the first prize of the scientific and technological achievements of college students in Hebei Province.
D.1.3 million yuan is the largest single donation received by Wuhan University.
E
Riding a shared bike on the street, you might hear some people speaking Chinese aloud. Turning to the right, you see a Sichuan-style restaurant. After walking into a store, you see that Huawei smartphones are on sale. But you’re not in China—you’re in Manchester in Britain. In fact, you might see similar things in many other cities. Chinese products have been going all over the world.
Chinese food has been enjoyed in Western countries for a long time. To meet local people’s tastes, Chinese restaurants have made some changes to the dishes. “One example is the meat,” said Yin Hang, a Chinese student who is studying in Australia. “We like to eat meat with the bone in, but people here don’t. So the local Chinese restaurants provide big pieces of meat without bones (骨头), even for fish.”
Some Chinese brands are also becoming more popular. It is reported that in many cities in Europe, many stores sell TCL televisions, Haier fridges and Lenovo computers. More than half of US-owned drones (无人机) are Chinese models. According to China Daily, they’re not only made in China, but also designed and developed in the country.
In the past, most Western people thought Chinese products were cheap and unreliable. But now, things have changed greatly. More people trust Chinese brands. “Made in China” becomes cool. “They are beautiful and offer something special that American phones don’t have,” an article on CNN once said about Chinese smartphones.
As it is said, Chinese government has been trying its best to improve its national brands of all kinds to meet the needs of modern life.
19.How many Chinese brands of electronic products are mentioned in the article?
A.3. B.4. C.5.
20.What does the underlined word “unreliable” in Paragraph 4 probably mean?
A.不能信赖的 B.不合理的 C.不舒服的
21.What does the underlined word “they” in Paragraph 4 refer to (指代)?
A.Chinese products. B.Chinese smartphones. C.American phones.
22.To meet local people’s tastes, what do Chinese restaurants do?
A.Cut the prices so the dishes.
B.Provide big pieces of meat with bones.
C.Have made some changes to the dishes.
23.What does the writer mainly want to tell us in the article?
A.Australians like eating meat with bones in.
B.People in Western countries like Chinese food.
C.Chinese products are popular in many Western countries.
F
“Chinese brands (品牌) are much better now and they can make the best things in the world, but few people know about them,” said Xu Yajun, the maker of the popular short videos (抖音) —Made in China.
Xu, 30 years old, was born in Henan. At a young age, he moved to Guangdong with his parents. In 2016, Xu left his well-paid job. Then he started making videos about clothes. It was not a new thing for him. He worked in a clothes factory for four years after middle school.
At the beginning, he mainly talked about the quality (质量) of different Chinese clothes brands in his videos. Soon he found many people didn’t know about the stories behind these clothes brands. In late 2017, he traveled to Hangzhou to make a video of some clothes brands’ factories and workers. The video first appeared on the Internet in January 2018. It also became the first video of Made in China.
In the past three years, Xu has visited over 20 factories across China to make videos. With only three people in his team, they did their best to make good Chinese brands known. For example, after watching his video about snow shoes from a village in Henan, many foreigners came to the village to buy shoes.
“I hope our videos can help both Chinese brands and buyers.” said Xu. If buyers know brands and quality better, they can know more clearly what is good and what is bad. “I believe people will know more about Chinese brands.”
24.Which is TRUE about the first video of Made in China in Paragraph 3?
A.Xu started to make the video in early 2017.
B.It took him over one year to finish the video.
C.It was about the stories behind these clothes factories.
D.It was his first video about clothes brands’ factories and workers.
25.What’s the best title for the passage?
A.Short videos of Made in China B.The stories behind Chinese brands
C.Snow shoes in Henan D.The stories about some clothes brands
26.Where can we most probably read the text?
A.In a travel guide.B.In a newspaper. C.In a science book. D.In a diary.
G
Riding a Mobike on the street, maybe you can hear some people speaking Chinese aloud. Turning to the right, you see a Sichuan-style restaurant. After walking into a store, you see that Huawei smartphones are on sale.
But you're not in China, you are in London. In fact, you can see similar (类似的) things in many other cities. Chinese products (产品) are becoming popular all over the world.
Chinese foods are popular in western (西方的) countries for a long time. To meet local people's tastes, Chinese restaurants have made some changes to the dishes.
Some Chinese brands (品牌) are also becoming more popular. In many countries, shops sell TCL televisions, Haier fridges and Lenovo computers, according to Reuters.
More than half of the drones (无人机) in the US are from China, too. In the past, most western people thought Chinese products were cheap and unreliable (不可靠的). But now, things have changed greatly. More people trust Chinese brands. "Made in China" become cool.
27.The purpose (目的) of Paragraph 1 is to show ____________.
A.science has changed people's lives B.how Chinese people live in the world
C.Chinese products are becoming popular D.how people speak Chinese in other countries
28.To meet local people's tastes, Chinese restaurants ____________.
A.cut the prices of the dishes B.make some changes to the dishes
C.provide big pieces of meat with bones D.only buy meat and vegetables from China
29.How many Chinese brands are mentioned (提到) in Paragraph 4?
A.Two. B.Three. C.Four. D.Five.
30.What does the underlined word "trust" mean in Chinese?
A.信任 B.委托 C.存放 D.依靠
31.Which of the following is TRUE according to the text?
A.In other countries, few people speak Chinese. B.You can't buy smartphones in other countries.
C."Made in China" is reliable and cool now. D.Chinese products are very cheap in the US now.
二、任务型阅读
阅读下面短文,完成短文后的问题。
‘Made in China’ means quality (质量)
For a long time, “made in China” made people think of cheap, low-quality goods. China was just the world’s factory. But now Chinese brands are going global and being well-known.
Time magazine recently made a list of the 100 most influential companies in the world. Several Chinese companies were included, such as tech giants Alibaba, Huawei, Tencent, DJI(大疆), TikTok and DiDi Chuxing.
These companies are shaping the world with advanced (先进的) technology. Time reported that DJI holds 70 percent of the global drone market (无人机市场). This year, it launched a new drone with a set of glasses that give users a first-person view of their drone’s flight. TikTok has become one of the most popular apps in the US with its never-ending stream of videos. Some 50 million US users spend an average of 46 minutes on it every day.
Chinese fashion has also attracted global consumers. In 2011, Chinese sneaker brands Feiyue, Huili and Li-Ning gained international attention. More recently, Shein has become one of the most popular Chinese fast fashion brands overseas. In 2020, its operating income reached over 10 billion dollars, an increase of 100 percent over the previous year, Global Times reported. Many European buyers say Shein is affordable, fashionable and of high quality.
In the future, Chinese brands will continue to develop. Thanks to a bigger market, improved supply chains and efficient manufacturing (高效的产能), “this is the best era for the development of local brands,” Yan Qiang, a partner with Beijing-based Hejun Consulting, told Global Times.
32.What will come to people’s minds when we mention “made in China” in the past?
33.How did many Chinese companies shape the world and enter the Time’s list?
34.What’s DJI’s new drone like?
35.What do many European buyer think of Shein?
36.Why will Chinese brands develop quickly in the future?
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