Unit 1 The mass media Extended reading 课件-2024-2025学年高中英语译林版（2020）选择性必修第二册

Extended Reading Advertising: the power of persuasion Unit 1 The mass media Advertising: the power of persuasion According to the title, what will be talked about in this magazine article? Prediction What is advertising? Why does advertising have the power of persuasion? How does advertising display its power? An advertisement Is to persuade the target to buy their products Where do advertisements usually appear? TV Internet Phone Newspaper … The mass media Streets Advertising: the power of persuasion 1. The main idea of the passage 2. The main idea of each paragraph 3. The structure of the passage 4. Details 5. Attitude 6. Some key words and phrases Reading Match the main idea of each paragraph. 点击添加标题 点击添加标题 点击此处添加章节的描述内容，字数不超过20字。 点击添加标题 Definition of advertising The history of advertising Reasons for advertising on social media How advertising works - three techniques The technique of creating a slogan The technique of relating a “ brand ambassador ” How advertising works - three techniques The technique of creating a slogan The technique of relating a “ brand ambassador ” Product placement The future of advertising The future of advertising Analysis [Para.6] (9) ________________ Production placement [Para.5] (8) ________________ Brand ambassadors [Para.4] (7) _________________ Slogans [Para.3] (6) ________________ ___________________ for advertising on mass media [Para.2] History Part 1 [Para.1] Introduction (Definition) Part 2 [Para. (1) ______] (2) ___________________ ______________________ between advertising and mass media Part 3 [Para. (3) ______] (4) ___________________ ______________________ used by advertisers Part 4 [Para. (5) ______] Future development 2–3 4–6 7 Advertising: the power of persuasion Relationship Reasons Techniques Para 1 What’s the definition and purpose of advertising? It refers to the activity of promoting a product or service. In other words, it refers to persuade people to buy a product or service. to help sell a new product, film, etc by offering it at a reduced price or by advertising it 促销；推销 to make sb do sth by giving them good reasons for doing it 劝说；说服 Main idea: the __________ of advertising introduction Para 1 总之 指的是 换句话说 说服某人做某事 15 Expression Expression ________________ 总之；简言之(L2) ________________ 指的是(L2) ________________ 换句话说(L3) ________________ 说服某人做某事(L3) ________________ 与…有关联(L5) ________________ 携手并进(L8) ________________ 被放置在，被投放在(L11) ________________ 在高峰时期(L11) ________________ 大量的；很多(L12) ________________ 除...之外（还有，也）(L13) in short refers to in other words persuade sb to do/into doing Para 2-3 Main idea: __________ between advertising and the mass media relationship 1. The history of advertising has always been closely linked with that of the mass media. 2. develop hand in hand 3. As media have grown in number and type, so have advertisements. Find out some sentences or phrases in Para. 2 to show the relationship. Para 2 携手并进 与…有关联 18 Expression Expression ________________ 总之；简言之(L2) ________________ 指的是(L2) ________________ 换句话说(L3) ________________ 说服某人做某事(L3) ________________ 与…有关联(L5) ________________ 携手并进(L8) ________________ 被放置在，被投放在(L11) ________________ 在高峰时期(L11) ________________ 大量的；很多(L12) ________________ 除...之外（还有，也）(L13) in short refers to in other words persuade sb to do/into doing be linked with develop hand in hand Para 3 被放置在 在高峰时段；在黄金时间 大量的 除…之外（还有） 意识到 做某事的愿望 20 Expression Expression ________________ 总之；简言之(L2) ________________ 指的是(L2) ________________ 换句话说(L3) ________________ 说服某人做某事(L3) ________________ 与…有关联(L5) ________________ 携手并进(L8) ________________ 被放置在，被投放在(L11) ________________ 在高峰时期(L11) ________________ 大量的；很多(L12) ________________ 除...之外（还有）(L13) in short refers to in other words persuade sb to do/into doing be linked with develop hand in hand be placed on at peak times a huge number of in addition to Expression ________________ 意识到；觉察到(L13) ________________ 做某事的渴望，欲望(L14) ________________ 根据，以…为基础(L17) ________________ 对…有吸引力(L21) ________________ 将…与…联系起来(L22) ________________ 被理解(L25) ________________ 把…和…联系起来(L27) ________________ 对…有影响(L39) ________________ 很有可能做某事(L44) ________________ 为…定制的(L47) be aware of a desire to do sth Para 4-6 Main idea: ______________ used by advertisers techniques What are the techniques employed by advertisers? 1. a memorable slogan simple but impressive language appeal to our emotions Para 4 基于 对…有吸引力 将…与…联系起来 被理解 24 Expression ________________ 意识到；觉察到(L13) ________________ 做某事的渴望(L14) ________________ 根据，以…为基础(L17) ________________ 对…有吸引力(L21) ________________ 将…与…联系起来(L22) ________________ 被理解(L25) ________________ 把…和…联系起来(L27) ________________ 对…有影响(L39) ________________ 很有可能做某事(L44) ________________ 为…定制的(L47) be aware of a desire to do sth be based on appeal to connect … with … get across Para 4-6 What are the techniques employed by advertisers? 2. brand ambassador Who can be a “brand ambassador”? Why they employ the brand ambassador to promote their product or service? A famous actor, a sports star, or even a fictional character. Because the more we like the brand ambassador, the more we will be attracted to buy the product. Para 4-6 What are the techniques employed by advertisers? 2. brand ambassador A famous actor, a sports star, or even a fictional character. Because the more we like the brand ambassador, the more we will be attracted to buy the product. Para 5 把…与…联系起来 29 Expression ________________ 意识到；觉察到(L13) ________________ 做某事的渴望，欲望(L14) ________________ 根据，以…为基础(L17) ________________ 对…有吸引力(L21) ________________ 将…与…联系起来(L22) ________________ 被理解(L25) ________________ 把…和…联系起来(L27) ________________ 对…有影响(L39) ________________ 很有可能做某事(L44) ________________ 为…定制的(L47) be aware of a desire to do sth be based on appeal to connect … with … get across link … to … Para 4-6 What are the techniques employed by advertisers? 3. product placement Where can the advertisement be placed? films with huge box-office success TV shows with high ratings Para 5 对…有影响 33 Expression ________________ 意识到；觉察到(L13) ________________ 做某事的渴望，欲望(L14) ________________ 根据，以…为基础(L17) ________________ 对…有吸引力(L21) ________________ 将…与…联系起来(L22) ________________ 被理解(L25) ________________ 把…和…联系起来(L27) ________________ 对…有影响(L39) ________________ 很有可能做某事(L44) ________________ 为…定制的(L47) be aware of a desire to do sth be based on appeal to connect … with … get across link … to … have an effect on Para 7 Main idea: the _________ and ________ of advertising change reaching as many people as possible understand individual customers and send them advertisements that are tailored to special needs. future more digital more personalized change: future: In the past Now Para 5 很有可能做某事 为…定制的 36 Expression ________________ 意识到；觉察到(L13) ________________ 做某事的渴望，欲望(L14) ________________ 根据，以…为基础(L17) ________________ 对…有吸引力(L21) ________________ 将…与…联系起来(L22) ________________ 被理解(L25) ________________ 把…和…联系起来(L27) ________________ 对…有影响(L39) ________________ 很有可能做某事(L44) ________________ 为…定制的(L47) be aware of a desire to do sth be based on appeal to connect … with … get across link … to … have an effect on be likely to do sth be tailored to … Reading comprehension Expression Expression ________________ 总之；简言之(L2) ________________ 指的是(L2) ________________ 换句话说(L3) ________________ 说服某人做某事(L3) ________________ 与…有关(L5) ________________ 携手并进(L8) ________________ 被放置在，被投放在(L11) ________________ 在高峰时期(L11) ________________ 大量的；很多(L12) ________________ 除...之外（还有，也）(L13) in short refers to in other words persuade sb to do/into doing be linked with develop hand in hand be placed on at peak times a huge number of in addition to Expression ________________ 意识到；觉察到(L13) ________________ 做某事的渴望，欲望(L14) ________________ 根据，以…为基础(L17) ________________ 对…有吸引力(L21) ________________ 将…与…联系起来(L22) ________________ 被理解(L25) ________________ 把…和…联系起来(L27) ________________ 对…有影响(L39) ________________ 很有可能做某事(L44) ________________ 为…定制的(L47) be aware of a desire to do sth be based on appeal to connect … with … get across link … to … have an effect on be likely to do sth be tailored to … Thank you! 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