Unit 1 The mass media Extended reading (1) 教案-2024-2025学年高中英语译林版(2020)选择性必修第二册

课 时 教 案 课题：Extended reading (1) U4B4 第　1　课时 总序第 个教案 课型： New lesson 编写时间:2024年10月 日 执教时间：2024年10月 日 教学目标： 批　注 1. understand why and how advertising persuades people into purchasing a product or service; 2. analyse the writing techniques of the article; 教学重点： analyse the writing techniques of the article; 教学难点：analyse the writing techniques of the article; 教学用具：Multi-media 教学方法：Group work, discussion 教学实施过程： 1. Have students think about advertising by answering the following questions. (1) Where do advertisements usually appear? Advertisements are often shown on TV, particularly at peak times. There are many advertisement posters and billboards along the streets too. They also appear in newspapers, magazines and at the cinema. Advertisements are also very popular on the Internet. (2) Have you ever purchased a product or service after seeing the advertisement promoting it? Why or why not? Option 1: I bought a camera after seeing its advertisement last year. The advertisement used many breathtaking photos to show that the camera is a good choice for anyone who loves taking photos. As an amateur photographer, I was attracted to the advertisement and the product at once. In fact, I found both were great. Option 2: I do not easily believe in advertisements. I prefer buying something for its design and quality. Although not all advertisements provide fake information, I do not feel comfortable following them. I think we should care for the quality of a product rather than its popularity. 2. Have students read paragraph 1 and answer the following question. 批　注 What is the purpose of advertising? Advertising aims to promote a product or service. In other words, it tries to persuade people to buy it. 3. Have students read paragraphs 2 to 3 and answer the following questions. (1) How have advertising and the mass media developed hand in hand? The history of advertising has always been closely linked with that of the mass media. As media channels have grown in number and type, so have advertisements. (2) What is the purpose of a mass media advertising campaign? A mass media advertising campaign is often launched by a company to promote its product or service. 4. Have students read paragraphs 4 to 6 and answer the following questions. (1) What is the power of a memorable slogan? A memorable slogan can not only boost sales but also become part of popular culture. (2) What is a “brand ambassador”? A “brand ambassador” is usually a famous actor, a sports star, or even a fictional character that a company or its product is linked to. (3) What types of mass media use product placement? Typically, films with huge box-office success and TV shows with high ratings often use product placement. So do video games. 5. Have students read paragraph 7 and answer the following questions. (1) What is the difference between advertising in the past and in the future? In the past, advertising aimed to reach as many people as possible with the same message. In the future, advertising will be more about understanding individual customers and sending them advertisements that are tailored to their specific needs. (2) What is the relationship between paragraph 2 and paragraph 7? These two paragraphs echo each other in the idea that advertising always develops hand in hand with the mass media. 教学反思： 学科网（北京）股份有限公司 $$