内容正文:
牛津译林版高中英语选择性必修一课件
Unit 1 The mass media
Integrated skills
Discussing online news media Page 8-10
制作者:桂东一中 李宇平
◆ 内容分析
本板块以“网络新闻媒体”为话题,指导我们通过读、看、听、说、写等一系列综合性、实践性活动,深化对单元主题的探究。我们首先阅读介绍网络新闻媒体发展过程的文章;再听一段访谈对话,进一步了解网络新闻媒体崛起的原因和未来发展趋势;随后就这一话题进行讨论;最后结合所学写
一篇关于网络新闻媒体的短文。上述活动环环相扣,每个活动既有侧重点,又与其他活动有关联性,构成一个“四步一体”的语言综合实践活动。
◆ 教学目标
By the end of this section, we will be able to:
1. describe the development of online news media;
2. analyse the advantages and disadvantages of online news media;
3. write an article about online news media.
P8 A. Simon has found an article about the history of online news media. Read the article below and answer the following questions. The rise of online news media
△The past decades 1.______________(witness) the rapid 2.____________(develop) of online news media. In the mid-1990s, due to the popularity of personal computers and 3._________(increase) Internet access, some newspapers began to publish their own digital 4.________
(edit) on the Internet.
have witnessed
development
increased
editions
rise of sth.兴起,成功,升迁,反义词:fall
People can read the same content online 1.___ is printed 2.___ the newspapers every day. 3.___ the end of 1999, about 1,000 newspapers in China 4._______(set) up their own online news 5._________(platform). 6.___ almost the same time, news websites 7.____ no print editions 8._____
(spring) up.△They made a hit immediately because of a 9._____(wide) range of stories and almost instant updates of news events. 10.__________(interact) was also encouraged as readers could post their own comments.
as
in
By
had set
platforms
At
with
sprang
wider
Interaction
hit很受欢迎的人(或事物) make a hit引起轰动
Then we 1._______(enter) the smartphone era. Nowadays there are hundreds of thousands 2.___ news apps and official news media accounts on social media, 2._____ a total 3.____________(member) of over 700 million in China. Smartphone owners are finding 4.___ easier 5._______(read) news on their mobile devices. They can check the 6.______(late) news any time at any place.
entered
of
with
membership
it
to read
latest
account(互联网、电子邮件等的)账户,账号
△1.___ the chart shows, technology 2._______________ (transform) the way people get news during the past years. From print media to broadcast media 3.___ online media, 4.________
(read) news has become a more personal and comprehensive experience 5._____ ever before. △The variety and 6.___________(accessible) of online news means that the rapid rise of online news media is 7._______
(likely) to stop.
As
has transformed
to
reading
than
accessibility
unlikely
可及性
1. How has online news media developed over time?
With access to the Internet, in the mid-1990s, newspapers first published their own digital editions on the Internet, followed by setting up their own online news platforms. Around the end of 1999, news websites without print editions sprang up. Nowadays in the smartphone era, online news reports are much easier to update, and with news apps, they are accessible any time at any place. Official news outlets have their own social media accounts too.
out·let /ˈaʊtlet/ 从事大众媒体行业的公司;专营店;经销店
2. What information can you get from the chart?
Over the past 15 years, online media has become increasingly popular, while the number of people who use broadcast media has decreased slightly, and the number of people who use print media has been in sharp decline.
B. Simon is interviewing a mass media expert about online news media. Listen and finish the exercises below.
B1. Listen to the interview and fill in the blanks. Page 9
1. To learn about a specific topic from print newspapers or TV broadcasts, people would have to carefully ______
__________or wait until a certain time of day, and by then the stories may have already ________________.
2. According to one study, ______________________ of online news readers regularly comment on articles.
every page
check
developed further
38%/thirty-eight per cent
3. If people find an interesting online news article, they can quickly let their friends know by sending them ______ to the story or sharing it on ___________.
4. A recent survey of __________ found that
_____________________ trust print news more than online news.
B2. Listen to the interview again and complete the notes below.
a link
social media
65%/sixty-five per cent
300 people
Miss Smith’s opinion on online news media
Reasons for the popularity of online news media
• People have (1) _________________ to news.
Readers can get the (2) _____________ whenever and wherever they want.
With (3) ________________, people can simply type in their search words and click “Search” to get the news they want.
•Online news media makes it easy for people to interact with others and talk about news.
much easier access
latest updates
news sites or apps
The future of online news media
It will develop (4) _____________ with print news media.
• Print news media is still viewed by many people as more trustworthy than online news media.
• It is hard to change people’s (5) _____________. Some people just enjoy the feeling of (6) _________________
__________ when reading news.
hand in hand
reading habits
holding a physical
newspaper
Tapescript
Simon: Hi, Miss Smith! Thanks for agreeing to do this interview. People are increasingly turning to the Internet instead of print media for news. It’s been estimated that around 90% of people get at least some of their news online. Why do you think that is?
Miss Smith: One major reason is that people have much easier access to news thanks to the rise of online news media. Online news is updated constantly, whenever
anything newsworthy happens.
So readers of online news can get the latest updates whenever and wherever they want. To learn about a specific topic from print newspapers or TV broadcasts, they would have to carefully check every page or wait until a certain time of day, and by then the stories may have already developed further. With news sites or apps, they can simply type in their search words and click “Search”.
Simon: That’s true. What other advantages does online news media have over print media?
Miss Smith: I think these days, people want not only to read news, but also to interact with others and talk about the issues involved, and online news media makes that easy. One study found that 38% of online news readers regularly comment on articles. What’s more, if they find an interesting article, they can quickly let their friends know by sending them a link to the story or sharing it on social media.
Simon: I see. Does that mean print news media will disappear completely?
Miss Smith: I don’t think so. Print news media is still viewed by many people as more trustworthy with more in-depth analysis. A recent survey of 300 people found that 65% trust print news more than online news. Also, it is hard to change people’s reading habits. Some people just enjoy the feeling of holding a physical newspaper when reading news. So, I think online news media will develop hand in hand with print news media for a long time to come.
Simon: Thanks, Miss Smith.
in-depth彻底的;深入详尽的
an·aly·sis /əˈnæləsɪs/(对事物的)分析,分析结果
C. In pairs, talk about online news media. Use the following questions and expressions to help you. Page 10
• What is the current situation of online news media?
•What are the advantages and disadvantages of online news media?
• How will online news media change in the future? Why?
Expressions
Discussing advantages and disadvantages
One of the strengths/problems … is that …
Another positive/negative aspect is that …
On the one hand, … On the other hand, …
There are more advantages than disadvantages when it comes to …
… has more advantages over …
when it comes to (doing) sth当涉及某事(或做某事)时
Possible answer
A: I read that most people use online media to get their news.
B: I’m not surprised. Nowadays, accessing news online is easy because of the Internet and smart devices.
A: And with the popularity of news apps and news media accounts on social media, it’s no wonder that the number of people using print news media, like newspapers, is dropping.
access获取 (尤其电脑信息);访问,存取(计算机文件);到达;进入;使用
B: Yes. Online news media has more advantages over print news media. For example, most online news is free to read. What’s more, online news is updated instantly and can be shared with the click of a button.
A: That’s right. On the one hand, people can read the news when it’s convenient for them, which sounds great, but on the other hand, there are disadvantages too.
B: Definitely! One major problem is the truthfulness of news stories—can they really be trusted when anyone is easily able to post them online?
A: Exactly! Another negative aspect is that some people are more used to traditional types of news media and it’s hard to change their reading habits.
B: I suppose that’s why some people still prefer reading newspapers or watching the news on TV. In the future, do you think online news media will be the only news source?
A: No. I believe online news media will develop together with print and broadcast news media to satisfy their respective readers.
B: Maybe, but I predict more people will be using online news media!
re·spect·ive /rɪˈspektɪv/ 分别的;各自的
D. Write an article about online news media. Use your ideas from part C and the information in parts A and B to help you.
Planning your writing
• Learning about the structure
To write an article about online news media, you can follow the structure below:
Introduction: give information on the current situation of online news media.
Main body: state the advantages and disadvantages of online news media.
Conclusion: predict the future of online news media.
• Learning about writing techniques
You can use different expressions to avoid repetition in your writing. For example, to talk about the popularity of online news media, you can use the sentence patterns below:
△ It is clear that online news media is becoming increasingly popular among …
△As we can see, online news media enjoys great popularity among …
△ Nowadays an increasing number of people turn to online news media for …
Checking your writing
Remember to check your writing after you finish and exchange drafts between you and your partner. Pay attention to the following aspects:
Punctuation Spelling Grammar
Choice of words Style (formal/informal) Structure
Self-review
• What expressions do you use to avoid repetition?
•How can you improve your writing?
Peer review
• What does your partner think of the structure of your writing?
•What suggestions does your partner give to improve your writing?
Possible answer
Nowadays an increasing number of people turn to online news media for news. The rapid rise of the Internet and smart devices has made it easier for readers to access
news reports online. It has been estimated that around 90% of people get at least some of their news online. With the availability of numerous news apps and news media accounts on social media, it is understandable that using online news media is a trend that is set to continue.
availability/əˌveɪləˈbɪləti/可用性,可得性
under·stand·able合情理的;正常的;可以理解的
It is clear that online news media has advantages which are making it a popular choice. Most online news is free to read. It is also updated more quickly than print and broadcast media, and is easily accessible to fit every personal schedule. In addition, online news media has made it convenient for us to share news stories with our friends.
However, there are negative sides of online news media too. The huge amount of content on the Internet makes it difficult to tell what news is well researched, or even what is true at all.
Besides, it is not easy to change people’s reading habits and some simply enjoy the feeling of holding a physical newspaper when reading news. For these reasons, there are still some people who prefer reading newspapers or
watching the news on TV.
In conclusion, it is clear that online news media will become increasingly popular in the future, though print and broadcast news media will not completely die out.
These types of media will develop together to satisfy different groups of readers. As a result, in the future, more people—but not all—will get most of their news online.
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