内容正文:
新教材·英语 选择性必修·第二册[译林版]
Section Ⅳ Extended reading & Project
Advertising: the power of persuasion
广告:说服的力量
In just one day, a person can see hundreds of marketing messages.
在仅仅一天之内,一个人可以看到数百条营销信息。
Advertising has become part of modern life.
广告已成为现代生活的一部分。
But what is advertising exactly?
但是广告到底是什么?
In short, it refers to the activity of promoting a product or service.
简而言之,它指的是推广产品或服务的活动。
In other words, it tries to persuade people to buy a product or service.
换句话说,它试图说服人们去购买一种产品或服务。
词句自测
①advertising n. 广告活动,广告业
②persuasion n. 说服,劝说;信仰
③persuade vt. 说服;使信服
The history of advertising has always been closely linked with that of the mass media.
广告的历史始终与大众传媒的历史紧密相连。
From the ancient simple advertisements painted on outdoor signs to the colourful, interactive ones in smartphone apps, advertising and the mass media have developed hand in hand.
从最早绘制在户外招牌上的简单广告到智能手机应用程序上丰富多彩的互动广告,广告和大众媒体已经携手发展。
As media channels have grown in number and type, so have advertisements.
随着媒体渠道在数量和类型上的增长,广告也在增长。
词句自测
④advertisement n. 广告,启事;广告活动,广告宣传
⑤channel n. 途径,渠道;电视台;频道;方法;水渠
Because the mass media reaches so many people, it is a perfect vehicle for advertisers.
因为大众媒体触及了如此多的人,它是广告商的完美工具。
If an advertisement is placed on a popular website or on TV at peak times, a huge number of people will know about the product or service it is advertising.
如果一则广告被投放在一个热门网站或黄金时段的电视上,许多人都会知晓它所宣传的产品或服务。
In addition to making people aware of a product or service, a successful advertisement will also create a desire to buy, thus boosting business.
除了让人们知晓产品或服务,一则成功的广告也会激发购买欲,从而促进业务增长。
That is why when a company wants to promote a product or service, it often launches a mass media advertising campaign.
那就是为什么当一家公司想推销一种产品或服务时,它通常会发动一场大众媒体广告运动。
词句自测
⑥peak adj. 高峰时期的,最高度的 n. 顶峰,高峰;山峰;尖端 vi. 达到高峰,达到最高值
⑦advertise vt.& vi. 做广告,登广告;公布,征聘;展现,宣传
⑧boost vt. 使增长,使兴旺 n. 增长,提高;帮助,激励
⑨making people aware of a product or service是make的复合结构,boosting business 现在分词作结果状语。
Based on the psychology behind creating a desire to buy, advertisers have developed ways of persuading people into purchasing their products or services.
基于激发购买欲背后的心理特征,广告商开发了多种说服人们购买他们的产品或服务的方式。
A common technique to make an impact is to create a memorable slogan.
制造影响力的一个常见技巧是创造一个让人难忘的口号。
Slogans use simple but impressive language to make us remember the product or service being advertised.
广告口号用简单但令人印象深刻的语言来让我们记住正在宣传的产品或服务。
Some of these slogans may also appeal to our emotions.
其中一些口号可能也会迎合我们的情感。
词句自测
⑩psychology n. 心理,心理特征;心理学
⑪purchase vt. 买,购买 n. 购买,采购;购买的东西,购买项目
⑫memorable adj. 难忘的,值得纪念的
⑬slogan n. 标语,口号
⑭to make an impact为动词不定式作a common technique的后置定语,to create a memorable slogan为动词不定式作表语。
⑮to make us为动词不定式作目的状语,being advertised为现在分词短语作后置定语。
For example, a slogan may connect a fine china teapot it aims to promote with our pride in having good taste.
例如,一个口号可能与一个精美的瓷壶联系起来,它旨在促进我们有良好的品味。
You will hear a variety of slogans any time you watch TV.
你一看电视就会听到各种各样的口号。
Think about your favourite one.
想想你最喜欢的一个。
What makes it special?
它有什么特别之处?
And what message does it try to get across?
以及它想要传达什么信息?
A slogan which communicates an idea effectively can boost sales and even become part of popular culture.
一个能有效传达想法的口号可以促进销售,甚至成为流行文化的一部分。
That is the power of memorable slogans.
这就是令人难忘的口号的力量。
词句自测
⑯teapot n. 茶壶
⑰get_across 被传达,被理解,把……讲清楚
Another technique advertisers often employ is to link their company or product to a “brand ambassador”—a famous actor, a sports star, or even a fictional character.
广告商经常使用的另一种技巧是将他们的公司或产品与“品牌大使”联系起来——一个著名的演员,一个体育明星,甚至一个虚构的人物。
Think of a popular fastfood restaurant.
想想一家很受欢迎的快餐店。
Does it have a brand ambassador?
它有品牌大使吗?
Is the brand ambassadors popular among potential customers?
品牌大使在潜在客户中有知名度吗?
The more we like the brand ambassador, the more we will be attracted to buy the product.
我们越喜欢品牌大使,我们就越会被吸引去购买产品。
词句自测
⑱brand n. 品牌;类型;烙印
⑲ambassador n. 大使,代表
Of course, some advertisements are not so obvious:
当然,有些广告不是那么明显:
product placement is typically used in films with huge boxoffice success and TV shows with high ratings.
产品植入通常出现在票房大卖的电影和收视率高的电视节目中。
Some films are now sponsored by leading brands, so that only their products appear in the films, like the watches worn by the title character in the James Bond films.
一些电影现在是由领先的品牌赞助,所以只有他们的产品出现在电影中,就像詹姆斯·邦德电影中的主角所戴的手表。
词句自测
⑳placement n. 放置;安置
rating n. 收视率;等级,级别
sponsor vt. 赞助;主办;为慈善活动捐款;资助 n. 赞助商;为慈善活动捐款的人
so that引导结果状语从句,worn by ... 过去分词短语作后置定语。
Other types of mass media use product placement too, including video games.
其他类型的大众媒体也使用产品植入,包括电子游戏。
It is not uncommon for sports video game series to feature different ingame equipment with real brand names.
在体育电子游戏系列中,带有真正品牌名称的不同游戏内置设备并不少见。
We absorb these marketing messages without thinking about them too much, yet they will probably have an effect on us the next time we go shopping.
我们没有多加考虑就记住了这些促销信息,但它们可能会在我们下次购物时对我们产生影响。
词句自测
absorb vt. 理解,掌握;吸收;吸引全部注意力
the next time 引导时间状语从句。
In the past, advertising was all about reaching as many people as possible with the same message.
在过去,广告就是把同样的信息传达给尽可能多的人。
Now, advertising is becoming more digital and more personalized.
现在,广告变得越来越数字化和个性化。
Already we may see online advertisements for products or services we have previously searched for on the Internet, and we are very likely to receive special discounts and promotions targeted specifically at us.
我们可能已经看到我们以前在互联网上搜索的产品或服务的在线广告,并且很可能收到针对我们的特别折扣和促销。
词句自测
discount n. 折扣 vt. 打折出售
targeted specifically at us 过去分词短语作后置定语。
In the future, advertising will be even more about understanding individual customers and sending them advertisements that are tailored to specific needs.
在未来,广告将更多地了解个人客户,并向他们发送特定需求的广告。
Not only will this make them feel more valued and enable them to see what they are most interested in, but it will also help companies target their customers more efficiently to have a positive effect on sales.
这不仅会让他们觉得更受重视,让他们看到自己最感兴趣的东西,而且也会帮助公司有效地锁定客户,对销售产生积极的影响。
词句自测
tailor vt. 专门制作,定做 n. 裁缝
not only ... but also ... “不但……,而且……”, not only 的短语放在句首,后面用部分倒装,what they are most interested in是what引导的宾语从句,what在从句里作宾语。
1
persuade vt. 说服;使信服(教材P11)
归纳拓展
情景助记
①When he retired three years ago, he persuaded his church music director to take him as a student.
三年前他退休时,他说服了他的教堂音乐总监收他作学生。
②Do you think young people are easily persuaded into buying new products?
你认为年轻人很容易被说服买新产品吗?
③My family persuaded me that a holiday might be just what the doctor ordered, so off I went.
我家人说服我去休假,这也许是医生要求我做的,于是我就去了。
名师点津 表示“试图说服某人做某事而未涉及结果”,用try to persuade sb to do sth或advise sb to do sth。
易混辨析:persuade/advise
persuade
表示“说服,劝说”,强调说服的结果。
advise
表示“劝告,建议”,对方不一定接受,强调动作。
(1)单句语法填空
①He tried to persuade me ________ (give) up smoking, but in vain.
②Don't let yourself be persuaded into ________ (buy) things you don't really need.
答案:①to give ②buying
(2)同义句转换
①Eventually, we persuaded him of the boy's being innocent.
→Eventually, we ____________________ the boy was innocent.
②The young mother persuaded her son to have a cup of milk.
→The young mother persuaded her son ______________ a cup of milk.
③We persuaded him out of lending his money to that untrustworthy man.
→We persuaded him ________________ his money to that untrustworthy man.
答案:①persuaded him that ②into having ③not to lend
2
As media channels have grown in number and type, so have advertisements.(教材P11)
随着媒体渠道在数量和类型上的增长,广告也在增长。
剖析
本句是“so+be动词/助动词/情态动词+主语”句型。
归纳拓展
(1)“so+be动词/助动词/情态动词+主语”表示前面肯定的情况也适用于后面的人或物,意为“某人/某物也这样”。
(2)“neither/nor+be动词/助动词/情态动词+主语”,表示前面否定的情况也适用于后面的人或物,意为“某人/某物也不这样”。
(3)如果前面句子的谓语既有肯定又有否定,或者形式不同,就用句型So it is (was) with ... /It is (was) the same with ...。
①Nancy had a great time at the party. So did her husband.
南希在晚会上玩得很开心。她的丈夫也是(很开心)。
②She shouldn't have yelled at you; neither/nor should I.
她不应该对你大喊大叫,我也不应该(对你大喊大叫)。
③Henry is very clever but he doesn't work hard at his lessons. So it is with his little brother.
亨利很聪明,但是不努力学习。他的弟弟也是。
(1)单句语法填空
①Ross is a top student in our class, and ________ is Jenny.
②Caroline has never ever broken her promise, and ________ have I.
答案:①so ②nor
(2)单句表达
学习需要热情,友谊也一样。
Study needs enthusiasm, and _________________________________________.
答案:so does friendship
3
advertise vt.& vi. 做广告,登广告;公布,征聘;展现,宣传(教材P11)
归纳拓展
情景助记
①If you want to attract more customers, try advertising in the local paper.
如果你要吸引更多顾客,就试试在当地报纸上登广告。
②The nursing home is advertising for a volunteer to help look after the patients.
这家疗养院正在登广告招聘一名志愿者帮助照顾病人。
③If you are in search of your missing pet, you'd better put an advertisement in the newspaper.
如果你在寻找丢失的宠物,你最好在报纸上登个广告。
(1)单句语法填空
①An ________ (advertise) uses words and pictures to persuade people to buy a product or service, or to believe in an idea.
②He advertised ________ an assistant in the local newspaper.
答案:①advertisement ②for
(2)单句表达
现在你被要求制作一张海报为一项体育赛事做广告。
Now you are asked to ________________________________________.
答案:make a poster to advertise a sporting event
4
purchase vt. 买,购买 n. 购买,采购;购买的东西,购买项目(教材P11)
归纳拓展
情景助记
①You can purchase the equipment from the local supplier.
你可以从当地的供应商处购买这种设备。
②She made many purchases on the Internet.
她在网上买了许多东西。
易混辨析:purchase/buy
purchase
正式用词,指大宗购货或购买重要东西。无感情色彩,强调物品的购得。
buy
普通日常用词,既可指日常随意购物也可指大的购买。
(1)单句语法填空
①I would, in turn, purchase them ________ you at twice the market value.
②That bag is ________ really good purchase.
答案:①from ②a
(2)单句表达
我想知道你是否介意告诉我你新房子的买价。
I am wondering if you mind telling me ______________________ of your new house.
答案:the purchase price
5
That is why when a company wants to promote a product or service, it often launches a mass media advertising campaign.(教材P11)
那就是为什么当一家公司想推销一种产品或服务时,它通常会发动一场大众媒体广告运动。
剖析
that is why ... “那就是……的原因”,why引导表语从句,且在从句中充当状语。that在此为指示代词,指代前面提到的事情。
归纳拓展
表示“原因”的其他相关表达:
That is the reason why ... 那就是……的原因
That/It is because ... 那是因为……
The reason (why ...) is that ... (……的)原因是……
①Mr Li was ill yesterday. That was why he didn't give us lessons.
李老师昨天生病了,所以他没有给我们上课。
②I fell asleep quickly. That was because I was tired.
我累了,那就是我很快就睡着的原因。
③The reason why the injection needs repeating every year is that the virus changes.
每年需要重新注射的原因是这病毒经常变化。
名师点津 That's why ... 后接某事发生的结果,That's because ... 后接某事发生的原因。
(1)单句语法填空
①I got up late this morning; that is ________ I was late for school.
②We were so late, that is ________ the traffic was heavy.
答案:①why ②because
(2)单句表达
我总是努力克服困难,那就是我总是在别人失败的事情上成功的原因。
I always try to overcome difficulties; __________________ I have always succeeded where others have failed.
答案:that is why
6
memorable adj. 难忘的,值得纪念的(教材P11)
归纳拓展
①A film will be made in memory of those brave firefighters.
为了纪念那些勇敢的消防战士,一部电影即将开拍。
②Whatever your age or interests, Buxton has something to see or do to make your visit truly memorable.
无论你的年龄或兴趣是什么,巴克斯顿都有可以看或做的事情,使你的参观真正难忘。
③In the part of prizeawarding,every volunteer was issued with a Certificate of Excellent Volunteer and memorial postcards.
在颁奖环节中,每个志愿者都获得了“优秀志愿者证书”和纪念明信片。
(1)单句语法填空
①People have to ________ (memory) about 600 characters before they can do even basic reading and writing.
②I still remember the hardworking ________ (memory) time in high school.
答案:①memorize ②memorable
(2)单句表达
①端午节是为了纪念屈原,中国古代的一位诗人。
The Dragon Boat Festival is ________________ Qu Yuan, a poet in ancient China.
②这幅油画将成为对一位杰出女性的永久纪念。
The painting will be ______________________ to a remarkable woman.
答案:①in memory of ②a lasting memorial
7
get across 被传达,被理解,把……讲清楚(教材P12)
归纳拓展
情景助记
①Each play has a theme or central idea which the playwright hopes to get across through dialogue and action.
每出戏都有一个主题或者中心思想,剧作家希望通过对话或者动作来传达这个主题或者中心思想。
②If you want to get around London fast, the underground is your best bet.
如果你想在伦敦快速出行,最好是乘地铁。
③Instead of getting down to a new task as I had expected, he examined the previous work again.
他没有按照我所期待的那样开始新的任务,而是又检查了先前的工作。
④I tried to call you but I couldn't get through.
我给你打电话了,可是怎么也打不通。
(1)用适当的介词或者副词填空
①They managed to get ________ from the coast undetected.
②I felt victorious that I got ________ the rest of class without crying, but at my next free period I had to face him.
③She found it difficult to get ________ with her, possibly because of the difference in their ages.
答案:①away ②through ③along
(2)单句表达
他不太善于清楚地向他人表达自己的思想。
He's not very good at ____________________________ to others.
答案:getting his ideas across
8
The more we like the brand ambassador, the more we will be attracted to buy the product.(教材P12)
我们越喜欢品牌大使,我们就越会被吸引去购买产品。
剖析
“the+比较级 ...,the+比较级 ...”是一个固定句型,意为“越……,就越……”。
归纳拓展
(1)“the+比较级 ...,the+比较级 ...”的第一句相当于一个条件句,常用一般现在时表示将来,第二句相当于主句。
(2)该句型中,当形容词的比较级修饰名词时,需要将被修饰的名词一起提到句首。
(3)该句型可使用省略结构。
①The harder you work, the quicker you will learn.
你越努力,学得越快。
②The more you practise, the better you can speak English.
你练习越多,你的英语就能讲得越好。
③The more you practise, the more knowledge you will get.
你实践得越多,你得到的知识就越多。
(1)单句语法填空
①________ sooner, the better.
②The more time you spend on a subject, the ________ (great) progress you will make.
答案:①The ②greater
(2)单句表达
你越小心,你犯错就会越少。
The more careful you are, __________________ you will make.
答案:the fewer mistakes
9
absorb vt. 理解,掌握;吸收;吸引全部注意力(教材P12)
归纳拓展
情景助记
①A studentcentered class can absorb the attention of trainees.
以学生为中心的课堂可以吸引受训者的注意力。
②The surrounding small towns have been absorbed into the city.
四周的小城镇已并入这座城市。
③She seemed totally absorbed in her book.
她好像完全被这本书迷住了。
名师点津 be absorbed in (doing) sth结构在句中作状语、定语时,常用其过去分词形式absorbed in ...。类似用法的还有:
①be lost in ... 陷入……;专心致志于……
②be caught/trapped in ... 被困在……
③be buried in ... 埋头于……
④be devoted to ... 致力于……;专心于……
⑤be occupied in ... 忙于……
⑥be involved in ... 专注于……
(1)写出下列句中absorb的含义
①This work had absorbed him for several years, and finally he won a good reputation for his work. ________
②Plants absorb carbon dioxide from the air and moisture from the soil. ________
答案:①吸引全部注意力 ②吸收
(2)单句表达
①一本好书能彻底地吸引我们的注意力,以至于我们暂时忘掉周围的一切。
A good book could ________________________ so completely that for the time being we forget our surroundings.
②这种乳霜皮肤易吸收。
The cream is easily ______________ the skin.
答案:①absorb our attention ②absorbed into
10
We absorb these marketing messages without thinking about them too much, yet they will probably have an effect on us the next time we go shopping.(教材P12)
我们没有多加考虑就记住了这些促销信息,而它们有可能会在我们下次购物时对我们产生影响。
剖析
the next time 引导时间状语从句,表示“下次……”。
归纳拓展
名词词组作连词用,引导时间状语从句的还有:
(1)由time构成的名词词组:each time, the first/last time, next time, any time等。
(2)the+瞬间名词:the minute, the instant, the second, the moment等。
(3)the+时间名词:the day/week/year, the spring/summer/autumn/winter等。
①Do look me up the next time you're in London.
你下次到伦敦,一定要来看我。
②You are welcome to come back any time you want to.
你什么时候想回来,我们都欢迎。
③The moment/minute/instant/second Lang Ping stepped into the stadium, nobody could stay seated.
郎平一踏进体育场,所有人都站了起来。
④The day I left here, they all came to see me off.
我离开这里的那一天,他们都来给我送行。
名师点津 在“This/It is/was the first time+that从句”中,从句要用完成时(现在完成时/过去完成时)。
(1)单句语法填空
①________ moment he finished his work, the bell rang.
②It is the first time that she ________ (play) a part in a film.
答案:①The ②has played
(2)单句表达
我上次看到他时,他还相当健康。
He was quite well ________________________.
答案:the last time I saw him
11
discount n. 折扣 vt. 打折出售(教材P12)
归纳
拓展
情景
助记
①Now we have a special offer for 10 days, during which you can enjoy a half price discount and a free delivery.
现在我们有10天的特别优惠,在这期间您可以享受半价折扣和免费送货。
②Energy drinks give you less energy if you buy them at a discount.
你打折买来的能量饮料,为你提供的能量会变少。
③The news reports were being discounted as propaganda.
人们认为这些新闻报道不过是为了宣传,不可全信。
(1)单句语法填空
①Her sincere explanation was discounted ________ a lie.
②They are often available ________ a discount.
答案:①as ②at
(2)单句表达
诚实永远是受欢迎的。
Honesty will never be ______________.
答案:at a discount
12
tailor vt. 专门制作,定做 n. 裁缝(教材P12)
归纳
拓展
情景
助记
①Mr Smith asked the tailor to make some new clothes to his own measure.
史密斯先生让裁缝按他自己的尺寸做了几件新衣服。
②Her new colleagues have reviewed her resume and helped her tailor it for health care jobs.
她的新同事们看了她的简历,帮助她改动使之更适合健康护理工作。
③You'll get in more questions, the discussion will be tailored to what you need most help on.
你会得到更多的问题,讨论将针对你最需要帮助的方面。
(1)单句语法填空
①Arrangements can be tailored ________ (meet) individual requirements.
②He came in, dressed in a beautifully ________ (tailor) suit.
答案:①to meet ②tailored
(2)单句表达
制订特殊课程,以满足特定群体的需要。
Special programmes of study __________________________ the needs of specific groups.
答案:are tailored to (meet)
13
brighten up (使) 增添乐趣;(使)更艳丽(教材P13)
归纳拓展
①They have the ability to brighten up a room with acceptable costs.
他们有能力用可接受的成本使房间明亮起来。
②Upon arriving at the classroom,the author was cheered up by a warm welcome.
一到教室,作者就因受到热烈欢迎而精神振奋。
③Bright curtains can light up a dull room.
色彩鲜艳的窗帘可以让单调的房间变得亮丽起来。
(1)用up的相关短语填空
①However, what my children want to do after school is ____________ a screen—any screen—and stare at it for hours.
②Peter will ____________ his post as the head of the travel agency at the end of next month.
③On a regular day, students at the school sometimes ____________ to him to say they're not feeling well or other times to tell him about something that happened at break.
答案:①pick up ②take up ③come up
(2)单句表达
一封私人来信往往就能使人一天心情愉快。
A personal letter will usually ________________________________.
答案:brighten up a person's day
14
amuse vt. (提供)消遣;逗笑(教材P13)
归纳拓展
①It amused him to think that they were probably talking about him at that very moment.
想到就在这会儿他们正在谈论他,他不禁笑了起来。
②Dan was both surprised and amused at the news.
这消息既使丹感到惊奇又使他感到好笑。
③You come over as a capable and amusing companion.
你让人觉得是一个能干而有趣的同伴。
④Museums must compete for people's spare time and money with other amusements.
博物馆必须与其他娱乐活动争夺人们的业余时间和金钱。
名师点津 表示“使欢乐,使娱乐”的词还有:entertain, excite, delight, fascinate, please等。
(1)单句语法填空
①He had a terrific sense of humor and what he said could be very ________ (amuse).
②Sara was not ________ (amuse) by Franklin's interesting story.
③We were amused ________ (learn) that he had made a foolish mistake.
答案:①amusing ②amused ③to learn
(2)单句表达
公园给人们提供了一个地方来自娱自乐。
Parks provide people with a place to ______________________.
答案:amuse themselves
Ⅰ.根据语境及汉语提示和首字母提示完成句子
1.The book referred to by the ________ (心理学) expert teaches you how to find what is causing the stress in your life.
答案:psychology
2.5G is an exciting mobile technology, which will give a massive ________ (增长) to smart cities.
答案:boost
3.While digital technology represents a ________ (途径) for bridging geographic distance, highly skilled workers are increasingly crowding into cities.
答案:channel
4.The number of deaths from heart disease will be reduced greatly if people are ________ (说服) to eat more fruit and vegetables.
答案:persuaded
5.Traffic reaches its ________ (顶峰) between 69 in the morning.
答案:peak
6.Two lawyers have donated $50,000 to s________ our school's campaign “Help the Needy”, which was started by our former headmaster three years ago.
答案:sponsor
7.The boy was so clever that he could a________ all the knowledge his teacher taught him.
答案:absorb
8.—What difference will it make if we shall go to the concert on Tuesday or Saturday?
—They offer a d________ on weekdays.
答案:discount
9.He was bored at home, so he began to a________ himself by playing computer games.
答案:amuse
10.The new couple spent some money for the p________ of the furniture necessary for their new house.
答案:purchase
Ⅱ.单句语法填空
1.A good ________ (advertise) often uses words to which people attach positive meanings.
答案:advertisement
2.It is said that this boy, who had a great gift for languages and ________ (persuade), is the father of the Manchu people.
答案:persuasion
3.The English speech contest is one of my ________ (memory) experiences.
答案:memorable
4.Lucy has a great sense of humor and always keeps her colleagues ________ (amuse) with her stories.
答案:amused
5.Our government has taken measures to get ________ the simple fact that drugs are dangerous.
答案:across
6.________ (absorb) in her imagination, she failed to take notice of what the teacher said in class.
答案:Absorbed
7.As far as I am concerned, education is about learning and the more you learn, ________ more equipped for life you are.
答案:the
8.They were selling everything ________ a discount.
答案:at
9.Fresh flowers will brighten ________ any room in the house.
答案:up
10.The attacker struck as she was walking near a ________ (house) estate at Monacurra.
答案:housing
Ⅲ.单句表达
1.社会在改变,社会中的人也在改变。(so+助动词+主语)
Society has changed, and ________________________ in it.
答案:so have the people
2.我感冒了,那就是我不想吃饭的原因。(that is why ...)
I've got a cold; __________________________________________________.
答案:that is why I wouldn't like to have a meal
3.你选择的余地越大,你的决定就会越好。(the more ..., the more ...)
The more choices you have, ________________________________________.
答案:the better your decisions will be
4.许多运动员参加奥运会为的就是能为祖国赢得荣誉。(so that)
Many athletes take part in the Olympic Games ______________________________________.
答案:so that they can win glory for their homeland
5.下次他再来到那个城市,他将决定在那里安家。
______________________________________, he will decide to settle there.
答案:The next time he comes to the city again
课后课时作业
Ⅰ 阅读
Lord Robert Winston was sitting on a train, when he found himself becoming steadily angry. Winston is normally a fairly amiable man. What was driving him slowly insane was the particular behavior of another passenger. Ignoring the child with her, the woman had picked up her phone and begun what would become a very loud conversation filled with boring facts.
Winston did try to ignore it, but there is something fundamentally unignorable about a loud, onesided conversation. It was then that Lord Winston made a mistake. He began to tweet about the woman. He took photos of her and sent them out to his more than 40,000 followers.
When the train had finally arrived at its destination, Winston quickly ran off. He had had enough of what he described as her “rudeness”. But the woman faced an unusual surprise. The press had picked up on Winston's tweets. They were waiting for her on the platform.When they excitedly showed her Winston's messages, the woman's face fell. She also suddenly found herself using just one word to describe Winston's actions: “rude”.
We find ourselves living at a time of incredible rudeness. Social media has taught the world that it needs to have an opinion, on everything, at all times. Reality television has taught us to celebrate meanness, so long as that meanness is delivered as “honesty”. So what can we do about the rising tide of rudeness?
Winston shone a spotlight on that woman's behaviors, but he did not confront it, and he did not stop it. Instead, that spotlight was shone weakly from afar, shaming her by taking an almost rudimentary (原始的) form of revenge. Often, the trick to handling rudeness is far more elegant, and can be done with the gentle delivery of a sentence as simple as “just stop”.
When we see it happen in a store, we must step up and say, “Just stop.” If it happens to a colleague, we must point out. Because once a rude person has had the looking glass held up to them and can see their actions through the eyes of others, they are far more likely to end that behavior themselves.
篇章导读:本文是一篇夹叙夹议文。文章讲述Winston(温斯顿)先生采取拍照上传网络的方式对一位妇女无礼粗鲁的行为进行报复与回击,但也使这位妇女受到了许多伤害的故事。文章通过此事论述了当下人们越来越多的无礼、粗鲁行为,并用粗鲁回击粗鲁的现象。
1.What does the underlined word “amiable” most probably mean?
A.Selfless. B.Cooperative.
C.Mildmannered. D.Openminded.
答案:C 词义猜测题。根据第一段第一句“Lord Robert Winston was sitting on a train, when he found himself becoming steadily angry.”可知,现在的Winston先生处于“持续生气”的状态中,说明其平日里是行为十分温和的人。amiable “温和的”。故选C。
2.Which of the following does the author agree with?
A.The woman shouldn't have ignored Winston's anger over her behavior.
B.Winston is actually as rude as the woman with his behavior.
C.Being rude is widely accepted as being honest in the society.
D.Winston should have pointed out the woman's rudeness to her face.
答案:D 推理判断题。根据倒数第二段第二句和第三句的内容可知,Winston把那位妇女的行为暴露在聚光灯之下,这是一种最原始的报复方式,对付粗鲁有更优雅的技巧,只需轻轻地说出一句简单的话“不要这样做”。由此可推知,作者认为Winston应当面指出那个妇女的错误,故选D。
3.What is the purpose of this text?
A.To argue against a point of view.
B.To introduce a social phenomenon.
C.To offer solutions to a social problem.
D.To express concerns over a social problem.
答案:C 推理判断题。根据最后一段第二句的内容可知,作者认为不要用无礼回击无礼,而应该先及时制止。由此可推知,文章的目的是为社会问题提供解决方案。故选C。
4.What's the best title of this article?
A.Before You Are Rude B.When Someone Is Rude
C.If They Can End It D.Unless You Can Stop Rudeness
答案:B 标题判断题。通读全文可知,作者讲述了人们在面对别人做出无礼行为时应该做出的反应与态度。B项(当有人粗鲁的时候)最适合作为文章标题。故选B。
1.fundamentally adv. 从根本上说,基本上
2.tweet v. 在推特网上发微博、信息等
3.incredible adj. 难以置信的
point out 指出;指明
Ⅱ 七选五
3 Things That Can Happen When
You Quit Social Media
Social media brings you much fun. But if you're spending too much time on social media, it can be hard to imagine life without it. 1 Here are some things to expect when you do that.
You'll get more work done, and you'll do it faster. 2 When you click back and forth between Facebook and an important project, your work time may be lengthened by as much as 40 percent. That's a high price to pay for a few likes and comments.
3 As social media has become easy to access, we often feel forced to pay attention to what is happening on our news feeds anywhere and at any time. The desire to be constantly aware of what's going on online leads to an increase in cortisol, the stress hormone (压力荷尔蒙). 4 Staying away from social media makes you less affected by cortisol, leaving you calmer and more focused.
You'll sit less. Sitting all day can be as dangerous for your health as smoking. And after a long day at work, we are increasingly using our free time to check social media—from a seated position. People will say, “Wow, I didn't realize I was sitting an extra 90 minutes each day because of Facebook.” 5
A.You'll get more sleep.
B.You'll feel less stressed.
C.Without social media, you'll have more creative ideas.
D.This can bring unfavorable effects on the brain like reduced memory.
E.Staying away from social media frees up your time for healthier activities.
F.However, there are many reasons to consider taking a break from social media.
G.Putting aside social media, you'll find your productivity levels increase a lot.
篇章导读:本文是一篇说明文。文章主要介绍了离开社交媒体的一些好处。
1.F 根据上文“Social media brings you much fun. But if you're spending too much time on social media, it can be hard to imagine life without it.(社交媒体给你带来了很多乐趣。但如果你花太多时间在社交媒体上,很难想象没有它的生活。)”可知,设空处应表示没有社交媒体是怎么样的。F项(然而,有很多理由让我们考虑暂时离开社交媒体。)符合语境。故选F。
2.G 根据下文“When you click back and forth ... as 40 percent.(当你在Facebook和重要项目之间来回切换时,你的工作时间可能会延长40%之多。)”可知,设空处是和工作效率相关的。G项(抛开社交媒体,你会发现自己的工作效率大大提高。)符合语境。故选G。
3.B 根据下文“Staying away from social media makes you less affected by cortisol, leaving you calmer and more focused.(远离社交媒体会让你少受皮质醇的影响,让你更平静,更专注。)”可知,设空处应表示远离社交媒体会让你的压力更小。B项(你会觉得压力更小。)符合语境。故选B。
4.D 根据上文“The desire to be constantly aware of what's going on online leads to an increase in cortisol, the stress hormone (压力荷尔蒙).(想要随时了解网上发生的事情的欲望会导致皮质醇(一种压力荷尔蒙)的增加。)”可知,设空处应该是压力增加造成的后果。D项(这会给大脑带来不利影响,比如记忆力下降。)符合语境。故选D。
5.E 根据上文“Sitting all day can be as dangerous for your health ... 90 minutes each day because of Facebook. (整天坐着对你的健康的危害程度和吸烟一样。在漫长的一天工作之后,我们越来越多地利用空闲时间来查看社交媒体——以坐着的姿势。人们会说:‘哇,我没有意识到我每天因为Facebook多坐了90分钟。’)”可知,设空处应说明远离社交媒体可以更健康。E项(远离社交媒体可以让你腾出时间做更健康的活动。)符合语境。故选E。
Ⅲ 读后续写
阅读下面材料,根据其内容和所给段落开头语续写两段,使之构成一篇完整的短文。
After spending far too much time on apps and social media over the last few years, I decided it was time for a change. I'd started to get really frustrated with how I was spending my spare time. One day, when I realized I'd checked my phone over 100 times, I knew something had to give.
So, I deleted my social media apps from my phone and made a promise to myself to do something more positive with my time.
I'm embarrassed to admit that I'd stopped reading as much over the last couple of years. At first, it wasn't easy for me to find things to do. But then a friend sent a magazine Readly to me. I'd always loved reading magazines and thought it was time to give them a go again.
The selection of Readly is amazing: food, fitness, lifestyle, sports, culture and hobbies are all covered. I've been reading it in the evenings to relax instead of watching TV. I've also found it great for inspiration and ideas for new recipes (食谱) in the food section. I have been on a diet to lose some weight, so the fitness section has been really helpful, too. Having so many meaningful things to read is just fantastic. I can't think how much I would have had to spend to get all that content.
注意:
1.续写词数应为150左右;
2.请按如下格式在相应位置作答。
I've also shared Readly with my husband who loves sports section.
My daughter has many hobbies and she is very interested in reading Readly too.
写前导读:本文是一篇记叙文。文章讲述作者感觉到自己在应用软件上花费了太多的时间之后,决定要删除应用软件。删除之后,作者的朋友寄了本杂志给她,她看了后很喜欢,并从这本杂志上学到了很多东西。作者分享了这本杂志给了她丈夫,他是怎么认为这本杂志的呢?作者的女儿也非常喜欢读这本杂志,作者的女儿又从这本杂志中学到了什么呢?
[精彩范文]
I've also shared Readly with my husband who loves sports section. The moment he began to read it, he fell in love with it. Every evening, no matter how busy he is, he would spare some time to read his favorite section and even exercises according to what he has read, like playing basketball and doing gymnastics. He says that with the help of this magazine, he not only knows more about sports but also does better in several activities, which are really attractive and wonderful to him. So he suggests that I should introduce it to my daughter who will surely be fond of the hobbies section.
My daughter has many hobbies and she is very interested in reading Readly too. After finishing her homework every day, the first thing she desires to do is to read the hobbies section of Readly. Sometimes, she reads it quietly and takes notes when necessary. Sometimes, she reads it in a loud voice and even laughs happily. In her opinion, Readly is indeed beneficial to her because it shows her many hobbies that she has never thought of before, which really broadens her horizons.
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