2025届高三英语一轮复习培优外刊阅读导学案：英国国民护肤品牌

高三英语培优外刊阅读 班级：____________学号：____________姓名：____________ 外刊精选｜又一滴“时代的眼泪”：英国国民护肤品牌陷入破产危机 本月中旬，英国著名护肤品牌“美体小铺”（The Body Shop）对本土业务申请破产管理，其位于英国的200家门店及2000多名员工陷入危机。自1976年创立以来，“美体小铺”一直坚持100%纯素配方，强调天然成分，是美妆个护行业独树一帜的存在，拥有庞大的用户群体。在巅峰时期，“美体小铺”不仅是英国家喻户晓的品牌，其业务还覆盖约70多个国家和地区，门店多达3000多家。是什么原因导致其陷入破产危机？部分业务的破产是否意味着这个品牌的消亡？ The Body Shop: What went wrong for the trailblazing chain? Once upon a time, there was a magical emporium called The Body Shop. Inside you would find piles of colourful soaps, jars of shimmering bath pearls, rows upon rows of intriguing lotions and, if it was a Saturday, gaggles of teenagers spraying themselves silly with White Musk eau de toilette testers. "When we were young, The Body Shop was the brand," remembered Diane Wehrle, retail expert. "But for younger people, it is now the brand of their mum." The Body Shop of today is facing a crisis. Its new owner - the third in seven years - has taken the drastic decision to place the UK side of the business into administration. So what has gone wrong? It got bought out by L'Oreal. More than 10 years later, L'Oreal decided to sell The Body Shop to Natura of Brazil. Fast-forward to November 2023, and Natura offloaded it to Aurelia for a fraction of what it paid for it. As The Body Shop was being shunted between different owners, rivals with their own natural brands were emerging. Over the past 20 years a huge number of entrants have come into that sustainability, natural space that The Body Shop once solely occupied. It is highly unlikely that The Body Shop will completely disappear. It may keep trading from some shops in the UK and use this opportunity to invest in the online side of the business. 【词汇过关】 请写出下面文单词在文章中的中文意思。 1.trailblazing (adj.) ________________________________________ 2.emporium (n.)________________________________________ 3.shimmering (adj.) ________________________________________ 4.space (n.)________________________________________ 【词块学习】 请从文章中找到下面中文相对应的文词块。 1.________________________________________一群群的（某物） 2.________________________________________ 做...很傻 3.________________________________________ 面临危机 4.________________________________________ 激进的决定 5.________________________________________转移某物 6.________________________________________ 极不可能的 拓展练习阅读理解 Generation Z (or Gen Z: Americans born during the late 1990s and early 2000s) are making a significant impact on the world. 62% of them say they want to start their own business or that they already have. We shouldn’t be surprised by the start-up desires of the generation that have grown up digitally connected to the wider world. They have an audience literally at their fingertips if they can come up with a persuasive content and product ecosystem that people want to buy into. Destiny Snow is one such teen. Snow and her sister grew up watching their mother own and operate her income tax and accounting business, in addition to her real estate company. “It’s much easier to believe that something can be done after seeing it done,” says Snow. “Seeing my mother overcome her difficulties and achieve her goals encouraged me to go into business for myself as well.” When Snow first launched her online store, she was surprised that her business was quite sluggish. “I anticipated many customers, especially my friends and family rushing to buy what I was selling, but that wasn’t the case. Lack of their support discouraged me at the time,” she admits. Instead of giving up, she took a break to analyze her approach. “I knew I had the ability to run a successful business; I just needed to figure out what I was doing wrong. I watched countless marketing videos, reviewed success stories, read business articles and ordered piles of business books,” she says. “Soon I realized I needed to identify my target audience and make use of social media marketing. To succeed in running a company, I have to win the hearts and minds of total strangers,” says Snow. Her realization as well as quick and proper adjustment eventually made her a successful teen entrepreneur (创业者). As more and more entrepreneurs enter the marketplace to deliver their unique products and services to the world, the opportunities to succeed will still be out there, although they’ll be harder to seize. 29．What can we learn about Generation Z from Paragraph 1? A．They are open to different views. B．They are practical and financially aware. C．They are mindful of environmental issues. D．They are easily accessible to the outside world. 30．What is the second paragraph mainly about? A．The educational background of Snow and her sister. B．The inspiration for Snow’s becoming an entrepreneur. C．The secret to Snow’s mother’s success in her business. D．The harmonious relationship between Snow’s family members. 31．What does the underlined word “sluggish” in Paragraph 3 mean? A．Reliable. B．Slow-moving. C．Changeable. D．Long-lasting. 32．Which of the following words can best describe Snow? A．Careful and patient. B．Decisive and flexible. C．Generous and honest. D．Adventurous and innovative. 外刊精选答案 【词汇过关】 请写出下面文单词在文章中的中文意思。 1.trailblazing (adj.) 开创性的，先驱的 2.emporium (n.) 大商场，百货商店 3.shimmering (adj.) 微光闪烁的，微微发光的 4.space (n.) 空间，间隔 【词块学习】 请从文章中找到下面中文相对应的文词块。 1.gaggles of (something) 一群群的（某物） 2.verb ... silly 做...很傻 3.facing a crisis 面临危机 4.a drastic decision 激进的决定 5.to shunt something 转移某物 6.highly unlikely 极不可能的 【全文翻译】 美体小铺（The Body Shop）：这家开创性的连锁品牌出了什么问题？ 很久以前，有一家神奇的专卖店，叫“美体小铺”。 走进美体小铺，你会看到一堆堆五颜六色的香皂、一罐罐闪闪发光的沐浴露和一排排令人着迷的身体乳。如果是在星期六，你还会看到一群群青少年拿着白麝香淡香水的试用装，往身上猛喷。 “我们年轻时，美体小铺是一个非常受欢迎的品牌。” 销售专家戴安·维勒（Diane Wehrle）回忆说：“但是，现在的年轻一代只把它看成是属于妈妈辈的牌子了。” 如今，美体小铺正面临危机。现在的新东家，也是七年来的第三任东家，做出了一个重大决定，使其在英国的业务进入破产管理程序。 所以，美体小铺到底出了什么问题？之前，它曾被欧莱雅（L'Oreal）收购。十几年后，欧莱雅把美体小铺出售给巴西美妆集团Natura。转眼到了2023年11月，Natura又将美体小铺卖给了Aurelia公司，售价相较于当初的收购价大幅缩水。随着美体小铺在不同所有者之间转来卖去，其他拥有纯素美妆产品的竞争对手也不断涌现。 在过去20年里，大量的竞争者进入了美体小铺曾经独占的天然可持续领域。 美体小铺不太可能完全消失，未来可能与英国一些商店合作经营，并利用这个机会投资线上业务。 拓展练习阅读理解 29．D 30．B 31．B 32．B 【导语】这是一篇记叙文。主要介绍Z代人的特点及Snow的创业经历，展示年轻一代的创业精神。 29．细节理解题。根据第一段中的“We shouldn’t be surprised by the start-up desires of the generation that have grown up digitally connected to the wider world.（我们不应该对这一代人的创业愿望感到惊讶，因为他们是在和更广阔的世界相连的数字世界中成长起来的。）”可知，Z代人既然是和数字世界一起成长起来，那么他们是很容易接触到外面的世界。故选D项。 30．主旨大意题。根据第二段中的“Snow and her sister grew up watching their mother own and operate her income tax and accounting business, in addition to her real estate company. “It’s much easier to believe that something can be done after seeing it done,” says Snow. “Seeing my mother overcome her difficulties and achieve her goals encouraged me to go into business for myself as well.”(Snow 和她的妹妹在看着母亲经营自己的所得税和会计业务以及房地产公司长大。Snow 说：‘看到事情完成后，相信某事可以完成要容易得多。看到母亲克服困难并实现目标鼓励我也自己做生意。’)”可知，这一段主要讲述了Snow成为企业家的灵感来源。故选B项。 31．词句猜测题。根据第三段中的“When Snow first launched her online store, she was surprised that her business was quite sluggish.（当Snow首次推出她的网店时，她惊讶地发现她的生意相当____。）”以及划线词后面的“I anticipated many customers, especially my friends and family rushing to buy what I was selling, but that wasn’t the case.(我预计会有很多顾客，尤其是我的朋友和家人，争相购买我卖的东西，但事实并非如此。)”可知，预计会有很多顾客，但事实并非如此，说明最开始生意惨淡，进展缓慢，选项B的含义为“迟缓的，缓慢的”，符合语境。故选B项。 32．推理判断题。根据第三段中的“Instead of giving up, she took a break to analyze her approach.（她没有放弃，而是休息了一下来分析自己的方法。）”以及第四段中““I knew I had the ability to run a successful business; I just needed to figure out what I was doing wrong. I watched countless marketing videos, reviewed success stories, read business articles and ordered piles of business books,” she says. “Soon I realized I needed to identify my target audience and make use of social media marketing. To succeed in running a company, I have to win the hearts and minds of total strangers,” says Snow. Her realization as well as quick and proper adjustment eventually made her a successful teen entrepreneur (创业者).(‘我知道我有能力经营一家成功的企业；我只是想知道我做错了什么。我看了无数营销视频，回顾了成功案例，阅读了商业文章，还订购了成堆的商业书籍。’她说。‘很快我意识到我需要确定我的目标受众，并利用社交媒体营销。为了成功经营一家公司，我必须赢得陌生人的心。”斯诺说。她的意识和迅速而适当的调整最终使她成为成功的青少年创业者。)”对她如何调整策略的描述，可以看出Snow是一个果断且灵活的人。故选B项。 学科网（北京）股份有限公司 $$