2025届高三英语一轮复习培优外刊阅读导学案：星巴克市场萎缩

高三英语培优外刊阅读 班级：____________学号：____________姓名：____________ 外刊精选｜星巴克的“至暗时刻”：本土市场萎缩，只能大举押注中国？ 近日，“9块9的风终于还是卷到了星巴克”登上热搜，人们发现在星巴克APP、小程序里，16点后可用的“39.9两杯”等优惠券在大规模发放。实际上，根据星巴克日前披露的2024财年第二季度财务报告，曾经的高端咖啡“一哥”不仅在中国市场面临巨大的竞争压力，在美国本土也业绩不佳。星巴克真的卖不动了吗？为何说它如今处于一个拧巴的状态？ Starbucks Is Running Out of Americans to Drink Its Expensive Coffee By Spencer Jakab Pork latte, anyone? To Americans, who still get excited for pumpkin spice season, the beverage tested in China recently sounds over the top. But desperate times call for desperate measures, and the company needs any edge it can get. The reason: Its core customers in America can no longer be counted on to keep buying so it has to dominate China. Unfortunately, that looks like a tall order. For the first time since Covid kept people away from its stores, the number of transactions in its North American cafes fell—and sharply. Chinese same-store sales fell a lot more. Just last year the number of branded coffee shops in China grew by 58% to almost 50,000 outlets, according to World Coffee Portal. That works out to between two and three every hour. And then there is tea, a competing product with historic roots in China also expanding at breakneck speed. If this were any other business then Starbucks would cut prices. Executives insist they won’t. "We're choosing not to participate in that," said Narasimhan this week. "We are a premium brand. We built a business over 25 years with a great deal of competitive advantages." 【词汇过关】 请写出下面文单词在文章中的中文意思。 1.beverage英 [ˈbevərɪdʒ] 美 [ˈbevərɪdʒ]n. ________________________________________ 2.edge英 [edʒ] 美 [edʒ]n. ________________________________________ 3.dominate英 [ˈdɒmɪneɪt] 美 [ˈdɑːməneɪt]v.________________________________________ 4.sharply英 [ˈʃɑːpli] 美 [ˈʃɑːrpli]adv.________________________________________ 5.outlet英 [ˈaʊtlet] 美 [ˈaʊtlet]n. ________________________________________ 6.breakneck英 [ˈbreɪknek] 美 [ˈbreɪknek]adj. ________________________________________ 【词块学习】 请从文章中找到下面中文相对应的文词块。 1.__________________________________ 用完，耗尽 2.__________________________________ 夸张的，过分的 3.__________________________________ 非常时期必须采取非常措施 4.________________________绝望的，极度危险的，不顾一切的 5._______________________________ 不能再指望…… 6._______________________________ 不能再...... 7._______________________________ 依靠，指望 8._______________________________ 被依靠，被指望 9._______________________________ 很难办到的事 10._______________________________ 销售额 11.that _______________________________ 相当于，做到了…… 12._______________________________ 降价 13._______________________________ 品牌高品质、高价值的品牌 14._______________________________ 业务，打造生意 拓展练习阅读理解 The world’s first jet- suit (喷气服) race, organized by Gravity Industries, a UK-based tech company that specializes in high-powered jet-suits, took place around the Dubai Marina this week with racers wearing Iron Man-esque technology rushing around, hoping to first cross the finishing line. All went smoothly, aside from a minor mess- up by Emirati pilot Ahmed al-Shehhi, who reportedly crashed into the water during his heat. Fortunately, he quickly rose to the water surface and gave a thumbs-up before being picked up by a rescue crew. Inspired by F1 technology, the suits feature five gas turbines (涡轮机) fitted on the arms and back, capable of generating over 1, 000 horsepower. This allows the racer to pick up speeds of up to128 kilometers per hour. The suits can typically stay in air for just 3 minutes, although it’s possible to fly for over 7 minutes if conditions are ideal. If the suits remind you of a certain billionaire superhero, you’re not alone. It seems that the founder of Gravity Industries also drew some inspiration from the Marvel Universe. “The closest comparison would be that dream of flying. . . and then go wherever your mind is taking you,” Richard Browning, the founder and chief test pilot, said after the race. “And yes, the world of Marvel superheroes and DC Comics, they have created that dream book, and we are the people who are the closest to realizing that for real,” Browning added. Understandably, the technology doesn’t come cheap. If you fancy getting your hands on a custom- made jet-suit from Gravity Industries, expect a price tag of at least £380, 000. It isn’t all fun and games, though. Gravity Industries has previously demonstrated that their jetpacks could be used by rescue teams to reach dangerous mountain areas. They’ve also suggested it could be used by police forces to hunt down criminals on the run. 1．What is mainly talked about in paragraph 3? A．The definition of horsepower. B．The features of F1 technology. C．The conditions of using jet- suits. D．The introduction of the jet- suits. 2．How did Richard Browning feel after the race? A．Confident. B．Disappointed. C．Grateful. D．Concerned. 3．What can we know about the new technology of Gravity Industries? A．It has its medical value. B．It is affordable for everyone. C．It can be used in rescue work. D．It has been adopted by the police. 4．What is the aim of this passage? A．To compare. B．To entertain. C．To inform. D．To persuade. 外刊精选答案 【词汇过关】 请写出下面文单词在文章中的中文意思。 1.beverage英 [ˈbevərɪdʒ] 美 [ˈbevərɪdʒ]n. 饮料 2.edge英 [edʒ] 美 [edʒ]n. （微弱的）优势 3.dominate英 [ˈdɒmɪneɪt] 美 [ˈdɑːməneɪt]v. 统治；俯视；在……中占首要地位 4.sharply英 [ˈʃɑːpli] 美 [ˈʃɑːrpli]adv. 急剧地 5.outlet英 [ˈaʊtlet] 美 [ˈaʊtlet]n. 门店 6.breakneck英 [ˈbreɪknek] 美 [ˈbreɪknek]adj. 飞速的，惊险的 【词块学习】 请从文章中找到下面中文相对应的文词块。 1.run out of something用完，耗尽 2.(be) over the top夸张的，过分的 3.desperate times call for desperate measures非常时期必须采取非常措施 4.desperate adj. 绝望的，极度危险的，不顾一切的 5.can no longer be counted on不能再指望…… 6.can no longer be/do 不能再...... 7.count on 依靠，指望 8.be counted on 被依靠，被指望 9.(be) a tall order很难办到的事 10.same-store sales同店销售额 11.that works out to相当于，做到了…… 12.cut prices降价 13.a premium brand高品质、高价值的品牌 14.build a business打造业务，打造生意 【全文翻译】 越来越多的美国人喝不起昂贵的星巴克了 红烧肉拿铁，有人要尝一尝吗？ 星巴克最近在中国测试了这款饮料，对于还在为南瓜拿铁兴奋不已的美国人来说，这听起来太离谱了。不过，绝境之中需要绝招，星巴克现在要抓住任何一点点微弱的优势。原因在于，它已经没法再指望美国的核心用户继续掏钱购买了，所以它必须要在中国市场上占据主导地位。不幸的是，看起来很难做到啊。 新冠疫情曾让人们远离星巴克门店，如今是自那段时期以来，星巴克在北美咖啡门店的交易量首次出现下降——而且是大幅下降。中国市场的同店销售额降幅则更大。 世界咖啡门户网站（World Coffee Portal）的数据显示，就在去年，中国境内品牌咖啡店的数量增长了58%，达到近50000家。这相当于每小时就有两到三家咖啡店开张。此外，茶饮这种在中国拥有悠久历史的竞争产品也在以惊人的速度扩张。 如果是其他业务，星巴克可能会降价销售。星巴克高管坚称他们不会降价。 “我们选择不参与（价格战），”纳拉辛汉（Narasimhan，译者注：星巴克现任CEO）本周说道，“星巴克是优质品牌，这是我们在中国花了25年打造的咖啡生意，我们在当中拥有很多竞争优势。” 拓展练习阅读理解 1．D 2．A 3．C 4．C 【导语】本文是一篇新闻报道。文章主要介绍了一次喷气服飞行比赛以及喷气飞行服技术的特点和应用领域等。 1．主旨大意题。根据第三段“Inspired by F1 technology, the suits feature five gas turbines (涡轮机) fitted on the arms and back, capable of generating over 1, 000 horsepower. This allows the racer to pick up speeds of up to128 kilometers per hour. The suits can typically stay in air for just 3 minutes, although it's possible to fly for over 7 minutes if conditions are ideal.(受到F1技术的启发，这套喷气服的手臂和背部安装了五个燃气轮机，能够产生超过1000马力的动力。这使得赛车可以达到每小时128公里的速度。这种喷气服通常只能在空中停留3分钟，但如果条件理想，也有可能飞行超过7分钟)”可知，本段作者介绍了喷气服的组件、能够产生的功率以及通常在空中持续飞行的时长，因此判断本段主要是对喷气服的基本信息的介绍。故选D项。 2．推理判断题。根据第五段中““The closest comparison would be that dream of flying. . . and then go wherever your mind is taking you,” Richard Browning, the founder and chief test pilot, said after the race.(“最接近的比喻是飞行的梦想……然后随心所欲，”创始人兼首席试飞员理查德·布朗宁(Richard Browning)在比赛结束后说)”以及第六段““And yes, the world of Marvel superheroes and DC Comics, they have created that dream book, and we are the people who are the closest to realizing that for real,” Browning added.(“是的，漫威超级英雄和DC漫画的世界，他们创造了那本梦想的书，我们是最接近实现这一点的人，”布朗宁补充道)”可推知，Browning 在谈到喷气飞行服的时候非常自信。故选A项。 3．细节理解题。根据最后一段“It isn’t all fun and games, though. Gravity Industries has previously demonstrated that their jetpacks could be used by rescue teams to reach dangerous mountain areas. They’ve also suggested it could be used by police forces to hunt down criminals on the run.(不过，这并不全是娱乐和游戏。重力工业公司此前已经证明，他们的喷气服可以被救援队用来到达危险的山区。他们还建议，警察可以用它来追捕在逃的罪犯)”可知，这种技术可以用于救援工作。故选C项。 4．推理判断题。根据第一段“The world’s first jet- suit (喷气服) race, organized by Gravity Industries, a UK-based tech company that specializes in high-powered jet-suits, took place around the Dubai Marina this week with racers wearing Iron Man-esque technology rushing around, hoping to first cross the finishing line.(世界上第一场喷气服比赛于本周在迪拜码头举行，由总部位于英国的重力工业公司(Gravity Industries)组织，该公司专门从事高性能喷气服的制造。参赛选手们穿着钢铁侠式的科技装备四处奔跑，希望能第一个冲过终点线)”以及通读全文可知，文章主要介绍了一次喷气服飞行比赛和喷气飞行服技术的特点以及应用领域等，由此推断文章的目的是告知这个活动以及这种技术。故选C项。 学科网（北京）股份有限公司 $$