2025届高三英语上学期一轮复习培优外刊阅读学案：“618”电商大战

高三英语培优外刊阅读 班级：____________学号：____________姓名：____________ 外刊精选｜“618”电商大战：套路变少，阿里赢回消费者的心了吗？ 今年的“618”购物季已接近尾声，硝烟四起的电商大战也将落下帷幕。这届“618”被称为“史上最简单的618”，因为各大电商平台都取消了预售、减少了套路，而这其中，阿里巴巴集团旗下的淘宝和天猫是率先取消618预售的。阿里为何会做出这样的战略调整？面对电商领域的激烈竞争，谁能回归消费本质，笑到最后？ Alibaba's New E-Commerce Strategy Faces Tough Competition By Tracy Qu Alibaba's strategic shift to prioritize long-term growth over substantial near-term profits is showing some early success, but analysts say increasing competition could prevent the e-commerce giant from regaining its past market dominance. In May, Alibaba said its e-commerce platform Taobao had undergone "its biggest update" in seven years to enhance customer experience for the 618 shopping day sales campaign. Taobao canceled the presales process, which many consumers said made purchases too complex. They also upgraded the website layout to make it easier for customers to buy and sell products. Some of those growth initiatives appear to be showing early signs of progress. "Basically, we are back in growth. That's a very important message," Toby Xu, Alibaba's chief financial officer, told analysts after the company released earnings in May. The current strategy might have excited many, but analysts caution that competitors like U.S.-listed PDD, TikTok owner ByteDance, and online short-video company Kuaishou Technology are making it challenging for major players such as Alibaba and JD.com to expand their market share. Alibaba's market share has been steadily declining, falling to 39.5% currently from 83% in 2014, according to data provided by market researcher Insider Intelligence. By comparison, PDD has seen its market share increase to 16% from 11% in 2020. "Investors may remain doubtful about its ability to deliver a turnaround of its China e-commerce business after having lost significant market share in the past few years," Nomura analysts said. 【词汇过关】 请写出下面文单词在文章中的中文意思。 1.E-Commerce英 [i:'kɒmɜ:s] 美 [i:'kɒmɜ:s]n. _____________________________ 2.commerce n. _____________________________ 3.e-mail n._____________________________ 4.e-book n. _____________________________ 5.e-bank n. _____________________________ 6.strategy英 [ˈstrætədʒi] 美 [ˈstrætədʒi]n._____________________________ 7.tough英 [tʌf] 美 [tʌf]adj. _____________________________ 8.prioritize v._____________________________ 9.substantial英 [səbˈstænʃl] 美 [səbˈstænʃl]adj._____________________________ 10.giant英 [ˈdʒaɪnt] 美 [ˈdʒaɪnt]n. _____________________________ 11.regain英 [rɪˈɡeɪn] 美 [rɪˈɡeɪn]v. _____________________________ 12.dominance英 [ˈdɒmɪnəns] 美 [ˈdɑːmənəns]n. _____________________________ 13.undergo英 [ˌʌndəˈɡəʊ] 美 [ˌʌndərˈɡoʊ]v. _____________________________ 14.enhance英 [ɪnˈhɑːns] 美 [ɪnˈhæns]v. _____________________________ 15.campaign英 [kæmˈpeɪn] 美 [kæmˈpeɪn]n. _____________________________ 16.complex英 [ˈkɒmpleks] 美 [kɑːmˈpleks]adj. _____________________________ 17.upgrade英 [ʌpˈɡreɪd] 美 [ʌpˈɡreɪd]v. _____________________________ 18.layout英 [ˈleɪaʊt] 美 [ˈleɪaʊt]n. _____________________________ 19.initiative英 [ɪˈnɪʃətɪv] 美 [ɪˈnɪʃətɪv]n. _____________________________ 20.caution英 [ˈkɔːʃn] 美 [ˈkɑːʃn]v. _____________________________ 21.list英 [lɪst] 美 [lɪst]v._____________________________ 22.steadily英 [ˈstedli] 美 [ˈstedli]adv. _____________________________ 23.decline英 [dɪˈklaɪn] 美 [dɪˈklaɪn]v._____________________________ 24.deliver英 [dɪˈlɪvə] 美 [dɪˈlɪvər]v._____________________________ 25.turnaround英 [ˈtɜːnəraʊnd] 美 [ˈtɜrːnəraʊnd]n. _____________________________ 26.significant英 [sɪɡˈnɪfɪknt] 美 [sɪɡˈnɪfəknt]adj. _____________________________ 【词块学习】 请从文章中找到下面中文相对应的文词块。 1._____________________________军事战略 2._____________________________市场策略 3._____________________________一段困难时期 4._____________________________一项艰难的决定 5._____________________________一个棘手的活儿 6._____________________________把事物A的次序排在事物B前面 7._____________________________丰厚的薪水 8_____________________________丰盛的早餐 9._____________________________阻止某人做某事 10._____________________________重新获得控制权 11._____________________________重获权力 12._____________________________ 重获自信 13._____________________________智能手机相对于其他媒体的主导地位 14._____________________________ 一次广告宣传活动 15._____________________________看起来…… 16._____________________________（习语）相比之下 17._____________________________对某事持怀疑态度 拓展练习阅读理解 Maggie Long, a 34 - year- old resident of New York, recently attended a wedding in Denver, Colorado. The couple described the suggested clothing for the event as “div e bar semiformal”. A div e bar is a low - cost drinking place where people can dress. casually. “I love a theme,” said Long. “It’s fun that people aren’t taking wedding s so seriously, but I had no idea what that meant.” At the div e bar wedding, Long said many older guests got into the idea. One guest wore a rainbow tie - dye shirt, a colorful informal shirt made popular in the 1960s. Other wedding guests have been invited to weddings that were described as “tropical formal”, “snappy casual” and “garden party whimsical”。 Often, there is some form of personal meaning behind the unusual wedding themes. 32 - year - old Madison Smith is getting married in May 2024. Her dress code (规范) calls for “black tie sunset glam”. “My grandfather’s favorite thing was the sunsets where I’m getting married,” she said. “However, he has passed away and I really miss him.” The wedding will be taking place on Long Beach Island, New Jersey. She hopes for sunset - colored dresses that are orange, yellow, purple, blue or pink, She also wants suits with elements that are of similar sunset colors. Emily Coyne is the founder of Emily Coyne Events, a wedding design company. She said many couples are trying to make their weddings different from everyone else’ s wedding. “The key is making sure there’s communication behind the dress code. Don’t just confuse guests,” she said. Jove Meyer is the owner of an event planning company in Brooklyn. He has dealt with dress codes that include “colorful cocktail” and “red carpet ready”. “I always suggest couples explain clearly what they mean,” he said. Brittny Drye is the lead editor of the wedding magazine Love Inc. She said guests should not be unwilling to ask the couples about an unusual dress code. “When couples are asking their guests to wear nontraditional clothes, they’ re signing themselves up to be asked questions,” Drye said. 13．What did Maggie Long think of the dress code for the div e bar wedding? A．Confusing. B．Boring. C．Conservative. D．Meaningless. 14．Why does Madison Smith hope for a sunset- themed dress code? A．Her favorite thing is the sunsets. B．She lives where it features the sunsets. C．She wants to honor her late grandfather. D．Her family members advise her to do so. 15．What do both Emily Coyne and Jove Meyer agree with? A．Every wedding has its unique personal touch. B．Communication behind the dress code is very hard. C．Guests are to blame for misunderstanding dress codes. D．Couples should exactly clarify their wedding dress codes. 16．How should guests deal with unclear wedding dress codes in Brittny Drye’s opinion? A．By wearing something traditional. B．By consulting the couples directly. C．By seeking advice from other guests. D．By asking wedding planners for help. 外刊精选答案 【词汇过关】 请写出下面文单词在文章中的中文意思。 1.E-Commerce英 [i:'kɒmɜ:s] 美 [i:'kɒmɜ:s]n. 电子商务（简称“电商”） 2.commerce n. 商务，贸易 3.e-mail n. 电子邮件 4.e-book n. 电子书 5.e-bank n. 电子银行 6.strategy英 [ˈstrætədʒi] 美 [ˈstrætədʒi]n. 战略，策略 7.tough英 [tʌf] 美 [tʌf]adj. 激烈的；困难的，棘手的 8.prioritize v. 按照事物的优先次序为其排序 9.substantial英 [səbˈstænʃl] 美 [səbˈstænʃl]adj. 价值巨大的，可观的 10.giant英 [ˈdʒaɪnt] 美 [ˈdʒaɪnt]n. （成功且有影响的）大公司；伟人 11.regain英 [rɪˈɡeɪn] 美 [rɪˈɡeɪn]v. 恢复，重新获得 12.dominance英 [ˈdɒmɪnəns] 美 [ˈdɑːmənəns]n. 主导地位，支配地位 13.undergo英 [ˌʌndəˈɡəʊ] 美 [ˌʌndərˈɡoʊ]v. 经历，经受变化 14.enhance英 [ɪnˈhɑːns] 美 [ɪnˈhæns]v. 提高，增进 15.campaign英 [kæmˈpeɪn] 美 [kæmˈpeɪn]n. （政治、军事或商业领域的）专项活动 16.complex英 [ˈkɒmpleks] 美 [kɑːmˈpleks]adj. 难懂的，复杂的 17.upgrade英 [ʌpˈɡreɪd] 美 [ʌpˈɡreɪd]v. 升级，提升 18.layout英 [ˈleɪaʊt] 美 [ˈleɪaʊt]n. 布局，布置 19.initiative英 [ɪˈnɪʃətɪv] 美 [ɪˈnɪʃətɪv]n. 倡议，新措施 20.caution英 [ˈkɔːʃn] 美 [ˈkɑːʃn]v. 告诫，提醒 21.list英 [lɪst] 美 [lɪst]v. （公司）上市 22.steadily英 [ˈstedli] 美 [ˈstedli]adv. 逐渐地，稳步地 23.decline英 [dɪˈklaɪn] 美 [dɪˈklaɪn]v. 降低，减少 24.deliver英 [dɪˈlɪvə] 美 [dɪˈlɪvər]v. 兑现，实现（诺言）；运送，投递 25.turnaround英 [ˈtɜːnəraʊnd] 美 [ˈtɜrːnəraʊnd]n. （突然的）好转，改善 26.significant英 [sɪɡˈnɪfɪknt] 美 [sɪɡˈnɪfəknt]adj. 重要的，显著的 【词块学习】 请从文章中找到下面中文相对应的文词块。 1.military strategy 军事战略 2.marketing strategy 市场策略 3.a tough time 一段困难时期 4.a tough decision 一项艰难的决定 5.a tough job 一个棘手的活儿 6.prioritize something over something把事物A的次序排在事物B前面 7.a substantial salary 丰厚的薪水 8.a substantial breakfast 丰盛的早餐 9.prevent somebody from something阻止某人做某事 10.regain control 重新获得控制权 11.regain power 重获权力 12.regain one's confidence 重获自信 13.smartphone's dominance over other media 智能手机相对于其他媒体的主导地位 14.an advertising campaign 一次广告宣传活动 15.appear to be看起来…… 16.by/in comparison（习语）相比之下 17.remain doubtful about something对某事持怀疑态度 【全文翻译】 阿里巴巴的新电商战略面临激烈竞争 阿里巴巴（Alibaba）转变了战略重点，公司优先考虑长期增长，而不是获取短期的高额利润，这一战略已初见成效。但分析人士称，日益激烈的竞争可能会阻碍这家电商巨头重夺过去的市场主导地位。 今年5月，阿里巴巴称其电商平台淘宝网（Taobao）进行了七年来“最大规模更新”，以提升“618购物节”大促期间的用户购买体验。淘宝取消了预售机制，许多消费者认为预售让购物变得过于复杂。同时，淘宝还升级了网站布局，让用户可以更加方便地购买和销售产品。 其中一些促增长计划已初见成效。在公司于5月份发布财报后，阿里巴巴首席财务官徐宏（Toby Xu）对分析师表示，“公司已基本恢复增长势头。这点非常重要。” 阿里当前的战略规划可能已让很多人感到振奋，但分析师提醒称，阿里和京东（JD.com）这样的大型电商平台在扩大市场份额方面正面临着众多竞争对手所带来的挑战，比如在美上市的拼多多（PDD）、TikTok的母公司字节跳动（ByteDance），和在线短视频公司快手科技（Kuaishou Technology）等。 根据市场研究机构“内幕情报”（Insider Intelligence）提供的数据，阿里的市场份额一直在稳步下降，从2014年的83%跌至目前的39.5%。相比之下，拼多多的市场份额已从2020年的11%上涨至16%。 野村证券（Nomura）的分析师表示：“鉴于阿里的市场份额在过去几年里大幅下滑，投资者对其是否有能力扭转旗下中国电商业务的颓势可能仍然存疑。” 拓展练习阅读理解 13．A 14．C 15．D 16．B 【导语】本文是一篇记叙文。文章主要通过列举个人事例及几个人的观点来探讨和婚礼着装要求相关的内容。 13．细节理解题。根据文章第二段““I love a theme,”said Long. “It’s fun that people aren’t taking weddings so seriously, but I had no idea what that meant.(“我喜欢主题婚礼，”龙说，“人们不再把婚礼看得那么严肃是挺有趣的，但我当时完全不明白那是什么意思。”)” 可知，Maggie Long 对于“dive bar semiformal”的着装要求感到困惑，因为她不知道这意味着什么。故选A项。 14．细节理解题。根据文章第五段““My grandfather’s favorite thing was the sunsets where I’m getting married,”she said. “However, he has passed away and I really miss him.”(“我祖父最喜欢的就是日落，”她说，“而我要结婚的地方正是他曾经欣赏日落的地方。不过他已经去世了，我真的很想念他。”)” 可知，Madison Smith 希望有一个以夕阳为主题的着装要求是为了纪念她已故的祖父。故选C项。 15．细节理解题。根据文章第六段“The key is making sure there’s communication behind the dress code. Don’t just confuse guests, she said.( 关键是要确保在着装代码背后有明确的沟通，”她说。“不要只是让宾客们感到困惑。”)” 以及第七段““I always suggest couples explain clearly what they mean, ”he said.( “我总是建议情侣们清楚地解释他们的意思，”他说。)” 可知，Emily Coyne 和 Jove Meyer 都认为夫妻双方应该清楚地解释他们的着装要求，以免让客人感到困惑。故选D项。 16．细节理解题。根据文章最后一段“She said guests should not be unwilling to ask the couples about an unusual dress code(她表示，宾客们不应该因为着装要求不寻常就不愿意向新人询问)”可知，Brittny Drye认为如果客人对婚礼的着装要求不清楚，应该直接向新人询问。故选B项。 学科网（北京）股份有限公司 $$