新概念英语第三册 Lesson 26 Wanted a large biscuit tin 导学案

新概念英语第三册导学案 教师版 Lesson 26 Wanted: a large biscuit tin Part 1 Words and Expressions (1) influence v. 影响 (to have an effect on the way that sb. behaves or thinks, especially by giving them an example to follow) 结构：have an influence on对……有影响 = have effect on 翻译：文学和艺术对人们的思想形态有很大的影响力。 Literature and art have great influence on people’s ideology. 结构：under the influence of... 受...的影响 influence / affect 的区别:【学生版不出现】 influence指“通过说服、举例等对行动、思想、性格等产生不易觉察到的,潜移默化的影响” affect指“产生的影响之大足以引起反应”,着重“影响”的动作, 有时含有“对...产生不利影响”的意思。 e.g. The bad examples will affect a number of students. 派生：influential adj. 有影响的，有势力的 (2) pride v. 骄傲，自豪 (to be proud of sth.) 结构： pride yourself on (doing) sth. / take pride in sth. 为……感到骄傲 翻译：They pride themselves on their independence, their right to make up their own minds. 他们为他们自己有权利去做出自己的选择的独立而感到骄傲。 派生：proud adj. 骄傲的 结构：be proud of 为……感到骄傲 (3) taste n. 鉴赏力 (a person’s ability to choose things that people recognize as being of good quality or appropriate) (4) exert v. 施加 (to use power or influence to affect sb. / sth.) 结构：exert sth. on sb. 把……施加给某人 翻译：These games exert a tremendous pull on some children. 这些游戏对一些孩子来说，有巨大的吸引力。  在竞争激烈的社会，鞭打快牛的现象屡见不鲜。 In this world of fierce competitions, it is a common practice to exert more pressure on able men. (5) subtle adj. 微妙的，难以捉摸的 (not very noticeable or obvious) 翻译：There are subtle differences between the two versions. 这两个版本之间有一些细微的差异。 (6) advertiser n. 做广告的人 (a person or company that advertises) (7) classify v. 分类 (to arrange sth. in groups according to features that they have in common) 结构：classify...into... 把……分成…… 翻译：为了方便起见，我们可把学生分为四个组。 For convenience, we may classify the students into four groups.  I think it’s proper to classify her novels as serious literature instead of mere entertainment. 我认为她的小说应该归入文学类作品而不仅仅是通俗读物。  (8) magic adj. 有奇妙作用的 (having or using special powers to make impossible things happen or seem to happen) (9) sample n. 样品；试用装 (a small amount or example of sth. that can be looked at or tried to see what it is like) (10) devise v. 设计，想出 (to invent sth. new or a new way of doing sth.) 辨析：devise / design的区别： devise 指的是比较实际的设计，比如设备、条规等等  design 则是比较艺术类的，如服装设计 翻译：他们已经设计好了派对的最佳方式。 They have devised the best way to hold the party. (11) capture v. 吸引，赢得 (to make sb. interested in sth.) 翻译：他精彩的表演吸引了我的注意力。 His wonderful performance captured my attention. 结构：capture the attention of ... = catch / receive / arrest / draw the attention of ... 扩展：capture v. 俘获, 捕获, 夺取 The police captured the two thieves. (12) manufacturer n. 生产厂家，制造商 (a person or company that produces goods in large quantities) 词根：manufacture v. 生产，制造 近义词：produce (13) wheelbarrow n. 独轮手推车 (a large open container with a wheel and two handles that you use outside to carry things) 扩展：cart 手推车 (14) boot n. (汽车尾部的)行李箱 (the space at the back of a car that you put bags, cases, etc. in) (15) ingredient n. 配料 (one of the things from which sth. is made, especially one of the foods that are used together to make a particular dish) (16) crane n. 起重机 (a tall machine with a long arm, used to lift and move building materials and other heavy objects) (17) anticipate v. 预期，预料 (to expect sth.) 翻译：我们迫切地期盼着毕业离校的那一天。 We eagerly anticipated the day we would leave school. He is a man who is always anticipating trouble. 他是一个总是把结果想得很坏的人。 派生：anticipation n. 期待，预期 = expectation Part 2 Text (1) (Ph1) No one can avoid being influenced by advertisements. · 亮点：no, avoid 构成双重否定 课文原句 = Advertisements always exert influence on everybody. · 模仿：学生多多少少都会受到老师的影响。 No students can avoid being influenced by their teachers. (2) Much as we may pride ourselves on our good taste, we are no longer free to choose the things we want, for advertising exerts a subtle influence on us. · 单词：advertising n. 广告业、广告活动 advertisement n. 广告 · 语法：引导让步状语从句的词有：though, although, as，用 as 引导让步状语从句时，句子要采用倒装形式：强调部分+as+剩余部分 Though we may pride ourselves on our good taste much变成Much as we may pride ourselves on our good taste，强调much【学生版不出现，老师讲解】 1) adj.+ as +主语+谓语 尽管我很累，我还是尽力帮他们。 Tired as I was, I tried to help them. 2) adv.+ as +从句 尽管我很讨厌这么做，但是我还是必须呆在家里学英语。 Much as I hate to do it, I must stay at home and study English. · 篇章：Why are we no longer free? What is a subtle influence? 【学生版不出现】 参考答案：Though an advertisement may not tell us directly to choose its product, it use all kinds of means to lure us (for example handsome men and beautiful women, appealing scenes, touching stories, etc.). In the end, influenced by the advertisement, we ourselves are willing to buy the product.教师可举例，让学生来体会。 (3) In their efforts to persuade us to buy this or that product, advertisers have made a close study of human nature and have classified all our little weaknesses. · 词组：in one’s effort to do sth. 为了干好某事 翻译：为了学好英语，他们每天都花很多时间。 In their efforts to study English well, they spend a lot of time every day. · 单词：weakness n. 弱点 近义词：weak points / disadvantage 反义词：strength / advantage · 词组：make a close (careful) study of 对……做了仔细的研究 human nature人性，人的本质 · 篇章：Please list some of our little weaknesses. 【学生版不出现】 参考答案：for example, greed: All of us like to get a bargain. If there is a sale, or if the advertisement says buy one and get one free, many people will buy impulsively. (4) (Ph2) Advertisers discovered years ago that all of us love to get something for nothing. An advertisement which begins with the magic word FREE can rarely go wrong. · 词组：get something for nothing 不劳而获，免费得到 扩展：once and for all 一劳永逸 翻译：天下没有免费的午餐。 There is no such thing as a free lunch. · 词组：go wrong在课文中的含义是：对消费者不起作用 (5) These days, advertisers not only offer free samples, but free cars, free houses, and free trips round the world as well. They devise hundreds of competitions which will enable us to win huge sums of money. · 词组：enable sb.to do sth. 使某人能够做某事 翻译：老师必须让学生能够把理论应用于实践。 Teachers must enable the students to apply theory to practice. (6) Radio and television have made it possible for advertisers to capture the attention of millions of people in this way. · 词组：make it possible for sb. to do sth. 使某人做某事成为可能 翻译：3G手机的出现使视频对话成为可能。 The appearance of the third generation cell phones has made it possible for us to make video conversations. (7) (Ph3) During a radio programme, a company of biscuit manufacturers once asked listeners to bake biscuits and send them to their factory. They offered to pay $10 a pound for the biggest biscuit baked by a listener. The response to this competition was tremendous. Before long, biscuits of all shapes and sizes began arriving at the factory. · 词组：the response to sth. 对……的反响，反映 近义：reaction n. 反映，回应 · 词组：before long不久 = soon / shortly 扩展：long before 很久以前 (8) One lady brought in a biscuit on a wheelbarrow. It weighed nearly 500 pounds. A little later, a man came along with a biscuit which occupied the whole boot of his car. · 单词：occupy v. 占据，占有；侵占 = take up 那个座位有人吗? Is that seat occupied? 词组：be occupied in doing sth. 忙于做某事 · 词组：come along 出现 (9) All the biscuits that were sent were carefully weighed. The largest was 713 pounds. It seemed certain that this would win the prize. · 句型：It seems certain that... = There is no doubt that... 翻译：看来，它首先返抵英国是确信无疑的了。 (N3 L25) It seemed certain that she would be the first ship home. (10) But just before the competition closed, a lorry arrived at the factory with a truly colossal biscuit which weighed 2,400 pounds. · 单词：colossal adj. 巨大的, 庞大的 = tremendous, enormous, immense, gigantic, fantastic (11) It had been baked by a college student who had used over 1,000 pounds of flour, 800 pounds of sugar, 200 pounds of fat, and 400 pounds of various other ingredients. It was so heavy that a crane had to be used to remove it from the lorry. The manufacturers had to pay more money than they had anticipated, for they bought the biscuit from the student for $24,000. · 单词：remove v. 移动，搬动，在文中相当于unload v. 卸货, 卸下 e.g. remove the stain去除污渍 remove the misunderstanding 消除误会 Part 3 Critical thinking / Cultural background Admittedly, wise or not, we have been “poisoned” by the on-going ads showed on TV screens or popped out in the middle of a video on the Internet. While driven crazy by those pervasive plant-in advertisements and swearing to God that we will never buy the damn products, we will eventually fall into those sugarcoated tricks, such as “free-try”, not realizing the money you’ll be “stolen”. That’s the magic of ads. Do you have such kind of experience? If we can’t live in a ads-free world, how can we avoid unnecessary impulse purchase triggered by ads? 个人相关经历可让几个学生来说；如何避免广告带来的冲动消费，可让学生先来阐述，老师再做总结或提升。最后，可推荐一部很棒的美剧Mad Men（广告狂人），呈现的是美国的广告行业。 比如： Learn the true nature of ads. Good or not, ads try to reach you and persuade you into buying sth. （要了解广告的本质就是让消费者购买其产品，不管产品本身是好是坏） Some advertising psychology will help you see clearly, like human weakness of gaining petty advantages. （知晓一点基本的广告心理学，利用人爱贪小便宜等弱点） Figuring out whether the product is exactly what you want is the key point. If not, forget it. （最重要的是，广告中的产品是否是自己所需。若不是，不管多好都坚决不买。） Do some homework before buying it. Control yourselves and be sensible. （买之前，对产品做些深入的了解，理性购物。） Reward yourselves a little bit(chocolate, cake, chips…) if you’ve managed to give up an impulse purchase. Carry on and gradually you’ll be immune to ads. （成功避免冲动消费，可给自己一点小奖励。慢慢地，对广告你会产生免疫力。） 学科网（北京）股份有限公司 $$ 新概念英语第三册导学案 学生版 Lesson 26 Wanted: a large biscuit tin Part 1 Words and Expressions (1) influence v. 影响 结构：have an influence on ___________________ = ___________________ 翻译：文学和艺术对人们的思想形态有很大的影响力。 ________________________________________________________________________ 结构：under the influence of... __________________ influence / affect 的区别: e.g. The bad examples will _______________ a number of students. 派生：_____________ adj. 有影响的，有势力的 (2) pride v. 骄傲，自豪 结构： _____________________ / ___________________ 为……感到骄傲 翻译：They pride themselves on their independence, their right to make up their own minds. _______________________________________________________________________ 派生：proud adj. 骄傲的 结构： ___________________ 为……感到骄傲 (3) taste n. 鉴赏力 (4) exert v. 施加 结构： __________________________ 把……施加给某人 翻译：These games exert a tremendous pull on some children. 这些游戏对一些孩子来说，_______________________________________________  在竞争激烈的社会，鞭打快牛的现象屡见不鲜。 In this world of fierce competitions, __________________________________________ (5) subtle adj. 微妙的, 难以捉摸的 翻译：There are subtle differences between the two versions. _______________________________________________________________________ (6) advertiser n. 做广告的人 (7) classify v. 分类 结构： ____________________________ 把……分成…… 翻译：为了方便起见，我们可把学生分为四个组。 _______________________________________________________________________ I think it’s proper to classify her novels as serious literature instead of mere entertainment. _______________________________________________________________________  (8) magic adj. 有奇妙作用的 (9) sample n. 样品；试用装 (10) devise v. 设计，想出 辨析：devise/design的区别： devise ____________________________________ design ____________________________________ 翻译：他们已经设计好了派对的最佳方式。 _______________________________________________________________________ (11) capture v. 吸引，赢得 翻译：他精彩的表演吸引了我的注意力。 ________________________________________________________________________ 结构：capture the attention of ... = _____________________________ the attention of ... 扩展：capture v. _____________________ The police captured the two thieves. (12) manufacturer n. 生产厂家，制造商 词根：______________ v. 生产，制造 近义词：____________ (13) wheelbarrow n. 独轮手推车 扩展：_________ 手推车 (14) boot n. (汽车尾部的)行李箱 (15) ingredient n. 配料 (16) crane n. 起重机 (17) anticipate v. 预期，预料 翻译：我们迫切地期盼着毕业离校的那一天。 ________________________________________________________________________ He is a man who is always anticipating trouble. ________________________________________________________________________ 派生： _________________ n. 期待，预期 = ________________ Part 2 Text (1) (Ph1) No one can avoid being influenced by advertisements. · 亮点：no, avoid 构成________________ 课文原句 = __________________________________________________________ · 模仿：学生多多少少都会受到老师的影响。 ____________________________________________________________________ (2) Much as we may pride ourselves on our good taste, we are no longer free to choose the things we want, for advertising exerts a subtle influence on us. · 单词：advertising n. 广告业，广告活动 ______________ n. 广告 · 语法：引导让步状语从句的词有：__________________，用 as 引导让步状语从句时，句子要采用___________形式：__________________________ 1) ________+ as +主语+谓语 尽管我很累，我还是尽力帮他们。 ____________________________________________________________________ 2) _______+ as +从句 尽管我很讨厌这么做，但是我还是必须呆在家里学英语。 ____________________________________________________________________ · 篇章：Why are we no longer free? What is a subtle influence? ____________________________________________________________________ (3) In their efforts to persuade us to buy this or that product, advertisers have made a close study of human nature and have classified all our little weaknesses. · 词组：in one’s effort to do sth. __________________________ 翻译：为了学好英语，他们每天都花很多时间。 ____________________________________________________________________ · 单词：weakness n. 弱点 近义词： _________________________ 反义词：__________________________ · 词组：make a close (careful) study of __________________________ human nature __________________________ (4) (Ph2) Advertisers discovered years ago that all of us love to get something for nothing. An advertisement which begins with the magic word FREE can rarely go wrong. · 词组：get something for nothing __________________________ 扩展：once and for all __________________________ 翻译：天下没有免费的午餐。 ____________________________________________________________________ · 词组：go wrong 在课文中的含义是：__________________________ (5) These days, advertisers not only offer free samples, but free cars, free houses, and free trips round the world as well.They devise hundreds of competitions which will enable us to win huge sums of money. · 词组：enable sb. to do sth. __________________________ 翻译：老师必须让学生能够把理论应用于实践。 ____________________________________________________________________ (6) Radio and television have made it possible for advertisers to capture the attention of millions of people in this way. · 词组：make it possible for sb. to do sth. _______________________________ 翻译：3G(the third generation)手机的出现使视频对话成为可能。 ____________________________________________________________________ ____________________________________________________________________ (7) (Ph3) During a radio programme, a company of biscuit manufacturers once asked listeners to bake biscuits and send them to their factory. They offered to pay $10 a pound for the biggest biscuit baked by a listener. The response to this competition was tremendous. Before long, biscuits of all shapes and sizes began arriving at the factory. · 词组：the response to sth. _______________________________ 近义：________________ n. 反映，回应 · 词组：before long ________ = _______________________ 扩展：long before ______________ (8) One lady brought in a biscuit on a wheelbarrow.It weighed nearly 500 pounds.A little later, a man came along with a biscuit which occupied the whole boot of his car. · 单词：occupy 占据，占有；侵占 = __________________ 那个座位有人吗? _______________________________________________ 词组：be occupied in doing sth. _______________________________ · 词组：come along _______________________________ (9) All the biscuits that were sent were carefully weighed. The largest was 713 pounds. It seemed certain that this would win the prize. · 句型：It seems certain that... = _______________________________ 翻译：看来，它首先返抵英国是确信无疑的了。 ____________________________________________________________________ (10) But just before the competition closed, a lorry arrived at the factory with a truly colossal biscuit which weighed 2,400 pounds. · 单词：colossal adj. ______________ = ___________________________________ (11) It had been baked by a college student who had used over 1,000 pounds of flour, 800 pounds of sugar, 200 pounds of fat, and 400 pounds of various other ingredients. It was so heavy that a crane had to be used to remove it from the lorry. The manufacturers had to pay more money than they had anticipated, for they bought the biscuit from the student for $24,000. · 单词：remove v. 移动，搬动，在文中相当于________________________ e.g. remove the stain ____________________ remove the misunderstanding ________________________ Part 3 Critical thinking/Cultural background Admittedly, wise or not, we have been “poisoned” by the on-going ads showed on TV screens or popped out in the middle of a video on the Internet. While driven crazy by those pervasive plant-in advertisements and swearing to God that we will never buy the damn products, we will eventually fall into those sugarcoated tricks, such as “free-try”, not realizing the money you’ll be “stolen”. That’s the magic of ads. Do you have such kind of experience? If we can’t live in a ads-free world, how can we avoid unnecessary impulse purchase triggered by ads? ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 学科网（北京）股份有限公司 $$