2025届高三英语上学期一轮复习培优外刊阅读学案：拼多多电商新王

高三英语培优外刊阅读 班级：____________学号：____________姓名：____________ 外刊精选｜成立仅8年的拼多多，何以成为“电商新王”？ 近日，由于第三季度业绩超预期，拼多多市值首次超过阿里巴巴，成为美股市值最高的中概股，坐上中国电商领域头把交椅。这得益于拼多多的国际市场收入，旗下的跨境电商平台Temu今年在美国的下载量超过了TikTok、Google、YouTube等一系列大热App，成为免费应用程序下载量榜单的冠军。拼多多是如何在竞争激烈的电商领域异军突起的？它为何能在海外“攻城略地”，扩张之路又面临怎样的挑战？ China has a new e-commerce top dog as global gains lift PDD past Alibaba By Hugh Chen After years of dominance by the duo of Alibaba and JD.com, China suddenly has a new top kid on its e-commerce block. PDD Holdings Inc. has emerged as the new favorite in that fiercely competitive landscape, after surpassing a slumping Alibaba in terms of valuation. As of Thursday’s market close, PDD was the leader with a value of $186 billion, just ahead of Alibaba’s $185 billion and well in front of JD.com’s $42 billion. The watershed moment capped years of stellar performance by PDD, better known in China as Pinduoduo. The 8-year-old upstart's passing of veteran Alibaba came after PDD reported turbo-charged third-quarter earnings that included a revenue surge of over 90%, and 45% profit growth. While multiple factors underlie its success, PDD’s red-hot international expansion is the main driver behind its latest surge. PDD's overseas success uses a page taken directly from its domestic playbook targeting price-conscious customers. That focus resonates strongly in the current environment as global shoppers grapple with high prices and inflation. And, of course, everyone always loves a good bargain. That doesn't mean PDD won't face some challenges in its international expansion. As its popularity grows in the U.S., it's already attracting unwanted political scrutiny due to tensions between China and the U.S., especially over data security concerns. PDD also faces intensifying competition in the fast fashion e-commerce space from the likes of Shein, its Chinese competitor that similarly focuses on ultra-low-cost products and gained early traction in the U.S. market. 【词汇过关】 请写出下面文单词在文章中的中文意思。 1.duo英 [ˈdʒuːəʊ] 美 [ˈduːoʊ] n._________________________________ 2.slumping英 [slʌmpɪŋ] 美 [slʌmpɪŋ] adj. _________________________________ 3.slump v. _________________________________ 4.watershed n. ____________________；adj. _____________________ 5.cap英 [kæp] 美 [kæp] n. __________________；v. __________________ 6.upstart英 [ˈʌpstɑːt] 美 [ˈʌpstɑːrt] n. _________________________________ 7.bargain n. _________________________________ 8.veteran英 [ˈvetərn] 美 [ˈvetərn] n. _________________________________ 9.turbo-charged英 [ˈtɜːbəʊ tʃɑːdʒd] 美 [ˈtɜrːbəʊ tʃɑːdʒd] adj.______________ 10.underlie英 [ˌʌndəˈlaɪ] 美 [ˌʌndərˈlaɪ] v. _________________________________ 11.red-hot英 [ˌred ˈhɒt] 美 [ˌred ˈhɑːt] adj. _________________________________ 12.resonate英 [ˈrezneɪt] 美 [ˈrezneɪt] v. _________________________________ 13.scrutiny英 [ˈskruːtɪni] 美 [ˈskruːtəni] n. _________________________________ 14.traction英 [ˈtrækʃn] 美 [ˈtrækʃn] n. _________________________________ 【词块学习】 请从文章中找到下面中文相对应的文词块。 1._________________________________领头羊 2._________________________________领头羊 3._________________________________新宠 4._________________________________略高于 5._________________________________遥遥领先 6._________________________________历史性的一刻，分水岭 7._________________________________年轻新贵 8._________________________________资深员工 9._________________________________炙手可热的创业公司 10._________________________________模仿别人 11._________________________________引起......共鸣 12._________________________________能引起消费者共鸣的营销活动 13._________________________________能引起广泛听众认同的社会议题 14._________________________________应对，理解（一个复杂的问题） 15._________________________________尽力解决空气污染问题 16._________________________________应对逐步加剧的竞争 17._________________________________物美价廉的好东西 18._________________________________像......样的人或事（用来引出类似的人、事、物） 19._________________________________获得（早期）关注 拓展练习阅读理解 Remember the future? From jet packs to artificial intelligence, visions of tomorrow once preoccupied our collective imagination. Lately though, young people are addicted to looking the other way. Super charged by social media, nostalgia (怀旧) seems to attract Generation Zconsumers so much. However, this doesn’t mean throwing it back is a cheat code for marketing success with Generation Z. Brands must understand what their audience is looking for in a nostalgia play and then work out how to feed this appetite. So what’s behind this nostalgia explosion? Having grown up online, where any trend from any era is instantly accessible and social media platforms deliver an unending stream of memories, this generation is hardwired (与生俱来的) for nostalgia. We see this reflected in the big cultural hits of recent years — TV shows and the music of Olivia Rodrigo — where strongly nostalgic elements inspire wild followers. For nostalgia to work best, something else needs to be going on. The search for connected experiences among Generation Z is also often linked to hype (炒作) culture. Nostalgic launches that connect with hype culture are a great way to create a certain audience, but their success rests on playing into the memories of existing customers as well as the new ones. It’s about tapping into comforting images still fixed in their consciousness. But Gen Z is about more than online hype and being digitally native. Gen Zers want clarity, credibility, and honesty from their brands. Leaning into nostalgia can help convey this, and when it comes to awakening memories, nothing beats the physical experience. Brands with the vision to bring nostalgia into physical spaces can create an even deeper connection with this audience. Ultimately, whether online or through brick-and-mortar (实体店),  nostalgia will always be part of the marketing toolkit. To use it most effectively, brands need to become more ambitious yet clever. More culturally savvy (有见识的), but sincere. And most important, they really need to know their audience — otherwise, that audience will start looking in another direction. 9．Which is closest in meaning to “cheat code” in paragraph 2? A．The secret to success. B．A way of cheating. C．A fake password. D．A wrong number. 10．Why does nostalgia become so popular with the young generation? A．This generation is born with the love for the Internet. B．Young children are deeply influenced by adults. C．There are numerous old TV shows and music works. D．Online information about the past is easily accessed. 11．Which of the following is the most effective way to use nostalgia? A．TV advertisements. B．Online hype. C．Physical experience. D．Existing customers. 12．What is the text mainly about? A．Value of memories about the past times. B．Reasons why nostalgia becomes so popular. C．Characteristics of the Generation Z consumers. D．Suggestions on promoting business with nostalgia. 外刊精选答案 【词汇过关】 请写出下面文单词在文章中的中文意思。 1.duo英 [ˈdʒuːəʊ] 美 [ˈduːoʊ] n.二人组；二重奏；二重唱 2.slumping英 [slʌmpɪŋ] 美 [slʌmpɪŋ] adj. 下滑中的 3.slump v. （价格、价值、销量等的）突然下降 4.watershed n. 转折点；adj. 标志转折点的 5.cap英 [kæp] 美 [kæp] n. 帽子；v. 覆盖 6.upstart英 [ˈʌpstɑːt] 美 [ˈʌpstɑːrt] n. 迅速崛起的人、机构、企业 7.bargain n. 便宜货，减价品 8.veteran英 [ˈvetərn] 美 [ˈvetərn] n. 老手、经验丰富的人 9.turbo-charged英 [ˈtɜːbəʊ tʃɑːdʒd] 美 [ˈtɜrːbəʊ tʃɑːdʒd] adj.非常强劲的；涡轮增压的 10.underlie英 [ˌʌndəˈlaɪ] 美 [ˌʌndərˈlaɪ] v. 构成......的基础 11.red-hot英 [ˌred ˈhɒt] 美 [ˌred ˈhɑːt] adj. 很成功、很受欢迎的 12.resonate英 [ˈrezneɪt] 美 [ˈrezneɪt] v. 引起共鸣 13.scrutiny英 [ˈskruːtɪni] 美 [ˈskruːtəni] n. 审查，详细调查 14.traction英 [ˈtrækʃn] 美 [ˈtrækʃn] n. 吸引力、受欢迎的情况；牵引力 【词块学习】 请从文章中找到下面中文相对应的文词块。 1.top dog领头羊 2.top kid领头羊 3.new favorite新宠 4.just ahead of略高于 5.well in front of遥遥领先 6.watershed moment历史性的一刻，分水岭 7.a young upstart 年轻新贵 8.veteran employees 资深员工 9.red-hot startups 炙手可热的创业公司 10.take a page from someone's book/playbook模仿别人 11.resonate with somebody 引起......共鸣 12.marketing campaigns that resonate with consumers 能引起消费者共鸣的营销活动 13.social issues that resonate with a diverse audience 能引起广泛听众认同的社会议题 14.grapple with应对，理解（一个复杂的问题） 15.grapple with the problem of air pollution 尽力解决空气污染问题 16.grapple with growing competition 应对逐步加剧的竞争 17.a good bargain物美价廉的好东西 18.the likes of像......样的人或事（用来引出类似的人、事、物） 19.gained (early) traction 获得（早期）关注 【全文翻译】 得益于国际市场收入，拼多多超越阿里巴巴，成为中国新的电商领头羊 在阿里巴巴（Alibaba）和京东（JD.com）双雄称霸多年之后，中国的电子商务领域突然出现了一个新的领头羊。 在估值超过下滑的阿里巴巴之后，拼多多（PDD Holdings Inc.）在竞争激烈的电商领域成为新宠。截至周四收盘，PDD以1860亿美元的估值居于首位，略高于阿里巴巴的1850亿美元，遥遥领先于京东的420亿美元。PDD在中国被称为拼多多，这一时刻标志着其多年来出色的表现到达了一个历史性顶点。 在拼多多公布了强劲的第三季度财报之后，这家成立8年的新秀公司已然超越老牌企业阿里巴巴。其财报显示，公司收入暴增90%以上，利润增长45%。 尽管拼多多成功的背后有多种因素，但如火如荼的海外市场扩张是该公司最近业绩大涨的主要原因。 拼多多在海外的成功直接借鉴了它在国内的成功经验，即以价格敏感型消费者为目标用户。由于全球购物者都在努力应对高物价和通货膨胀，这一战略重点十分契合当前的大环境。自然，每个人都喜欢物美价廉的商品。 然而，这并不意味着拼多多的海外扩张不会面临挑战。由于中美关系紧张，随着拼多多在美国的知名度不断提高，它已招来不必要的政治审查，尤其是在数据安全隐患方面。 此外，在快时尚电商领域，拼多多还面临着来自希音（Shein）等公司日益激烈的市场竞争。希音也是一家中国公司，和拼多多一样专注于超低价产品，并且在美国市场获得了早期关注。 拓展练习阅读理解 9．A 10．D 11．C 12．D 【导语】本文是一篇说明文。文章主要介绍了目前一些品牌商家为了迎合Z世代年轻人的需求，采取各种“怀旧营销”策略的现象，并对此给出了一些评价和建议。 9．词句猜测题。根据划线词上文“Super charged by social media, nostalgia (怀旧) seems to attract Generation Zconsumers so much.(在社交媒体的推动下，怀旧似乎对Z世代的消费者非常有吸引力)”可知，画线词前的this指“‘怀旧’似乎十分吸引Z世代消费者”这一事实；下文“Brands must understand what their audience is looking for in a nostalgia play and then work out how to feed this appetite.(品牌必须了解他们的观众在怀旧剧中寻找什么，然后想出如何满足他们的胃口)”说明商家还要深入了解该消费群体的真正需求，而非仅仅依靠“怀旧营销”。由此推断，此处表示“怀旧营销”不是成功的密码。cheat code意为“成功秘诀”，与A项意思相近。故选A项。 10．细节理解题。根据第三段“Having grown up online, where any trend from any era is instantly accessible and social media platforms deliver an unending stream of memories, this generation is hardwired (与生俱来的) for nostalgia.(在网络上长大，任何时代的任何趋势都可以立即获得，社交媒体平台提供了无休止的记忆流，这一代人天生就有怀旧情结)”可知，Z世代年轻人生长于网络时代，很容易在网络上获得有关各个年代的趋势信息，因此容易被“怀旧风”吸引。故选D项。 11．细节理解题。根据倒数第二段“Leaning into nostalgia can help convey this, and when it comes to awakening memories, nothing beats the physical experience.(倾向于怀旧可以帮助传达这一点，当谈到唤醒记忆时，没有什么比身体体验更好的了)”可知，亲身的体验更容易唤起记忆。由此推断，要想用好“怀旧营销”策略，商家最好提供亲身的体验。故选C项。 12．主旨大意题。根据第二段“Super charged by social media, nostalgia (怀旧) seems to attract Generation Zconsumers so much. However, this doesn’t mean throwing it back is a cheat code for marketing success with Generation Z. Brands must understand what their audience is looking for in a nostalgia play and then work out how to feed this appetite.(在社交媒体的推动下，怀旧似乎对z世代的消费者非常有吸引力。然而，这并不意味着把它扔回去是Z世代营销成功的作弊码。品牌必须了解他们的用户在怀旧剧中寻找什么，然后想出如何满足他们的胃口)”以及本文主要分析了“怀旧营销”现象爆发背后的原因，并给出了让“怀旧”发挥最佳作用的策略和建议，D项“用怀旧促进商业发展的建议”符合文章主旨。故选D项。 学科网（北京）股份有限公司 $$