Unit 1 The mass media 语法填空 课件-2024-2025学年高中英语译林版（2019）选择性必修第二册

语法填空 Unit 1 The Mass Media Reading Be a critical news reader! 10 July Firefighters put out tower block fire Firefighters quickly put out the Henderson Tower fire last night. The fire, which is thought_____________(start) from the 8th floor, spread quickly through the tower block on Sunday night, ______(leave) people on the upper floors _______(trap). Fears grew that the number of _____(death) could reach 5, according to figures _______(release) by emergency services. Fire engines and ambulances, _____(call) at 9:30 p.m, reached the scene within 15 minutes. By this time, the fire ____________(extend) to the 15th floor. Firefighters got the situation _____ control around 11 p.m. There is concern ____ the___________(construct) company___built the tower block had not followed fire ______(safe) rules. to have started leaving trapped deaths released called had extended under that construction that safety 11 July  Local news  A2 _______(dead) fire in tower block causes serious damage A terrible fire broke ____ on Sunday night, ________(leave) the Henderson Tower seriously _______(damage). Emergency services estimate that the number of deaths could reach 9. By this morning, 4 people have been confirmed dead. The fire has also left dozens of people_______(injure), 5 of_____ are in a _______(critic) condition. Lisa Mayer, 29, is among the lucky ones who only suffered minor _______(injury). She recalled, “I was about to have a bath ____I heard people screaming and dogs barking. I looked outside and the smoke was choking me. It was like____awful dream.” Mr Peterson, head of the fire service, confirms that a dropped cigarette end on a carpet of the 8th floor started the fire and ____ the automatic fire alarms did not go _____ quickly enough to prevent the disaster. A team is _______(current) investigating the accident further. Deadly out leaving damaged injured whom critical injuries when an that off currently Reading news reports critically We rely on news _______(learn) about _____ is happening in the world around us. However, we usually find that reports on the same_______(event) contain different or even ____________(contradict) information. How do these differences come _______? It is _______(advise) to remember that _________(journal) may have different priorities, which would influence_____ they report an event. Let’s take the two news reports on the Henderson Tower fire ____ an example. We can see that the first news report pays more attention to the rescue efforts, _____ the second talks more about deaths and injuries. When we read more than one report, we come to understand an event in a__________________(comprehensive) way. to what events contradictory about advisable journalists how as while more comprehensive Even if news reports _______(write) from basically the same perspective, they may contradict each other in terms of ______(fact) details, as events in the real world are usually __________(complicate) and ___________(constant) changing. For ________(instant), the numbers of deaths ________(different) in the two news reports on the Henderson Tower fire. When we come across such factual differences, we should not rush to the __________(conclude) _____ one of the news reports gives false information. Instead, check when the reports were written. News reports written at different stages of an event could contain different information ___ new facts _________(bring) to light. Another aspect worthy of mention is that journalists may approach information they get from research or interviews differently. Suppose emergency services’ estimates of the number of deaths vary between5 and 9. Journalists may choose to present the minimum, the maximum or something in between in their news reports. Therefore, checking different sources enables us _________(draw) a more_______(inform)conclusion. written factual complicated constantly instance differ conclusion that as are brought to draw informed Advertising: the power of __________(persuade) In just one day, a person can see hundreds of marketing messages. Advertising has become part of modern life. But what is advertising exactly? __ short, it refers to the activity of promoting a ______(produce) or service. In other words, it tries to persuade people________(buy) a product or service. The history of advertising has always been ______(close) ____(link) with _____of the mass media. From the ancient simple advertisements ______(paint) on outdoor signs to the colourful, interactive ones in smartphone apps, advertising and the mass media have developed hand in hand. As media channels have grown in number and type, ____ have advertisements. persuasion In product to buy closely linked that painted so Because the mass media reaches so many people, it is a perfect vehicle for advertisers. If an advertisement_________(place) on a popular website or on TV at peak times, a huge number of people will know about the product or service it is advertising. In addition to ______(make) people aware of a product or service, a successful advertisement will also create a desire_____(buy), thus _______(boost) business. That is ____ when a company wants to promote a product or service, it often launches a mass media advertising campaign. is placed making to buy boosting why ______(base) on the psychology behind creating a desire______(buy), advertisers have developed ways of persuading people into______(purchase) their products or services. A common technique to make an impact is to create a ________(memory) slogan. Slogans use simple but _________(impress) language______(make) us remember the product or service_____________(advertise). Some of these slogans may also appeal ____ our emotions. For example, a slogan may connect a fine china teapot it aims_________(promote) ____our pride in having good taste. You will hear a _____(various) of slogans any time you watch TV. Think about your favourite one. What makes it special? And what message does it try to get ______? A slogan __________ communicates an idea _______(effective) can boot sales and even become part of popular culture. That is the power of _________(memory) slogans. Based to buy purchasing memorable impressive to make being advertised to to promote with variety across which/that effectively memorable Another technique advertisers often employ is to link their company or product __ a “brand ambassador” ---a famous actor, a sports star, or even a ________(fiction) character. Think of a popular fast-food restaurant. Does it have a brand ambassador? Is the brand ambassador popular among potential customers? The more we like the brand ambassador, the more we will __________(attract) to buy the product. Of course, some advertisements are not so obvious: product placement is _______(type) used in films with huge box- office success and TV shows with high ratings. Some films are now sponsored by leading brands, so that only their products appear in the films, like the watches _____(wear) by the title character in the James Bond films. Other types of mass media use product placement too, ________(include) video games. It is not _________(common) for sports video game series to feature different in-game equipment with real brand names. We absorb these marketing messages ________ thinking about them too much, yet they will probably have an effect on us the next time we go shopping. fictional be attracted typically worn including uncommon without In the past, advertising was all about reaching as many people as possible with the same message. Now, advertising is becoming __________(digital) and more personalized. Already we may see online advertisements for products or services we have _________(previous) searched for on the Internet, and we are very likely to receive special discounts and__________(promote) _______(target) specifically ____ us. In the future, advertising will be even more about understanding individual customers and sending them advertisements _______ are tailored to specific needs. Not only will this make them feel more _____(value) and enable them ________(see)_____they ate most interested in,_____it will also help companies target their customers _____________(efficient) to have a positive effect on sales. more digital previously promotions targeted at which/that valued to see what but more efficiently $$