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专题07 阅读理解C篇(原卷版)
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Business innovation is an organization's process for introducing new ideas , workflows methodologies, services or products. Like IT innovation , which calls for using technology in new ways to create a more efficient and agile organization, business innovation should enable the achievement of goals across the entire organization , with sights set on accomplishing core business aims and initiatives. Innovation often begins with idea generation, wherein ideas are narrowed down during brainstorming sessions, after which leaders consider the business viability, feasibility and desirability of each idea. Business innovation should improve one existing products, services or processes; or it should solve a problem; or it should reach new customers. Recent examples of business innovation include the introduction of the Dyson vacuum cleaner, whose creator and namesake James Dyson declared in advertisements that he set out to build a better product by applying industrial cyclone technologies to the household appliance.
The purpose of the business innovation process is to create value for the organization. That value can come from creating new revenue opportunities or driving more revenue through existing channels; from creating efficiencies that save time, money or both; or from improvements to productivity or performance. In short, innovation should lead to higher profits.Additionally, the results of an organization's innovation process should yield a competitive advantage; it should help the organization to grow and reach--or, better still, exceed--strategic objectives.
Innovation and invention are closely linked, but the two terms are not interchangeable. An invention is an entirely new creation. The process of business innovation can produce an invention, but the term is broader in scope and includes the application of an existing concept or practice in a new way, or applying new tech