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原创精品资源学科网独家享有版权,侵权必究! 1
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2024
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原创精品资源学科网独家享有版权,侵权必究! 2
Test 1
Directions: Fill in each blank with a proper word chosen from the box. Each
word can be used only once. Note that there is one word more than you need.
A
A.present B.features C. concerned D.reportedly E. commercial F. stretches
G. overwhelming H. exceptionally I. routinely J. spared K. broadcasts
Modern media is awash in advertising clutter(杂乱 ), and who’s to blame? Modern audiences that hate
conventional full-length and full-size ads.
Today’s consumers don’t like to pay for content, which ought to create a rich environment for advertisers. Yet
these same consumers are prone to click or turn away when a conventional ad appears. The result is ad clutter.
YouTube 1 a combination of full-length ads, skippable ads, lower-screen banners and display ads on
the page alongside each video. Newspapers that once considered the front page important now 2 run ads
there.
Advertisers integrate plugs(推销 ) into content to frustrate digital video recorders, which allow viewers to
watch programs on a delay and skip regular commercials. If you watch regional telecasts of baseball games, the
commercial clutter is so 3 . Ads are visible on the stadium wall behind the home-plate umpire(裁判 ).
On-screen graphics include sponsor logos. And everything is a paid plug--“This call to the coach’s zone is brought
to you by Verizon.”
According to the showbiz paper Variety, several streaming services are about to introduce a new twist:
commercials that start running whenever a viewer pauses a program. Hulu intends to launch such ads this year.
AT&T’s DirecTV and U-verse units will 4 use similar technology to trigger full-motion commercials
whenever a viewer tries to take a break.
There’s a lot at stake. According to Variety, National Football League(NFL) TV broadcasts generate an
estimated $4.35 billion in ad revenue during the 17-week regular season. NFL 5 are now loaded with