Unit 1 The mass media Integrated Skills 详细讲解课件-2023-2024学年高二英语牛津译林版（2020）选择性必修第二册

Unit 1 The Mass Media Integrated Skills Discussing online news media 新译林2020版 选必二 Printed Media Online Media Which is your way to read news? Leading-in watching TV programmes reading news stories on my mobile phone reading newspapers Lead-in How do you get news updates every day? CHINA DAILY 头条 print editions digital editions a news app membership A chart increase decrease decline Reading Over the past 15 years, online media has become ___________ popular, while the number of people who use broadcast media has decreased _________, and the number of people who use print media has been in _________ decline. increasingly slightly sharp The rise of online news media The rise of online news media The past decades have witnessed the rapid development of online news media. In the mid-1990s, due to the popularity of personal computers and increased Internet access, some newspapers began to publish their own digital editions on the Internet. People can read the same content online as is printed in the newspapers every day. 过去的几十年见证了网络新闻媒体的快速发展。在20世纪90年代中期，由于个人电脑的普及和互联网使用的增加，一些报纸开始在互联网上发布自己的数字版本。人们每天可以在网上阅读与报纸上印刷的内容相同的内容。 By the end of 1999, about 1,000 newspapers in China had set up their own online news platforms. At almost the same time, news websites with no print editions sprang up. They made a hit immediately because of a wider range of stories and almost instant updates of news events. Interaction was also encouraged as readers could post their own comments. 到1999年底，中国约有1000家报纸建立了自己的网络新闻平台。几乎与此同时，没有印刷版的新闻网站如雨后春笋般出现。由于报道范围更广，新闻事件的更新几乎是即时的，它们立即引起了轰动。互动也被鼓励，因为读者可以发表自己的评论。 Then we entered the smartphone era. Nowadays there are hundreds of thousands of news apps and official news media accounts on social media, with a total membership of over 700 million in China. Smartphone owners are finding it easier to read news on their mobile devices. They can check the latest news any time at any place. 然后我们进入了智能手机时代。如今，中国社交媒体上有数十万个新闻app和官方新闻媒体账号，会员总数超过7亿。智能手机用户