内容正文:
译林版
选择性必修二
Unit 1 The mass media
Welcome to the unit
By the end of this section, students will be able to:
1. List the types of mass media after watching the video;
2. Give more information about the types of mass media mentioned in the video;
3. Introduce the types of mass media they usually use in daily life.
教学目标
基础积累
Posters
Books Newspapers
Radio
Blogs
outdoor media
print media
broadcast media
digital media
Look and choose
新课引入
Listen and feel
Do you think the mass media is important in your daily life? Why or why not?
新课引入
Look and answer
All of us who professionally use the mass media are the shapers of society.
—William Bernbach
What does the quotation from William Bernbach mean?
新课引入
Look and answer
Watch the video and fill in the blanks.
Outdoor media
Mass media
__________ media
__________ media
Broadcast media
Print
Digital
主体学习
Listen and fill
Time Type Form
Since ancient times Outdoor media Shop signs
(2)____________
Other advertisements
Digital billboards
With the invention of printing Print media (3)_____________
Magazines
(4)_____________
(1)_______________ Broadcast media (5)_____________
Television
With the invention of the Internet Digital media (6)_____________
Forums
Watch the video again
and fill in the table.
1920s
Posters
Books
Newspapers
Radio
Blogs
主体学习
Listen and fill
outdoor
media
print media
broadcast media
digital media
1.What else do you know about the types of mass media mentioned ?
shop signs, posters, other advertisements outside buildings and inside shop windows …
主体学习
Look and answer
outdoor
media
print media
broadcast media
digital media
books, magazines …
1.What else do you know about the types of mass media mentioned ?
newspapers
主体学习
Look and answer
outdoor
media
print media
broadcast media
digital media
radio , television, …
1.What else do you know about the types of mass media mentioned ?
film, recorder
主体学习
Look and answer
outdoor
media
print media
broadcast media
digital media
blogs and forums…