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专题05 阅读回答问题
一、昌平区
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In the 1994 film Forrest Gump, there’s a famous saying, “Life is like a box of chocolates; you never know what you’re gonna get.” The surprise is part of the fun. Now blind box toys are bringing the magic of surprise to online shopping.
A blind box toy is hidden inside some common package, which cannot be seen from the outside. You don’t know what will be inside exactly, although the toys mostly come from pop culture, ranging a blind box from movies to cartoons.
Blind boxes have caught on since they were first introduced from Japan to China in 2014. According to a 2019 Tmall report, the mini-series of Labubu blind box was named Champion of Unit Sales with 55,000 sold in just 9 seconds during the Singles Day shopping event. Most customers for blind boxes are young people aged 18 to 35.
According to The Paper, blind box toys are popular in part because of their cute appearances. The cute cartoon figurines (公仔,手办) come in small sizes, making them suitable to be presented on shelves.
Even if blind boxes are not their top choice for decorations, the mystery and uncertainty of the process also attracts people. It’s the most important reason why people buy blind boxes one after another.
“Fear of the unknown is always a part of the box-opening process,” said Miss Cao, 24, who lives and works in Shenyang. Speaking to Sina News, she said, “Until you open all the boxes, you cannot know what it is inside.”
However, someone gives a different voice. “With blind boxes, I never know exactly what I’ll get. I would feel disappointed if I didn’t get what I was hoping for or got the same one I already have, which was also a waste of money,” said Matthew, 18, who studies in a senior high school.
Love it or hate it, opening a blind box is a little surprise for our daily lives. When people open this simple little box, they may be disappointed, but they always hope for a better result.
When someone remakes Forrest Gump, don’t be surprised if he says, “Life