内容正文:
【期末备考】专题03:完形填空—上海名校2023年高二下英语试卷精选汇编(附答案解析)
学校:___________姓名:___________班级:___________考号:___________
一、完形填空
(2022秋·上海·高二上海南汇中学校考期末)
The serious business of being a social influencer
This week China promised a tax-evasion punishment on social-media influencers, who are paid by brands to promote products online to their followers. Viya, known as the live-streaming queen, has already been fined $210m for not declaring her income. The size of that levy (征收税) shows the ____1____ scale of the industry, which accounts for 12% of online sales in China. Outside China, influencers are also likely to have a(n) ____2____ role in e-commerce. For all firms with brands, it is time to realize that influencing is more than just a hobby.
The use of personal endorsements used to be about ____3____ existing celebrity power. For example, Michael Jordan’s deal in 1984 with Nike revolutionized both basketball and branding. Influencers turn the logic on its head: selling things helps make them more famous. Through clipped videos and filtered photos they offer recommendations to consumers, together with glimpses into their daily lives to increase the ____4____.
Total spending on influencers by brands could reach $16bn this year. The number of wannabe influencers outside China is in the millions. ____5____, only under 100,000 of them get most profit. Their staying power suggests that they add value in several ways. Influencers’ networks reach new audiences, ____6____ younger shoppers. And influencers are ____7____ proficient in a way that old-style brand ambassadors never were. They can quickly ____8____ and utilize newer platforms like TikTok. Yet one-third of brands do not use influencers. They worry about their reputation.
Despite the risk, ignoring influencers is a mistake. Their ____9____ of digital advertising budgets is still low at 3%, but it is rising fast. The ____10____ between entertainment and e-commerce is becoming unclear. The most popular marketing strategy of the 2010s—ads