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【高考英语三轮冲刺】话题10 中国文化和节日 10篇
2023届高考英语阅读理解最新热点话题分类训练(全国通用)
1.(2023·安徽黄山·统考二模)
As the year 2023 is the Year of the Rabbit in China, many brand have rolled out an array of rabbit-themed goods. Wang Chuchun, an 18-year-old freshman from Xiamen University in Fujian, bought a pair of shoes from the rabbit collection made by Holli, a domestic brand, during the Spring Festival holiday.
“I would like to see Chinese culture be more incorporated into consumer goods that carry a variety of beautiful connotations(内涵).” Wang told journalist.
Guochao, the combination of Chinese traditions with modern designs, has become a keyword for this year’s Spring Festival product consumption, according to statistics from Vipshop(also known as weipinhui in Chinese), an online retailer(零售商). The sales volume of 361 Degrees, a sports equipment company, saw a rise of 188 percent on a year-on-year basis during the Spring Festival with their rabbit collection.
Who is behind the surge of sales for guochao products? According to a report released by data service provider Aurora, the proportion of young people interested in the guochao products accounted for more than 70 percent of consumers.
Thus the target market of the guochao products is China’s 400 million-strong army of young consumers, Tom Harper, a lecturer in international relations at the University of East London, said to The Conversation.
Like their peers in Western countries, China’s Gen Z consumers are enthusiastic users of social media; but that is where the similarities end.
This generation has grown up during China’s rapid economic development in the 2000s and 2010s, which is a marked contrast to their peers in the West, who came of age, in the shadow of the2008 financial crisis. As a result, they have been characterized as being more confident and better educated than previous generations.
“Complex and profound social and cultural factor have contributed to the rise of guochao. But it all comes down to decades of stable development