专题39 宝马Mini为上海车展冰淇淋事件道歉-2023年高考英语外刊阅读及模拟强化训练

BMW's Mini Apologizes for Ice Cream Melee at Shanghai Show 宝马Mini为上海车展冰淇淋事件道歉 文章选自《欧洲汽车新闻网》 主题语境：人与社会 子语境：热点事件 原文出处：Auto News 语篇类型：新闻报道 关键词：BMW；discrimination；ice cream；apology 篇章导读：周四，中国网民指责宝马在上海车展上存在歧视，称其迷你展台的工作人员在冰淇淋赠品促销活动中更青睐外国游客，而非国内游客。 原汁原味外刊阅读及模拟强化训练 Chinese Internet users berated BMW on Thursday, accusing it of discrimination at the Shanghai auto show amid claims workers at its Mini booth favored foreign over domestic visitors during an ice cream giveaway promotion. Mini apologized for the incident in question, saying in a statement on its official Weibo account that it was caused by poor internal management and that it would improve training. The topic "BMW Mini" became the second most-searched topic on China's Weibo social media platform, with over 93 million views with users reposting pictures and videos, along with negative comments, of an incident that local media said took place on Wednesday. The controversy comes as BMW and fellow German automakers participate in the Shanghai show in full force as they fight to stay on top of consumer trends in a country where domestic rivals have been aggressively taking market share. One video showed two Chinese workers telling some local visitors to the Mini stand that the free ice cream had run out, only to offer a tub moments later to a Western attendee. "This has taken away my good feelings towards BMW," said one Weibo commentator. A person familiar with the matter said the booth had finished giving out 300 servings of ice cream meant for visitors when the incident occurred and the foreigner in the video was a BMW employee. The workers were temporary workers hired locally for the show, not BMW staff, the person said, declining to be identified due to the sensitivity of the matter. In presentations earlier this week BMW CEO Zipse talked up the importance of the Chinese market to the automaker, saying many of its cars' features were inspired by Ch