Lesson 29 How to Push a Product教案2022-2023学年冀教版八年级英语下册

UNIT 5　Buying and Selling Lesson 29: How to Push a Product 设计说明 首先老师通过展示图片和问答的方式向学生介绍“What’s an ad?”；利用图片呈现本课的新词, 并进行练习；进而, 引入教材的学习。然后, 通过一段师生对话呈现create an ad的重要性, 并利用这一对话形式, 告诉学生想要更好地售卖东西, 必须学会如何推销自己的产品, 接着进入教材的听读练习。利用Let’s Do It!中的练习进行巩固。最后, 利用第3题做笔头练习, 由听、说、读的训练过渡到写的训练。本节课从多个角度、多种形式上对本课的语言知识进行练习, 从而达到教学目的, 实现教学目标。 教学目标 通过本课节的教学, 学生达成以下目标: 1. 知识目标 掌握单词: create, customer, already, similar, shine, offer, succeed 接触单词: battle, ad, sample, quality, surely 短语和句型: push a product, stand out, catch one’s eye, have an interest in Remember, you need to make your product stand out. 2. 能力目标 (1)掌握文中的重要短语和句子； (2)能够谈论如何去推销一个产品。 3.情感目标 用自己的语言去推销一个产品 重点难点 1. 重点: 掌握本课节的重点单词和短语。 2. 难点: 能用英语去推销产品。 教学准备 PPT课件；本课节用到的录音 授课时数 1课时 教学过程 Step 1　Warming up Have a free talk. 1. What is important for pushing a product? 2. If you had your own product to sell, how would you push it? What does “push a product” mean? It means “try to sell it”. Step 2　Look and learning 1. Learn about new words push, create, battle, already, similar, ad, quality, sample, shine, offer, customer and phrases push a product, stand out, catch one’s eye, have an interest in. T: What are they? S1: Advertisement. T: Why do they need to advertise? S2: Because the companies want to push their products. T: That’s right. And do you know how to create a good ad? S3: If you want to create a good ad, you must study your customers and catch their eye. An excellent ad can make your products stand out. T: OK. Today we will learn more about how to push a product. battle ad customer similar shine 2. Check the new words. 1. If you had your own product to sell, how would you __________ it? 2. People coming to trade shows have an interest in _________ products. 3. Offering samples and deals will get you more __________. 4. It is important for products to have good ________. 5. These suggestions can make your product really _________. Answers: 1. push　2. similar　3. customers　4. quality　5. shine S