Unit 1 Extended reading Advertising the power of persuasion课件-2022-2023学年高中英语牛津译林版（2020）选择性必修第二册

Extended reading Advertising: the power of persuasion Where do advertisements usually appear? Before reading Smart phone Television/Webpage Posters Along the streets The power of persuasion I love you, you love me, MIXUE ice cream and tea 不是所有牛奶都叫 我们不生产水，我们只是大自然的搬运工。 ，纵享丝滑。 ，to be number one. ，一年卖出三亿多杯，能环绕地球一圈，连续七年，全国销量领先。 Can you speak out the brands according to these slogans ? The power of persuasion Can you think of any other ways that ads used to attract your attention? brand ambassador (代言人) creative videos slogans Advertising: the power of persuasion Look at the title and guess what it going to say. Pre-reading n. 劝服；劝说；说服 The introduction The development The influence Skim each paragraph and match the paragraphs with their main ideas. Skimming Para.1 Para.2 Para.3 Para.4 Para.5 Para.6 Para.7 The history of advertising Introduction The reasons for advertising on the mass media. Slogans Brand ambassadors Product placement Further development Try to divide these paragraphs into parts. Skimming Para. 2---The history of advertising Para. 1---Introduction Para. 3---The reasons for advertising on the mass media. Para. 4---Slogans Para. 5---Brand ambassadors Para. 6---Product placement Para. 7---Further development Part 1 Part 2 Part 3 Part 4 Paras. 2-3: Relationship between advertising and the mass media. Paras.4-6: Techniques used by advertisers. Para.1: Introduction Para.7: The future of advertising 点击添加标题 点击此处添加章节的描述内容，字数不超过20字。 点击添加标题 Scanning: Read paragraph 1 and answer the following question. What is advertising? It refers to the activity of promoting a product or service. It tries to persuade people to buy a product or service. Scanning: Read paragraph 2-3 and answer the following questions. What’s the change we can see from advertisements? Colorful, interactive ones in smartphone apps. Painted on outdoor signs Scanning: Read paragraph 2-3 and answer the following questions. & To make people aware of a prod