Unit1 Extended reading 第二课时语言点课件-2022-2023学年高中英语牛津译林版（2020）选择性必修第二册

Extended reading 点击添加标题 Language points Advertising: the power of persuasion 点击添加标题 点击此处添加章节的描述内容，字数不超过20字。 点击添加标题 Language points in paragraph 1. In just one day, a person can see hundreds of marketing messages. Advertising has become part of modern life. But what is advertising exactly? In short, it refers to the activity of promoting a product or service. In other words, it tries to persuade people to buy a product or service. 一天之内，一个人可以看到数百条促销信息广告已成为现代生活的一部分。但是广告到底是什么？简而言之，它指的是推销产品或服务的活动。换言之,它(广告)试图说服人们去购买一种产品或服务。 political/ religious persuasion 政治/ 宗教的信仰 persuade sb. (not) to do sth. 说服、劝服某人(不要)做某事 into/out of doing sth. 说服某人做/不做某事 of sth. 使某人相信某事 Persuade v. 说/劝服 Persuasion n. 说服；劝导 【语境应用】使句子的意思相同或相近。 1) I persuaded him to give up playing computer games. →I _________ him ________ to play computer games any more. →I __________ him ________ ________ playing computer games. 2) I couldn’t persuaded myself that he was honest. →I couldn’t persuaded myself ________ ________ ________. persuaded not persuaded out of of his honesty 点击添加标题 点击添加标题 Language points in paragraph 2. The history of advertising has always been closely linked with that of the mass media. From the ancient simple advertisements painted on outdoor signs to the colorful, interactive ones in smartphone apps, advertising and the mass media have developed hand in hand. As media channels have grown in number and type, so have advertisements. 广告的历史一直与大众传媒紧密相连。从古代粉刷在户外的标志，到智能手机应用程序中丰富多彩的互动广告，广告和大众传媒已经密切相关。随着媒体渠道数量和类型的增长,广告也在增长。 手拉手 点击添加标题 点击添加标题 Language points in paragraph 2. Because the mass media reaches so many people, it is a perfect vehicle for advertisers. If an advertisement is placed on a popular website or on TV at peak times, a huge number of people will know about the product. 由于大众媒体吸引了很多人，因此它是广告商的完美载体。如果一则广告被投放在一个热门网站或黄金时段的电视节目上,许多人都会知晓它所宣传的产品或服务。 高峰时期 peak times