Unit 1 Extended reading课件 2021-2022学年牛津译林版高中英语选择性必修第二册

Advertising: the power of persuasion 1 Warming up --- a survey Where do you get the information of a product or service before you buy it? Newspapers or magazines Advertisements Friends or relatives Leaflets Other approaches Para 1 What’s the definition and purpose of advertising? It refers to the activity of promoting a product or service. In other words, it refers to persuade people to buy a product or service. to help sell a new product, film etc by offering it at a reduced price or by advertising it 促销；推销 to make sb do sth by giving them good reasons for doing it 劝说；说服 Main idea: the __________ of advertising introduction Para 2-3 Main idea: __________ between advertising and the mass media relationship 1. The history of advertising has always been closely linked with that of the mass media. 2. develop hand in hand 3. As media have grown in number and type, so have advertisements. Find out some sentences or phrases in para. 2 to show the relationship. Para 3 Why does a