内容正文:
课时达标(二十)
Ⅰ.阅读理解
主题语境:历史、社会与文化 难度:☆☆☆ 限时:8_min
(2021·湖南长郡中学摸底)Walt Disney has spent the past three years making a shift to online streaming. Bob Iger, Disney's chief executive has repeatedly called the shift the “number one priority”.
It therefore came as a surprise when Disney abruptly announced that Mr Iger was retiring, with nearly two years left, to be replaced “immediately” by Bob Chapek, who has least experience in streaming.
“You thought you were going hard right, and all of a sudden you went hard left,” said Rich Greenfield, a media analyst. He compared the choice to Apple's decision to replace Steve Jobs with Tim Cook: “You're choosing the operating executive instead of the wise, dynamic CEO.”
The appointment came as a surprise also because analysts had considered Kevin Mayer,another longtime Disney executive, as the most likely candidate to take over Iger's position. In March 2018, Mayer was appointed to run Disney's streaming and international businesses—a highprofile job given Mr Iger's emphasis on streaming as the future of the entire group.
“When thinking about what I need to do before I leave the company, creatively getting everything on track is my number one goal. If I also need to run the company every day, I will not be able to do that,” said Iger.
According to the financial report, while Disney's streaming has attracted more subscribers,the war of streaming media is a war of burning money.It lost $693 million.
It is the theme park business in the charge of Chapek that has performed the task of “blood_transfusion” for these moneyburning new businesses. In 2019, by September, Disney's theme park unit operating profit rose by 11% to $6.76 billion. Wall Street analysis predicts that by September 2024, Disney's theme park division will have a profit of $10 billion and streaming media operating profit is expected to approach $2.5 billion.
“Look at the businesses he's been in charge of. They have nothing to do with streaming, but everything to do wi