Unit 1 The mass media Extended reading 课件-2021-2022学年高二英语牛津译林版（2020）选择性必修第二册

Unit 1 The mass media Extended reading Advertising: the power of persuasion Ⅰ 课文篇章结构梳理与提示 Part 1（Para. 1）：The definition of advertising. Part 2（Para. 2）：The relationship between advertising and the mass media. Part 3（Para. 3）：The functions of advertising. Part 4（Paras. 4-6）：How advertising works. Para. 4：The technique of creating a slogan. Para. 5：The technique of relating a “brand ambassador”. Para. 6：Product placement. Part 5（Para. 7）：The future of advertising. Reading Reading According to Paragraph 1, what is the purpose of advertising? Reading 3. Read Paragraphs 2–3, and answer the following questions. (1) How have advertising and the mass media developed hand in hand? (2) What is the purpose of a mass media advertising campaign? Reading 4. Read Paragraphs 4–6, and answer the following questions. (1) What is the power of memorable slogans? (2) What is a “brand ambassador”? (3) What types of mass media use product placement? Reading 5. Read Paragraph 7, and answer the