Unit 1 Period 4 Extended reading-Assessment（教学设计）英语译林版2020选择性必修第二册

Unit 1 The mass media Period 4 Extended reading-Assessment教学设计 教学基本信息 单元名称 选择性必修第二册Unit 1 The mass media 学科 英语 学段 高中 年级 高二第一学期 主要教材 书名：普通高中教科书·英语选择性必修第二册 出版社：译林出版社 出版日期：2021年6月 课时安排 2课时(80min) 课型 泛读课 教学设计理念 以广告主题为引领，融合词汇、语法教学与文化知识渗透，通过多样化的英语学习活动，如观看视频、小组讨论、新闻报道撰写与展示等，培养学生的语言能力、文化意识、思维品质和学习能力，引导学生深入理解广告如何影响人们的消费行为以及广告写作技巧，提升学生对广告现象的批判性思考能力和跨文化交际能力。 教材分析 【What】本文介绍了广告的定义、广告与大众媒体的关系、广告所使用的说服技巧以及广告的未来发展，旨在让学生了解广告在现代社会中的重要作用和影响。 【Why】通过阅读语篇，学生能够认识广告在促进产品或服务销售方面的作用，探究广告与大众媒体相互依存发展的关系，学习广告文案的写作技巧，理解广告对消费者心理和行为的影响，学会理性看待广告，培养批判性思维能力，为今后在实际生活中理解和分析广告现象奠定基础。 【How】作者按照 “定义引入 — 关系阐述 — 技巧分析 — 未来发展展望” 的逻辑顺序组织文本内容，运用了多种说明方式和例证，使文章条理清晰、层次分明，为学生提供了丰富的语言输入和思维启发。 学情分析 1. What I know 学生在日常生活中经常接触各种广告，对广告的常见形式和基本功能有一定的感性认识。他们已经掌握了一些与广告和媒体相关的基础词汇，这有助于他们初步理解课文的主题。同时，学生在之前的学习中已经具备了一定的阅读技巧和小组合作能力，能够为本节课的学习提供支持。 2. What I want to know 过阅读课文，学生将深入了解广告的定义、广告与大众媒体的紧密联系、广告所采用的说服技巧以及广告业的未来发展方向，从而丰富自己的知识储备。在语言知识方面，学生将学习与广告相关的词汇、短语和句型，提高用英语描述和分析广告现象的能力。 3. What I learned 学完本课后，学生能识别广告的说服技巧，掌握新闻报道的结构和语言特点，学会运用所学知识撰写简单的新闻报道。 教学目标 1.语言能力 学生能够理解课文中关于广告的词汇、短语和句式，并能准确运用这些语言知识进行口语和书面表达，描述广告的特点、说服技巧以及广告对人们的影响。 2.学习能力 指导学生掌握有效的阅读策略，如预测文章内容、略读获取大意、扫读查找细节等，提高学生自主阅读能力和学习效率。培养学生的合作学习能力，通过小组讨论、新闻报道撰写与展示等活动形式，让学生学会与他人交流合作，共同完成学习任务。 3.文化意识 学生能够了解广告在不同文化背景下的差异和共性，认识到广告作为一种文化传播工具所承载的文化内涵，增强跨文化交际意识和能力，能够在交流中理解不同文化中的广告现象，并进行适当的文化比较与分析。 4.思维品质 通过对课文内容的分析、讨论和总结，培养学生的逻辑思维能力，使学生能够梳理文章的结构，分析段落之间的衔接与过渡。鼓励学生在阅读过程中进行批判性思考，对文中提到的广告现象和观点进行评价和反思，如探讨广告对社会和消费者的影响等问题，培养学生的批判性思维和创新思维能力。 教学重难点 教学重点 学生需掌握广告相关词汇、短语、句式及复杂句子结构，以理解和表达相关内容。同时，学生要掌握阅读技巧获取信息并分析文本结构，提升文化认知。 教学难点 精准辨析易混词汇，剖析长难句并处理文化内涵词汇的理解与翻译。此外，学生还需要对广告现象进行批判性思考，克服文化局限实现客观比较与融合，构建自身对广告的认知与态度。 教学资源 课件PPT，黑板、白板。 教学活动设计 教学过程 活动形式及步骤 活动意图 时间 学习理解 Activity 1 Lead in 通过提问和观看视频导入主题。 Guess what the video is about? Where do advertisements usually appear? Have you ever purchased a product or service after seeing the advertisement promoting it? Why? ●通过多模态导入，激活学生的生活经验，激发学习兴趣，为后续学习做铺垫。 5min Activity 2 Reading 1. Read for main idea of each paragraph. 2. Read for main idea 3. Read for information: ① Paragraph 1 What is the purpose of advertising? 答案：Advertising is actually meant to promote a product or service, trying to persuade people to buy it. What is the purpose of advertising? ② Paragraphs 2-3 How have advertising and the mass media developed hand in hand? 答案：The history of advertising has always been closely connected with that of the mass media. As media channels have grown in number and type, so have advertisements. What is the purpose of a mass media advertising campaign? 答案：A mass media advertising campaign is often launched by a company to make its product or service known to people, creating in people a desire to buy. ③ Paragraphs 4-6 What is the power of memorable slogans? 答案：Memorable slogans can not only boost sales but also even become part of popular culture. What is a “brand ambassador”? 答案：A “brand ambassador” is a famous actor or actress, a sports star, or even a fictional character that a company or its product is linked to. What types of mass media use product placement? 答案：Typically, films and TV shows with high ratings tend to use product placement. So do video games. ④ Paragraph 7 What is the difference between advertising in the past and in the future? 答案：In the past, advertising was to reach as many people as possible with the same message, while in the future, it will be even more about understanding individual customers and sending them advertisements that are tailored to their specific needs. 4. Critical thinking What is the relationship between Paragraph 2 and Paragraph 7? 答案：These two paragraphs echo each other in the idea that advertising develops hand in hand with the mass media all along the history. ●培养学生的整体阅读能力，梳理文章结构，把握核心内容。 20min Activity 3 Discussion 组织学生进行小组讨论 1. What is your favorite advertisement? What techniques does it use to promote the product or service? 2. What is your attitude towards advertising tailored to individual customer’s needs? Give reasons for your answer. ●让学生深入思考广告的说服技巧和个性化广告的影响，培养学生的批判性思维和表达能力。 10min 1. 应用实践 Activity 4 Project 开展新闻报道的小组项目，让学生分组讨论感兴趣的新闻领域，选择事件进行报道。 Preparation 1. As a class, discuss what areas of news you are interested in. You can use the ideas below or think of other ideas. Then in groups, choose one area of news and pick an event in this area to report on. community education entertainment environment medicine sport technology transport ①Which area and event would your group like to research? ② Why do you want to research this event? 2. Review what you have learned about news report and answer the following questions. ①What is the structure of a news report? 答案：A news report is written in the structure of an inverted pyramid. It usually begins with the lead, followed by important details, and then the least important ones. If necessary, the background of the event or other supporting information can be added in too. ②What would be your priority in your news report? Why? 答案：We would put our priority on how the activities made the local children happier than before, as we believe that outdoor activities should play a bigger role in developing entertainment for children. ③ How would you present the information in terms of language style? 答案：We would report the event in an objective manner by using simple but formal language. Action 1.Read the news report in part C on page 13 and fill in the following table. News report Headline The lead Detailed information Background or supporting information 答案：Headline; Youth volunteers make a difference The lead: who: students of a Nanjing senior high school where: a local nursing home when: last weekend what: bring joy to the elderly and brighten up their day why & how: volunteer there Detailed information: The nursing home has more than 150 senior citizens. The students taught the residents how to use mobile phones and go online on the computer. They had activities such as Chinese painting and calligraphy together after lunch. Su Ming, 16, said he hoped to return to the nursing home regularly. Background or supporting information: The programme organizer said the activity made a big difference to the lives of the residents as well as the students. 2.Work in groups, allocate your tasks and research the chosen event by using different types of mass media. Put together your information to write the new report. ●通过撰写新闻报道，让学生运用所学的新闻报道结构和语言技巧，提高学生的写作能力和团队合作能力。 20min Activity 5 Language points 详解文章中的重点单词、短语。 ●教考衔接——通过提炼语言点和练习，让学生掌握本篇文章中的重要知识点 15min Activity 5 Summary 以思维导图的形式，分别整理和归纳本篇文章的结构和要点。 ●使用思维导图帮助学生系统化地掌握文章结构。 4 min Activity 7 Assessment 发放评估量表，让学生根据以下学习目标对自己和同伴在本节课的表现进行自我评估和同伴评估。 ●通过自我评价，帮助学生了解自己的学习情况，提高学习的积极性和主动性。 3min 迁移创新 作业内容 作业设计意图 3min 本节课作业共两项，二选一，为分层作业，难度有所区别。基础一般的同学可以选择第一项，基础较好的同学可以选择第两项。 1、 语法填空 Advertising, an activity of 1.________ (promote) a product or service and trying 2._____ (persuade) you to buy a product or service, has become part of our modern life. 3.____ media channels have grown in number and type, so they have 4._________(advertisement). When a company wants to promote a product or service, it often 5.________ (launch) a mass media advertising campaign. 5. _____(base) on the psychology behind creating a desire to buy, advertisers have developed ways of persuading people 7.____ purchasing their products or services, including creating a 8._______(memory) slogan, linking their company or product to a “brand ambassador” 9.____ using product placement in films and games. Advertising in 10.____ future will be more personalized and tailored to specific needs.   答案：1. promoting 2. to persuade 3. As 3. Advertisements 5. launches 6. Based 7. into 8. Memorable 9, and 10. the 二、书面表达 请根据你所在学校或社区发生的一件事，写一篇不少于 80 词的新闻报道，要求包含标题、导语和主体部分，至少使用 3 个本课所学的词汇。 注意： 1. 词数80左右； 2. 可适当增加细节，以使行文连贯。 范文： Community holds environmental protection activity​ Our community held a “Green Neighborhood” activity last Saturday to improve residents’ environmental awareness.​ Over 200 people joined in. Volunteers picked up litter in the park, planted 50 saplings, and gave out leaflets on waste sorting. Many kids learned to classify garbage correctly. “It’s everyone’s duty to protect our home,” said a resident. The activity ended with cheers, leaving the community cleaner and greener. ●通过语法填空和书面表达，通过写作练习，让学生复习和运用所学知识，提高学生的语言综合运用能力。 板书设计 Unit 1 The Mass Media Advertising & Mass Media Definition: promote products/services Relationship: develop hand in hand Future: personalized & digital Persuasion Techniques Slogan: simple & emotional Brand ambassador: trust & attraction Product placement: hidden influence News Report Structure Headline Lead Body 教学反思 优点： 采用了多模态教学资源，如动图、视频等，创设了丰富的学习情境，有效激发了学生的学习兴趣与积极性。同时，通过小组讨论、角色扮演、信息填表、对比分析等多样化的教学活动，促进学生深度参与课堂，提升了自主、合作、探究学习能力，实现了知识输入与输出的良性循环。 缺点： 在某些活动的设计中，可能未能充分考虑所有学生的个体差异，例如在阅读细节活动中，部分基础较弱的学生可能难以快速准确地获取信息，导致跟不上教学进度，影响教学效果。 改进： 在教学设计和实施过程中，充分考虑学生的个体差异，针对不同水平的学生设计不同难度的任务和活动。例如，在阅读细节活动中，为基础较弱的学生提供更多的提示和引导，帮助他们逐步提高获取信息的能力。同时，在课堂上加强对个别学生的关注和指导，及时发现并解决他们的问题，提升学生英语学习的信心和兴趣。 1 / 11 学科网（北京）股份有限公司 学科网（北京）股份有限公司 $$