Unit 1 The mass media Extended Reading 课件-2021-2022学年高二英语牛津译林版（2020）选择性必修第二册

B5U1 Extended Reading Advertising: the power of persuasion BY G.Z BY ZYH BY ZYH 1 Structure Advertising Part 1(P1,2) Part 2(P3~6) Part 3(P7) simple __________ ______ of persuading _________ __________ history mass media a _________ slogan a “brand __________” product _________ introduction definition ways memorable ambassador placement summary BY ZYH BY ZYH BY ZYH Part 1 simple introduction What is advertising? What determines the way of advertising? It refers to the activity of promoting a product or service. In other words, it tries to persuade people to buy a product or service. Mass media. → BY ZYH BY ZYH BY ZYH Part 2 ways of persuading mass media a memorable slogan a “brand ambassador” product placement REASONS? BY ZYH BY ZYH BY ZYH Part 2 ways of persuading Reasons for mass media reaches so many people at peak times create a desire to buy →to promote a product or service BY ZYH BY ZYH BY ZYH Part 2 ways of persuading Features of a memorable slogan simple but impressive l