Unit 1 Section Ⅴ Extended reading（课件PPT）-【步步高】2024-2025学年高二英语选择性必修第二册学习笔记（译林版）

该高中英语课件围绕“Advertising: the power of persuasion”展开，涵盖广告的定义、与大众传媒的关系、功能、方法及未来发展，通过速读（明大意、悉结构）、细读（细节题）、读后语法填空的层层递进设计，搭建从整体感知到深度理解的学习支架。 其亮点在于融合长难句结构分析（如简单句、主从复合句拆解）、语法填空及重点词块默写，提升学生语言能力；通过选择题、填空题引导分析推断，培养思维品质。采用任务型阅读教学法，学生能系统掌握语言知识与主题内容，教师可借助结构化设计提高教学效率。

Section Ⅴ Extended reading The mass media UNIT 1 Part 1　课文整体理解 Part 2　长句难句分析 整体理解 课文 3 Step 1　速读——整体理解文意 Ⅰ.明文章大意 What is the main idea of the passage? A.The future of advertising. B.The great power of advertising. C.Different attitudes to advertising. D.Different forms of advertisements. √ Ⅱ.悉篇章结构 Adverti- sing:the power of persuasion Advertising The relationship bet- ween advertising and the mass media The functions of advertising the activity of 1.__________ a product or service try to 2.________ customers to buy a product or service They have developed 3.____________ make people 4.______ of a product or service ·create a desire to buy ·5.______ business promoting persuade hand in hand aware boost Adverti- sing:the power of persuasion create a 6.________________   link their company or product   to a“7._________________”   use product 8._________ understand 9.___________________ be 10._______ to specific needs The ways of advertising The future of advertising memorable slogan brand ambassador placement individual customers tailored Step 2　细读——深度获取细节 1.What is the purpose of an advertisement? A.To give a warning. B.To collect information. C.To promote a product or service. D.To tell people of some information. √ 2.When do companies prefer to place their advertisements on TV? A.At night. B.In the morning. C.At prime times. D.Between two programs. √ 3.What kind of language does a slogan use? A.Vivid and fluent. B.Common and dull. C.Complex and unforgettable. D.Not complicated but unforgettable. √ 4.Who is suitable to be a “brand ambassador”？ A.An advertiser. B.A famous actor. C.A potential buyer. D.An advertisement agent. √ Step 3　读后——课文语法填空 Advertising,1. purpose is to promote a product or service，has become part of modern life.The history of advertising 2.____________ _______(link) with that of the mass media from the ancient times.But advertisements nowadays are 3. (interactive) than the ancient ones.With the mass media 4. (reach) so many people，it becomes a perfect vehicle for advertisers.Companies often launch mass media advertising campaigns 5. (promote) products or services. whose has been linked more interactive reaching to promote Advertisers have developed ways to persuade people 6. purchasing products，such as using slogans to communicate 7. (effective) or employing famous people as brand ambassadors.Besides，product 8. (place) in films and games is another technique used.We absorb 9. these advertisements convey without even thinking too much.To sum up，advertising is becoming more personalized and in the future we are likely to enjoy 10. (promote) targeted specifically at us. into effectively placement what promotions 返 回 难句分析 长句 13 1.The history of advertising has always been closely linked that of the mass media.(P11，Para.2) 结构分析：此句是 句。其中that相当于 。 汉语翻译：_____________________________________________________ Ⅰ.补句子　析结构 with/to 简单 the history 广告的历史一直以来都与大众传媒的历史息息相关。 2.From the ancient simple advertisements painted on outdoor signs to the colourful， (interact) ones in smartphone apps，advertising and the mass media have developed hand in hand.(P11，Para.2) 结构分析：此句是 句。其中From...to...意思为“ ”，painted on outdoor signs为过去分词短语作 ，修饰_____________。 汉语翻译：_____________________________________________________ _______________________________________________________________ interactive 简单 从……到…… 后置定语 advertisements 从古代画在户外招牌上的简单的广告到智能手机应用程序里丰富多彩的交互式广告，广告一直与大众传媒携手发展。 3.As media (channel) have grown in number and type，so have advertisements.(P11，Para.2) 结构分析：此句是 句。其中As意为“ ”，引导 从句；so have advertisements为so引起的 结构，意为“_________ __________________”，其完整形式为_____________________________ __________________。 汉语翻译：_____________________________________________________ channels 主从复合 随着 时间状语 部分倒装 ……也是 ……，……也一样 advertisements have also grown in number and type 随着媒体渠道数量的增加和类型的丰富，广告也在不断发展。 4.If an advertisement (place) on a popular website or on TV at peak times，a huge number of people will know about the product or service it is advertising.(P11，Para.3) 结构分析：此句是 句。If引导 从句；it is advertising为_____从句，修饰先行词 ，从句中省略了________ _________。 汉语翻译：_____________________________________________________ _______________________________________________________________ is placed 主从复合 条件状语 定语 the product or service 关系代词 that/which 如果一则广告投放在一个热门网站或在电视的黄金时段播出，许多人都会知晓它所宣传的产品或服务。 5.In addition to (make) people aware of a product or service，a successful advertisement will also create a desire to buy，thus boosting business.(P11，Para.3) 结构分析：此句是 句。句子主干“a successful advertisement will also create a desire to buy”是 结构；boosting business为现在分词短语作 。 汉语翻译：_____________________________________________________ _______________________________________________________________ making 简单 主谓宾 结果状语 一则成功的广告除了让人们知晓一种产品或服务外，还会激发购买欲，从而促进业务增长。 6.Based on the psychology behind creating a desire to buy，advertisers have developed ways of persuading people into (purchase) their products or services.(P11，Para.4) 结构分析：此句是 句。Based on...to buy为过去分词短语作 ，to buy为不定式作 ，修饰 。 汉语翻译：_____________________________________________________ _______________________________________________________________ purchasing 简单 状语 后置定语 desire 基于激发购买欲背后的心理特征，广告商研究出了各种方法说服人们购买他们的产品或服务。 7.A slogan which communicates an idea (effective) can boost sales and even become part of popular culture.(P12，Para.4) 结构分析：此句是 句。which 引导 从句，修饰先行词 ，which在从句中作 。 汉语翻译：_____________________________________________________ _______________________________________________________________ effectively 主从复合 定语 A slogan 主语 一则有效传达一种理念的广告语可以增加销售量，甚至成为流行文化的一部分。 8.The more we like the brand ambassador，the more we will be attracted ______(buy) the product.(P12，Para.5) 结构分析：此句是 句。句子采用了“the＋比较级...，the＋比较级...”结构，通常认为前面为 从句，后面为 ，表示“一方随着另一方的变化而变化”。 汉语翻译：_____________________________________________________ to buy 主从复合 状语 主句 我们越喜欢这位品牌大使，就越会受其吸引而去购买相关产品。 9.Some films are now sponsored by leading brands，so that only their products appear in the films，like the watches (wear) by the title character in the James Bond films.(P12，Para.6) 结构分析：此句是 句。so that引导 从句。 汉语翻译：_____________________________________________________ _______________________________________________________________ worn 主从复合 结果状语 如今一些电影由知名品牌赞助，因而只有该品牌的产品会出现在电影中，比如“007”系列电影的主人公詹姆斯·邦德佩戴的手表。 10.It is not uncommon sports video game series to feature different in-game equipment with real brand names.(P12，Para.6) 结构分析：此句是 句。It作 ，不定式to feature...是真正的 。 汉语翻译：_____________________________________________________ _______________________________________________________________ for 简单 形式主语 主语 在体育电子游戏系列中，用真实的品牌名给不同的游戏装备命名的做法并不罕见。 11.We absorb these marketing messages without (think) about them too much，yet they will probably have an effect us the next time we go shopping.(P12，Para.6) 结构分析：此句是 句。yet连接 句，意为“ ”；the next time引导 从句。 汉语翻译：_____________________________________________________ _______________________________________________________________ 我们没有多加思考就吸收了这些促销信息，而这些信息有可能在我们下次购物时对我们产生影响。 thinking on 并列复合 并列 然而 时间状语 12.Already we may see online advertisements for products or services we have previously searched for on the Internet，and we are very likely _________(receive) special discounts and promotions targeted__________ (specific) at us.(P12，Para.7) 结构分析：此句是 句。 连接前后两个并列的分句；we have previously searched for on the Internet为省略了 的定语从句，修饰先行词products or services；targeted...为过去分词短语作__________，修饰 。 汉语翻译：_____________________________________________________ _______________________________________________________________ 我们或许已经见过针对自己之前在网上搜索过的产品或服务的在线广告，而且很可能会收到专门为我们定制的特殊折扣和促销活动。 to receive specifically 并列复合 and that/which 后置定语 discounts and promotions 13.In the future，advertising will be even more about understanding individual customers and sending them advertisements that____________ (tailor) to specific needs.(P12，Para.7) 结构分析：此句是 句。that引导 从句，先行词为 ，that在从句中作 。 汉语翻译：_____________________________________________________ _______________________________________________________________ 在未来，广告将更注重对个体消费者的了解，并向他们发送针对其特定需求而特制的广告。 are tailored 主从复合 定语 advertisements 主语 Ⅱ.研典句　学用法 That is why when a company wants to promote a product or service，it often launches a mass media advertising campaign.(P11，Para.3) 这就是为什么当一家公司想要推销产品或者服务时，往往会在大众传媒上发起一场广告活动。 结构分析：在此句中why引导表语从句，在表语从句中，when引导时间状语从句。 　That is why... 常见的表原因、结果的表语从句有以下几种形式： This/That is why...这/那就是为什么…… This/That is because...这/那就是因为…… The reason why...is/was that...……的原因是…… (1)如今，人们已经忘记了善良的真正含义。这就是为什么我认为随机的善举真的很重要。 People nowadays have lost sight of the real meaning of kindness.________ __________________________________________________. (2)节约能源对我们来说至关重要。这是因为我们的社会正面临严重的能源短缺。 Energy conservation is of vital importance to us._____________________ ___________________________________. why I think random acts of kindness are really important That is That is because our society is facing severe energy shortage (3)这个小女孩尖叫的原因是她看到一条蛇正向她游走来。 The reason why the girl screamed winding its way to her. was that she saw a snake 课文重点词块默写 1.简而言之 _______ 2.换句话说 _____________ 3.与……紧密联系 ___________________ 4.除了……之外(还) ____________ 5.使某人意识到 _______________ 6.购买的欲望 _____________ 7.发起一场广告活动 ____________________________ 8.以……为基础 ___________ in short in other words be closely linked with in addition to make sb aware of a desire to buy launch an advertising campaign be based on 9.说服某人做某事 ______________________________________ 10.引起我们的情感共鸣 ____________________ 11.把……与……联系起来 _______________________ 12.为了做 _________ 13.各种各样的广告语 _________________ 14.对……有影响 _______________ 15.寻找，搜索 _________ 16.更加有效地锁定目标客户 ____________________________ persuade sb to do sth/persuade sb into doing sth appeal to our emotions connect...with.../link...to... aim to do a variety of slogans have an effect on search for 返 回 target customers more efficiently 本课结束 $