2020年高考英语外刊时事命题阅读理解：“李佳琦们”直播“带货”成为电商平台购物新趋势 Game Changers of E-Commerce

Game Changers of E-Commerce “李佳琦们”直播“带货”成为电商平台购物新趋势 LI JIAQI knows how to get an audience’s attention. “All you girls! All you girls!” the 27-year-old shouts during his live-streaming marathon the Sunday evening ahead of this year’s Double Eleven Shopping Festival. Over the next six hours, Li presents a mix of products to his viewers, ranging from facial essences (精华) to velvet (天鹅绒) pillows. Each time, he briefly introduces the new item and then follows up with a direct sales pitch (话术): “Buy it — just buy it! It looks super, super, super good!” Li’s live stream appears simple and low-budget compared with Taylor Swift’s headline show at the evening party. However, the online influencer probably had a greater impact on this year’s festival than the American pop star. More than 36 million people tuned in to watch Li sell his wares that evening. In the month leading up to the shopping festival, Li’s promotion drove over one billion yuan in sales on Taobao Live. Companies have been usin