内容正文:
Time is running out for the 30-second TV commercial
电视节目中的商业广告将不复存在
The 30-second television commercial was once a cultural icon. Unfortunately, it has lost that status. TV commercials are destined for history museums, along with cassette players and dial-up telephones.
TV commercials had their golden era in the 1960s. People had lots of time, particularly after work. There were no emails, text messages or social networks to follow. TV was limited to a handful of stations that only broadcast during certain times of the day.
Commercials were part of the TV experience. They offered a window into the new world of packaged goods, automobiles and airline travel. Thanks to TV commercials, people could learn about these products without having to get up from the sofa.
That’s not the case anymore. For today’s internet-enabled consumers, TV commercials are probably the least efficient way to learn about a product. They are 30 seconds of sell (推销), while all we really want to do is sit back an