Unit 6 Period 3 Lesson 3 The Advertising Game（课件）英语北师大版选择性必修第二册

M Lesson 3 · The Advertising Game 英语 | 北师大版 | Period 3 读思课 Unit 6 The Media Learning Objectives Period 3 · 读思课 ① Language ability Master key words: advertise, agency, budget, boost, profit, welfare, sponsor, originate, sew. Master “used to” and “would” for past habits. ② Learning ability Use skimming, scanning, and topic sentence strategies. ③ Cultural awareness Understand the development of advertising from traditional to modern. ④ Thinking quality Compare and summarize five types of advertisements. Unit 6 · The Media 02 / 25 Contents 01 Lead-in & Prediction 02 Pre-reading Vocabulary 03 While-reading Fast Reading 04 While-reading Careful Reading 05 Grammar Focus: used to & would 06 Language Consolidation 07 Post-reading Discussion 08 Summary 09 Self-assessment 10 Homework Lesson 3 The Advertising Game · Period 3 Reading & Thinking 01 Lead-in & Prediction Activate your knowledge about advertising ✦ ✦ ✦ Lead-in What makes a good ad? ① Warm-up Have you ever bought anything because of ads? What makes an ad attractive? ② Pair Work What makes a good ad? Name an ad you still remember. ③ Prediction Look at the title “The Advertising Game”. What might the passage discuss? Unit 6 · The Media 05 / 25 02 Pre-reading Vocabulary Build your word power for advertising discussion ✦ ✦ ✦ Pre-reading Key Vocabulary 9 core words advertise v. 做广告 advertise for agency n. 机构 an employment agency budget n. 预算 advertising budget boost v. 推动 boost profits profit n. 利润 make a profit welfare n. 福利 public welfare sponsor v. 赞助 sponsor advertisements originate v. 起源 originate from sew v. 缝合 sew on / sew up Unit 6 · The Media 07 / 25 — a fundamental purpose（根本目的） — an employment agency（职业介绍所） — boost profits（增加利润） — public welfare（公共福利） — sponsor advertisements（赞助广告） — originate from（起源于） — participate in（参加） Key Vocabulary Vocabulary Practice Pre‑reading ① The company spent a large part of its________ on advertising. budget ② The advertisement aims to______ sales of the new product. boost ③ The government has __________ advertisements to educate the public on saving water. sponsored ④ The advertising industry ___________ with the fundamental purpose of promoting and selling goods. originated Unit 6 · The Media 08 / 25 03 While-reading — Fast Reading Skim for main idea and text type ✦ ✦ ✦ Fast Reading: Main Idea & Text Type While‑reading ① Skimming for Main Idea Skim through the passage. What is it mainly about? A. Different types of advertisements. B. The development of advertisements. C. Different attitudes towards advertisements. Answer: B ② Identifying Text Type What is the text type of this passage? What helped you identify it? This is an explanatory text (exposition). It introduces the development of advertisement in time order, with lots of time expressions (e.g. "In modern times", "However", "Over the last decade") and examples. ③ Finding Topic Sentences Locate the title and the topic sentence of each paragraph. Identify the text structure. Conclusion: Exposition (说明文) — “total‑point” structure (总分结构) Unit 6 · The Media 10 / 25 04 While-reading — Careful Reading Read for details: five types of ads ✦ ✦ ✦ Careful Reading: Five Types of Ads While‑reading Read and complete the table Unit 6 · The Media 12 / 25 Features Purposes Problems 05 Grammar Focus used to & would for past habits ✦ ✦ ✦ Structure Usage Example used to + do Past habit OR past state (no longer true) There used to be a cinema here. would + do Past action ONLY (not for states) Every evening, he would read the newspaper. While‑reading Grammar: used to & would Observe and Discover •  Classic advertisements used to give information about finding certain products. •  In those days, families would watch the evening news on TV. ① People ______ get news mainly from newspapers, but now they rely on the Internet. used to ② Every evening, the family______ sit together and watch the news. would ③ There ______ be a building here, but it was pulled down last year. used to Unit 6 · The Media 14 / 25 06 Language Consolidation Practice and check your understanding ✦ ✦ ✦ While‑reading Language Consolidation 3 exercises Exercise 1 — Fill in the Blanks The advertising industry started with the (1) (fundament) purpose. Classic ads (2) (use) to give info. Modern ads (3) (apply) modern design. Top advertisers hope (4) (make) people forget. The government (5) (sponsor) ads to educate. (1) fundamental (2) used (3) apply (4) to make (5) has sponsored Exercise 2 — Multiple Choice 1. What is the main idea? A. Types of ads   B. Development of ads   C. Attitudes 2. What does a classic ad look like? A. Humour   B. Company name and place   C. Expert pictures 3. Why must modern ads attract attention? A. Products compete   B. People dislike ads   C. Government requires Answers: 1. B    2. B    3. A Exercise 3 — Translation ① 经典广告过去常常提供有关寻找特定产品的信息。(used to) Classic advertisements used to give information about finding certain products. ② 广告行业最初的根本目的是向可能需要产品的人推销商品。(fundamental purpose) The advertising industry started with the fundamental purpose of promoting goods to people who might need them. Unit 6 · The Media 16 / 25 07 Post-reading Discussion Discuss and think critically about advertising ✦ ✦ ✦ Post‑reading Group Discussion A What makes a good advertisement? Which type of ad do you think is most effective? Why? Have you ever bought something because of an ad? B Why are public advertisements important? What public ads have you seen in daily life? What social problems do they aim to address? ◆ Sample Output “In our group, we think the best ads combine humour with new and unusual ideas. We also think public ads are important because they educate people about social problems like fighting AIDS, saving water, and helping the poor.” ⚡ Critical Thinking Top advertisers hope to “make people forget that someone is trying to sell them something”. Is this good or bad? Why? Unit 6 · The Media 18 / 25 08 Summary Review what we have learned today ✦ ✦ ✦ → Summary Class Summary 1. Five Types of Advertisements Classic → Modern → Improved Modern → Further Improved → Public 2. Key Features & Purposes Classic: simple info Modern: attract attention Improved: humour & surprise Further: link to concepts Public: educate society 3. Grammar: used to & would used to + do: past habit or state (no longer true) would + do: past action only 4. Key Expressions advertise, agency, budget, boost, profit welfare, sponsor, originate, participate in Unit 6 · The Media 20 / 25 09 Self-assessment Evaluate your learning ✦ ✦ ✦ Assessment Item ★★★★★ Language Ability: I can read about ad development and complete the table. 1 2 3 4 5 Learning Ability: I can use skimming, scanning and topic sentences. 1 2 3 4 5 Thinking Quality: I can compare five types of ads and evaluate strategies. 1 2 3 4 5 Cultural Awareness: I understand the social value of public ads. 1 2 3 4 5 Self‑assessment Self-assessment Checklist Rate yourself from 1 to 5 1 = needs work  ·  5 = excellent Unit 6 · The Media 22 / 25 10 Homework Consolidate and expand your learning ✦ ✦ ✦ Homework Homework Homework 1 Basic ~ 100 words Write a short passage introducing the development of advertising from traditional to modern. • Use at least 5 words from: advertise, agency, budget, boost, profit, welfare, sponsor, originate. • Use “used to” or “would” at least once Tip: Organize your passage in time order — start with classic ads, then modern, then improved. Homework 2 Advanced ~ 120 words Write about your opinion on advertising. • Is advertising’s impact on consumers positive or negative? Why? • Give an example of a successful or unsuccessful ad. • What is the difference between commercial ads and public ads? Tip: Use specific examples from your own experience or the passage to support your argument. Unit 6 · The Media 24 / 25 M Thank You Unit 6 The Media 　　 Lesson 3 · The Advertising Game Keep questioning, keep exploring! $