Unit6 Lesson3 The advertising game 课件-2025-2026学年高中英语北师大版选择性必修第二册

advertisement freedom fundamental agency commercial technological originate sew locate suitable attract consist of advertiser budget visual boost n. 广告 n. 自由 adj. 根本的；基本的； 基础的 n. 代理处 adj. 商业的，商务的 adj. 技术的；科技的； 工艺的 vt. 创始，创造 vi.&vt. 缝，缝纫； 缝制；缝补 vt. 位于 adj. 合适的，适宜的 vt. 吸引 由……构成 n. 广告商 n. 预算 vi.&vt. 把……编入预算 视觉的，视力的 n. 增长； vt. 促进，推动 competitive combine genuinely link anticipate profit welfare participate neighbourhood sponsor adj. 竞争性强的，有竞争力的 vi.&vt.（使）结合，（使）组合 adv. 真正地 vt. 把……联系起来 n. 联系，关联 vt. 预期，预料 n. 利润，收益，盈利 n. 幸福，健康；福利 vi. 参加，参与 n. 社区，住宅小区，街坊 vt. 赞助，资助；为……担保 n. 赞助商；资助者 Lesson 3 The Advertising Game The Media Unit 6 Teaching Objectives Unit 6 Lesson 3 1.To read and talk about advertising. 2.Know the design, the idea and the effect of advertisement. 3.Understand the development. 4.Disscuss advertising. guess Pre-reading Task1.1.Watch a video of an advertisement and guess. What product is it for? Mercedes Bens Task1.2.What makes an advertisement attractive? While-reading Task2.A.Read the passage quickly and choose the main idea. While-reading A. different types of advertisements B. the development of advertisements C. different attitudes towards advertisements It introduces the development of advertisements in the order of ______. time Task2.1.Match the key words of each paragraph. Para.1 1. Advertising agencies would create a basic type of advertisement known as a _________________________. 2. Such advertisements have changed over the years with _________, ________,_______________ developments. commercial advertisement social economic technological Task2.2Read for details Para.2 2. What information we would know from the name of the classic advertisements ? what the company sells, where they are located and the name of the product. Classic advertisements Para.3 Why do modern advertisements have to attract the attention of the public? Because they need to adapt to a marketplace where products and services are in direct competition with each other. Modern advertisements Para.4 1. How do modern advertisements do to separate them from their competitors? They combine the highest standard of design with creative ways to make people believe that they “must have the product”. Improved modern advertisements 2. Choose the concepts that may be included in modern advertisements. A. freedom B. happiness C. wealth D. success E. violence F. depression Para.5 1.What do advertisers do to make people forget the selling purpose of advertisements? They use humour as well as new and unusual ideas to surprise people. Further improved modern advertisements Para.6 1. What are the aims of public advertisements ? They aim to encourage citizens to participate in improving their neighbourhood, protecting the environment, and helping other people. Public advertisements Group work The Advertising Game Classic ads Modern ads Improved modern ads Public ads used to ___________ about_________ Commercial ads Further improved modern ads direct _________________ from experts as________ attractive as possible combine _________ ______________ with creative ways using _____and new and _______ ideas to _________ in a world of advertising aim is to__________ make a ____________to society increase ______ knowledge social, economic, technological development give information pictures or words visually the highest standard of design stand out humor unusual create some new things. contribution public Use the diagram to talk about what you have learnt about advertising . finding certain products Post-reading Express yourself Task3. What makes public ads different? belief hope love increase public knowledge, which has made our society a better place for everyone. Post-reading Design your own advertisement! Homework 1. Finish the exercises in workbook on P107-109.（能力提升） 2. Recite the words and phrases we learnt today.(A+B+C) 3.Bring one of your favourite advertisements to the classroom. Explain why you like it and how you would like to make it even better.(A) Thank you null 2020 Other 79281.555 $