Unit 1 Period 4 Extended reading, Project, Assessment 课时精讲-【优学精讲】2026-2027学年高中英语选择性必修二同步教参（译林版）

Period 4　Extended reading, Project, Assessment & Further study What does the passage mainly tell us? A.Why and how advertising persuades people into purchasing a product or service. B．The development of advertising. C．The relationship between advertising and the mass media. D．The future of the advertising. 答案：A 1．What can we learn from paragraph 1? A.Advertisements exist in everyone's daily life. B．Advertisements are disturbing everyone's life. C.Advertisements can promote any product or service. D．Advertisements can determine what one buys. 2．Which of the following people can not be a “brand ambassador”？ A．A famous film star. B．An Olympic champion. C．A criminal arrested by the police. D．A cartoon character enjoyed by children. 3．What are the characteristics of advertising now? ①More digital. ②More valued. ③More positive. ④More personalized. A．①②　　B．②③　　C．①③　　D．①④ 4．What is the author's attitude towards the future of advertising? A．Optimistic. B．Doubtful. C．Concerned. D．Critical. 答案：1～4.ACDA Ⅰ.核心词汇·练通 根据语境及汉语提示写出正确的单词 1．accuse government officials of dishonesty 　　　　　　　　 指责政府官员不诚实 2．sales of the newspaper mounted up 报纸的销量上升 3．media channels 媒体渠道 4．at peak times 在黄金时段 5．purchase their products or services 购买他们的产品或服务 6．sponsored by leading brands 由知名品牌赞助的 7．special discounts and promotions 特别折扣和促销活动 8．advertisements that are tailored to specific needs 针对特定需求的广告 Ⅱ.拓展词汇·用活 根据提示写出相应的单词 1．advertising n．广告活动，广告业→advertise vt.& vi.做广告，登广告；公布，征聘；展现；宣传→advertisement n．广告，启事；广告活动，广告宣传 2．persuasion n．说服，劝说；信仰→persuade vt.说服；使信服→persuasive adj.有说服力的 3．memorable adj.难忘的，值得纪念的→memory n．记忆力；回忆；记忆→memorial n．纪念碑；纪念馆→memorize v．记住；记录，记下 4．rating n．收视率；等级，级别→rate n．速度；比率；费用 v．评估；划分等级 5．absorb vt.理解，掌握；吸收；吸引全部注意力→absorption n．吸收；同化；全神贯注；合并→absorbing adj.吸引人的→absorbed adj.全神贯注的 6．amuse vt.(提供)消遣；逗笑→amusing adj.好笑的；有趣的→amused adj.愉快的→amusement n．愉快，快乐 Ⅲ.重点短语·再现 根据语境及汉语提示填入合适的短语 1．In short(简言之), “cultural heritage” refers to(指的是)the things a group or society gets from earlier generations. 2．When preparing for the exam, in addition to(除了) reviewing textbook knowledge, I also have to do some simulated test questions to test my learning effectiveness. 3．What I want to get across(被传达) to teenagers is that being addicted to the Internet will to some extent harm both mental and physical health. 4．Global warming is having a great effect on(对……有很大影响) hundreds of plant and animal species around the world. 5．The newcomer went to the library the other day and searched for(寻找) whatever he could find about Mark Twain. 6．Both artificial and natural light will brighten up (使明亮) a room, making it look bigger. Ⅳ.重点句型·呈现 根据课文语境及汉语提示补全句子 1．动词不定式(短语)作定语 Pulitzer was the first to advocate the training of journalists at university level(倡导在大学层面培养记者的). 2．so＋系动词/助动词/情态动词＋主语 As media channels have grown in number and type, so have advertisements(广告也在增长).(Para.2) [分析]　此句中还含有as引导的时间状语从句。 3．“This/That is why...”意为“这/那就是……的原因。” That is why(那就是……的原因) when a company wants to promote a product or service, it often launches a mass media advertising campaign.(Para.3) [分析]　此句中还含有when引导的时间状语从句。 4．“the＋比较级．.., the＋比较级．..”意为“越……，就越……” The more we like(我们越喜欢) the brand ambassador, the more we will be attracted(我们就越会被吸引) to buy the product.(Para.5) 5．the next time引导时间状语从句 We absorb these marketing messages without thinking about them too much, yet they will probably have an effect on us the next time we go shopping(我们下次购物时).(Para.6) 　　　　　　 　accuse vt.指责；谴责，控诉；控告 【经典例句】 ①(教材P6)His paper published articles about politics and social issues, accusing government officials of dishonesty and wealthy people of not paying their taxes. 他的报纸发表了有关政治和社会问题的文章，指责政府官员不诚实，富人不纳税。 ②The boy made trouble for his teacher because he was accused of destroying property. 那个男孩给他的老师惹了麻烦，因为他被指控毁坏财物。 (1)accuse sb. of (doing) sth. ＝charge sb. with (doing) sth. 指责某人(做)某事 (2)the accused 被告 【单句语法填空/同义替换】 (1)The accused(accuse) was declared to be innocent by the court for lack of proof. (2)Accused(accuse) of stealing the company's confidential information, the man was brought to the court. (3)He was accused of fraud and was sentenced to ten years in prison. →He was charged with fraud and was sentenced to ten years in prison. 　　　　　　 　mount vi.逐步增加　vt.攀登，爬上；登上；准备；安排；骑上；安置；裱贴 n．山；支撑架 【经典例句】 The photo that was mounted on the wall reminds me of my childhood. 那张装裱在墙上的照片让我想起了我的童年。 【语境辨义】 (1)Her husband mounts the work on velour (丝绒) paper and makes the frame. 裱贴 (2)His anxiety mounted as messages were left unanswered. 逐步增加 (3)But, much to their disappointment, she did not mount the broomstick (扫帚柄) and take flight. 骑上 (4)He mounted the platform and addressed the crowd. 登上 (5)Going to Mount Huangshan reminds me of the popular Beatles' song “The Long and Winding Road”．山 　　　　　　 　persuade vt.劝说；说服；使相信；使信服 【经典例句】 ①(教材P11) Based on the psychology behind creating a desire to buy, advertisers have developed ways of persuading people into purchasing their products or services. 基于激发购买欲背后的心理特征，广告商开发出了多种说服人们购买其产品或服务的方式。 ②(人教选必一U2)For example, the phrase in my opinion tells us that the passage is likely meant to persuade. 例如，短语“in my opinion”告诉我们这篇文章可能是为了说服。 (1)说服某人做某事 说服某人不做某事 (2)persuade sb. of sth.　 使某人相信某事 persuade sb. that... 使某人相信…… (3)persuasion n. 说服；劝说 persuasive adj. 有说服力的，令人信服的 【单句语法填空/完成句子】 (1)(外研选必二U2) At the start of the detox, over 100 students had been persuaded to stop(stop) using social media, in ANY form, for seven days. (2)It took a long time for him to persuade his friends of his sincerity in his apology, and eventually, their trust in him was fully restored. (3)我把手掌放在他的背上，劝说他参加跑步比赛，希望能鼓励他加入进来。 I put my palm on his back and tried to persuade him to take/into taking part in the run, hoping to encourage him to join in.[读后续写之动作描写] 表示“说服”时，用persuade sb.to do sth.或persuade sb.into doing sth.；表示“试图说服而结果不一定成功”时，则要用try to persuade sb.to do sth.或advise sb.to do sth.。 　　　　　　 　advertise vt.& vi.做广告，登广告；公布， 征聘；展现，宣传 【经典例句】 The university advertised for part-time tutors in the local newspaper, offering flexible hours. 大学在当地报纸上登广告招聘兼职导师，提供弹性工作时间。 (1)advertise for　　　　 登广告征求…… advertise for sb. to do sth. 登广告招聘/雇用某人做某事 (2)advertisement n. 广告，启事；广告活动，广告宣传 put an advertisement in a newspaper 在报纸上发布广告 (3)advertising n. 广告活动，广告业 【单句语法填空/完成句子】 (1)Though advertisements(advertise) are of great help, I don't think we should completely rely on them to find a suitable product. (2)现在要求你制作一张海报，来宣传一项体育赛事。 Now you are asked to make a poster to advertise a sporting event． (3)如果你正在寻找你丢失的宠物，你最好在报纸上登个广告。 If you are in search of your missing pet, you'd better put an advertisement in a newspaper． advertise sth.意为“为某物做广告”，即登广告宣传某物；advertise for sb./sth.意为“登广告征求或寻求某人/某物”，for表目的。 　　　　　　 　get across 被传达，被理解，把……讲清楚 【经典例句】 ①(教材P11)And what message does it try to get across? 并且它试图传达什么信息呢？ ②I want to get it across to you that I miss you very much. 我想让你明白我很想念你。 get sth. across to sb.　 向某人讲清楚某事；使某人理解某事 get through 做完；通过；接通(电话) get over 克服 get down to (doing) sth. 开始认真(做)某事 get along/on with 相处；进展 【单句语法填空/词汇升级】 (1)Don't just sit there! Get down to discussing(discuss) that question! (2)The teacher tries to get it across to the students that education is very important. (3)It is necessary to explain your theory at length, otherwise the audience won't understand what you are trying to express. →It is necessary to explain your theory at length, otherwise the audience won't understand what you are trying to get across． 　　　　　　 　absorb vt.理解，掌握；吸收；吸引全部注意力 【经典例句】 ①(教材P12)We absorb these marketing messages without thinking about them too much, yet they will probably have an effect on us the next time we go shopping. 我们不假思索就接收了这些营销信息，而这些信息有可能会在我们下次购物时对我们产生影响。 ②A good book can absorb our attention so completely that we forget our surroundings. 一本好书能完全吸引我们的注意力，以至于我们忘记了自己身处的环境。 (1)absorb one's attention 吸引某人的注意力 (2)absorbed adj. 全神贯注的 be absorbed in (doing) sth. 专心致志于(做)某事； 全神贯注于(做)某事 (3)absorbing adj. 十分吸引人的；引人入胜的 【单句语法填空/句式升级】 (1)The novel was so absorbing(absorb) that she read on without a break，even forgetting food and sleep. (2)Absorbed(absorb) in painting, John didn't notice evening approaching. (3)Tom was absorbed in watching the basketball match and he didn't notice his classmate coming up to him. →Absorbed in watching the basketball match, Tom didn't notice his classmate coming up to him. (形容词短语作状语) 与be absorbed in (doing) sth.类似的结构还有be lost in...(陷入……，专心致志于……)、be caught in...(被困在……)、be buried in...(埋头于……)、be devoted to...(致力于……，专心于……)、be occupied in/with...(忙于……)、be involved in...(专注于……)。 　　　　　　 　discount n.折扣　vt.打折出售；认为……不重要 【经典例句】 ①(教材P12)Already we may see online advertisements for products or services we have previously searched for on the Internet, and we are very likely to receive special discounts and promotions targeted specifically at us. 我们可能已经在网上看到了我们以前在网上搜索过的产品或服务的广告，我们很可能会收到专门针对我们的特别折扣和促销活动。 ②If your order is large enough, we can allow you a higher discount. 如果你们的订购量足够大，我们可以给你们更高的折扣。 (1)at a discount　　　　　　 打折 with a discount 有折扣 get/give/offer a discount 得到/给予/提供折扣 (2)discounted price 打折价 【单句语法填空/同义替换】 (1)If you order after that, we will reserve the right to either accept or reject the order requests at the discounted(discount) price. (2)Perhaps with a discount he could win his customers back. (3)The shopkeeper wants to sell all the goods in his shop at a discount of 10%. →The shopkeeper wants to give/offer a discount of 10% to sell all the goods in his shop. 　　　　　　 　amuse vt.(提供)消遣；逗笑 【经典例句】 ①(教材P13)After lunch the residents and the young volunteers amused themselves with art activities which included Chinese painting and calligraphy. 午餐后，居民和青年志愿者们用包括国画和书法在内的艺术活动来自娱自乐。 ②During the long flight, she amused herself by reading a novel. 在长途飞行中，她通过阅读一本小说来自娱自乐。 (1)amuse oneself (by doing sth.)　　　　 (通过做某事)自娱自乐 (2)amused adj. 觉得好笑的；被逗乐的 be amused at/with/by... 对……感到好笑 (3)amusement n. 娱乐(活动)；愉悦 to one's amusement 使某人感到好笑的是 (4)amusing adj. 逗人笑的；有趣的 【单句语法填空/完成句子】 (1)My cousin told us some amusing anecdotes (轶事) about his trip to Africa to amuse us, and those interesting tales kept the whole family amused during the dinner. (amuse) (2)To our amusement(amuse), the guidebook's “must-see secret spot” was just a quiet, ordinary park bench. (3)她总被校园日常生活中那些温馨又有趣的瞬间所逗乐。 She is always amused at/with/by the warm and funny moments that happen in daily school life. 　　　　　　 　动词不定式(短语)作定语 【经典例句】 ①(教材P6) Pulitzer was the first to advocate the training of journalists at university level. 普利策是第一个倡导在大学层面培养记者的人。 ②(外研选必一U3)In 2003，Yao Ming became the first Chinese sportsperson to win the award，and in Shanghai in 2015 Yao Ming and Li Na both won awards. 2003年，姚明成为首位获得此奖项的中国运动员，2015年在上海，姚明和李娜双双获奖。 (1)当中心词是序数词或被序数词、形容词最高级、the next、the only、the right、the last等修饰时，常用动词不定式作后置定语； (2)常用动词不定式作后置定语的名词有ability、chance、opportunity、need、way、wish、effort、right、ambition、patience、anxiety、attempt、courage等； (3)当被修饰词为something、nothing、anything等不定代词时，常用动词不定式作后置定语。 【单句语法填空/完成句子】 (1)We students should have the courage to pursue(pursue) our dreams，no matter how difficult the path may seem. (2)She has nothing to worry(worry) about before the exam, because she has prepared for it thoroughly over the past month. (3)就我个人而言，我认为自己是最适合从事这项工作的人，因为我有相关的经验。 Personally speaking, I think I am the best person to take up the job because of my relevant experience.[应用文写作之申请信] 　　　　　　 　so＋系动词/助动词/情态动词＋主语 【经典例句】 ①(教材P11)As media channels have grown in number and type, so have advertisements. 随着媒体渠道的数量和类型的增长，广告也在增长。 ②(外研选必二U5)Nor would they fail to imagine how its native inhabitants, including royal penguins, king penguins, and elephant seals, existed in perfect harmony with their natural habitat for thousands of years. 他们也不难想象出那里的当地物种，包括帝企鹅、王企鹅和象海豹，数千年来是如何与它们的自然栖息地和谐共存的。 教材原句中使用了“so＋助动词＋主语”结构，意为“……也一样”，表示前面所述的肯定情况也适用于后者。 (1)“neither/nor＋系动词/助动词/情态动词＋主语”结构，意为“……也不一样”，表示前面的否定情况也适用于后者； (2)当前句中既有肯定的情况也有否定的情况，两种不同的情况也适用于另一人或物时，则用以下句式：It is the same with sb./sth.或So it is with sb./sth.； (3)“so＋主语＋系动词/助动词/情态动词”表示说话人同意对方的观点或对上文内容加以强调或肯定，意为“……的确如此”。 【单句语法填空/完成句子】 (1)—He has visited the museum. —So he has． (2)If this fellow participant eats more, so will I. (3)They couldn't find out the cause of the fire. Neither/Nor could we. (4)玛丽出生在澳大利亚，她现在住在美国。简也是如此。 Mary was born in Australia and she lives in the United States now. So it is with Jane/It is the same with Jane. (5)院子里训练不出千里马，温室里长不出万年松。 A fiery steed is not trained in a courtyard. Nor does a pine grow sturdy in a greenhouse. 　　　　　　 　“This/That is why...”意为“这/那就是……的原因。” 【经典例句】 ①(教材P11)That is why when a company wants to promote a product or service, it often launches a mass media advertising campaign. 那就是为什么当一家公司想要推广一种产品或服务时，它往往会在大众传媒上发起广告活动。 ②(外研必修一U2)That is why when the stars are out, they are visible, but when the lights are out, they are invisible. 那就是为什么星星出来时，它们可以被看到，但是当灯熄灭后，它们不能被看到。 教材原句中“That is why...”中why引导表语从句，表示结果。 (1)“That/This/It is because...”意为“那/这是因为……”，其中because引导表语从句，表示原因； (2)“The reason why...is/was that...”意为“……的原因是……”，其中why引导定语从句，并在从句中作状语；that引导表语从句，表示原因。 【单句语法填空/句型转换】 (1)Rome can be pricey for travelers, which is why many choose to stay in a hostel. (2)I didn't go to the cinema that day. That's because there was a lot of work to do. (3)He was sent to hospital because he was ill. →He was ill. That was why he was sent to hospital. →He was sent to hospital. That was because he was ill. →The reason why he was sent to hospital was that he was ill. 　　　　　　 　“the＋比较级．.., the＋比较级．..”意为“越……，就越……” 【经典例句】 ①(教材P12)The more we like the brand ambassador, the more we will be attracted to buy the product. 我们越喜欢品牌大使，我们就越会被吸引去购买产品。 ②(北师大必修二U5)The first, the larger the bodies were, the more rapidly they fell. 首先，物体越大，下落速度就越快。 ③(外研必修三U4)The more time he spent observing these animals, the more his understanding of them grew.　他观察这些动物的时间越长，对它们的了解就越多。 (1)以上各句均使用了“the＋比较级．.., the＋比较级．..”句型，意为“越……，就越……”，表示后者随着前者的变化而变化。通常情况下，前一个“the＋比较级．..”相当于条件状语从句，后一个“the＋比较级．..”相当于主句。在表示将来意义的情况下，前者常用一般现在时，后者用一般将来时； (2)“比较级＋and＋比较级”或“more and more＋多音节形容词或副词”，表示“越来越……”。 【单句语法填空/完成句子/句式升级】 (1)The more we know each other, the better(well) we understand each other. (2)The harder(hard) you work, the greater progress you will make. (3)这项活动能提供一个展示我们的才能、释放我们压力的平台，这使它越来越受学生的欢迎。 This activity can provide a platform to show our talent and release our pressure, making it more and more popular among students． (4)If you are more careful, you will make fewer mistakes. →The more careful you are, the fewer mistakes you will make.(the＋比较级．..，the＋比较级．..) What is advertising? It refers 1.to the activity of promoting a product or service. That is, it tries to persuade people 2.to buy(buy) something. The history of advertising has always been closely 3. linked (link) with that of the mass media. Advertising and the mass media have developed hand in hand. The mass media is 4.a perfect vehicle for advertisers. If a company wants to sell a product or service, it often launches a mass media advertising campaign. Advertisers have developed ways of 5.persuading(persuade) people to purchase their products or services. One of the common 6.techniques(technique) is to create a memorable slogan, which communicates an idea effectively to boost sales. Another technique that advertisers often use is to link their company or product to a “brand ambassador”—a famous actor, a sports star, or even a 7.fictional(fiction) character. In addition, product placement is 8.typically(typical) used in films with huge box-office success and TV shows with high ratings. All these techniques can boost sales of products. In the future, advertising will be even more about understanding individual customers and sending them advertisements that 9.are tailored (tailor) to specific needs, 10.which will have a positive effect on sales. Ⅰ.单句语法填空 1．We should not be blindly persuaded(persuade) by others' opinions; instead, we need to think independently. 2．The most memorable(memory) part of our trip was a visit to historic Quebec City. 3．He's not very good at getting his ideas across to others. 4．As we all know, yellow is linked with/to confidence, self-respect and friendliness. 5．You'd better advertise for a person to look after the garden while you are on holiday. 6．He has a natural talent for storytelling that can keep both adults and children amused(amuse). Ⅱ.完成句子 1．实现成功的第一步是设定明确的目标，这将给你一种方向感和动力。[动词不定式(短语)作定语] The first step to achieve success is to set clear goals, which will give you a sense of direction and motivation. 2．她数月来不知疲倦地工作，她的团队也是如此。 She worked tirelessly for months, and so did her team． 3．项目未能按时完成。这就是为什么我们需要提高时间管理能力。 The project failed to meet its deadline.This is why we need to improve our time management skills. 4．这位爱讲笑话的老师，对学生们在课堂上给出的滑稽回答感到很有趣。 The teacher who loves telling jokes is amused at/with/by the funny answers that her students give in class. 5．她被说服加入了数学竞赛队，这让她的父母非常开心。 She was persuaded to join the math competition team, which made her parents very happy. 学科网（北京）股份有限公司 $