Unit1 Period 4 Extended reading-Assessment (课件）英语译林版选择性必修第二册

该高中英语课件围绕“广告的定义、历史、功能、策略及未来发展”展开，通过品牌标语匹配、自由讨论及标题图片预测等导入活动，搭建从生活实例到文本分析的学习支架，帮助学生衔接前后知识。 其亮点在于采用任务驱动式深度阅读与实践活动，如While-reading的结构分析表、Post-reading的小组讨论及标语设计，培养学生的思维品质和语言能力。Self-assessment表格与Homework的广告分析写作，促进学习能力提升，教师可借助系统模块高效教学，学生能在应用中深化对广告知识的理解。

Unit 1 The mass media 高中英语译林版选择必修第二册 Extended reading-Assessment Contents 1. Lead-in 2. Pre-reading 3. While-reading 4. Post-reading 5. Language points 6. Self-assessment 7. Homework 1.7.2013 Here's what we'll cover today. First, we'll start with a warm-up to activate your prior knowledge. Then, we'll move on to the presentation, where we'll discover the past perfect tense through a story. After that, I'll explain the rules and usage in detail. We'll have plenty of practice exercises to solidify your understanding, and finally, I'll assign some homework to help you practice what you've learned. ‹#› 01 Lead-in 1.7.2013 Let's begin with a quick warm-up. This section will help us review what we know about past actions and get us ready to learn something new. Pay close attention to the questions and the timeline, as they will lead us directly into our topic for today. ‹#› Lead-in Try to match the slogans with their brands Just do it. 只管去做 Impossible is nothing. 没有不可能 Think different. 不同凡想 Taste the feeling 品味这感觉 1.7.2013 Take a look at this scenario. Imagine a boy who watched TV at 3 p.m. But before that, at 2 p.m., he had finished his homework. So, when we talk about the action of watching TV, the action of finishing homework was already completed. This "past of the past" is exactly what the past perfect tense describes. Today, we will learn how to express this idea grammatically. ‹#› 02 Pre-reading 1.7.2013 Let's begin with a quick warm-up. This section will help us review what we know about past actions and get us ready to learn something new. Pay close attention to the questions and the timeline, as they will lead us directly into our topic for today. ‹#› Before you read the article, please talk about the power of advertisments. inform people of new products and services arouse consumers’ desire to buy goods influence people’s shopping choices persuade people to make purchase decisions misle people into unnecessary consumption --- Task1: Free talk 1.7.2013 Take a look at this scenario. Imagine a boy who watched TV at 3 p.m. But before that, at 2 p.m., he had finished his homework. So, when we talk about the action of watching TV, the action of finishing homework was already completed. This "past of the past" is exactly what the past perfect tense describes. Today, we will learn how to express this idea grammatically. ‹#› Task2: Predict from Title & Picture Look at the title and ad images and predict possible topics covered in the article. Possible topics: the definition of advertising the power of advertising the techniques of persuasion --- 1.7.2013 Take a look at this scenario. Imagine a boy who watched TV at 3 p.m. But before that, at 2 p.m., he had finished his homework. So, when we talk about the action of watching TV, the action of finishing homework was already completed. This "past of the past" is exactly what the past perfect tense describes. Today, we will learn how to express this idea grammatically. ‹#› 03 While-reading 1.7.2013 Let's begin with a quick warm-up. This section will help us review what we know about past actions and get us ready to learn something new. Pay close attention to the questions and the timeline, as they will lead us directly into our topic for today. ‹#› The article mainly discusses ______. (A) How to create effective ads (B) Definition, history, functions, techniques & future of advertising (C) Disadvantages of digital ads Task1: Read for the main idea B 1.7.2013 Take a look at this scenario. Imagine a boy who watched TV at 3 p.m. But before that, at 2 p.m., he had finished his homework. So, when we talk about the action of watching TV, the action of finishing homework was already completed. This "past of the past" is exactly what the past perfect tense describes. Today, we will learn how to express this idea grammatically. ‹#› Part Para Main idea Part 1 Part 2 Part 3 Part 4 Para.4-6 Para.7 Para.1 Para.2-3 Task2: Read for the structure The definition and purpose of advertising The relationship between advertising and mass media Three major persuasive advertising methods Advertising’s present features and future development 1.7.2013 Take a look at this scenario. Imagine a boy who watched TV at 3 p.m. But before that, at 2 p.m., he had finished his homework. So, when we talk about the action of watching TV, the action of finishing homework was already completed. This "past of the past" is exactly what the past perfect tense describes. Today, we will learn how to express this idea grammatically. ‹#› Task3: Read for the definition of advertising (P1) In short, it refers to . In other words, it tries to . the activity of promoting a product or service persuade people to buy a product or service Task4: Read for the relationship between advertising and mass media (P2) The history of advertising (link) with that of the massmedia. From the ancient simple advertisements (paint) on outdoor signs to the colourful, (interact) ones in smartphone apps, advertising and the mass media have developed (相伴而生）. As media channels have grown in number and type, (广告也是如此). has always been closely linked painted interactive hand in hand so have advertisements 1.7.2013 Take a look at this scenario. Imagine a boy who watched TV at 3 p.m. But before that, at 2 p.m., he had finished his homework. So, when we talk about the action of watching TV, the action of finishing homework was already completed. This "past of the past" is exactly what the past perfect tense describes. Today, we will learn how to express this idea grammatically. ‹#› Task5: Read for the functions of adverstising (P3) Ads create _________ → stimulate _______ → boost _______. If an advertisement is placed on a popular website or on TV at peak times,a huge number of people will know about the product or service it is advertising. In addition to making people aware of a product or service, a successful advertisement will also create a desire to buy, thus boosting business. awareness desire business 1.7.2013 Take a look at this scenario. Imagine a boy who watched TV at 3 p.m. But before that, at 2 p.m., he had finished his homework. So, when we talk about the action of watching TV, the action of finishing homework was already completed. This "past of the past" is exactly what the past perfect tense describes. Today, we will learn how to express this idea grammatically. ‹#› Task6: Read for the strategies of adverstising (P4-P6) Ways of persuasion Features Examples Employ but language our emotions 1.Nike: “Just do it” 2.Adidas: “Impossible is Nothing” Draw on their and credibility to attract the customers 1.王俊凯 代言 香飘飘 2.谷爱凌 代言 元气森林 Prodct placement typically used in with huge box-office success, with high ratings and 1.詹姆斯·邦德电影中的欧米茄手表、阿斯顿·马丁跑车 2.《变形金刚》中的雪佛兰汽车 Slogan Brand ambassador Product placement simple impressive Appeal to popularity potential films video games TV shows 1.7.2013 Take a look at this scenario. Imagine a boy who watched TV at 3 p.m. But before that, at 2 p.m., he had finished his homework. So, when we talk about the action of watching TV, the action of finishing homework was already completed. This "past of the past" is exactly what the past perfect tense describes. Today, we will learn how to express this idea grammatically. ‹#› 04 Post-reading 1.7.2013 Let's begin with a quick warm-up. This section will help us review what we know about past actions and get us ready to learn something new. Pay close attention to the questions and the timeline, as they will lead us directly into our topic for today. ‹#› Task1: Gruop discussion “What is your favourite advertisement? What techniques does it use to promote the product or service?” Suggested sentence structures; “My favourite ad is... because it uses...”, “The slogan... appeals to...”, “Compared with other ads, this one...” 1.7.2013 Take a look at this scenario. Imagine a boy who watched TV at 3 p.m. But before that, at 2 p.m., he had finished his homework. So, when we talk about the action of watching TV, the action of finishing homework was already completed. This "past of the past" is exactly what the past perfect tense describes. Today, we will learn how to express this idea grammatically. ‹#› Task2: Slogan Design Design an advertising slogan for a specific product (e.g, eco-friendly water bottles, a campus app, etc.) and explain its persuasion strategy. 1.7.2013 Take a look at this scenario. Imagine a boy who watched TV at 3 p.m. But before that, at 2 p.m., he had finished his homework. So, when we talk about the action of watching TV, the action of finishing homework was already completed. This "past of the past" is exactly what the past perfect tense describes. Today, we will learn how to express this idea grammatically. ‹#› 05 Langeuage points 1.7.2013 Let's begin with a quick warm-up. This section will help us review what we know about past actions and get us ready to learn something new. Pay close attention to the questions and the timeline, as they will lead us directly into our topic for today. ‹#› 1.Based on the psychology behind creating a desire to buy, advertisers have developed ways of persuading people into purchasing their products or services. 基于激发购买欲望背后的心理原理，广告商已经开发出各种方式来说服人们购买他们的产品或服务。 psychology n.心理学（学科）；心理；心理状态 【派生词】 psychologist n. 心理学家 psychological adj. 心理的；心理学的 psychologically adv. 心理上地 【搭配】 consumer psychology 消费者心理 psychological effect / impact 心理影响 child / social psychology 儿童/社会心理学 1.7.2013 Take a look at this scenario. Imagine a boy who watched TV at 3 p.m. But before that, at 2 p.m., he had finished his homework. So, when we talk about the action of watching TV, the action of finishing homework was already completed. This "past of the past" is exactly what the past perfect tense describes. Today, we will learn how to express this idea grammatically. ‹#› 【例句】 1.The advertising campaign had a strong psychological impact on potential customers. 这场广告活动对潜在客户产生了强烈的心理影响。 2.Experts in child psychology suggest that parents should respect their children's feelings. 儿童心理学专家建议父母应尊重孩子的感受。 1.7.2013 Take a look at this scenario. Imagine a boy who watched TV at 3 p.m. But before that, at 2 p.m., he had finished his homework. So, when we talk about the action of watching TV, the action of finishing homework was already completed. This "past of the past" is exactly what the past perfect tense describes. Today, we will learn how to express this idea grammatically. ‹#› 【练习】 1.The advertisement is designed to have a strong ____________ (psychology) effect on viewers. 2.Consumer ____________ (psychological) plays an important role in the advertising industry. 3.The ____________ (psychology) gave a lecture on the power of persuasion. 4.____________ (psychology) speaking, people are more likely to buy products that make them feel good. psychological psychology psychologist Psychologically 1.7.2013 Take a look at this scenario. Imagine a boy who watched TV at 3 p.m. But before that, at 2 p.m., he had finished his homework. So, when we talk about the action of watching TV, the action of finishing homework was already completed. This "past of the past" is exactly what the past perfect tense describes. Today, we will learn how to express this idea grammatically. ‹#› 【搭配】 persuade sb to do sth 说服某人做某事（强调成功） persuade sb into doing sth 说服某人做某事 persuade sb not to do sth 说服某人不做某事 persuade sb out of doing sth 说服某人不做某事 persuade sb of sth 使某人相信某事 persuade sb that... 使某人相信…… persuadev. 说服；劝说；使相信 【派生词】 persuasion n. 说服；劝说 persuasive adj. 有说服力的 1.7.2013 Take a look at this scenario. Imagine a boy who watched TV at 3 p.m. But before that, at 2 p.m., he had finished his homework. So, when we talk about the action of watching TV, the action of finishing homework was already completed. This "past of the past" is exactly what the past perfect tense describes. Today, we will learn how to express this idea grammatically. ‹#› 【例句】 1.Advertisers have developed ways of persuading people into purchasing their products. 广告商已经开发出各种方式说服人们购买他们的产品。 2.She persuaded me to accept the invitation. 她说服我接受了邀请。 【练习】 1.The teacher tried to persuade the student ________________ (join) the after-school club. 2.The advertisement succeeded in ____________ (persuade) many people to buy that product. 3.She persuaded all of us ____________ her good intention.（填介词） to join / into joining persuading of 1.7.2013 Take a look at this scenario. Imagine a boy who watched TV at 3 p.m. But before that, at 2 p.m., he had finished his homework. So, when we talk about the action of watching TV, the action of finishing homework was already completed. This "past of the past" is exactly what the past perfect tense describes. Today, we will learn how to express this idea grammatically. ‹#› 2.A common technique to make an impact is to create a memorable slogan. 想要产生影响力，一个常用技巧就是打造一句令人过目不忘的口号。 memorable adj.难忘的，值得纪念的 【派生词】 1. memory n. 记忆；记忆力；回忆 2. memorize v. 记住；熟记 3. memorial adj. 纪念的；n. 纪念碑 / 纪念馆 【搭配】 1. a memorable moment /experience 难忘的时刻 / 经历 2. a memorable event 值得纪念的事件 3. a memorable slogan 令人印象深刻的口号 5. be memorable for… 因…… 而令人难忘 6. make sth memorable 使某物令人难忘 1.7.2013 Take a look at this scenario. Imagine a boy who watched TV at 3 p.m. But before that, at 2 p.m., he had finished his homework. So, when we talk about the action of watching TV, the action of finishing homework was already completed. This "past of the past" is exactly what the past perfect tense describes. Today, we will learn how to express this idea grammatically. ‹#› 【例句】 1. It was a truly memorable trip. 这是一次真正令人难忘的旅行。 2. The city is memorable for its ancient buildings. 这座城市因其古老建筑而令人印象深刻。 3. We want to make this day memorable. 我们想让这一天变得值得铭记。 【练习】 用memory恰当形式填空 1. She has a good ________ for names. 2. It is one of the most ________ concerts I have ever attended. 3. It takes time to ________ all these English words. 4. They built a ________ in honour of the heroes. memory memorable memorize memorial 1.7.2013 Take a look at this scenario. Imagine a boy who watched TV at 3 p.m. But before that, at 2 p.m., he had finished his homework. So, when we talk about the action of watching TV, the action of finishing homework was already completed. This "past of the past" is exactly what the past perfect tense describes. Today, we will learn how to express this idea grammatically. ‹#› 3.And what message does it try to get across? 那它想要传达什么信息？ get across (使) 被理解；把…… 讲清楚；传达；穿过；横渡 【拓展】across 相关高频短语 1. come across 偶然遇见；偶然发现 2. run across 偶遇 3. cut across 抄近路穿过；与…… 相悖 【例句】 1. It’s hard to get this point across to young students. 很难把这一点给学生讲明白。 2. The speaker failed to get his main idea across. 演讲者没能把主要观点讲清楚。 3. She got across the bridge safely. 她安全过了桥。 1.7.2013 Take a look at this scenario. Imagine a boy who watched TV at 3 p.m. But before that, at 2 p.m., he had finished his homework. So, when we talk about the action of watching TV, the action of finishing homework was already completed. This "past of the past" is exactly what the past perfect tense describes. Today, we will learn how to express this idea grammatically. ‹#› 【练习】 短语填空（get across /come across /cut across） 1.He found it difficult to get his meaning ________ to the audience. 2.I ___________an old friend in the street yesterday. 3.We can ________ the park to save time. get across came across get across 1.7.2013 Take a look at this scenario. Imagine a boy who watched TV at 3 p.m. But before that, at 2 p.m., he had finished his homework. So, when we talk about the action of watching TV, the action of finishing homework was already completed. This "past of the past" is exactly what the past perfect tense describes. Today, we will learn how to express this idea grammatically. ‹#› 4.Product placement is typically used in films with huge box-office success and TV shows with high ratings. 植入式广告通常被用于票房大卖的电影以及高收视率的电视节目中。 placement 植入，投放；安置；放置；安排 ；安置 【派生词】 1. place n. 地方；位置 v. 放置；安排；投放 2. replace v. 取代；替换 3. replacement n. 替换；替代品 4. displace v. 迫使离开；取代 5. displacement n. 移位；流离失所 1.7.2013 Take a look at this scenario. Imagine a boy who watched TV at 3 p.m. But before that, at 2 p.m., he had finished his homework. So, when we talk about the action of watching TV, the action of finishing homework was already completed. This "past of the past" is exactly what the past perfect tense describes. Today, we will learn how to express this idea grammatically. ‹#› 【例句】 1.Product placement has become common in modern movies. 植入式广告在现代电影中已经十分普遍。 2.The school offers help with job placement for graduates. 这所学校为毕业生提供就业安置帮助。 3.Careful placement of the lights creates a warm atmosphere. 灯光的精心摆放营造出温暖的氛围。 【练习】 1. _________________ is widely seen in many hit TV dramas.（植入式广告） 2. Please ________ the books back on the shelf after reading. 3. We need a ___________ for the old broken machine. 4. The ____________ of these paintings needs much thought. Product placement place replacement displacement 1.7.2013 Take a look at this scenario. Imagine a boy who watched TV at 3 p.m. But before that, at 2 p.m., he had finished his homework. So, when we talk about the action of watching TV, the action of finishing homework was already completed. This "past of the past" is exactly what the past perfect tense describes. Today, we will learn how to express this idea grammatically. ‹#› 5.We absorb these marketing messages without thinking about them too much, yet they will probably have an effect on us the next time we go shopping. absorb vt.理解；吸收；使全神贯注；使沉浸 【派生词】 1.absorption n. 吸收；专注 2.absorbed adj. 全神贯注的 3.absorbing adj. 引人入胜的；极有趣的 4.absorption n.理解，吸收 【搭配】 1. absorb information /messages/knowledge 接收 / 吸收信息、知识 2. be absorbed in… 全神贯注于……（高考高频） 3. absorb oneself in 专心致志于 4. absorb new ideas 接纳新观念 1.7.2013 Take a look at this scenario. Imagine a boy who watched TV at 3 p.m. But before that, at 2 p.m., he had finished his homework. So, when we talk about the action of watching TV, the action of finishing homework was already completed. This "past of the past" is exactly what the past perfect tense describes. Today, we will learn how to express this idea grammatically. ‹#› 【例句】 1.Children absorb a great deal of information from media. 孩子们从媒体中接收大量信息。 2.He was so absorbed in reading that he didn’t hear the bell. 他专心读书，没有听见铃声。 3.It is an absorbing story about advertising. 这是一个关于广告的引人入胜的故事。 【练习】 用 absorb /absorbed/absorbing /absorption 适当形式填空 1.Kids ________ lots of marketing messages from TV shows. 2.She was completely ________ in her homework. 3.The book is so ________ that I can’t put it down. 4.The quick ________ of knowledge depends on good reading habits. absorb absorbed absorbing absorption 1.7.2013 Take a look at this scenario. Imagine a boy who watched TV at 3 p.m. But before that, at 2 p.m., he had finished his homework. So, when we talk about the action of watching TV, the action of finishing homework was already completed. This "past of the past" is exactly what the past perfect tense describes. Today, we will learn how to express this idea grammatically. ‹#› 6.Already we may see online advertisements for products or services we have previously searched for on the Internet, and we are very likely to receive special discounts and promotions targeted specifically at us. 我们已经可能看到网上出现我们之前在互联网上搜索过的产品或服务的广告，而且我们很可能会收到专门针对我们的折扣和促销信息。 【结构分析】 整句是并列复合句，由并列连词and连接两个独立分句： 分句①：Already we may see online advertisements for products or services we have previously searched for on the Internet “we have previously searched for on the Internet” 省略关系代词的定语从句修饰先行词“products or services” 1.7.2013 Take a look at this scenario. Imagine a boy who watched TV at 3 p.m. But before that, at 2 p.m., he had finished his homework. So, when we talk about the action of watching TV, the action of finishing homework was already completed. This "past of the past" is exactly what the past perfect tense describes. Today, we will learn how to express this idea grammatically. ‹#› 分句②：and we are very likely to receive special discounts and promotions targeted specifically at us. “targeted specifically at us” 过去分词短语作后置定语，修饰前面的名词 “special discounts and promotions” 【练习】 1.The gifts which are prepared for teenagers are very popular. （改为分词后置定语） 2.我们会看到我们曾经关注过的商品的广告，并且我们很可能收到为我们 精心准备的推荐。 The gifts prepared for teenagers are very popular. We may see advertisements for goods (that/which) we have once paid attention to, and we are very likely to receive recommendations carefully prepared for us. 1.7.2013 Take a look at this scenario. Imagine a boy who watched TV at 3 p.m. But before that, at 2 p.m., he had finished his homework. So, when we talk about the action of watching TV, the action of finishing homework was already completed. This "past of the past" is exactly what the past perfect tense describes. Today, we will learn how to express this idea grammatically. ‹#› 7.In the future, advertising will be even more about understanding individual customers and sending them advertisements that are tailored to specific needs. 在未来，广告将更加侧重于了解个体消费者，并向他们推送为特定需求量身定制的广告。 tailor v.专门制作；定制；使适应 n.裁缝（本义） 【派生词】 1. tailored adj. 定制的；量身打造的 2. tailor-made adj. 量身定做的（合成形容词） 【搭配】 1. be tailored to sth为…… 量身定制；适应…… 2. be tailored for sb为某人量身定制 3. tailor-made courses 定制课程 4. a well-tailored suit 剪裁合体的套装 1.7.2013 Take a look at this scenario. Imagine a boy who watched TV at 3 p.m. But before that, at 2 p.m., he had finished his homework. So, when we talk about the action of watching TV, the action of finishing homework was already completed. This "past of the past" is exactly what the past perfect tense describes. Today, we will learn how to express this idea grammatically. ‹#› 【例句】 1. The advertisements are tailored to people’s real needs. 这些广告是为人们的真实需求量身定制的。 2. The training programme is tailored for young beginners. 这套培训项目是为年轻初学者量身打造的。 3. We can tailor the plan to your special requirements. 我们可以根据你的特殊要求调整这个方案。 【练习】 用 tailor 适当形式填空 1. All the courses are ________ to the needs of adult learners. 2. We can ________ our service to meet customers’ demands. 3. This is a ________‑made travel plan for old people. tailored tailor tailor 1.7.2013 Take a look at this scenario. Imagine a boy who watched TV at 3 p.m. But before that, at 2 p.m., he had finished his homework. So, when we talk about the action of watching TV, the action of finishing homework was already completed. This "past of the past" is exactly what the past perfect tense describes. Today, we will learn how to express this idea grammatically. ‹#› 8.Not only will this make them feel more valued and enable them to see what they are most interested in, but it will also help companies target their customers more efficiently to have a positive effect on sales. 这不仅会让他们感到自己更受重视，还能让他们看到自己最感兴趣的内容；而且这也有助于企业更高效地定位客户，从而对销售产生积极影响 【结构分析】 Not only【状语】+will【助动词提前，部分倒装】+ this【主语】+ make … and enable …【并列谓语 1、2】+ what 引导的宾语从句**， but【并列连词】+ it【主语】+ will also help …【谓语 3】+ to have…【不定式作结果状语】 1.7.2013 Take a look at this scenario. Imagine a boy who watched TV at 3 p.m. But before that, at 2 p.m., he had finished his homework. So, when we talk about the action of watching TV, the action of finishing homework was already completed. This "past of the past" is exactly what the past perfect tense describes. Today, we will learn how to express this idea grammatically. ‹#› 分句① Not only will this make them feel more valued and enable them to see what they are most interested in Not only 置于句首 → 助动词 will 提到主语 this 之前，构成部分倒装 正常语序：This will not only make them feel more valued and enable them to see… 并列谓语：make … and enable … what 宾语从句：what they are most interested in，作 see 的宾语 1.7.2013 Take a look at this scenario. Imagine a boy who watched TV at 3 p.m. But before that, at 2 p.m., he had finished his homework. So, when we talk about the action of watching TV, the action of finishing homework was already completed. This "past of the past" is exactly what the past perfect tense describes. Today, we will learn how to express this idea grammatically. ‹#› 分句②（but also 分句，不倒装）：but it will also help companies target their customers more efficiently to have a positive effect on sales. it 指代前面整件事 help companies target … help sb (to) do sth 帮助某人做某事，to 可以省略 more efficiently 副词比较级修饰动词 target to have a positive effect on sales 动词不定式作结果状语：从而对销量产生积极影响 1.7.2013 Take a look at this scenario. Imagine a boy who watched TV at 3 p.m. But before that, at 2 p.m., he had finished his homework. So, when we talk about the action of watching TV, the action of finishing homework was already completed. This "past of the past" is exactly what the past perfect tense describes. Today, we will learn how to express this idea grammatically. ‹#› 【练习】 1. Not only ___________________________(这会拓宽他们的视野) and enable them to learn what they really love, but it will also help them accumulate experience to have a positive effect on their future life. 2. Not only ____________________________________(这项活动将会激发 他们的热情) and enable them to discover what they are good at, but it will also help them build confidence to have a positive effect on their mental health. 3.这不仅会提升他们的能力，还能让他们发现自己真正需要什么，而且 也有助于团队提高效率，从而对合作产生积极作用。 will this broaden their horizons will this activity inspire their passion Not only will this improve their abilities and enable them to find what they really need, but it will also help the team improve efficiency to have a positive effect on cooperation. 1.7.2013 Take a look at this scenario. Imagine a boy who watched TV at 3 p.m. But before that, at 2 p.m., he had finished his homework. So, when we talk about the action of watching TV, the action of finishing homework was already completed. This "past of the past" is exactly what the past perfect tense describes. Today, we will learn how to express this idea grammatically. ‹#› 06 Self-assessment 1.7.2013 Let's begin with a quick warm-up. This section will help us review what we know about past actions and get us ready to learn something new. Pay close attention to the questions and the timeline, as they will lead us directly into our topic for today. ‹#› Items Scores 备注/改进方向（示范填写） I can define advertising in English. 4 基本能说出定义，但表达不够简洁，需强化关键词。 I can explain the relationship between advertising and mass media. 3 ★ 需加强“hand in hand”等搭配，复习历史发展部分。 I can identify different advertising techniques. 5 能准确区分slogan、brand ambassador、product placement三种策略。 I can analyze the persuasive power of advertisements. 4 能结合实例分析，但对心理机制理解不够深入。 I can design a simple advertising slogan. 3 ★ 创意不足，需多模仿经典slogan的句式与修辞。 1.7.2013 Take a look at this scenario. Imagine a boy who watched TV at 3 p.m. But before that, at 2 p.m., he had finished his homework. So, when we talk about the action of watching TV, the action of finishing homework was already completed. This "past of the past" is exactly what the past perfect tense describes. Today, we will learn how to express this idea grammatically. ‹#› 07 Homework 1.7.2013 Let's begin with a quick warm-up. This section will help us review what we know about past actions and get us ready to learn something new. Pay close attention to the questions and the timeline, as they will lead us directly into our topic for today. ‹#› 1.Recite three key sentences from the text that describe the advertising strategy. 2. Choose an advertisement from your surroundings, analyze the persuasion strategies it employs (at least two), and write a short essay of approximately 150 words titled "An Analysis of My Favorite Advertisement. 1.7.2013 Take a look at this scenario. Imagine a boy who watched TV at 3 p.m. But before that, at 2 p.m., he had finished his homework. So, when we talk about the action of watching TV, the action of finishing homework was already completed. This "past of the past" is exactly what the past perfect tense describes. Today, we will learn how to express this idea grammatically. ‹#› Thank you for your listening $