UNIT 6 The Media 主题类文拓展阅读（配套教参Word）-【步步高】2025-2026学年高二英语选择性必修第二册学习笔记（北师大版·新教材）

本讲义聚焦批判性新闻阅读与广告说服策略两大核心知识点，A部分通过对比火灾事件的两篇不同报道，引导学生分析信息差异及成因，B部分从广告历史发展到现代个性化策略，系统梳理说服技巧，构建从信息辨别到语言应用的学习支架。 该资料以真实语篇为载体，通过对比阅读（如火灾报道死亡人数差异）培养思维品质中的批判性思维，分析广告标语、品牌大使等技巧提升语言能力。课中助教师引导深层探究，课后词汇积累与习题帮助学生巩固语言知识，有效查漏补缺。

A (选自译林版选择性必修第二册 Unit 1) Be a critical news reader! Firefighters put out tower block fire 10 July Firefighters quickly put out the Henderson Tower fire last night.The fire，which is thought to have started from the 8th floor，spread quickly through the tower block on Sunday night，leaving people on the upper floors trapped.Fears grew that the number of deaths could reach 5，according to figures released by emergency services.Fire engines and ambulances，called at 9：30 p．m.，reached the scene within 15 minutes.By this time，the fire had extended to the 15th floor.Firefighters got the situation under control around 11 p．m.There is concern that the construction company that built the tower block had not followed fire safety rules. Deadly fire in tower block causes serious damage 11 July A terrible fire broke out on Sunday night，leaving the Henderson Tower seriously damaged.Emergency services estimate that the number of deaths could reach 9.By this morning,4 people have been confirmed dead.The fire has also left dozens of people injured,5 of whom are in a critical condition.Lisa Mayer,29，is among the lucky ones who only suffered minor injuries.She recalled，“I was about to have a bath when I heard people screaming and dogs barking.I looked outside and the smoke was choking me.It was like an awful dream.” Mr Peterson，head of the fire service，confirms that a dropped cigarette end on a carpet of the 8th floor started the fire and that the automatic fire alarms did not go off quickly enough to prevent the disaster.A team is currently investigating the accident further. Reading news reports critically We rely on news to learn about what is happening in the world around us.However，we usually find that reports on the same events contain different or even contradictory information.How do these differences come about? It is advisable to remember that journalists may have different priorities，which would influence how they report an event.Let’s take the two news reports on the Henderson Tower fire as an example.We can see that the first news report pays more attention to the rescue efforts，while the second talks more about deaths and injuries.When we read more than one report，we come to understand an event in a more comprehensive way. Even if news reports are written from basically the same perspective，they may contradict each other in terms of factual details，as events in the real world are usually complicated and constantly changing.For instance，the numbers of deaths differ in the two news reports on the Henderson Tower fire.When we come across such factual differences，we should not rush to the conclusion that one of the news reports gives false information.Instead，check when the reports were written.News reports written at different stages of an event could contain different information as new facts are brought to light.Another aspect worthy of mention is that journalists may approach information they get from research or interviews differently.Suppose emergency services’ estimates of the number of deaths vary between 5 and 9.Journalists may choose to present the minimum，the maximum or something in between in their news reports.Therefore，checking different sources enables us to draw a more informed conclusion. To sum up，it is wise to read news reports written from various perspectives and at different stages，which brings us a more accurate understanding of a situation.We also need to be critical about the information we receive and remember not to blindly trust what we have read.Though journalists are committed to presenting the truth，it is better to use our own judgement than rely entirely on news reports.With great discrimination，every one of us has the potential to be a critical news reader. 词汇积累 1．release vt.发布；释放；松开；发泄 n．释放；发行；排放，泄漏 2．dozen n．许多；(一)打；十来个 3．choke vt.& vi.(使)窒息；(使)哽咽，(尤指感情激动而)说不出话来 4．investigate vt.& vi.侦查，调查；研究 5．contradictory adj.相互矛盾的；对立的 6．contradict vt.相矛盾，相反；反驳，驳斥 7．accurate adj.正确无误的；精确的 8．blindly adv.不加思考地；盲目地 1．What is the journalist’s attitude to the firefighters in the first report? A．Critical. B．Favorable. C．Pessimistic. D．Disappointed. 答案　B 2．How long did it take the firefighters to get the situation under control? A．About 15 minutes. B．About one hour. C．About one hour and a half. D．More than three hours. 答案　C 3．Who were most likely to be trapped in the fire? A．People on the first floor. B．People on the fourth floor. C．People on the seventh floor. D．People on the tenth floor. 答案　D 4．What is the purpose of the passage? A．To warn readers of the danger of fire. B．To praise the firefighters for their bravery. C．To encourage readers to be critical about news reports. D．To tell the importance of journalists in informing us of the new information. 答案　C B (选自译林版选择性必修第二册 Unit 1) Advertising：the power of persuasion In just one day，a person can see hundreds of marketing messages.Advertising has become part of modern life.But what is advertising exactly？In short，it refers to the activity of promoting a product or service.In other words，it tries to persuade people to buy a product or service. The history of advertising has always been closely linked with that of the mass media.From the ancient simple advertisements painted on outdoor signs to the colourful，interactive ones in smartphone apps，advertising and the mass media have developed hand in hand.As media channels have grown in number and type，so have advertisements. Because the mass media reaches so many people，it is a perfect vehicle for advertisers.If an advertisement is placed on a popular website or on TV at peak times，a huge number of people will know about the product or service it is advertising.In addition to making people aware of a product or service，a successful advertisement will also create a desire to buy，thus boosting business.That is why when a company wants to promote a product or service，it often launches a mass media advertising campaign. Based on the psychology behind creating a desire to buy，advertisers have developed ways of persuading people into purchasing their products or services.A common technique to make an impact is to create a memorable slogan.Slogans use simple but impressive language to make us remember the product or service being advertised.Some of these slogans may also appeal to our emotions.For example，a slogan may connect a fine china teapot it aims to promote with our pride in having good taste.You will hear a variety of slogans any time you watch TV.Think about your favourite one.What makes it special？And what message does it try to get across？A slogan which communicates an idea effectively can boost sales and even become part of popular culture.That is the power of memorable slogans. Another technique advertisers often employ is to link their company or product to a “brand ambassador”— a famous actor，a sports star，or even a fictional character.Think of a popular fast-food restaurant.Does it have a brand ambassador？Is the brand ambassador popular among potential customers？The more we like the brand ambassador，the more we will be attracted to buy the product. Of course，some advertisements are not so obvious：product placement is typically used in films with huge box-office success and TV shows with high ratings.Some films are now sponsored by leading brands，so that only their products appear in the films，like the watches worn by the title character in the James Bond films.Other types of mass media use product placement too，including video games.It is not uncommon for sports video game series to feature different in-game equipment with real brand names.We absorb these marketing messages without thinking about them too much，yet they will probably have an effect on us the next time we go shopping. In the past，advertising was all about reaching as many people as possible with the same message.Now，advertising is becoming more digital and more personalized.Already we may see online advertisements for products or services we have previously searched for on the Internet，and we are very likely to receive special discounts and promotions targeted specifically at us.In the future，advertising will be even more about understanding individual customers and sending them advertisements that are tailored to specific needs.Not only will this make them feel more valued and enable them to see what they are most interested in，but it will also help companies target their customers more efficiently to have a positive effect on sales. 词汇积累 1．persuasion n．说服，劝说；信仰 2．persuade vt.说服；使信服 3．channel n．途径，渠道；电视台；频道；方法；水渠 4．peak adj.高峰时期的，最高度的 n．顶峰，高峰；山峰；尖端vi.达到高峰，达到最高值 5．memorable adj.难忘的，值得纪念的 6．slogan n．标语，口号 7．teapot n．茶壶 8．ambassador n．大使，代表 9．placement n．放置；安置 10．absorb vt.理解，掌握；吸收；吸引全部注意力 11．personalized adj.个性化的 12．discount n．折扣 vt.打折出售 13．tailor vt.专门制作，定做 n．裁缝 14．get across被传达，被理解，把……讲清楚 1．Why is the mass media a perfect vehicle for advertisers? A.Because it is very cheap. B．Because it has a long history. C．Because it can reach people quickly. D．Because it can reach a large number of people. 答案　D 2．What kind of language does a slogan use? A．Vivid and fluent. B．Complex but unforgettable. C．Common but dull. D．Not complicated but unforgettable. 答案　D 3．Who is suitable to be a “brand ambassador”？ A．An advertisement agent. B．An advertiser. C．A well-known film star. D．A potential buyer. 答案　C 4．What can we learn from paragraph 6? A．All films should be sponsored by leading brands. B．Product placement in films and TV shows may affect our decisions to buy a product. C．We can clearly notice all the advertisements in social media. D．Product placement can only be used in films and TV shows. 答案　B 5．What are the characters of advertising now? ①More digital.　②More valued.　③More positive.　④More personalized. A．①② B．②④ C．①③ D．①④ 答案　D 学科网（北京）股份有限公司 $