内容正文:
时文阅读
①Recently, Liu Qiangdong, who set up JD (Jingdong), caught public attention by personally delivering food in Beijing, wearing the company’s uniform. This shows JD.com has entered the food delivery market. It makes a big difference to this industry.
②JD offers more protection to its riders. Full-time riders will get full social insurance, and part-time workers will receive commercial (商业的) insurance. If an accident happens to a rider while working, the insurance will pay hospital bills. When riders lose the ability to work, the insurance can help them afford their basic life. This might push the whole industry to treat riders better.
③JD also works with stores that have high food safety standards and good customer reviews. This makes JD different from Meituan, which works with many more stores but is less strict. To attract more users, JD offers big sale like “15 yuan off 30 yuan” coupons which means you can save 15 yuan if you spend 30 yuan. Data shows JD reached 5 million daily orders in just 40 days after starting.
④To compete directly with JD Meituan quickly fought back by expanding its “30-Minute Delivery” service to fresh food and electronics. Meanwhile, Alibaba’s Ele.me, another top company in this field, stayed silent, making people expect its plans in this three-way race.
⑤Though customers may enjoy low prices and fast delivery, experts pointed out the possible risks to these companies. To start with, JD’s promises of a basic income for riders might keep workers but could raise costs for the industry. With costs rising, experts doubt whether JD’s other policies can last long. Meanwhile, having more orders doesn’t mean making more money. Meituan’s delivery income has fallen to only 2.8%.
⑥Anyway, the new competition shows China’s efforts to balance market growth, worker rights, and new ideas. Whether JD keeps growing or Meituan stays on top, the real winners now are workers and customers.
1. What does JD do to attract customers according to the text?
A. It offers insurance to all workers.
B. It works with stores that have strict food safety standards.
C. It sells fresh food and electronics at the lowest price online.
D. It promises 30-minute delivery for all orders.
2. What can we infer from the passage?
A. Ele.me will take action in the near future.
B. Meituan will stay on top of the industry.
C. The food delivery industry may be better and better.
D. More orders mean making more money for these companies.
3. Which of the following is the best title for this passage?
A. Low Price: JD vs Meituan
B. New Policy: Insurance for Delivery Riders
C. New Competition: China’s Food Delivery Race
D. Food Delivery Service: Safe Food and Low Price
4. Which of the following shows the correct structure of the passage?
A. B. C. D.
时文阅读
【1~4题答案】
【答案】1. B 2. C 3. C 4. A
【解析】
【导语】本文主要讲述京东进军外卖市场后引发的行业竞争,包括对骑手的福利保障、商家的合作标准,以及与其他平台的竞争策略,并探讨了潜在风险和行业影响。
【1题详解】
细节理解题。根据第三段“JD also works with stores that have high food safety standards and good customer reviews.”可知,京东通过与食品安全标准高、客户评价好商家合作来吸引顾客。故选B。
【2题详解】
推理判断题。根据第二段“This might push the whole industry to treat riders better.”和第六段“the real winners now are workers and customers”可知,京东提供的骑手待遇可能会推动整个行业更好地对待骑手;各平台之间竞争的真正赢家是员工和顾客。由此推知,外卖行业可能因竞争而越来越好。故选C。
【3题详解】
标题归纳题。文章围绕京东入局外卖市场引发的三方竞争,分析策略与影响。因此,选项C“新竞争:中国外卖大战”是最佳标题。故选C。
【4题详解】
篇章结构题。 全文分六段: 第一段讲述京东进入外卖市场;第二和第三段讲述了京东采取的具体措施;第四段讲述了京东的竞争对手的反应;第五段提供了专家的风险分析;第六段总结了竞争的意义。 故选A。
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