内容正文:
保护动物 从我做起
Section B (3a-3c)
The Wonders of Nature
Unit 4
Learning Objectives
能够理解自然奇观宣传广告的语篇特征,体会大堡礁旅游宣传广告中使用形容词的比较级和最高级的效果,以及大数字对增强内容可信度的作用,掌握宣传广告提升感染力的策略。
能够学会在写前通过列要点构思文章内容,并用完整句表述要点内容,在此基础上为感兴趣的自然奇观创作一篇内容充实又有感染力的宣传广告。
能够分析写作范文中的内容要素,理解相关语言表达的意义和作用,并学习范文中生动的语言表达。
2
What is an advertisement?
It is a text or a video that tries to tell people to buy a product or go on a trip, like this poster.
Do you know what an advertisement usually includes and how to write one?
Let’s learn it today
Discuss and answer
Imagine you are an advertisement writer. You are going to create an ad for a natural wonder.
If you advertise for the Great Barrier Reef, what elements /ˈelɪmənt/要素should you include?
What do you know about the Great Barrier Reef?
Location
Activities
Special facts
Name
Attractive photos
Best time to visit
Importance
...?
Read the title and the first two sentences. What kind of text is this?
a story
a news report
an advertisement
What is the purpose of an advertisement like this?
To attract readers' interest, provide key information, and encourage them to visit.
Pre-writing
What natural wonder is it about?
It’s about the Great Barrier Reef.
/ˈbæriə(r)/ /riːf/
Skimming
c
What’s the main idea of each paragraph?
Para.1
Para.2
Para.3
Location and special facts
Things to do and final invitation
Call to visit
英文广告的语篇特征非常鲜明,其核心功能是说服,即吸引注意力、激发兴趣、创造欲望并促使消费者采取行动。
第二、三人称
人称
一般现在时
时态
6
Part 1
Call to visit
用问句吸引读者,引出主题
Details
介绍位置、规模、基本特色
Experience
描述旅游活动与独特景观
Final invitation
用感叹句强化吸引力,鼓励前往
Part 2
Part 3
Part 4
Title
WHERE
WHAT
Special fact
fun things to do
Read again and find the structure.
Read for structure
Beginning
Body
Ending
Hook
Scanning
Read the advertisement and fill in the blanks.
The Great Barrier Reef: An Amazing Underwater World
Para.1 Call to visit Do you love __________? Do you want to visit ______ of the ______________ of the world? If so, visit ___________________.
Para.2 Location Located on _____________________________, it is one of ________
________ places to visit.
Special facts It is __________________ in the world. It takes up an area of _______________________ and includes many ________ and _________________.
Para.3 Things to do If you visit it, you will see _____________________________, and you __________________________ and see ________________
___________. And you might even see ________________________.
Final invitation For people who love _________, visiting the Great Barrier Reef is ___________________.
the ocean
one
natural wonders
the Great Barrier Reef
the northeastern coast of Australia
the most
amazing
the biggest coral reef
345,000 square kilometres
islands
white sand beaches
the largest living structure on earth
swim or dive in the clear water
coral, plants and
colourful fish
large fish, turtles and sharks
the ocean
the dream of a lifetime
Read for content
Read and complete the mind map.
The Great Barrier Reef
An advertisement
Beginning
Ending
Do you love....? What?
...visiting...dream of a lifetime!
问句吸引读者
感叹句强化吸引力,号召前往 呼吁行动
Body (Key
information)
location:
What’s special?
size:
What you can do/see?
northeastern coast of Australia
the most amazing places
the biggest coral reef
alive
the largest living structure
345,000 square kilometres
swim or dive in the clear water
see coral, plants and colourful fish
even see large fish, turtles and sharks
c
How does the writer make the ad attractive and objective(客观的) at the same time?
Think
Now circle the numbers and underline the adjectives.
Questions to interest readers
Numbers
Catchy headline and pictures
Adjectives
call to action at the end
10
How does the writer make the ad attractive and objective(客观的) at the same time?
Think
Why does the writer use so many adjectives and numbers?
Adjectives make descriptions more vivid(更生动).
Numbers make information more specific.(更具体).
They make advertisements more attractive and persuasive(更具吸引力和说服力)
Language Focus
Read the advertisement and find out the expressions.
Expressions Example from the text
Interactive expression(互动性表达)
Persuasive expression(说服性表达)
Comparative expression(比较/最高级表达)
Sensory expression (visual)(感官性表达,视觉类)
Do you love the ocean?
Do you want to visit one of the natural wonders of the world?
If so, visit the Great Barrier Reef!
For people who love the ocean, visiting the Great Barrier Reef is the dream of a lifetime!
one of the most amazing places to visit
the biggest coral reef in the world
the largest living structure on earth
clear water
white sand beaches
colourful fish
What do you know about Qinghai Lake?
Free talk
Location & Type(位置与类型)
Size & Scale(规模与数据)
Qinghai Lake
Special Features(特别之处)
Wildlife & Nature(野生动物与自然)
Things to Do(可以做的活动)
3b
Read a student’s notes on Qinghai Lake. Rewrite them in full sentences.
salt lake
Qinghai Province
the largest lake
4,340 km2
photograph wildlife, visit islands, and ride a bike or horse around the lake.
Write sentences
the Great Barrier Reef
the Qinghai Lake
原句:Located on the northeastern coast of Australia, the Great Barrier Reef is one of the most amazing places to visit.
模仿:
原句:It is the biggest coral reef in the world.
模仿:
原句:If you dive deeper, you might even see large fish, turtles, and sharks.
模仿:
1
2
3
Located in Qinghai Province, the northwestern of China, the Qinghai Lake is one of the most amazing places to visit.
It is the largest salt lake in China.
If you walk along the lake, you might even see beautiful birds and colourful flowers.
Write sentences
the Qinghai Lake
用“if”引导的条件句和形容词比较级/最高级,描述青海湖的其他特色。
Qinghai Lake is more beautiful in summer. If you visit in July, you can see many birds and fields of blooming rape flowers(油菜花).
Group work to make some new sentences.
For example:
If you stand by the lake and look to the distance, you will see the clearest blue water stretching to the sky.
Part 1
Call to visit /Hook
用问句吸引读者,引出主题
Details
介绍位置、规模、基本特色
Experience
描述旅游活动与独特景观
Final invitation
用感叹句强化吸引力,鼓励前往
Part 2
Part 3
Part 4
Qinghai Lake:
An Amazing Highland Wonder
3c
Write an advertisement for Qinghai Lake . Try to make your advertisement as persuasive as possible.
Do you love quiet lakes and amazing wildlife? Then visit Qinghai Lake!
Located in Qinghai Province, it is the largest salt lake in China, covering 4,340 square kilometres. ...
If you ... you can .../ you can see...
Come to Qinghai Lake and make your dream come true!
Title
Make an outline
Try to finish the table.
Qinghai Lake: _______________________________
Para.1 Call to visit
Para.2 Location
Special facts
Para.3 Things to do
Final invitation
Do you love _______________________? Do you want to visit ______________________ of the world? If so, come and visit ____________!
Located in ______________________, it is one of the ____________ places to visit.
It is the _______ lake in China. It has an area of ________ square kilometres.
If you visit it, you can ______________________________, ____________ and ___________________.
For people who ________________________, visiting Qinghai Lake is ____________________!
beautiful lakes/nature
one of the natural wonders
Qinghai Lake
Qinghai Province, China
most amazing
largest
4,340
photograph wildlife (fish and birds)
visit islands
ride a bike or horse
love nature/beautiful views
the dream of a lifetime
China’s Largest Lake
3c
Write an advertisement for Qinghai Lake or another natural wonder. Try to make your advertisement as persuasive as possible.
Qinghai Lake: A Wonderful Natural Wonder
Do you love beautiful nature and quiet lakes? Do you want to visit one of the most amazing natural wonders in China? If so, come and visit Qinghai Lake! It will give you a wonderful and unforgettable trip.
Qinghai Lake is a beautiful salt lake in Qinghai Province, China. It lies on the Qinghai-Tibet Plateau, and high mountains and green grasslands are all around it. It is the largest lake in China, with an area of 4,340 square kilometres. No river flows out of it, so the water is salty, and its colour changes from deep blue to light blue in different seasons. There are also many lovely small islands in the lake, like the famous Bird Island.
There are so many fun things to do when you visit Qinghai Lake. You can photograph lovely wildlife, such as different kinds of birds and special fish. You can also visit the beautiful islands and enjoy the quiet natural scenery. If you like, you can ride a bike or a horse on the soft grasslands around the lake. For people who love nature and beautiful views, visiting Qinghai Lake is the dream of a lifetime. Come and visit it soon!
Beautiful natural wonders bring us joy and wonderful feelings.
Do you love the ocean? Do you want to visit one of the natural wonders of the world? If so, visit the Great Barrier Reef!
Located on the northeastern coast of Australia, the Great Barrier Reef is one of the most amazing places to visit. It is the biggest coral reef in the world. It takes up an area of 345,000 square kilometres and includes many islands and white sand beaches.
The Great Barrier Reef is also alive! If you visit it, you will see the largest living structure on earth. Here, you can swim or dive in the clear water and see coral, plants, and colourful fish. If you dive deeper, you might even see large fish, turtles, and sharks. For people who love the ocean, visiting the Great Barrier Reef is the dream of a lifetime!
世界自然奇观
澳大利亚东北海岸
最令人惊叹的地方之一
世界上最大的珊瑚礁
占地面积…平方公里
白色沙滩
地球上最大的活体结构
在清澈的水中游泳或潜水
潜得更深
一生的梦想
Language points
1. It takes up an area of 345,000 square kilometres and includes many islands and white sand beaches. 它的面积达34.5万平方千米,包含 900多个岛屿和白色沙滩。
【辨析】include, included与including
include “包括;包含”,强调把某事物作为整体的一部分包含在内。后面直接接宾语 include +sb./sth.
included 〔形容词〕 包括在内的 无比较级,放在名词或代词后(前面提到的事物包含在范围内) sb. /sth. + included
including [介词] 用来引出包含在整体中的部分内容,一般放在被包含的事物之前 including +sth.
1.The price of the tour includes ________ (visit) the museum.
2.Everyone _________ (include) in the meeting should arrive on time.
include +名词/代词/动词-ing, 不可接动词不定式。不用于进行时。
visiting
included
语境串记:The whole family will tour some big cities, including Beijing and Shanghai. So everyone is very happy, me included.全家人将去包括北京和上海在内的一些大城市旅游。因此大家非常开心,包括我在内。
3.A good study plan __________a study calendar and a to-do list.
一个好的学习计划包括一个学习日历和一个待办事项清单。
4.The whole family will tour some big cities, ________Beijing and Shanghai.
全家人将去包括北京和上海在内的一些大城市旅游。
includes
including
单项选择
1.The price of the trip __________ hotel, meals and transportation, so you don't need to pay extra money.
A. includes B. including C. included D. include
2. The whole class, __________ our teacher, went to the park for a picnic last Sunday.
A. include B. including C. included D. to include
alive /əˈlaɪv/ adj. 活着;在世;有活力 (不在名词前作定语)
有活力;激动兴奋
搭配: come alive 热闹起来;有精神起来
bring sth. alive 使……有趣;变得有生气
Language points
4. The Great Barrier Reef is also alive!大堡礁也是有生命的!
He is the greatest scientist alive. 他是健在的最伟大的科学家。
His grandparents are still alive. 他的祖父母都还健在。
Ed was alive with happiness. 埃德高兴得眉飞色舞。
词汇 词性 含义及用法 示例
life n.(lives /laɪvz/) 寿命,生活,人生 people's lives人的生命
alive /əˈlaɪv/ adj.表语形容词,不直接修饰名词, 活着的,在世的 keep alive活着 be alive 活着
情绪饱满;有生气;有活力 be alive with happiness
高兴得眉飞色舞
拓展
live /laɪv/ adj. 活的,多指动物;现场直播的 a live fish一条活鱼
/liv/ v. 居住;生活 live in 居住
lively adj. /ˈlaɪvli/ 充满趣味的;充满生气的 a lively girl一个活泼的女孩
living adj. /n. /ˈlɪvɪŋ/ adj.活着的;现存的; n.生计 make a living 谋生
1. I live in Beijing. 我住在北京。
2. There is a live fish in the bowl. 碗里有一条活鱼。
3. She is a lively girl. 她是一个活泼的女孩。
4. All living things need water. 所有生物都需要水。
5.The fish is still _________ in the water.(alive/lively)
6.We had a _________ time at the party.(alive/lively)
alive
lively
1
life 是名词:生命、生活
live /laɪv/直播 / 活物, /liv/住 /
living 前置定语:活着的,谋生
alive 只能后置:还活着
lively 活泼热闹,跟死活不沾边
根据汉语意思完成句子。
1.去年夏天,我去了一个坐落在我们省南部的山村旅游。
Last summer, I travelled to a mountain village _____ _____ the
south of our province.
2. 在这个村子里,一个湖泊占据了中心区域的很大面积。
In the village, a lake ____ ______ a large area of the central area.
3. 我们游览了不同类型的地方,比如古老的石桥和传统的农舍。
We visited _______ _______ _____ places, such as ancient stone bridges and traditional farmhouses.
4. 尽管旅途有些疲惫,但我们很开心,毕竟这是一次难忘的经历。
Although the trip was a bit tiring, we were very happy. _____ _____
it was an unforgettable experience.
located in
takes up
different types of
After all
Exercise
翻译下列句子
1. 大堡礁是世界上最令人惊叹的自然奇观之一。
The Great Barrier Reef is one of the most amazing natural wonders in the world.
2. 它占据了345,000平方公里的面积,并且包含许多岛屿。
It takes up an area of 345,000 square kilometres and includes many islands.
3. 如果你去大堡礁,你可以在清澈的水中游泳或潜水。
If you visit the Great Barrier Reef, you can swim or dive in the clear water.
4. 青海湖是中国最大的咸水湖。
Qinghai Lake is the largest salt lake in China.
5. 对于热爱自然的人来说,游览青海湖是一生的梦想。
For people who love nature, visiting Qinghai Lake is the dream of a lifetime.
6. 你可以在那里拍摄野生动物,也可以在草原上骑马。
You can photograph wildlife there, and you can also ride a horse on the grassland.
28
Writing travel advertisement
Beginning
Body (key information)
Ending
用问句吸引读者,引出主题
Do you love...? Do you want to visit...?
位置:Located in/on/at... northeastern
规模:It takes up an area of 345,000 square kilometres.
特色:biggest, largest, longest...
体验:If you visit... you can do/see colourful...
用感叹句强化吸引力,号召前往
For people who love ..., visiting ... is the dream of a lifetime!
课堂总结
Homework
Make a Natural Wonder Postcard
-Draw your chosen natural wonder on the front.
-Write your advertisement on the back, with a friendly greeting.
-Decorate it to look like a real travel postcard.
Must-do
Choose-to-do
1. Polish your advertisement. (Required)
2. Share your advertisement with your family or friends to introduce the natural wonder
$